Alex's ability to distill complex ideas into simple, actionable advice is truly remarkable. The concept of acknowledging negatives upfront and then transitioning to positives resonates deeply. It's like he's offering a masterclass in communication and persuasion. Thanks for the game-changing insights!
So basically don't make it sound too good to be true. Be straight up and give them the negative so when they hear the positives they believe it. I love this. Thank you, Alex. I love the laid-back vibe of your videos.
I love this, I recently published a gym book and wrote "WARNING the info in this book will cause huge biceps" and my first book has already sold 20 copies in its first month!
01:18 🤔 Understanding the importance of trust in persuasion, especially in B2B scenarios. 03:37 🔄 Using the "but" as a damaging admission technique to increase honesty and trust in persuasion. 05:45 🎭 Leveraging negative statements before "but" to amplify the believability of positive statements after. 07:38 📈 Controlling prospect attention by directing focus after the word "but" in persuasive communication. 09:52 🚨 Incorporating extreme warnings or negatives to amplify the power and believability of the positive outcome or promise. 12:19 🔄 Applying the damaging admission technique to increase persuasiveness while remaining honest and authentic. 14:12 💡 Encouragement to try the technique in copywriting and sales presentations for improved persuasiveness. 16:49 🤝 Emphasizing that the technique is rooted in integrity by addressing potential negatives transparently.
Hence the “rebuttal” book. I agreee it’s important to PUT the BUT in the RIGHT spot. You need to make sure you acknowledge the reasons someone might be apprehensive to buy, say you understand, and place the BUT and go into the positives. Even glamorize the reasons they’re apprehensive, say “in fact, some of my BEST clients are feeling what you’re feeling right now BUT they’ve gone over the hump and now their pupils dilate when they see my name on calling”
This is something I used in dating and find it to be a game-changer. Be straight up with your potential partner and been the only one to put her in her place. But, the magic usual comes after, she becomes attracted over time because she realizes you can be trusted because the compliments, that follows, over time, are seen as real. Thanks for this powerful advice
I really like this presentation technique because it feels more truthful and authentic. In a different way I've used something like this teaching my children how to apologize properly in a way that communicated sincerity. For example I used to hate when my son or daughter would say "I'm sorry for yelling at you but I was tired and in a bad mood." This makes it sound like "I'm sorry but it's not my fault." I told them to try something more like this - "I was tired and in a bad mood, but I apologize for yelling at you. It wasn't right." The second way shows, yeah I'm only human and weak sometimes and there was a lot going on, BUT still it was wrong of me to snap at you. The framing of things the second way made for a better apology, and made way for compassion for the person apologizing because they weren't having a great day. It shows a more magnanimous spirit. This sales technique is like that in that it's NOT JUST A TECHNIQUE, it is more sincere and helps gain trust.
1. 0:10 Selling helps with marketing and marketing helps selling; communication and speaking help with selling and marketing 2. 2:03 giving information about product can help; speaking tactics and ability to shift improve changing opinions and removing biases 3. 4:02 speaking techniques help; speech and technique can diminish problems and amplify solutions
It only works if the positive is perceived to be much BETTER than the negative. If you say things that are really bad about something, and then put But, the good has to outweigh the bad for the other person. The sale only works if the person really sees the benefit you are trying to push. I realised in life that no-one owes you a damn thing, so they will buy because of what they get from it, not because of you. If someone doesn't want something, they won't want it no matter how nice you are.
Excellent stuff. Let me add one more and that’s the word “YET” and you can use it to overcome any obstacles anyone says for example I can’t seem to master how to use the word “But Yet you have learned so many skills like riding a bike which means that you can master anything you put your mind to Can’t you…
This is called disqualifiers where you disqualify yourself in a way but give the other person a rare chance to work with you (making you the preseved expert on the topic and making your time more valuable then the clients). By making it hard to get to work with you your qualifying the other person flipping the power dynamic on its head. Now its them that are chasing your business because your the most preceived valuable person in the room in their eyes.
This is an incredible mindset. Generally, the word "but" is an indicator of bad news, but if you switch sides of the equation, it becomes a re-affirming statement. This perspective is going to be game-changing.
I was told take any amount of money and figure out how to multiply it. Most people are just trying to increase it. Massive differences between the two mindsets.
Damon dude you killed with this video. I work in sales and 100% this would work if you know what are the positives attributes to tell your prospect based on their pain point. This was awesome
Wow...this is genius 👏 I like it and believe this will be so useful for my team at work, and in many other scenarios! Can't wait to watch more if your videos!
I use to sell little stuffed bears for a company that over charged 20 times their worth and people actually bought them. I was their top salesmen because I told people they were donating money to a charity and they'd get a little stuffed bear as a reward instead of asking them to overpay for something. Now yes it's illegal but I did learn that you can sale anything as long as you word things just right. FYI don't use the charity scheme unless you can prove it lol
@@mikemd2697 oh I had character just no morals or ethics at the time. I now devote myself to integrity no matter the situation. Let me tell you though a lot of people prefer being lied to than hearing the truth lol
@@razrtrixz8317 I knew a guy that would say if you bought/donated, they would put your name in the drawing for a Mercedes. Very successful, he was, until he was fired.
VERY interesting. way long ago when I took a course in psychology the teacher said that the most powerful word in the English language was BUT. He said if you ever hear someone say but, it is a clear signal that they don't know what they are sending and it means that everything they said BEFORE the word "but" is a lie. for instance you are called in to HR to discuss things and the HR person says "reports say you are a good worker and have accomplished many good things but we need to talk about your priorities withing the company. Erase everything before the but.....doesnt matter, doesnt count so understand where you are positioned with HR and be careful.
I've sold everything from magazines to futures contracts and the secrets to selling are, know your product, know your target audience, Know your competition, and be honest. Yeah you could lose your ass but you could also make a fortune. It's really not that hard. Knowing your product, your competition, and your target audience takes time and effort. Telling the truth ... well let's hope that's the easy part for you.
Typically, something negative comes after the “but.” Get the negative out of the way first, and save the best for after the but. Also, quite often it is the most recent things said that are remembered. Make the memories positive!
Hella inspired!!!! The Gemini Talks is not liable for the reduction in your household waste after using our handmade beeswax wraps for zero waste food storage 🎉
You should read the book Never Split The Difference, it describes exactly what you said but it's got the complete structure written by the FBI's lead negotiator for 25 yeqrs.
From the title, it's impossible to sell anything to anyone - as first the person who will buy needs to have the ability to expend, willingness comes later, first one must afford. It's simple.
6:09 it's the negative consequence of the positive that amplifies the believability of the statement if we're warning people that the extreme adverse effects of the of the of the result that we're promising in an extreme fashion then it makes the the the underlying believability of whether or not they're going to achieve it seem assumed right and then it makes the entire set of of sentences or the preceding argument more persuasive
It's kinda crazy that nobody talks about forbidden book called Hidden Laws Of The Game
Alex's ability to distill complex ideas into simple, actionable advice is truly remarkable. The concept of acknowledging negatives upfront and then transitioning to positives resonates deeply. It's like he's offering a masterclass in communication and persuasion. Thanks for the game-changing insights!
So basically don't make it sound too good to be true. Be straight up and give them the negative so when they hear the positives they believe it. I love this.
Thank you, Alex. I love the laid-back vibe of your videos.
Thanks for sharing positive vibes Bro.
From Papua New Guinea..love every bit of presentation.. keep it up for many to learn.
Wow so much value in 7 minutes I feel like this guy should he taking my money 😂
You can schedule a call with him to go over something’s. It’s a paid call but probably worth every minute
Facts
Bro shut up he’s our best shot at never having to buy courses bc he got enough important shit on his YT😂
Me too I love listing to him & his wife speak I get so much knowledge in so much short time
@@mcneilbelle😅
it's kinda crazy how nobody is talking about the book whispers of manifestation on borlest
Selling is a skill that can be developed.
A tip that helped me early on is to not confuse selling with closing.
Hey would you be against giving some tips?
Can you elaborate?
Hmmmmmmmm, what is the difference between selling and closing? I would like to know the difference
@@Vgk36 Salute Sir Chris
@@ssbarchive_he sold us the idea that he knows the difference between selling and closing... BUT he didn't close us by convincing or explaining😭😅
💥 This reminds me of Chris Voss the FBI lead hostage negotiator. "Diffuse a negative by stating the negative"
Love it. ❤❤
Chris Voss is AMAZING!!
I love this, I recently published a gym book and wrote "WARNING the info in this book will cause huge biceps" and my first book has already sold 20 copies in its first month!
But is it actually true and useful?
i love that, i hope the book is still doing great now
01:18 🤔 Understanding the importance of trust in persuasion, especially in B2B scenarios.
03:37 🔄 Using the "but" as a damaging admission technique to increase honesty and trust in persuasion.
05:45 🎭 Leveraging negative statements before "but" to amplify the believability of positive statements after.
07:38 📈 Controlling prospect attention by directing focus after the word "but" in persuasive communication.
09:52 🚨 Incorporating extreme warnings or negatives to amplify the power and believability of the positive outcome or promise.
12:19 🔄 Applying the damaging admission technique to increase persuasiveness while remaining honest and authentic.
14:12 💡 Encouragement to try the technique in copywriting and sales presentations for improved persuasiveness.
16:49 🤝 Emphasizing that the technique is rooted in integrity by addressing potential negatives transparently.
The content and character growth of Alex is insane . I think that’s where the real gems are hidden .
Hence the “rebuttal” book. I agreee it’s important to PUT the BUT in the RIGHT spot. You need to make sure you acknowledge the reasons someone might be apprehensive to buy, say you understand, and place the BUT and go into the positives. Even glamorize the reasons they’re apprehensive, say “in fact, some of my BEST clients are feeling what you’re feeling right now BUT they’ve gone over the hump and now their pupils dilate when they see my name on calling”
Cannot disagree. I’ve been in sales for 25 years BUT always worth listening to new ideas
I can feel the happiness and passion as he's explaining this. So different from most people that made their living by teaching.
Alex, would it be possible to have a video of your Favorite Books?
"10 Books That made me 100 million!"
It would be amazing.
Thanks.
Second this ☝🏼☝🏼☝🏼
same here
Agree
Great idea
This is something I used in dating and find it to be a game-changer. Be straight up with your potential partner and been the only one to put her in her place. But, the magic usual comes after, she becomes attracted over time because she realizes you can be trusted because the compliments, that follows, over time, are seen as real. Thanks for this powerful advice
I really like this presentation technique because it feels more truthful and authentic.
In a different way I've used something like this teaching my children how to apologize properly in a way that communicated sincerity.
For example I used to hate when my son or daughter would say "I'm sorry for yelling at you but I was tired and in a bad mood." This makes it sound like "I'm sorry but it's not my fault."
I told them to try something more like this - "I was tired and in a bad mood, but I apologize for yelling at you. It wasn't right."
The second way shows, yeah I'm only human and weak sometimes and there was a lot going on, BUT still it was wrong of me to snap at you.
The framing of things the second way made for a better apology, and made way for compassion for the person apologizing because they weren't having a great day. It shows a more magnanimous spirit.
This sales technique is like that in that it's NOT JUST A TECHNIQUE, it is more sincere and helps gain trust.
Thats a great example
Thanks for sharing. Mind if I steal it? 😅
Alex thanks for all the wonderful value that your videos provide.
bruh when The Business Guy finds value in the content than you know it is valuable.
1. 0:10 Selling helps with marketing and marketing helps selling; communication and speaking help with selling and marketing
2. 2:03 giving information about product can help; speaking tactics and ability to shift improve changing opinions and removing biases
3. 4:02 speaking techniques help; speech and technique can diminish problems and amplify solutions
I just realized I do this naturally. Interesting insights! Thanks Alex
Instantly recognised this as very close to Chris Voss' "Accusation Audit". 😃 Solid advice! Thanks Alex.
It only works if the positive is perceived to be much BETTER than the negative.
If you say things that are really bad about something, and then put But, the good has to outweigh the bad for the other person.
The sale only works if the person really sees the benefit you are trying to push.
I realised in life that no-one owes you a damn thing, so they will buy because of what they get from it, not because of you.
If someone doesn't want something, they won't want it no matter how nice you are.
If people like you, they are more likely to buy from you.
Alex is the golden mind this generation needed…he’s the oil for entrepreneurs!
Excellent stuff. Let me add one more and that’s the word “YET” and you can use it to overcome any obstacles anyone says for example I can’t seem to master how to use the word “But Yet you have learned so many skills like riding a bike which means that you can master anything you put your mind to Can’t you…
This is called disqualifiers where you disqualify yourself in a way but give the other person a rare chance to work with you (making you the preseved expert on the topic and making your time more valuable then the clients). By making it hard to get to work with you your qualifying the other person flipping the power dynamic on its head. Now its them that are chasing your business because your the most preceived valuable person in the room in their eyes.
I work in high dollar tech sales, this is 100% accurate.
This is an incredible mindset. Generally, the word "but" is an indicator of bad news, but if you switch sides of the equation, it becomes a re-affirming statement. This perspective is going to be game-changing.
It also shows empathy that you’re empathizing with their “concern based” mentality 🥶
This is amazing value for free! Thanks for that!
Glad it was helpful!
this was literally the best sales video I've ever seen
Very nice strategy, I really resonate with it 🌎 Greetings from Colombia. The Venezuelan immigrant writer 🇻🇪 Thanks
This is so simple and yet so profound. Thanks Alex
I didn't think I'd find anything interesting on this, but it was an absolute gold mine. thank you
He's so repetitive, drags a lot to come to the point, but, he's given a legit method
Good one lol
Would love to work with him one day!! Gotta run this bag up first good luck to everyone
That relationship analogy was the most bro business dude sentence I’ve ever heard.
Every time I watch this man’s videos I am just blown away man. What a way of speaking
So healthy now, Alex! Yay! Hope u and sweetie can start your little family soon! Growing a family is also a 💵 currency!
This man is god damn genius.
Never thought of it that way, but now makes perfect sense
How can I like this a million times?
Make a million accounts.
I was told take any amount of money and figure out how to multiply it. Most people are just trying to increase it. Massive differences between the two mindsets.
Your channel is amazing... just simply love your sales-related content! Thanks a lot for sharing this! :)
I like the no introduction and straight to the lesson
Damon dude you killed with this video. I work in sales and 100% this would work if you know what are the positives attributes to tell your prospect based on their pain point. This was awesome
Wow...this is genius 👏 I like it and believe this will be so useful for my team at work, and in many other scenarios! Can't wait to watch more if your videos!
Real value , no fluff I love it .
The best and much needed idea to scale up.
This guy's a prophet of profit!!
Very great training video close one of the best I ever seen damn
I subconsciously used this tactic when working with investors. They’ve been very helpful in my growth ever since. It def works.
I can't stress to you how Glad I am that I watched this video today!! Thank you for this!!
Alex thank you for bringing IT. Unusually, consistently useful. 🙏
I use to sell little stuffed bears for a company that over charged 20 times their worth and people actually bought them. I was their top salesmen because I told people they were donating money to a charity and they'd get a little stuffed bear as a reward instead of asking them to overpay for something. Now yes it's illegal but I did learn that you can sale anything as long as you word things just right. FYI don't use the charity scheme unless you can prove it lol
I’m dead 😂 you was selling stuffies talking about it’s for charity 😂 aye somebody gotta start somewhere
That tactic may get you to the "top" but your lack of character won't keep you there.
@@mikemd2697 oh I had character just no morals or ethics at the time. I now devote myself to integrity no matter the situation. Let me tell you though a lot of people prefer being lied to than hearing the truth lol
@@razrtrixz8317 I knew a guy that would say if you bought/donated, they would put your name in the drawing for a Mercedes. Very successful, he was, until he was fired.
You’re a lying pos
I’ve read his book 1mm leads and my son has attended his workshops. Great information in his book and I like what he saying here too!
Best video I've watched on TH-cam today. Thank you for this nugget.
VERY interesting. way long ago when I took a course in psychology the teacher said that the most powerful word in the English language was BUT. He said if you ever hear someone say but, it is a clear signal that they don't know what they are sending and it means that everything they said BEFORE the word "but" is a lie. for instance you are called in to HR to discuss things and the HR person says "reports say you are a good worker and have accomplished many good things but we need to talk about your priorities withing the company. Erase everything before the but.....doesnt matter, doesnt count so understand where you are positioned with HR and be careful.
wow, im genuienly very amazed by this analogy. never really thought about it like that. We all should be grateful for Alex. Thank you
Most under rated business channel!
I fucking loved the way you presented in this video.
The reverse is insane 🙌
Dude breaks this shit down for adults to interpret just like a toddler learning tbe alphabet !! See y’all at the top
I've sold everything from magazines to futures contracts and the secrets to selling are, know your product, know your target audience, Know your competition, and be honest. Yeah you could lose your ass but you could also make a fortune. It's really not that hard. Knowing your product, your competition, and your target audience takes time and effort. Telling the truth ... well let's hope that's the easy part for you.
This man is a legend. Thank you Alex
Authenticity and transparency build trust. Highlighting both strengths and potential challenges can establish credibility.
I like the simplicity of this approach.
This is a million dollars worth of game. Thank you 🙏
I was dialed in for 7mins 😮 great knowledge
Typically, something negative comes after the “but.”
Get the negative out of the way first, and save the best for after the but.
Also, quite often it is the most recent things said that are remembered. Make the memories positive!
Lol this is genius. And I love how concise you presented the info.
This is incredibly insightful.❤
Hella inspired!!!!
The Gemini Talks is not liable for the reduction in your household waste after using our handmade beeswax wraps for zero waste food storage 🎉
Man, you're insane!! Thanks
I don’t comment often but this is mind blowing. Thanks Alex
This info is solid and really well presented! Thanks 😊
You should read the book Never Split The Difference, it describes exactly what you said but it's got the complete structure written by the FBI's lead negotiator for 25 yeqrs.
Selling is must
Probably my favorite tactic I’ve learned from this channel
Great video, (but) I prefer to use "however". It just comes across "less street".
Wow such a valuable lesson. Of recent I've been learning to avoid using "but" in conversations but, I've learned to use it better
Solid tactic man. It really does work. give it a try
Alex Hormozi, cool content you deserve more subscribers
From the title, it's impossible to sell anything to anyone - as first the person who will buy needs to have the ability to expend, willingness comes later, first one must afford. It's simple.
also dont give too many negatives or dont overcomplifie things. find that middle ground where its not too good but also not too bad
Can’t believe this only have 300k views that’s wild this is a banger video haha
haha Amazing! my father was a lawyer he always addressed all the weaknesses of his suggestion himself leaving me with no excuse to say no! 🤣
You should do a podcast or something with dr. Kashey on philosophy, I'd watch that
I like the way you explained!
6:09
it's the negative
consequence of the positive
that amplifies the believability of the
statement if we're warning people
that the extreme adverse effects of the
of the
of the result that we're promising in an
extreme fashion
then it makes the the the underlying
believability of whether or not
they're going to achieve it seem assumed
right
and then it makes the entire set of of
sentences or the preceding argument
more persuasive
I'm frugal, don't like to spend money, but I feel like buying you coffee for your teaching
Excellent! Thanks for your tips. I will try them out to close more sales
Love this! Fantastic content and framework here.
Dont stop creating,
Keep pushing!
the value of this vid is incredible🔥 Thanks a lot
Genius Move.
This is similar to Chris Voss labeling. Good take and info.
Thanks for such an AWESOME tactic!!!
Very ADD moment but yr rockin smallville nicely
I’m going to use it tonight on my TikTok live. I sell a boring product so wish me luck 😂
WoW! AMAZING ! Really Worth watching!!!
Agreed, trust you are experience massive results Arjun!
This is really good stuff! What a great way to require integrity and magnify its impact.
Great video. Thank you.