How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)

Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.
She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.)
Jump into the conversation:
(00:00) Welcome to the Show
(01:02) Meet DemandJen
(02:03) Why Focus on Demand Creation?
(06:29) Jen’s Source of Confidence, From Sales to the Stage
(10:09) How Jen Creates Resonant Content
(19:47) “The most valuable skill in my personal career is demand creation.”
(26:05) Lessons From Jen’s Biggest Deal
(33:19) What is Decision Confidence?
(39:18) What Prevents Provocative Messaging in Sales and Marketing?
(50:52) Jen’s First Attempt at Starting Her Own Business
(54:55) Dealing with Self-Doubt
(58:59) From Self-Doubt to Successful Entrepreneur: DemandJen is Born
(01:02:39) Jen’s Multiple Revenue Streams (and tips for you)
(1:17:27) Side Hustle & Entrepreneurship Tips from Jen
⬛ Follow DemandJen on LinkedIn / demandjen1
⬛ Check out DemandJen.com: demandjen.com/
More from The Reeder:
🟩 Get your Reed Between the Lines merch here: devin-1-shop.fourthwall.com/
🟩 Website: www.thereeder.co
🟩 Subscribe: www.thereeder.co/newsletter
🟩 Partner with The Reeder: [e-mail]
🟩 Content Growth Guide: www.convert.thereeder.co
🟩 LinkedIn: / devinreed
🟩 TikTok: / learntoreed

[@Jesse_fitz]

Been waiting on this one!

[@dntl408]

❤‍🔥

[@kseniiakyslova377]

Learning objections is a fresh way to think about why to post a lot. But it makes the whole thing even scarier because you realize that safe vanilla won't work for that purpose :) You’ll have to express opinions.

[@JoeRay119]

Very meta, talking about the Clari project publishing a how-to guide for a strategic level problem, in a podcast that's a how-to guide for a strategic level problem