12 Google Display Ads Best Practices and Strategies

Discover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you need the absolute best tips, hacks, tricks, strategies, and best practices. In this video, I will show you everything you need to know about Google Display Ads.
Video Tutorials by Surfside PPC:
Google Ads Conversion Tracking: • Google Ads Conversion ...
Google Responsive Display Ads: • Google Responsive Disp...
Google Display Ads Remarketing: • Google Display Ads Rem...
Google Ads Audience Segments: • Google Ads Audience Se...
Google Ads Content Targeting: • Google Ads Content Tar...
Google Ads Audience Targeting: • Google Ads Audience Ta...
12 Google Display Ads Strategies, Tips, & Best Practices:
1. Conversion tracking and a smart bidding strategy - Incorporate Value
2. Target Your Data (Remarketing) segments to improve your ROAS
3. Target Similar segments, Custom segments, and In-Market segments
4. Incorporate Demographics Targeting
5. Optimized Targeting
6. Dynamic Remarketing
7. A/B Test your Responsive Display Ads (Headlines, Images, Videos)
8. A/B Test your Landing Pages
9. Improve Your Offer & Highlight Your USP
10. Narrow targeting to relevant content using Topics or Keywords
11. Remove Non-Converting Audience Segments & Placements
12. Optimize Ad Rotation and Set Frequency Management

[@sumityadav8181]

For excluding Mobile Apps, I would recommend create one time Placement Exclusion List specifically for all app categories
then reuse it just in once click any number of times.

[@pixelatedbubble5646]

mobileappcategory::69500
I'm sure
adding this exclusion code in excludes from all apps on mobiles. It worked a while back anyways. Rather than adding it in manually.

[@WealthCrest]

🎯 Key Takeaways for quick navigation:
00:00 🎯 Incorporate conversion tracking and use smart bidding strategies with conversion value optimization to improve results.
03:43 🎯 Target specific data segments for better campaign performance on Google Display Network.
06:12 🎯 Utilize similar segments, custom segments, and in-market segments for refined audience targeting.
08:03 🎯 Enhance targeting precision by incorporating demographics targeting and enabling optimized targeting.
12:41 🎯 A/B test responsive display ads, considering headlines, images, and videos for better performance.
15:42 🎯 Perform A/B tests on landing pages, adjusting URLs to compare and optimize performance.
17:21 🎯 Strengthen your offer and unique selling proposition to entice potential customers.
19:04 🎯 Narrow targeting by selecting relevant topics or keywords to improve content relevance.
20:29 🎯 Target audience segments related to your product or service for more effective display ad campaigns.
21:13 🎯 Utilize targeting options like topics, placements, display keywords, and more for narrow audience focus.
22:24 🎯 Evaluate and adjust audience segments and placements based on click, impression, and conversion data.
23:59 🎯 Manage ad placements to exclude mobile apps and low-performing websites for better targeting.
25:08 🎯 Optimize ad rotation for testing purposes, allowing the best-performing ads to emerge.
26:19 🎯 Implement frequency capping to avoid overwhelming users with repeated ad impressions.
27:00 🎯 Incorporate value, data segments, custom segments, and demographics targeting.
27:43 🎯 A/B test responsive display ads and landing pages to optimize for conversions.
28:11 🎯 Continuously monitor and improve your ad campaign to achieve better results.
Made with HARPA AI

[@juancarlossoto5474]

I’ve learned so much from you. I’ve followed you since 2018 so thanks man.

[@RoryLees]

Some really useful content - thank you.

[@sumoncomputer7285]

SO NICE VIDEO

[@AtharvaV19]

Hey bro .. I want to learn google ads display campaigns can you teach me ready to pay you .. please reply me

[@quiz-br]

Ele te respondeu?

[@RuyterFontes]

Posso ajudar voces..