Did you use the high-performing reel from the first campaign as the ad content for this second campaign, or did you use a new reel? I'm wondering if different content should be used for different campaigns that have different objectives, or if the same high-performing content should be used to achieve multiple objectives.
what do you configure in the ad set level so that you don't show the same ad to the same person after an impression has been made. Or is it not up to you and meta can show that ad to the same person as many times as it wants?
Technically Meta can show that ad to the same person as many times as it wants, but there's very little benefit in doing that, so the system generally doesn't do it. The software is highly intelligent and will only serve up multiple impressions to users if there is a high likelihood they will click through if served up the ad a second or third time, etc. Sometimes it takes multiple impressions for someone to take action, so more than one impression isn't necessarily a bad thing.
Does Instagram ads trully damage organic reach? I recently started a personal brand, and a was getting 200-1000 organic reach, but recently my latest 6 videos jus stopped and dont get a like even, and I posted some ads before that. Could this be the case that the ads damaged my organic reach?
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As always, thanks so much for this video, Tom. It's just coming at the right time for me. I'm looking forward to see the results next week!
Cool! So glad this one was helpful for you. Thanks for watching!
Amazing as always tom, thanks for the detailed insights, i may have to test this later on! I'll bet gym would be a good target too.
Love it! Great suggestion!
Keen for the next vid man, thank you!
Right on! Thanks for watching 🙏🏻
Did you use the high-performing reel from the first campaign as the ad content for this second campaign, or did you use a new reel? I'm wondering if different content should be used for different campaigns that have different objectives, or if the same high-performing content should be used to achieve multiple objectives.
What sort of KPIs should we be looking at as bench marks for example per follower cost etc?
what do you configure in the ad set level so that you don't show the same ad to the same person after an impression has been made. Or is it not up to you and meta can show that ad to the same person as many times as it wants?
Technically Meta can show that ad to the same person as many times as it wants, but there's very little benefit in doing that, so the system generally doesn't do it. The software is highly intelligent and will only serve up multiple impressions to users if there is a high likelihood they will click through if served up the ad a second or third time, etc. Sometimes it takes multiple impressions for someone to take action, so more than one impression isn't necessarily a bad thing.
you can set this when u change the advert to a reservation advert, not an auction one
Does Instagram ads trully damage organic reach? I recently started a personal brand, and a was getting 200-1000 organic reach, but recently my latest 6 videos jus stopped and dont get a like even, and I posted some ads before that. Could this be the case that the ads damaged my organic reach?
Also bro my quality is so good, I am using hashtags and my followers convetion rate is also good but still i am not getting views . Please do reply😊