How TikTok Fashion Created A Fake World

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  • เผยแพร่เมื่อ 4 ก.พ. 2023
  • TikTok, Reels, Shorts... it's now the primary way many people consume fashion content online. This comes with its positives and negatives, but I'd also like to look closer at the media landscape this type of content contributes to. Whether we like it or not we're part of it, so we might as well strap in for the ride!
    Fashion Elitist video on TikTok: • Tik Tok Is Ruining Our...
    For clarity as this wasn't mentioned in the video - this is not intented to be a 'criticism' or takedown of any particular content creators or styles of content. Many of the examples I used here, particularly outfit content, are things I personally enjoy and create myself. My intention here is to discuss how we can consume this content in a more conscious or healthy way.
    If you liked this vid, subscribe and ding that MF bell for weekly techwear + fashion content: / @thisisantwon
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ความคิดเห็น • 583

  • @Pierrethatsit
    @Pierrethatsit ปีที่แล้ว +2710

    The thing that bothers me with these videos is also the fact that we rarely see them wearing the same items for different outfits. When I buy a piece of clothing, I try to envision different outfits using the clothes I already own, I am not spending hundreds for a single outfit.
    Creators should promote that in my opinion.

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 ปีที่แล้ว +49

      yeah I have multiple plaid vest that can be layer over each other to cycle through depending the days under shirt

    • @Maxatrillion08
      @Maxatrillion08 ปีที่แล้ว +137

      They cant promote that, because most likely the clothes are rented, bought and returned. Its just for the likes and the views.

    • @Pierrethatsit
      @Pierrethatsit ปีที่แล้ว +17

      @@senritsujumpsuit6021 Exactly! Wear different arrangements of the same clothes

    • @Pierrethatsit
      @Pierrethatsit ปีที่แล้ว +32

      @@Maxatrillion08 True that, I am always wondering how people can afford so many clothes, but with all the return policies being free and extended, it makes sense

    • @PGBlanks
      @PGBlanks ปีที่แล้ว +24

      But but but that would mean fewer items to have affiliate links for :|

  • @itsclauds7554
    @itsclauds7554 ปีที่แล้ว +911

    This concept reminds me of the idea of being “chronically online” and how spending so much time in front of a screen gives us a false sense of reality in all other avenues other than fashion as well

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +104

      Totally agree, and lots of things seem *very* important online but as soon as you get outside they honestly don't matter at all

    • @MISSMADISONMEDIA
      @MISSMADISONMEDIA ปีที่แล้ว +44

      @@ThisIsAntwon !!!!!!!! When people say “get a job” or “touch some grass” online, they’re not joking. It actually helps put things into perspective, as obvious as it seems lol.

    • @Sasha-zw9ss
      @Sasha-zw9ss ปีที่แล้ว +4

      I am also "chronically online" in a different sense - in IRC, since I despise social media (aside from sometimes youtube in form of podcasts). But IRC is only text, so in addition to what you mentioned, I also feel like I have gone blind.

    • @fetB
      @fetB ปีที่แล้ว +4

      yea, big part of that influence is the main audience of these platform aka young people or straight up kids (or underdeveloped adults), who have zero connection to reality or understanding what is real worth

  • @MindAx13
    @MindAx13 ปีที่แล้ว +902

    As someone who never downloaded tik tok, hearing about everything second-hand really makes it sound more and more insane

    • @indoorplant2392
      @indoorplant2392 ปีที่แล้ว +18

      Nah just stay on funny, public freakouts and cringe and non straight tiktok and it’s so much better than insta reels

    • @ves6170
      @ves6170 ปีที่แล้ว +90

      @@indoorplant2392 tiktok either way is brain rot 💀

    • @JustinHimberlake
      @JustinHimberlake ปีที่แล้ว

      Deadass

    • @lucag.lisickza425
      @lucag.lisickza425 ปีที่แล้ว +1

      same never used

    • @RENbby
      @RENbby ปีที่แล้ว +12

      And it’s seriously addictive. I’m in two separate group chats with family members. They never text people back but send tik toks multiple times throughout the day. It’s crazy.

  • @vintagehexe
    @vintagehexe ปีที่แล้ว +757

    As someone who does cosplay, this is so fascinating to me. People dressing up in outfits they wouldn't feel comfy walking around outside in feels kind of like they are cosplaying a version of themselves at home, if that makes sense

    • @1m2a3t4t5
      @1m2a3t4t5 ปีที่แล้ว +61

      good observation. Ive heard another youtuber call it your ‘fantasy self’
      edit: the video was about minimalism, she was saying how we should stop stuffing our wardrobe with stuff for our 'fantasy self' that will never get worn
      I for one am into the character creation that is who people could imagine themselves to be in the right environment without judgement from peers

    • @Kree.B.
      @Kree.B. ปีที่แล้ว +28

      It does, because as he was explaining stuff, I was thinking he's just describing cosplay as a form of marketing for content.

    • @prats.7105
      @prats.7105 ปีที่แล้ว

      Well said

    • @TheLily97232
      @TheLily97232 ปีที่แล้ว +11

      This is exactly it. Fashion is already a kind of cosplay, but now we are basically acting like we were our own Sims if that makes sense

    • @akabeni_mj
      @akabeni_mj ปีที่แล้ว +1

      Exactly

  • @DG-gx8pn
    @DG-gx8pn ปีที่แล้ว +576

    What really helped me was deleting tik tok cold turkey. My perception of fashion and reality in general was being warped and I’ve actually found myself not trying too hard and stressing less whenever I put an outfit together

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +39

      That sounds like a healthy attitude, glad it helped!

    • @janssenmccormick7824
      @janssenmccormick7824 ปีที่แล้ว

      Was using pretty heavily for a while and justifying it as using the messenger features; deleted the apps and logged myself out of devices that I could use mindlessly. Now only post with intention and stay off FYP, explore and recommended videos.

    • @davidpachecogarcia
      @davidpachecogarcia ปีที่แล้ว +17

      I think this is why I like Pinterest when it comes to looking at fashion inspiration for myself. I’m not being distracted/persuaded by music or voiceover. I only use tic tok when I absolutely can’t find info or a review on an item I want.

    • @swolerabbit
      @swolerabbit ปีที่แล้ว +5

      same! i still follow some creators on youtube (obviously) but tbh youtube is a better space.
      and now i'm like "i can wear what makes me happy, but i definitely don't need to go god mode just to buy hand soap at target"
      very freeing, good for us

    • @kayadimaria
      @kayadimaria ปีที่แล้ว +7

      I just feel like it’s impossible to evade short form content, I’ve never used TikTok yet I’m still bombarded with everything touched on in this video

  • @sisir9639
    @sisir9639 ปีที่แล้ว +266

    as somebody really interested in both fashion and postmodernism, this is an intersectional video i would have never thought i'd see. i always had a weird irk about tiktok fashion content feeling dystopian- you really explained it

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +6

      Thanks so much! Glad you enjoyed it

    • @simplysmile5509
      @simplysmile5509 ปีที่แล้ว +2

      do you have any other recommendations, authors, movies about those subjects? this video felt really new to me!

  • @maxelling2739
    @maxelling2739 ปีที่แล้ว +428

    I have the inverse relationship with this “simulacrum” style of dressing, I used to work at a gas station (petrol station for the mates and lads such as Antwon) while working I saw all walks of life and would often find inspiration through the various construction workers, farmers, and even the homeless. People in the real world who’s garments were indeed worn outside of the digital realm with true intention in mind, and started incorporating it into my outfits. Wether it was a simple carabiner on the waist filled with keys and accessories, or going as far as wearing two pairs of jeans at the same time with basketball shorts underneath (sounds insane because the person I first saw it on was indeed expressing abit of insanity). I would compare it to appreciating the inner workings of Disney land, rather than the facade you see from the outside.

    • @MannoMax
      @MannoMax ปีที่แล้ว

      I sometimes catch myself doing this with myself. I wear a lot of scumfuck lookin ass workwear, genuinely just random clothes i got from my dad, bought on craigslist, traded for random stuff, and even some clothing i found at the drinking shed.
      So, one day, i was wearing a patched up, "well-worn" mackinaw jacket and cargo pants, with steelies ofc, and i thought to myself "Damn this shit goes stupid hard" and so got me some second hand loggers shirts, for regular wear.

    • @baby.nay.
      @baby.nay. ปีที่แล้ว +34

      I really resonate with your experience… I’ve found the more interesting combinations of things usually come from interesting people . I am constantly inspired by people of all walks of life wear I live . When I lived in Chinatown in San Francisco I was so inspired by the old ladies and the way they put their pieces together

    • @maxelling2739
      @maxelling2739 ปีที่แล้ว +8

      @KC gotta love it! The bathrobe look is indeed wild and sounds a lot like a customer I had, she worked for a septic service business her husband owned. Always wore a Led Zeppelin t-shirt, dirty flannel and a cut off denim shirt overtop, often had on jeans over pajamas with knee high rubber boots. Nice to see I’m not the only one taking inspiration from the real world. Thanks for sharing

    • @maxelling2739
      @maxelling2739 ปีที่แล้ว +7

      @@baby.nay. old lady’s always know best, there garments tend to be quality aswell as I imagine they’ve had them forever

    • @davidpachecogarcia
      @davidpachecogarcia ปีที่แล้ว +2

      A lot of my workwear inspired items comes from the fact that my dad was a construction worker for majority of his life. Carhartt, Dickies, and all the hardware companies that made clothes filled his closet. Now I’m also seeing that his western wear collection is influencing me.

  • @strbrry0276
    @strbrry0276 ปีที่แล้ว +53

    i had a massive (positive) reality check a few days ago. Someone complemented my style and i was actually surprised, since (due to social media) i thought i dressed quite boring and "basic", trendy but nothing special. The way i dress hasn’t changed much for the last 3 years, i personally felt that i was missing out on a lot of the newest fashion trends and that i was way behind on the fashion cycle. In reality, the general style of the "early 20s" were currently in has been quite consistent. I do feel very pretty and comfortable in my current wardrobe and (as someone who is at least, to the best of my financial ability, trying to be fashion forward) it made me happy to hear that my style is still considered fashionable :).

  • @SaharNawaz
    @SaharNawaz ปีที่แล้ว +114

    Lol as someone who makes daily grwm tiktoks to go sit in a coffee shop, I'd like to say I do actually immediately go. I've even run into some followers a few times and they said "Oh I just watched you put this outfit on this morning". That being said, if tiktok was my main job - I would probably have a lot of content batched.

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +39

      That's some authentic content, you love to see it. Cool that people recognise you too

    • @TahtahmesDiary
      @TahtahmesDiary ปีที่แล้ว +18

      I typically upload my outfits days after wearing them when I get around to editing because I did in fact leave the house immediately and go about my business. But agreed, I understand those who choose to make everything in batches when they feel in the mood.

  • @cameronlegree
    @cameronlegree ปีที่แล้ว +376

    I love this more broad approach to the fashion community that you’ve taken as of recent, keep it up!

  • @section9809
    @section9809 ปีที่แล้ว +133

    Nice. Personally, I have embraced the idea of "living the movie". I have loved cyberpunk from as early as I can remember. I viewed my dress sense as an expression of that. I discovered techwear in the last 10 years and added it to the basic black or olive cargo pants, a black shirt with a music/band/pop culture reference and boots or styled sneaker/trainers. The jackets were either leather biker, trench coat or military. I remember having an olive German surplus field jacket with hood that was fantastic. I am 51 and still getting around in more or less the same but a little more updated!

    • @Weeb32460
      @Weeb32460 ปีที่แล้ว +8

      This guy gets it.

    • @Jakepearl13
      @Jakepearl13 ปีที่แล้ว +1

      I relate to you on a spiritual level

    • @creatrixZBD
      @creatrixZBD ปีที่แล้ว +7

      They’re standing on our shoulders, bless them. It’s how it’s meant to be. When I hear older ppl complaining about “the state of the youth today” (you and I are old enough to have lived through a few cycles of this bs), I remind them that what they whinge about today exists only because we did what we did in our time of influence. Lol, can’t separate yourself from the generations, that’s a media hoax. We’re all in this together.

    • @section9809
      @section9809 ปีที่แล้ว

      Lol thanks!

  • @shibapatrol801
    @shibapatrol801 ปีที่แล้ว +158

    Maybe I'm in the minority but this channel and Frugal Aesthetic is the only fashion related content I consume, digital or irl. I'm a passive enjoyer/observer of fashion and have never installed TikTok and certainly don't subscribe to any fashion content on Instagram. I do see the influences the content online has on the real world of fashion, even from my very small window look into the fashion world. This is certainly a interesting discussion and would love to see more content like this in the future :)

    • @Rockastorm
      @Rockastorm ปีที่แล้ว +5

      Bro I'm in the exact same boat

    • @davidpachecogarcia
      @davidpachecogarcia ปีที่แล้ว +8

      I think it’s because they have takes on fashion and they make you think about what fashion means to you or as an idea. It’s way more engaging than the thousands of other social media fashion “gurus” telling you to buy things or pushing products and their version of “THIS is how you’re suppose to dress!”

    • @mimipeahes5848
      @mimipeahes5848 ปีที่แล้ว +5

      If you like this kind of content check out Rian Phin. Not as edited or polished, but the stuff discussed is very interesting and insightful.

    • @SelectKiko
      @SelectKiko ปีที่แล้ว

      They have a huge overlapping viewerbase and youtube reccomends them together, probably because of the way they're edited compared to other fashion content

  • @swolerabbit
    @swolerabbit ปีที่แล้ว +224

    i've since deleted tiktok, but i totally fell into this trap of thinking tiktok fashion = reality, especially over lockdowns.
    i came out of lockdown afraid to go to the mall, because i'd subconsciously decided i couldn't "compete" with tiktok outfits just trying to go pick up my skincare.
    i finally went to the mall and... not a single fucking soul was dressed like they had a tiktok closet.
    everyone was in leggings and hoodies, and not even the ones tiktok deemed to be cool that week.
    people were just. normal.
    it blew my fucking mind.
    it sounds really stupid and obvious, but ESPECIALLY in an era when people were stuck inside with nothing to do, that tiktok mentality really started worming it's way into daily lives and thought processes.
    it's insane because you're right, it's not even reality. but over the course of those couple years i'd 100% convinced myself someone at the mall would bully me and comment on my mid mall outfit.
    i'm not even a stupid person, man. it's just the way it is rn.

    • @o0o0ll0o0o
      @o0o0ll0o0o ปีที่แล้ว +32

      Reminds me of how folks go to NYC thinking everyone's going to be dressed like it's fashion week 24/7 when in reality most people dress like they have lives.

    • @TenderNoodle
      @TenderNoodle ปีที่แล้ว +8

      It’s like i constantly think I’m under dressed and look like shit and then realize that having a full face, curated outfit and freshly flat ironed hair is not appropriate wear for literally just going to the grocery store.

    • @swolerabbit
      @swolerabbit ปีที่แล้ว +1

      @@TenderNoodle lmfao no fr you're doing great!!

    • @godiswithyou.5358
      @godiswithyou.5358 ปีที่แล้ว +3

      Yeah I see what are clearly TikTok inspired outfits a handful of times. No one actually goes out in butterfly tie tops 😭. They are cute though.

    • @FitnessSweets
      @FitnessSweets ปีที่แล้ว

      @@godiswithyou.5358I be dressing like that most of the time when I’m dressed, lol. I love living in delusion tho.

  • @alextilica8165
    @alextilica8165 ปีที่แล้ว +77

    Antwon dipping into postmodernism, love it

  • @Nik-uh5dc
    @Nik-uh5dc ปีที่แล้ว +133

    I appreciate the thoughtfulness of your channel. You and frugal aesthetic are my favourite fashion channels that are self-aware and not just promoting rampant consumerism.

  • @MehoyMenoy13
    @MehoyMenoy13 ปีที่แล้ว +25

    In my mid 20s my friend sat me down and said “you don’t have drip” and wanted me to get into street wear. I tried getting into street wear but I never felt comfortable with it.
    I went back to my old style but actually made an effort to look great and people actually tell me they like my style.
    I love sling bags tho so that’s the only thing from tech wear that I still use to this day

  • @LilyLewis771
    @LilyLewis771 ปีที่แล้ว +38

    “Giving a false impression of how they dress offline” that was actually super interesting to me to hear- I actually *do* wear super alt fashion irl (though not any of the styles you showed), as my daily fashion- so I hadn’t thought that people on tiktok only wear these clothes on camera haha
    On the other hand though I don’t really post to tiktok or watch it so 🤷‍♀️ if you’re a content creator I guess it’s different.
    There’s a couple caveats though- I work from home so I don’t need to worry about office wear, and I also don’t fully dress up for like, a quick run to Walgreens generally because I’m not always up to dealing with people’s reactions. I don’t want to get interrogated about what I’m wearing when I’m just trying to buy toilet paper. And I wear loungewear at home too because who doesn’t want to be comfortable? Although it’s probably different from the loungewear most people wear.
    But yeah, 95% of the time when I’m leaving the house and on weekends I’m fully dressed up in alt fashion. It’s really interesting to think though that some people have an ‘online only’ wardrobe. But yeah I don’t dress the way I do to create content so that’s a big difference from your examples.

    • @pigeondance
      @pigeondance ปีที่แล้ว +4

      you're very cool for that!! i love it when people get creative with their fashion on a daily basis, having someone like that around is like always hanging out near a decorated and brightly-lit Christmas tree, or a beautiful painting. if i saw you irl i would probably remember you and your outfit as "that cool unusual person on the subway" for like several months after. i wish i could be like that too!

    • @edenjaycollins6055
      @edenjaycollins6055 ปีที่แล้ว +2

      I’m in exactly the same boat lol, I also stay inside all week in pyjamas then when I go out at weekends I go big, am also alt and hardly use tiktok. Like when I’m dressed up like that I feel the most like myself and the most confident, I guess it’s just not for everybody when he calls big outfits ‘not wearable’…

  • @wolfdesk
    @wolfdesk ปีที่แล้ว +85

    Boom! I am big fan of Baudrillard and think you are spot on with your application of his theory to fashion focussed social media. Hyperreality can be widened out to all social media to explore the impact on political discourse; but that is an absolute minefield!! Great video!

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +4

      Thanks so much!

    • @adambarlev8992
      @adambarlev8992 ปีที่แล้ว

      I've already been thinking about how cheap dropshipped "TechWear" is a simulacrum... Copies of copies all the way down.

  • @madalinaanton3253
    @madalinaanton3253 ปีที่แล้ว +29

    Thank you for this video, I am gen Z and I needed this, I did not realise I needed to shake off the feeling that I have to dress like a postapocalyptic gothic fairy mermaid for work to not be boring.

  • @Iquey
    @Iquey ปีที่แล้ว +42

    This is a great video. You're expressing something that has been bugging me for a while. Aesthetics evolved from subcultures, which emerged in real life. Now in the digital cultural conversations, meaningless "cultureless" "aesthetics" can be created from scratch, from the comfort of a laptop and a Pinterest board, maybe they gain culture AFTER the fact, like a subculture in reverse, based on who happens to be attracted to the fabricated aesthetic. With no reference to why it existed in the real world, but perhaps solely existing in a fandom world, such as how dark academia refers to books and podcasts, which reference a culture of an idealized or dramatized past in a memory of college campuses or boarding schools. Even something like "glirchcore" could be vaguely related to the music genres of glitchhop, dubstep, and edm music, mixed with fandom characters of a glitchy, reality based nature, such as Michael/The Spiral from The Magnus archives or Gabriel from the Mandela Catalogue, or the creepy movies such as The Ring/Ringu, Skinamarink, and the genre of analog TV horror. Or even digital horror like Paranormal Activity and Unfriended.

  • @genji5312
    @genji5312 ปีที่แล้ว +40

    Simulacronym …. On a serious note, you’ve hit some really good points in this video. Speaking anecdotally; I used to be into warcore and then realised that looking like I’m going to war as a casual outfit to go out and buy milk and bread doesn’t really work in a setting other than online. I got into actual techwear and realised it wasn’t just a trend that looked cool, but has so much function with regards to my daily lifestyle and commutes. I have carrying capacity and quick access with my quick release sling bag, magnet clasp cargo pockets, water repellant jacket with a sling and so much more.
    Fashion without a purpose no longer fascinates me and it’s ultimately what got me away from hype east culture and warcore.

  • @FairyBogFather
    @FairyBogFather ปีที่แล้ว +12

    when it comes to my personal style, it's important to me how clothes feel and how they make me feel--especially as an autistic person with a sensitivity disorder. I love fun and wacky outfits, and I adore high fashion, but I always am conscious of what I can attain/tolerate in reality. I'm always trying to balance creativity, practicality, and comfort.
    recently, I've been working on sewing and crocheting my own clothes so that they are tailored exactly to my needs. thinking about clothes this way has really grounded me in reality. I definitely still am inspired by internet fashion content and I love looking at it, but I'm working on being content with just looking--rather than coveting or copying.

  • @loverrlee
    @loverrlee ปีที่แล้ว +26

    This is one of those rare instances where I’m incredibly happy to be a “grandma” and not know anything about this incredible waste of time that is watching other people pick out their outfits lol

    • @morpheuslaughing
      @morpheuslaughing ปีที่แล้ว

      chew my food first and spoon feed it to me type shi

  • @holo0667
    @holo0667 ปีที่แล้ว +13

    subscribed to laugh at dropshippers merch... stayed for the existential crisis

    • @holo0667
      @holo0667 ปีที่แล้ว

      jokes aside, great video. never heard the tom & jerry example for simulacra and simulation

  • @AwokenEntertainment
    @AwokenEntertainment ปีที่แล้ว +62

    sad to see how many pieces are created/bought for the sole purpose of shock value in a video and never to be actually worn in real life..

  • @mariah1676
    @mariah1676 ปีที่แล้ว +14

    Tiny Jewish Girl is a great content creator on tiktok who genuinely wears the outfits she makes and resides clothing all the time. She also shows photos of her from high school and on discovering her personal styles (which kind of shows us wear she comes from). Also, she shows loungewear and other things as well and talks through the thought process of her outfits and why she chooses a certain item over something else. I appreciate it because it’s just interesting to see what someone thinks about when putting an outfit together. She does live in NYC though so it’s easier to see people dress like her there.

  • @sebastiandelorey6562
    @sebastiandelorey6562 ปีที่แล้ว +9

    I appreciate this video, I didn’t realize I was caught up in this fashion whirlwind. It always bothered me when I was on TikTok that I couldn’t easily simulate what I saw. Money or whatever else was stopping me

  • @jd50053
    @jd50053 ปีที่แล้ว +43

    This video struck me in a place where I needed it to and spoke to an inner part of me that needed working on, thank you for this content you worked hard to produce.💯

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +9

      Thanks! That really means a lot, glad you found it useful

  • @pausei1449
    @pausei1449 ปีที่แล้ว +43

    This is why Daniel Simmons is my favorite fashion influencer. He wears outfits one can actually bring out the house, doesn't push microtrends, re-uses items all the time (it's pretty much a meme at this point), and doesn't push products or lifestyles on his viewers. Nice video man, I really enjoyed it!

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +8

      Thanks! Agreed, his more wearable style is a lot more helpful for people looking for advice on what to *actually* wear

    • @BetterThanYou96
      @BetterThanYou96 ปีที่แล้ว +4

      Bro owns some very expensive pieces though honestly. I don't think I would refer to him as practical. The way I improved my sense was by studying color theory, applying it and eventually, mastering it.

  • @lasonas
    @lasonas ปีที่แล้ว +6

    Tiktok fashion helped me develop my style and actually get into fashion, but after a while it just turned into a shopping problem. It’s a good place to get a sense of what you might like, but I feel much more confident and comfortable in the clothes I wear since I deleted Tiktok.

  • @allahsid3180
    @allahsid3180 ปีที่แล้ว +3

    Imo as someone who hikes, climbs,… I hate to see how much outdoor brands have risen in price just because some dudes buy a goretex jacket to wear it in the shower or urban soho only to go inside when it rains.

  • @Ninjacob00
    @Ninjacob00 ปีที่แล้ว +17

    Video summary. Online fashion has become a meme:
    an element of a culture or system of behavior passed from one individual to another by imitation or other nongenetic means. So while the original definition exists, the exposure of these things causes its perception to change

  • @Zeverinsen
    @Zeverinsen ปีที่แล้ว +7

    Being born in the 90's and growing up in the 2000's and 2010's put me right in the middle of the development of tech and social media. I got to live life without it, whilst also seeing it "be born", grow and change the world.
    Because I saw the creation and evolution of apps like Instagram, I knew exactly how tiktok would affect me, so I never downloaded the app, and would discourage others from doing it too.
    If you look at the evolution of "the makeup community", I'd say it went through the exact same thing that online fashion is doing right now. It reached a peak of oversaturation, with makeup hauls and extreme looks everywhere (think instagram brows and harsh cut creases), which eventually resulted in people cutting down on their makeup spending and reverting back to a cleaner and more natural aesthetic (like the clean girl thing on tiktok).
    I can only assume that in the near future people will start to focus even more on a combination of personal style, comfort and sustainability, where they buy fewer intentional pieces that they reuse often, in favour of constantly consuming more.
    I've personally made a conscious choice a few years ago to cut down on shopping in an attempt to be less wasteful, save some money and actually curate a wardrobe of items that mostly go together and specific range of colours, so I can just slap on anything without it looking bad (I'm lazy and suffer from time blindness).
    Yes, when I see these styling videos I often think "OMG! Maybe I should go for that style, it's so cute.", but sometimes you have to stop yourself and think "Would I ever even wear that?", and oftentimes the answer might be *no!*
    Realise that these fashion shorts are just for entertainment, and that most people don't dress like that daily. _Not even the people posting the videos._

  • @katerynakuzmuk3236
    @katerynakuzmuk3236 ปีที่แล้ว +2

    First time seeing fashion content creator so smart. I love the Baudrillard reference

  • @pharaoh5683
    @pharaoh5683 ปีที่แล้ว +8

    I appreciate that this is almost like an open discussion and recognition of things regarding hyper reality, and not a massively negative doom post. It's very well rounded and informative, thanks Antwon.

  • @BMo33
    @BMo33 ปีที่แล้ว +3

    so glad you shouted out fashion elitist. really appreciate the topics both of you have been diving into lately. though it can be said that discussing/criticizing social media and consumerism is becoming the next level in the simulation (just like the final lines of your video said)

  • @new_aether
    @new_aether ปีที่แล้ว +5

    my flex is that i never even downloaded tik tok, 0 contact i recommend this lifestyle to anyone xD
    respect bro for creating quality content which is not fucking attention bait / view factory. Just you being you and expressing your interesting thoughts.

  • @adamsouthard1155
    @adamsouthard1155 ปีที่แล้ว +1

    I appreciate the fact that you sound like you actually read that book. Unlike soooo many commenters who think the book is about us literally living in a simulation. Like the Matrix.

  • @jonsedlak1103
    @jonsedlak1103 ปีที่แล้ว

    I was so comfortable watching the video and then I realized it’s the quiet ass persona music chillin me out! Never watched your stuff before but great delivery and cool dive into the concept :)

  • @m_stedt
    @m_stedt ปีที่แล้ว +2

    Probably one of the most interesting videos I've seen in a long time. This being said - I'm living in Berlin and many people are actually wearing the styles shown in the video here

  • @Jakepearl13
    @Jakepearl13 ปีที่แล้ว +6

    I don’t even use tik-tok,seeing all of these things born out of the platform feels weird. It’s like another world is bleeding into ours,and a more unhinged one at that.

  • @ew7543
    @ew7543 ปีที่แล้ว +1

    Really enjoying these videos that make my think about fashion and consuming as a whole a bit more.
    Makes me think more about what I’m wearing/buying more.
    Makes me want to wear what I enjoy a bit more and dress for me.

  • @jcg_001
    @jcg_001 ปีที่แล้ว +6

    Loving these recent videos! This is a really good application of Baudrillard to today's online fashion landscape. A follow up looking at further solutions like Baudrillard's Fatal Strategy, etc could be cool.

  • @LyonTheGreat
    @LyonTheGreat ปีที่แล้ว +11

    This is pretty much why I observe trends but do not follow them. Roughly 80% of my wardrobe is made up of classically-inspired menswear articles made out of as many natural materials as possible... And the remaining 20% is because I haven't cleared out the closet yet.
    My attention span and wallet cannot be bothered to keep up with the "current thing" of the week. Better to just go timeless and let the clothes and attitude speak for themselves.

  • @madmaverick
    @madmaverick ปีที่แล้ว +11

    This is a fascinating topic with great editing and humor. I personally have no interest in fashion, but your video was recommended to me and kept me engaged, even when I missed your specific references to fashion terms and trends.
    I know I also feel like I'm trapped in the Matrix. Our modern life experiences are mired in layers upon layers of simulacra because we spend so much of our lives online that we try to make the world outside fit the internet's mold. We use new internet-specific terminology to describe age-old phenomena. For example, we call a bait and switch "clickbait," or a celebrity an "influencer," or artwork "content." It feels suffocating, like our veins have turned into wires. Even when we want to unplug, daily necessities like working at our job, completing homework, and paying our bills force us kicking and screaming back into the digital space. It's an underwhelming dystopia. I feel the need to buy a paperback copy of Baudrillard and read it outside on a hammock in the sunshine, just to get myself away from a screen for an hour or two.

  • @bunapapaya8
    @bunapapaya8 ปีที่แล้ว +1

    I was sent here by the algorithm, I have zero interest in fashion whatsoever, but this was super interesting to watch! Great content!

  • @xanoks1116
    @xanoks1116 ปีที่แล้ว +7

    Honestly a really good video, extremely relevant and overall what i've been feeling recently, keep it up you're the best

  • @sicc
    @sicc ปีที่แล้ว +1

    we need a doomaday clock for the fashion landscape

  • @neku_senpaii
    @neku_senpaii ปีที่แล้ว +1

    having just started playing lobcorp, the use of its sound effects really caught me off guard

  • @rachelcarlson7038
    @rachelcarlson7038 ปีที่แล้ว

    One of my favorite Philosophy books- you gave some great analysis and application of its concepts! Loved the video ❤

  • @tonydanza6036
    @tonydanza6036 ปีที่แล้ว +49

    I also remember the increase of interest in vintage lingerie among the mainstream, so prices went up and a lot of influencers posted themselves wearing them indoors on IG/TT, and it got so normalised that people started wearing them out. It's shocking to someone who is not chronically online or rarely follows trends to see people wearing what is supposed to be underwear as regular clothing. Shein/fashion nova style clothing are also great examples of media prop clothing, they barely hold or cover anything and the quality is so obviously poorly done, they clearly would not stand more than 2-3 wears before they break. Just enough for a tiktok dance, perhaps. But oh well "they're just $2"

    • @creatrixZBD
      @creatrixZBD ปีที่แล้ว +1

      The mainstream ruins everything. Everything.

    • @starryeyes999
      @starryeyes999 8 หลายเดือนก่อน

      jus sayin, goth kids were wearing slips as regular dresses in the 90s

  • @dev7938
    @dev7938 ปีที่แล้ว +1

    fashion and philosophy two of my favorite things!! your analysis is very good

  • @videoNs1
    @videoNs1 ปีที่แล้ว +1

    What an amazing video! I‘d never thought to find Baudrillard on this channel.

  • @azivert_1979
    @azivert_1979 ปีที่แล้ว +6

    Brilliant analogies, great concept of the video. We are in a simulated reality. Everything’s fed to us.

  • @yellowscarf9239
    @yellowscarf9239 ปีที่แล้ว +1

    subscribed. i loved this video. thanks for all the work !

  • @rusty2946
    @rusty2946 ปีที่แล้ว +11

    love the more theory based discussion! hoping for some more like this in the future 🤞

  • @generalgravy
    @generalgravy ปีที่แล้ว +2

    Damn.. we’re basically just customizing our avatars at this point.

  • @WinderTP
    @WinderTP ปีที่แล้ว +4

    Every Tiktoker be uploading their fits every 30 minutes while I'm still too much of a coward to submit my 3 only fits to r/techwearclothing

  • @nameloss
    @nameloss ปีที่แล้ว

    damn, smacking us with the baudrillard. good shout. that book’s a lot to parse, i revisit it on occasion to see what else i get out of it and it’s always a (worthwhile) struggle. like the direction of the videos as of late 🙏🏼

  • @MrBriggsv
    @MrBriggsv ปีที่แล้ว

    Great content Ant! Love seeing how much effort you put in

  • @in3vitableTIMING
    @in3vitableTIMING ปีที่แล้ว

    Love the the deep study in this, it’s nuanced and insightful 👌🏾

  • @mielnadam6993
    @mielnadam6993 ปีที่แล้ว +1

    Better definition of simulacra than my lecturers ever gave

  • @davidevescovini402
    @davidevescovini402 ปีที่แล้ว

    Amazing video mate I love what this channel is becoming. Sharing with all my fashionhyead friends, it's a valuable take of yours

  • @SuperOneTwoGo
    @SuperOneTwoGo ปีที่แล้ว +1

    It was a pleasure watching you making parallels between Baudrillard’s work and TikTok fashion 👏👏👏 Indeed we live in a world of infinite simulations and simulacras reflecting and affecting each other. Looking at life around (and inside) us through this prism of perception is quite thought provoking. Thanks for this awesome video!

  • @brettwartchow
    @brettwartchow ปีที่แล้ว

    Excellent analysis and explanation. And dropping Baudrillard like a boss! Keep it coming!

  • @tintinsimon
    @tintinsimon ปีที่แล้ว +1

    This channel has the best thematic growth trajectory I have ever seen on this website

  • @emily7195
    @emily7195 ปีที่แล้ว +1

    I'm so glad this obsession is back. Reminds me of when I would check lookbook and tumblr every night to admire all the loud outfits and get ideas 🥰

  • @leopardshadow333
    @leopardshadow333 ปีที่แล้ว

    Love the Persona background music, it's a very pleasant editing choice!

  • @mmeowchuu4195
    @mmeowchuu4195 ปีที่แล้ว

    What a great video,really. Besides the fact that the subject was interesting’ you talk so well and you managed to keep me really hooked! I also loved the editing and of course the way you explain fashion through complex ideas and background. It’s the first video I’ve seen from you and probably not the last

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว

      High praise, thanks so much!

  • @TheDjCageman
    @TheDjCageman ปีที่แล้ว +1

    This was super interesting, i’ve never looked at it in this way. Thanks!

  • @watchingvideosnow
    @watchingvideosnow ปีที่แล้ว +1

    Really enjoyed the video, style, voice, thoughtful approach. New sub!

  • @davidpachecogarcia
    @davidpachecogarcia ปีที่แล้ว +5

    I think people forget the idea that everything you see on the internet isn’t real. Or at least ask yourself what are the motives of these people pushing these posts on the internet.

  • @nfraehlich
    @nfraehlich ปีที่แล้ว +3

    I found this fascinating and I also learned that I am not actually an avid outdoorswoman but am, in fact, just super into gorpcore 😂

  • @angusdalton9320
    @angusdalton9320 ปีที่แล้ว

    Haven’t watched this yet but it’s a good video man keep it up!

  • @b0ieque
    @b0ieque ปีที่แล้ว +1

    I completely agree with every analysis you make on fashion :)

  • @iamslf
    @iamslf ปีที่แล้ว +3

    such a big oxymoron. the whole idea of fashion is to show off your own style, to had your own confidence to an everyday routine, but buying and putting together outfits solely for social media throws the entire essence of fashion out the window. like, if you’re not going to wear something in public, but showcase it online, then you’re falling ever closer to your life being a facade.

    • @BlissBlisss
      @BlissBlisss ปีที่แล้ว

      Honestly

    • @TheLily97232
      @TheLily97232 ปีที่แล้ว

      It makes so meta that it becomes distasteful, empty and nauseating. In my opinion

  • @angusdalton9320
    @angusdalton9320 ปีที่แล้ว

    I watched the video and it’s really good. Unique ability to relate philosophy to something in the world.

  • @trash6950
    @trash6950 ปีที่แล้ว

    I've recently found the concept of hyper reality and when you mentioned Simulacra and Simulation by Jean Baudrillard i got really excited out of nowhere, I totally agree with you in this video seeing not only from the fashion side but in general this era of massive technological advancements and the the bubble that is social media people are rapidly loosing touch with their reality

  • @rzk1327
    @rzk1327 ปีที่แล้ว +1

    Dude, your editing is really funny

  • @patximartel
    @patximartel ปีที่แล้ว +8

    I never knew blokecore existed, I just thought that wearing football shirtsshould be as fashionable as using Basketball shirts. Specially because some have beautiful designs by their own.

    • @psyseraphim
      @psyseraphim ปีที่แล้ว +3

      When. I first started getting into Techwear I was like what do I own that has some technical functional properties, sweat wicking, fast drying, comfortable stretch? Ah yes my football shirts obviously. Who knew I was a trend setter 🤣🤣🤣

  • @allyamy12345
    @allyamy12345 ปีที่แล้ว

    I just found your channel and I love your content!! Keep it up!

  • @EugeneYounger
    @EugeneYounger ปีที่แล้ว +1

    Like this explanation of fashion/lifestyle-induced consumerism we see lately.
    Hope we could see more consistent trends and content focusing on durability and functionality, and not just OH SHlT I AM THRIFTIN kind of things

  • @Shrreder
    @Shrreder ปีที่แล้ว

    philosophy, critiques on consumerism, and on overconsumption in one video? awesome vid

  • @simonrockstream
    @simonrockstream ปีที่แล้ว

    Fantastic video Ant, thanks

  • @rejeskie
    @rejeskie ปีที่แล้ว +4

    Jeeez Anton! I thought you're a cool guy reviewing tech clothes, it turns out you're undercover scientist! Thank you for your genuine hard work

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว

      Hahaha thanks, much appreciated 🙏

  • @HonchoJC
    @HonchoJC ปีที่แล้ว +2

    Love the vids Antwon keep ‘em coming 🔥!

  • @DG-bx5js
    @DG-bx5js ปีที่แล้ว +1

    Wow, just found your channel and the information in the video is insane

  • @xx-no3le
    @xx-no3le ปีที่แล้ว +2

    that persona 5 music in the background , good choice

  • @thewarmembraceofafriend
    @thewarmembraceofafriend ปีที่แล้ว

    This was originally a boredom doom scroll video but it turns out this is genuinely incredibly interesting and insightful, thank you, god bless.

  • @CoziTCG
    @CoziTCG ปีที่แล้ว +2

    Well said and DEEPLY anxiety inducing

  • @S_RSG
    @S_RSG ปีที่แล้ว +2

    Fantastic, I did studies in Sociology and Communication theories - Frankfurt School - Behavioral subjects - Mass Media - Mirror Theorie by James Lacan... bla bla, and you did a 15min masterclass off all that field. Great book recommendation btw.!

  • @ericgeneric135
    @ericgeneric135 ปีที่แล้ว

    Didn't expect Baudrillard to make an appearance! Great video.

  • @Literallyarealhuman
    @Literallyarealhuman ปีที่แล้ว +2

    When I see somebody at the coffee shop dressed nice I assume they’re on their way somewhere else. Not that they got dressed up just to go to get coffee. This is sad

  • @txitxs7552
    @txitxs7552 ปีที่แล้ว

    Man the persona music always hits so hard just a masterpiece

  • @victorcraraujo
    @victorcraraujo ปีที่แล้ว +4

    3:18 was genius! Hahahahah
    About the topic, there's this thing that people don't wanna get dressed to look good. That would be totally okay! People are just using fashion to look not good but superior to others. It's like creating a persona that hides our insecurities and feeds our ego. At the end of the day we're running from ourselves, from being just an avarage human being.

  • @Anthonylovej0y
    @Anthonylovej0y หลายเดือนก่อน

    Great video, man👍

  • @Flyingwalrus42
    @Flyingwalrus42 ปีที่แล้ว +2

    Dude introduced himself as an Audi RS3, how could I not subscribe as a fellow high performer Audi fan/owner myself.

  • @GuilhermeLima-mi8nt
    @GuilhermeLima-mi8nt ปีที่แล้ว +1

    This video was not only entertaining but I also felt like I learned something

  • @bjamofficial
    @bjamofficial ปีที่แล้ว

    big brain Ant videos are the best Ant videos!!! thanks for dropping the good French philosophy on us (jean baudrillard has some good stuff!)- also - ARSENAL AESENAL ARSENAL - tbf though a few seasons ago when still under puma they put out this super dope long black mesh camo t-shirt that has a tiny canon on it as the only AFC logo... it is actually a nice piece for dark core summer 🤣

    • @ThisIsAntwon
      @ThisIsAntwon  ปีที่แล้ว +1

      Hahaha thanks! That sounds susprisingly tasteful for a football shirt. I've seen some Japanese club ones which look pretty crazy too

  • @jinxyhelix
    @jinxyhelix ปีที่แล้ว

    Totally interested in reading this book now.