6 Quick Google Display Ads Optimization Tips 2023

There are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time.
1. Optimize Your Landing Pages
Some questions to ask yourself about your landing pages include: Where is my traffic going? What are people seeing after they click my ad?
2. Optimize Your Display Ads
Some questions to ask yourself about your Google Display advertisements include: Do you have at least two Responsive Display Ads? Have you tested standard display ads?
3. Optimize Your Targeting
Some questions to ask yourself about your targeting include: Are you using Your Data segments? Buyer segments? Are segments not converting?
4. Optimize Bids & Conversions
Some questions to ask yourself about your Google Ads bidding strategy and conversion tracking include:
5. Optimize Where Your Ads Appear
Some questions to ask yourself about your ads include: Are placements not converting? Are you targeting content and audience segments?
6. Optimize Your Offer
Some questions to ask yourself about your offer include: What is your USP?
Is your offer converting with other types of traffic?

[@eidacademy]

You are no.1 . God bless you

[@ahelsel]

Thanks so much for all the great tips. No one else seems to train much on display ads. One suggestion could you turn your volume up more on your end. Everyone else I listen to when I'm on my treadmill I can hear except you I have it turned up on my end. Thanks much

[@awababd-arrahman3104]

Thanks, for these deep optimization tips. In the "Optimize your targeting" section, you said that we should stop the ad group that performs well, as you want to give google more data. But doesn't google already optimize the best ad group to serve and spend more money on it? So why do we have to stop the high-performing ad group?

[@ahelsel]

Is there a way to set cost per click on display ads? It seems like when Google decides to not give me very many clicks the price of each click goes way up to use my budget

[@alexissoubran1220]

First comment, cheers! 😊

[@DroneTimilib]

Is it ok if i only using add custom audience segment without adding topic or keyword from content? because i already add keywords at custom audience segment

[@gdytu4865]

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