Marketing the Mustang - Documentary (Mad Men DVD Season 4)

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  • เผยแพร่เมื่อ 6 ก.พ. 2017
  • I LOVE classic Mustangs. It was such a pleasure producing this documentary!!!!
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ความคิดเห็น • 84

  • @FreeSpeechisMyRight10
    @FreeSpeechisMyRight10 3 ปีที่แล้ว +8

    Mom wanted a Mustang so bad when they came out, so finally in 1966, Dad bought her a '65 notchback in turquoise. She loved that car and kept it for 5 years, when she traded it in on a brand new '71 Torino GT.

  • @nevetslegasi5686
    @nevetslegasi5686 4 ปีที่แล้ว +36

    I was 5 yrs old, and wanted my parents to buy a Mustang for me and put it away so I could have it to drive. That's how powerful the ad campaign was.

    • @toinimoore3463
      @toinimoore3463 4 ปีที่แล้ว +2

      I was 13 don’t even remember the ad had crush on a guy who didn’t give me time of day saw Mustang and the box boy owned it it was sure lovely 😊

  • @thetreblerebel
    @thetreblerebel 4 ปีที่แล้ว +7

    40 plus years later the mustang is still king of the 2+2

  • @stevep4574
    @stevep4574 3 ปีที่แล้ว +3

    Glad the original Mustang 1 never went through, looks like something the Jetsons would drive.

  • @MustangMedic
    @MustangMedic 4 ปีที่แล้ว +4

    Of course being in marketing for 31 years and 9 years as MustangMedic I love this video. My viewers made sure I saw it right away. MustangMedic Props.

  • @Loulovesspeed
    @Loulovesspeed 4 ปีที่แล้ว +26

    The introduction of the Mustang was the most expensive and most powerful advertising campaign ever made for an automobile! I was a 17 year old when my Mom took me to the NY Worlds Fair and I saw the Mustang on a rotary display, and throngs of people trying to get a close look at it. Ford certainly hit a grand slam here! The "others" couldn't create their pony cars quick enough!

    • @natejones963
      @natejones963 3 ปีที่แล้ว +1

      The advertising was standard it was just that the car was as advertising

    • @Loulovesspeed
      @Loulovesspeed 3 ปีที่แล้ว +4

      @@natejones963 As I tried to explain before, the advertising campaign for this car release was anything but standard. Ford purchased ads on all 3 major networks and had them coordinated so that they would all be seen at the same time! Additionally, Ford purchased ads in virtually all the automotive monthly publications, as well as cover pictures for Time and Newsweek. No car maker had ever gone to this extent to launch a new vehicle.

    • @jeremyreese9663
      @jeremyreese9663 2 ปีที่แล้ว +1

      Man i wish the mustang was like this now, you could get any color you wanted back than, like literally and have it built just the way you wanted it for a really fair price, we had the options of coupe, hard top or convertible, nowadays the mustang can hit the bmw and Mercedes territory in price.
      Back than the mustang was a inexpensive muscle car that could be built just the way we wanted it with so many engines to choose from, rather a 6 cylinder or three v8 engines to choose from, and even down to the top color you wanted.
      Nowadays only a few select colors to choose from, and pricey.

    • @Loulovesspeed
      @Loulovesspeed 2 ปีที่แล้ว +1

      @@jeremyreese9663 Sorry, but the Mustang was not available in any color you wanted. There was a list of colors available for you to choose from just like today, but no custom colors could be ordered. Times have changed greatly in the automotive world and we haven't seen anything yet!

    • @jeremyreese9663
      @jeremyreese9663 2 ปีที่แล้ว

      @@Loulovesspeed
      Oh okay, it just seems to me we had more options to choose from like for the classic mustangs ive seen pink, beige, dark blue, light blue, dark green, light green, gold, white, gray and red and yellow, than for interior it also seems like we had more options to choose from as well, like for example they had white interior, the black, blue, red, gold.
      Nowadays it seems like all we have for the interior colors are black, the saddle which is kind of orange and the two tones white and black and thats pretty much it.
      Even for the fox it seems like they also had more color options to choose from for both interior and exterior, i mean for the fox you could get burgundy with burgundy interior or dark blue exterior with blue interior and etc, even gray interior or white or black.

  • @MustangMedic
    @MustangMedic 4 ปีที่แล้ว +5

    best history of advertising the Ford Mustang on video that I have seen. It was a bit tougher for Shelby to get moving with Ford though.

  • @281cobracar7
    @281cobracar7 4 ปีที่แล้ว +11

    I was 9 years old when the Mustang came out. My dad bought one a month after they came out. Engine was the 260 V8, convertible with center console and automatic transmission. I use to love driving around with my dad in that car. To top it off my mom had a 64 Ford Galaxie 500 XL convertible, love that car too. Also at the 2:00 mark, that a Cougar II. I build a model of it when I was a kid. Actually saw the real car at the Peterson museum in LA.

    • @Loulovesspeed
      @Loulovesspeed 4 ปีที่แล้ว +6

      @281 cobra car - Small world!. My first car was a used '66 Mustang burgundy hardtop with a 289 automatic. It got me back and forth to college - 320 miles each way - without a hitch. My Mom bought a '64 Galaxie 500 XL 2 dr. hardtop - black with a red interior, 352 4 bbl and automatic. In my opinion, that car was the most beautiful Ford ever built, inside and out! Many a Chevy fan had nothing but positive comments about the looks of that car.

  • @MustangMedic
    @MustangMedic 4 ปีที่แล้ว +5

    Well researched, I never heard about this version of the creation of the Mustang name. I always believed it was from the P-51

  • @radioguy1620
    @radioguy1620 4 ปีที่แล้ว +3

    If you were not there its very hard to make people believe how popular it was. My sister and I would have contests while riding with Mom and Dad in our 59 mercury and the first one to see a Mustang would yell, Mustang !! still remember it great times indeed. I went on to won three two 66 GT coupes and a 67 Conv with a 6. all of them sweethearts.

    • @u2mister17
      @u2mister17 4 ปีที่แล้ว +1

      Took my drivers test in my brothers '66 red with white convertible, '72. No power steering, ha ha.

    • @michaelweizer7794
      @michaelweizer7794 4 ปีที่แล้ว

      This video would have you believe that the mustang was the first car to be exclusively for baby boomers, wrong!,Plymouth with the Barracuda beat the Mustang by just barely two and a half weeks. The real difference one, the 64 Barracuda was olny available as olny one .model a fastback, two , many people saw that the Barracuda was based on a Plymouth compact valiant whereas Ford did alot more with the Mustangs sheet metal without the resemblance of a Falcon,which, as many seen was very much a Falcon underneath furthermore Ford wasn't the olny one who wanted in on the youth market does anyone remember come on and turn it on wind it up blow it out GTO!.

  • @MaxNafeHorsemanship
    @MaxNafeHorsemanship ปีที่แล้ว

    I knew several people that had a Mustang. I didn't appreciate them for what they were until many years later. I've never owned one, but I drive a 66 Falcon. When they don't have a listing for a part I need, I just ask for the same thing for a Mustang. They ALWAYS have a listing for them. Just as the vid says, grandmas bought the Falcon. It was embarrassing to drive one years ago. Now they are cool.

  • @victornasol6056
    @victornasol6056 4 ปีที่แล้ว

    Bob Fria vet , ex owner of the 1st Mustang coupe and respected historian passed away April 2020 from covid 19. He was a good father , grand father , friend and car mentor. I will miss his friendship and helping knowledge of
    cars. God Speed Bob.

  • @1964FordMustang
    @1964FordMustang ปีที่แล้ว

    great documentary- thanks

  • @babydriver8134
    @babydriver8134 4 ปีที่แล้ว +5

    When I was in high school, dad was running a auto wholesale business. He bought from dealers and sold the cars to other dealers.
    No kidding, I must have driven 50 different Mustangs during that time. I had a blast.

  • @SimirJohnson
    @SimirJohnson 4 ปีที่แล้ว +1

    Great great video. Thanks for posting.

  • @courtneypuzzo2502
    @courtneypuzzo2502 ปีที่แล้ว

    saw one last week in East Boston Mass believe it was a cameo white 2019 GT350 model which was the top model you could buy in 2019 the original GT 350 debuted on January 27th 1965 as a mid model year short run special edition

  • @bjthebear8115
    @bjthebear8115 2 ปีที่แล้ว

    What an awesome documentary.Thoroughly enjoyed and learned couple new things.While it's not my favourite car I can appreciate Mustangs significance in the automotive world.

  • @whatsamattayu3257
    @whatsamattayu3257 8 หลายเดือนก่อน

    My father was a Ford dealer executive. They couldn't keep Mustangs in stock and every Ford dealer was clamoring for more to sell. He usually got to drive any car he wanted as a demonstrator, but Mustangs were not permitted for anyone as a demonstrator for many months.

  • @dakat0450
    @dakat0450 3 ปีที่แล้ว +2

    I guess that "G.I wants a fastback" thing was accurate because my grandpa had a 66 fastback and a 66 coupe at the same time.

  • @robertchristie9434
    @robertchristie9434 2 ปีที่แล้ว

    The car you see at 0:28 was a prototype called the Mustang II and was on display on the 12th floor of the J.L.Hudson department store in downtown Detroit for public viewing and opinion in early 1963. It was white with a blue racing stripe down the middle. There was a sign next to the car explaining it's features and stated it could be sold for around $3,000. I still remember the ads in '64 stating the original Mustang base price was $2,464 FOB Detroit. By that time, Iacocca was an automotive rock star.

  • @TheGearhead222
    @TheGearhead222 4 ปีที่แล้ว +1

    I owned a '67 'stang convertible, a '65 'stang Notchack (both straight 6's) , plus a '67 Falcon Sports Coupe, that I sold before joing the USN. Sold the '65 after leaving the Navy in 1994, as it had no AC! Restored a pristine original '63 Falcon Tudor Sedan over a 5 year period and sold her on Hemmings in 2018, although I drove her for 19 years!:) So sad that Ford used to make stylish, practical transportation at a decent price point:(-John in Texas

  • @javierbarrientos9927
    @javierbarrientos9927 4 ปีที่แล้ว +2

    Comgratulations unforgettable nice world wide success story nothing specially new in the ´States since then surprise me Mustang wasn´t designed by one of the legendary Italian top design super masters like Farina, Giugaro, Frua, Bertone, De Tomaso, Ghia, and Zagato, among others

  • @jasmith1867
    @jasmith1867 4 ปีที่แล้ว +1

    I was hoping to see the mail out promotion that Ford mass mailed to every home in the US in 64. I was in the 4th grade when we got one of the mailers. I was in love. I kept the mailer for many years. It was all in color and very nice. I kept it with my treasured Superman comic books and looked at it often. It grew old and tattered and lost. Of course I bought a real one at age 16. UDIN UDIN

  • @johnsarab4500
    @johnsarab4500 2 ปีที่แล้ว

    They had family cars, econo-cars and expensive sports cars at the time. As a kid, I was blown away by the Camaros, Mustangs, etc.
    Freedom not ticky tacky conformity

  • @paulpeterson4311
    @paulpeterson4311 2 ปีที่แล้ว

    I believe that "naming the Mustang" was more complicated than that. There were early prototype Mustangs built with the COUGAR logo on the front grill.
    There is even a very early Mustang TV commercial where a COUGAR badged Mustang is accidently used!!!

  • @zioo3117
    @zioo3117 4 ปีที่แล้ว +1

    When this car came out I thought it was the coolest car on the road even when the GTO was making its own mark. The options were sensational! The fastback model reminded me lf LaMans while the GTO did not. It was a tremendous car and a Landmark. But the Euro design 65 Mustang Fastback was the real deal.

  • @angelosweet7479
    @angelosweet7479 3 ปีที่แล้ว

    I just love my 65 that was made in 64.

  • @432b86ed
    @432b86ed 4 ปีที่แล้ว +7

    Yeah, "they wanted something unique and personal". So they bought one of the 5 million mustangs that were being cranked out.

    • @jamesw1659
      @jamesw1659 4 ปีที่แล้ว +3

      That was the beauty of it...the cars offered so many options that they felt like they were custom-built for you. In those days, many more people ordered their cars from the factory, and were so able to specify exactly what they wanted. My dad always ordered our cars the way he wanted them. Today, many people don't even realize that you can still order American cars. Every car is ordered, whether by the buyer, or by the dealer for stock. Some will say the beauty of the imports is that they come fully loaded with whatever combinations they think are desirable, but I've always liked the idea that I can specify the exact option makeup of my cars.

    • @ramblingsadrift6477
      @ramblingsadrift6477 4 ปีที่แล้ว +1

      AND what's THAT tell you....????% MILLIONS. The longest running continuous production model ever...

    • @joefaller4525
      @joefaller4525 12 วันที่ผ่านมา

      Just as in the law if supply and demand, you just had to feel like it was personal for you. Beany Babies weren't rare, but the manufacturer kept announcing production cancellation for certain BBs, giving people the impression they would be valuable. Because you had so many options for this car that were not available to many cars of that class, it made you feel yours feel personal and unique to you. Perception can feel like reality.

  • @emotionz3
    @emotionz3 4 ปีที่แล้ว

    I’ve owned two Fox bodies and there is no denying the value, reliability and usability as a daily driver of the basic Mustang formula.
    These day’s it’s the only Ford worth owning.

  • @rtel123
    @rtel123 4 ปีที่แล้ว

    Got my 66 mustang new. Almost identical but for a nicer dash with round dials. Lots of fun, with standard trans and 289 v8 2bbl. Sold it in 2001, with 98000 orig miles, pristine condition. Note in this video, they sag at the back. Very soft leaf springs, so mushy handling. Fixed very successfully the first year with cheap lifting leaf spring boosters from Woolworths to level the car and firm up the suspension! Funny to hear the ad about large trunk. Yes, if you travel without the spare! They could easily have made a well for vertical storage behind the tail light, but they chose to attach it horizontally, so it ate half the trunk space. One suitcase beside it, and that was it! Very poorly made. Within first 5 years, ignition switch fell apart while traveling, pot metal door lock housing fractured, (got a used one, and with tweezers, transplanted the cylinders from broken one to match my key), transmission bearing failed, the bushings pressed into the bracket that the pedals swing on fractured, so had to replace the bracket, killing my back. Rad top seam burst, trunk latch broke (found a used one, but no mustangs around, so got it off a wrecked 65 Caliente!) . They had no plastic front fender liners, so the wheels throw salt slush at the underside of the top panel, rusting it through quickly. Easy to work in engine compartment EXCEPT to replace heater hoses. All other cars had the heater hose brass nipple come thru the firewall, but in this car, the hose clamps are hidden between the heater box and the inside of firewall! But, fond memories! :)

    • @MaxNafeHorsemanship
      @MaxNafeHorsemanship ปีที่แล้ว

      Ya, it had a terrible suspension, but it was just a Falcon. You can't expect much. I drive a Falcon.

  • @rodneymcgiveron
    @rodneymcgiveron 3 ปีที่แล้ว

    You should have seen what Ford Australia did with the Falcon after it was dropped in the U.S. in 1970 , We basically made it our own Ford and from 1972 it was developed to become a car that we loved right up until it's completion in 2016...It's an Aussie thing to have four doors but our Falcon did have some celebrated models including the GT and GS in hard top two door also ..The single most famous Falcon was actually the 1971 XY GTHO Phase 3 ..It was a showroom sold race car with a very special 351 V8 engine and race based suspension ..and many other goodies. Some now with all the paperwork are selling for in excess of a million dollars ..Many other famous Falcon models in 56 years too .. For a long time the sporty Falcons were sold as "Mustang bred " too so Mustang and Falcon here has a strong link in the Ford family .That said the post 1971 Australian designed Falcon was considered by American folk as similar look of the Torino ..Fair comment too because from certain angles the two door versions of both cars did look similar . The new Mustang has done really well in Australia too in recent years especially since the Falcon marque ended four years ago ..

  • @bobpierce115
    @bobpierce115 ปีที่แล้ว

    I get what was being said at 4: 12-27 about the Falcon being 'Grandma's car' AT THAT TIME, but today ('20s) that car could be more of a scene stealer at an auto show than the Mustang.

    • @MrSloika
      @MrSloika ปีที่แล้ว

      The 65-66 Mustangs ARE Falcons. The original Mustang was build on the same chassis as the Falcon. Don't believe it? Park a 1965 Falcon next to a 1965 Mustang and open the hoods of both cars, you're looking at the same exact structure underneath. The ford designers did a masterful job of hiding the fact that the Mustang was really a re-bodied Falcon. The only thing thing that gives it away from the outside is the cowl.

    • @bobpierce115
      @bobpierce115 ปีที่แล้ว

      @@MrSloika They are, and that's perfectly fine. They pulled off an extremely clever miracle (even if sleight-of-hand) that was a win-win for everyone concerned!

    • @MisterMikeTexas
      @MisterMikeTexas 11 หลายเดือนก่อน

      ​@@MrSloikaThat kept the cost to the customers down.

  • @reyzellgames911
    @reyzellgames911 2 ปีที่แล้ว +2

    23:44 my goodness that guy really fucked that car 🤦🏻‍♂️

  • @onceANexile
    @onceANexile 4 ปีที่แล้ว +1

    The Pony changed everything!!😨😨☜😆

  • @zioo3117
    @zioo3117 4 ปีที่แล้ว

    Except that my 1955 four door sedan with a six cylinder engine and a three speed automatic with overdrive (an unusual configuration) got about 19-20 around town and got 24 mpg on the road. This is approximately the mileage that my 2019 Mercedes-Benz 300E gets, right now. We've come a long way!

    • @tomlayman3141
      @tomlayman3141 2 ปีที่แล้ว

      55 ford....fairlane?

    • @MaxNafeHorsemanship
      @MaxNafeHorsemanship ปีที่แล้ว

      My 66 Falcon (what a Mustang really is) gets up to 27 mpg.

  • @radioguy1620
    @radioguy1620 3 ปีที่แล้ว

    interesting how the clay model at 11.21 probably became the 64 Falcon design cue.

  • @deangibbons9351
    @deangibbons9351 3 ปีที่แล้ว

    As for the Mustang being “the First”, the Plymouth Barracuda beat them, not by much, but they were the first “pony car”. Mustang did it better, you couldn’t tell it was basically a Falcon, you could tell a Barracuda was a Valiant, and “fish car” doesn’t have the same ring to it as “pony car”, but I think Chrysler deserves some credit for being on the same track at the same time. And let’s not forget the Corvair Monza. But, no question, Ford’s execution of the concept was absolutely brilliant, almost to a fault. They sold so well the individuality was lost a bit, I would have bought one of the other two just for that reason, but I can see why they sold so well.

  • @frankdenardo8684
    @frankdenardo8684 4 ปีที่แล้ว

    13:09 to 13:12 the Mustang convertible looks like the one Darren McGavin used on Kolchak The Night Stalker.

  • @kamsandwich6990
    @kamsandwich6990 ปีที่แล้ว +1

    they would roll in their graves if they saw what they just did to the new one.

  • @dafalzonAUS
    @dafalzonAUS 2 ปีที่แล้ว

    Imagine the second hand market, and the what to choose from

  • @timhuggins7069
    @timhuggins7069 2 ปีที่แล้ว

    Mustang has been in production every year since 1964 still to this day. 58 years uninterrupted.What other American model car can make that claim? If there is one I can't think of it.

    • @buddyg1408
      @buddyg1408 ปีที่แล้ว

      Jeep

    • @timhuggins7069
      @timhuggins7069 ปีที่แล้ว

      @@buddyg1408Jeep is a manufacturer that makes wrangler, CJ, Rennagade, Rubicon. Your comparing apples to oranges.

  • @radioguy1620
    @radioguy1620 3 ปีที่แล้ว

    It will never sell !

  • @arnepianocanada
    @arnepianocanada 3 ปีที่แล้ว

    Script and speaking are tops, but *who on earth chose the visuals* !? '56 Lincoln when Chrysler is cited; mis-aligns of car year to story-point year, e.g '67 Camaro shown during the '64-6 lead-in... This could be uniquely superb with a re-do of many visual items.

  • @ChasingDifferentAdventures
    @ChasingDifferentAdventures 4 ปีที่แล้ว +2

    Too bad there's going to be a 4 door variant, removing all past, present, and future Mustang's from the Muscle car category shared with the Challenger and Camaro. With the Mustang Mach E
    I don't mind an all electric powered Mustang as long as it is a 2 door

    • @ChasingDifferentAdventures
      @ChasingDifferentAdventures 4 ปีที่แล้ว

      @@msw7021 yup just like what happened to the Dodge Charger, when it became a door.
      Mopar owners asked me "well what about the HellCat Charger " my response is they're nice comfortable family oriented sleepers

    • @ChasingDifferentAdventures
      @ChasingDifferentAdventures 4 ปีที่แล้ว

      GTO
      Firebird
      Torino
      All will remain as Muscle cars because they are all 2 doors even if they're are not made
      As well as are the roadrunners

    • @ChasingDifferentAdventures
      @ChasingDifferentAdventures 4 ปีที่แล้ว

      @@msw7021 a 4 door variant dethroned all Mustang's from the Muscle car segment

  • @scottdunn2178
    @scottdunn2178 3 ปีที่แล้ว +1

    Mustangs have soul... your BMW does not.

  • @vox1966
    @vox1966 ปีที่แล้ว

    They where rust buckets I owned many cars from the 1960s and early 70s

  • @JackF99
    @JackF99 ปีที่แล้ว

    Yeah nice video though I think a whole lot of it is not necessarily total reality. Makes for good fiction anyway.

  • @stephendavidbailey2743
    @stephendavidbailey2743 4 ปีที่แล้ว +1

    I was 17, nearly 18, when the car was introduced. I hated it. I still do.

    • @jamesw1659
      @jamesw1659 4 ปีที่แล้ว +1

      I'm genuinely curious as to why. Even if one isn't a "Ford guy", I think you'd have to admit it's a seriously nice piece of work. I look at a video like this one, and say to myself that that thing is still beautiful, after all these years. The things that make for great design transcend time...and the product offering, as a highly-customizable inexpensive car was truly brilliant. Remember, it's a product, not a piece of art. It wasn't designed to be a perfect car, it was designed to sell well to its target audience, which it did on a scale beyond belief.

    • @stephendavidbailey2743
      @stephendavidbailey2743 4 ปีที่แล้ว

      @@jamesw1659 I love the 1965 Corvair. Its beauty, its handling, its cutting edge technology. The Mustang to me was a fake. Designed by marketing, not engineers. It could have been so much more. A disappointment then and now.

    • @jamesw1659
      @jamesw1659 4 ปีที่แล้ว +1

      @@stephendavidbailey2743 True, yet the Corvair was a commercial failure. The Mustang was literally one of the greatest successes in automotive history, so successful that they are still made today. Most people today don't even know what a Corvair was. Call it what you will, the market determines what is or is not great. Ford is in business to sell cars, not to create your idea of a good sports car. And the fact that GM copied the car and gave up on Corvair ought to tell you something...

    • @jamesw1659
      @jamesw1659 4 ปีที่แล้ว

      @@stephendavidbailey2743 But you are correct that the second-gen Corvair was lovely, particularly the hardtop coupe...

    • @stephendavidbailey2743
      @stephendavidbailey2743 4 ปีที่แล้ว

      @@jamesw1659 Maybe I just fall for the wrong car. Some cars that move me are marketing successes. I speak of the 1970-81 Pontiac Trans-Am. Some cars that move me are not great sellers. My dream car is a 1965 Alfa-Romeo 2600 Spider, to me the most romantic car ever made. Yet very few were made, and today a good one is $195k, out of reach for me. I don't dislike all Mustangs: The 2005 model, so basic and pure, I thought was very desirable. Maybe that is my criteria for a desirable car: Pure, honest, exciting.

  • @venturacogrown6140
    @venturacogrown6140 2 ปีที่แล้ว

    .wow . I SURE AM going to watch a 26 minute video about selling a car and saying just random things. i sure am going to watch it.

  • @thetreblerebel
    @thetreblerebel 4 ปีที่แล้ว

    Look but dont touch signs are not cool

  • @achannel8142
    @achannel8142 ปีที่แล้ว

    I guess they never heard of the Pontiac Tempest.

  • @michaelgentry4427
    @michaelgentry4427 4 ปีที่แล้ว

    I just love my 65 that was made in 64.