83's Movie Producer Reveals Filmmaking Business - Madhu Mantena

Madhu Varma Mantena is an Indian film producer and entrepreneur involved in the production and distribution of films since more than 14 years. He started off by handling the marketing side of his cousin and Bollywood director Ram Gopal Varma's film company Factory, and then went on to set up various companies across the different verticals of the entertainment and media industries.
In 2008, Madhu Mantena co-produced Ghajini which was the highest grossing Indian film for that year. After co-founding Phantom Films in 2011 with Anurag Kashyap, Vikas Bahl, and Vikramaditya Motwane, Madhu produced a string of either critically or commercially successful movies such as Lootera, Queen, Ugly, Hunterrr, Masaan, Udta Punjab, Trapped and Super 30.
If you are someone curious to understand how to become a movie producer in India, how is the budget of a movie decided, how much do movie producers earn, what it took to create some of the highest grossing movies in Bollywood, you will love this episode. Do share your thoughts in the comment section.
This is Madhu Mantena, one of the biggest movie producers in India on Founders Unfiltered. Absolutely honest and straightforward. Enjoy yourselves!Follow Madhu on his social media handles -
Instagram - mantenamadh...
Linkedin - www.linkedin.com/in/madhu-man...
Website - madhumantena.com/
IMDB - www.imdb.com/name/nm2985299/
Timestamp:
00:00 - Introduction
01:45 - Story of Madhu Mantena
02:58 - Starting an Ad Company at the age of 16
04:08 - Creating an Audio Company at 18
04:55 - Rise of the Originals Music in the 90’s
07:43 - Learnings from Gulshan Kumar
08:56 - How was the audio business started
12:36 - How are CDs sold
13:58 - Role of piracy in selling CDs
16:01 - Why Madhu decided to shut his audio company
18:46 - Working with Ram Gopal Verma to head marketing
19:09 - Setting up Adlabs’ International Operations
20:03 - How Madhu independently produced Ghajini Movie
23:06 - Role of a director and a producer
28:08 - How to become a Movie Producer in Bollywood
32:58 - How is a movie’s budget decided
41:01 - Breaking down the costing of a movie
43:52 - Importance of word of mouth marketing
46:26 - How do movie producers earn in India
50:10- What is the role of distributors
51:24 - How much do movie halls charge
51:59 - How long does a movie stay in theaters
53:04 - Overseas collection of Bollywood movies
54:56 - Where do producers get money to make a film
57:09 - RAPID FIRE ROUND
58:38 - Why was Phantom Films shut down
59:28 - Book Recommendations
59:41 - Discovering god at 42
1:00:26 - End Notes
Books Recommended:
The Road Less Travelled (Arrow New-Age) - amzn.to/3LBykg5
Your Best Life - A Doctor’s Secret Guide to Radiant Health Over 40 - amzn.to/3wVBsiT
Winning: How To Win In Business And In Life!: The Ultimate Business How-To Book - amzn.to/3IZ4Bfl
Bhagvad Gita As It Is English New Edition - amzn.to/3x5OrOO
The Ramayana - amzn.to/3tYQQcb
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[@nandanasalvi]

Seems like a perfect combination of kindness and brilliance. A lot to learn from this so called "Uneducated" person.
Hats off to the interviewer as well.
One who actually knows to listen 👂.
Saw this by Mistake, would happily welcome such mistakes.
Thanks

[@chourasiyakishan]

I had a basic idea of the business behind the film industry. But this kind of depth has never been told in any article, interview, or informational video.
Great insights. Kudos to Sahil Sir @intellectualindies

[@chaitanyasawai2382]

🥰

[@VinayakaHalemane]

Thanks Mr. Mantena for being so generous with sharing your knowledge and experience. As a budding filmmaker out of film school, this was a fantastic talk to watch and opened up a whole new world to me, especially about the financial aspects of filmmaking. I know I'm going to be coming back to this talk every now and then when I need some inspiration and advice. Thank you
And thanks Sahil, for brining him on the show and being a patient listener throughout and asking thoughtful questions that most filmmakers are never asked.

[@rishiraaj.580]

Producer - Money , Owner Of Ship
Director - Directs , Imagination , Captain Of Ship. 👍

[@rishiraaj.580]

Music Directors Like Nadeem Shravan , Anu Malik , Anand Milind, Jatin Lalit.... They Ruled Music Industry In 90s. Melodious Compositions. 🎵🎸🎺👌

[@dhruvg148]

Appreciate your skill of asking basic questions.
Some may say they are silly ,but everytime we learn more through those questions.
Thanks

[@ronak1257]

Superb Content (Rich in content)
As Madhu Sir described so well (Amazing Personality)
Everything you need to know about a Cinema Business and how it works and how money is made.
Thank you Sahil for bringing such great guest.
Hoping to see more such like that

[@skierdeepak]

Sahil bhai thanku yr...bahut kuch seekhne ko milta hai ...Founders Unfiltered series se

[@shock-t3768]

Wow.. Such an inspiration. Thank you Sahil for bringing him into your show.

[@korakatar7921]

He was so open and generous with sharing his knowledge. Very impressive man.

[@Kayash_Kino]

Superb, thanks to the guest
Sahil bhai as always, excellent content and edit.

[@ss-wg7jw]

Thank you sir for this video... i was really waiting for someone from the Film Industry :)

[@nairharry]

Amazing interview, what an insight into film business, very well conducted interview, lookiing for more

[@prakashshetty5189]

Wow !!!Superb interview ...It was like a Master Class on Making Films ... Appreciate it...Thanks A Ton Mr.Mantena and Mr.Sahil 👍💐💐💐👍Best Wishes to You 🙏

[@raaaj9c]

madhu mantena sir is a gem... itne ache se kisi Bollywood wale ne kavi nahi samjhaya...❤

[@rishabhbeniwal5429]

Really interesting insights into the movie business!! Loved it..

[@muditkumar40]

Thanks man!
Aapka style mujhe bahut achha lgta h ek dum bade bhai jesa feel ata h
Love you big brother

[@samuelmarndi]

Loved the interview. Looking forward for directors interview to know more about The shooting and editing process

[@tarunmahajan3523]

AMAZING CONTENT AS ALWAYS, LEARNT ALOT. TYSM 👍🏻

[@vishaldegaonkar2664]

Like most others accidentally came across this. Encyclopedia in movie making explained so simply and so well. Made my day!

[@rishiraaj.580]

Nice, Insightful Conversation 👍

[@Sarchak]

Superb. Madhu was so good. Enjoyed it very much

[@Malshe]

👍👍 Madhu Mantena was very engaging..Kudos on attempting hindi 👍

[@seeksatva7730]

Thank you for doing such an in-depth interview where the viewer can actually learn something new as opposed to other videos using click bait titles trying to cash on the success of some regional films box office success

[@Akshay-tq6zk]

Great chat . Very authentic interview.

[@sanjaygulati4351]

very good, specially ur questions were very clear , Madhu Mantena is superb ,, Business section was the best part along with his honesty that he shared everything honestly eg ,, how much he share with studios etc,,
thanks a lot

[@TheRahulBang]

Great Job Boss ! This was really very informative.

[@SandeepNathMusic]

It's one of the best interview I have seen ....thanks to both of you ....

[@rawalankur]

Lovely discussion. Watched every minute.

[@maneeshahooja]

Informative. Thank you!

[@surajsingh-ji5cw]

this content is next level going to share in my every friends group

[@navneetrathore29]

Best video's on youtube... Great job bhai.... ❤️❤️👌👌🙏🙏

[@brandesensegifts8993]

Madhu Sir I must say you thou your educational background is limited, your hands-on practical experience is awesome, you are one of the best teachers I have seen so far. The way you explain in simple words makes such a complex world so easily understandable. Just wow🙏

[@khushboojain2861]

good insight on the business model. Thanks for sharing!!

[@kaizenTechVideos]

Bahut badhiya episode, Sahil Bhai. I would have liked to know a little about IP rights of movies, are the deals with TV/OTT for a certain period of time or outright ? Also, wanted to know the same about series/movies made exclusively for OTT eg. Sacred Games, Lust Stories etc. Really enjoyed this episode with Madhu Sir.
I have a few guest requests.
Dinesh Vijan (Producer, Maddock films)
RGV ( would like to know about RGV factory)
Abhinay Deo ( Ads and Movie Director at RDP)
Guneet Monga ( producer of Sikhya Films)

[@chhaya_chitrakarudu]

ThanQ very much for the type of content!

[@LOKUOFFICIAL]

now i dont see movies , im kinda addicted to talks, very knowledgable and interesting facts...

[@imbhaveygupta3378]

Nyx Sahil Great Work .

[@dreamsung7171]

much awaited!

[@Gaurangakrishna]

fantastic conversation between them. I wish one day I can work with Madhu.

[@rakesharya9242]

This episode is very helpful for many.👌🙏👏

[@rakesharya9242]

Thankyou so much sir for giving me Heart ❤

[@C02754]

Bring more movie & Music production companies... want to know how they do business & their journey

[@mayurpanchal7680]

Omg 😱! Sahil sir!! Content level!!!

[@hearthrob29]

Finally people will understand what is a hit film after watching this video.
40% of gross revenue - budget = Hit or Flop

[@thesam27hosh]

Bhai .... The producers also make money via Satellite and OTT platforms...so you should also include that..and also Music rights

[@gudduentertains]

@@thesam27hosh movie hit or flop is usually based on Box office numbers. The total amount made definitely includes all these revenue.

[@aasimshaikh771]

Too much insights..great pieces of content....

[@gyanaranjankar7095]

What a detailing...hats off man👍👍 great job...

[@jaydesai6809]

Excellent information and interview.

[@dreamofhardik1]

please bring more producers of different type. new, old, independent, famous, new comers, all type of producers....

[@pabitrabehera201]

Informative video 🔥

[@Awakenbeing]

The Movie business insider with great insight really helps me understand how all it works.

[@prajyotchavhan7469]

Very informative, thank you 🙏

[@earthgemios1051]

Amazing content bro.

[@aniketphatak951]

This was honestly an awesome video

[@narayanp9270]

Awesome to see my one of my special directors and producer talking so precisely...

[@jatin9240]

Its amazing to hear life story and learning lessons very interesting please bring adani or ambani also their story

[@nishantsinhmar2504]

thanks to both of you

[@amritaashah6851]

Brother seriously...this is best interview i ever seen in my life , specially thanks to mr producer.... 🙏🙏🙏🙏

[@AnkitKumar-vl1tn]

Amazing guest. Nice interview

[@EntertainmentSector]

Maza aa gyaa jo dhund raha tha wahi knowledge mil gaya easy language me thankyou sahil bhai iss serise me app wo knowledge leke aa te ho jo esy language me available ♥️

[@monikabindlish9974]

Its very informative and nicee✨💡

[@earthgemios1051]

Thank you madhu sir for speaking in hindi.

[@suyogwagh8548]

Thanks... Superb Content

[@gopalkrushnasamal5068]

Sahil bhai mujhe aap saare jo podcast karte hain naa mujhe zyada achha lagtaa hai... Baaki log bich bich main bol bol ke khud ko promote karte hai, aur aap main yehi alag hai ki aap jyaada sunte hain aur tabhi bolte hain taaki hum log keliye samjhnaa asaan ho yaa guest se kaise jyaada se jyada nikala jaa sake
Doing gd sahil bhai😍👍

[@tusharagrawal5458]

Great episode

[@snehitsinha9297]

Amazing really able to now new things
Thanks

[@arshad15355]

Bht mast hai sahil Bhai ye video

[@sandeepsydney1573]

Sahil bhai work you are doing is superb its nation building contributions mate by helping people to understand how real strategies and business practice works that too direct by veterans, highly Appreciate 🙏we don't get this in mba class

[@sudhirbector]

What a friendly person... great interview.

[@akshadgoyanka4635]

Gazab hai Sahil bhia please yeh series mat rokna
Bring more Cinema Producers, distributers, directors etc

[@sonu72049]

I am already loving the channel

[@shravanuchil]

first time I heard his name,
this guy is awesome. so open n he started doing business before 16 😮

[@aadvikswaraj9800]

Thanks for this enrich content.

[@ThrillxX.]

Thanks. Very unexpected and unbelievable knowledge.

[@nafeesahmed4494]

Very goood detailed explanation

[@abhishekanand3230]

Really nice in depth info.

[@Moon-bs4kl]

Great content Sahil sir !! Very well explained & shared by Madhu Sir. Thank you.

[@surajdaswani]

Thanks for the effort.

[@deepakshethia5420]

Sahil bhai ye sab established log hai bhai. I will recommend u to have conversation with upcoming and future stock market wizard and multitalented Mr.Vikram Prabhu.
His journey is truely a dream come true story.

[@vikramdeshmukh6373]

Best discussion, ever witnessed.

[@sitaramgrover]

really learned a lot ... please make some video on music business.. brands and indie both

[@GovindRane05]

Content is very good... Great work Sahil ji... Just 1 suggestion...High frequency of Split screen appearing distracts the attention.. Plz note this changes 🙏🏻 I like all your video's

[@zdorovo7]

Thank you and love you from Hyderabad

[@Tushar-oj3ij]

Thank you so much sir ❤️❤️❤️

[@premnarayan8803]

Very Knowledgeable Informations about Film-Making is given by Madhu Mantena .

[@shekucool1]

I am your follower since you have 100 subs

[@harshitrastogi866]

Amazing and knowledgeable session

[@businessclass-badabusiness8954]

His every video is A+++++ grade ..... ye questions itne sahi aur sensible poochte hain jo , youtube podcasts me aur koi nahi poochta

[@ambujsaxena6978]

Thank You!

[@muzaffaralisheikhji]

Very informative 😊

[@prafullakumarcuddalorepatt8135]

When he is saying Thatttuuu... Its a nostalagic Hyderabadi Telugu diction :). Great work Madhu Mantena, Hope to see more movies of you in Theaters and OTT

[@laxmanpanchwadkar2149]

I want more video about film making....nice videos

[@Kumar_Raj91]

One more beautiful episode.

[@kirankm2050]

Loved it👌🔥🔥

[@amolvidhate3364]

Very Informative ...

[@KumarSambhhav]

Waah waah kya master class thi. Kudos man !!

[@gauravbhatia3330]

Great content 👌👌

[@Cool94_4u]

Thanks sahil bhai 🤘 masst video

[@sriniwaskumar8957]

Awesome content

[@Fatherofcrypto]

thanku

[@QWERTYs121]

Superb interview