This is incredibly insightful video! Your meticulous breakdown of the subject matter has been an absolute godsend for individuals like myself who are venturing into the realm of paid social. The way you have demystified the entire process is nothing short of remarkable. My heartfelt thanks go out to you for creating such an exceptional video!
SOLID video. Well done. I am used to scaling Facebook ads and thinking ad sets (audiences) and then ads. Sort of like ad groups and ads in Google. Question: how do you go about setting up ad groups and targeting for a campaign? Do you stack the multiple interests in one ad group? Break it up?
We typically do a one audience/targeting type within one ad group inside one campaign. And we test other targeting/audience types into their own campaigns. That way there's more control, after all simplicity is key for scaling and optimizing!
Thank you for the video. I have a quick question. If i promote my videos with TH-cam ads, after the promotion will my video will rank or suggested by TH-cam?
I had no idea this change happened. I just noticed for the past month my traffic dropped off a cliff (and sales went down pretty significantly too) and was wondering what the heck had happened. My product is pretty niche and I don't have a lot of faith that Google will be able to better target customers than I can. Also annoying that if they think they have such great AI, that they couldn't just use an AI to transition all my existing ads from keyboards and placements to whatever they want to use instead.
Hi! Thanks for the content, but what if after the initial 3-7 days of spending my ROI is negative... Should I restart the campaign or change creatives?
Hey, you have explained everything very well, however I have one question, if we are running an leads ad then where the leads are going to land?? you haven't talked about the form which my audience is going to fill from where I will get the information.
Great content! If we want to run TH-cam Ads for roofing companies. What should be the daily budget of campaigns and what is the average CPL for roofing company???? Thanks in advance!
Hey, thank you! The daily budget is very relative. You would first need to determine how much testing budget you're willing to spend on finding winning ads, winning audiences (that get you conversions). And from there, measure your acquisition costs.In terms of your specific roofing niche, we're not familiar with a benchmark, but perhaps researching what other advertisers are doing inside Google search can give you a benchmark to aim for or at least come close to.
The Campaign objective is not as important as is your creative, funnel and offer.. You can test it for sure. But we've done campaign without a Goal's guidance and still have gotten results. Check this video out for some clarity - th-cam.com/video/6reNd6tMbag/w-d-xo.html
There's no way around it. TH-cam has made it where you'll need to use up the inventory they have. You can limit the times that is shows up on the inventory by adjusting your device bidding and limiting to just mobile and having a 9:16 YT shorts format.
This is the warning you may be seeing in your dashboard. Read through the article on the link below and check out the support document for more information: Similar segments will be fully removed from Google Ads on August 1, 2023. Ad groups and campaigns still using similar segments on August 1, 2023 will be automatically opted into optimized targeting and audience expansion. support.google.com/google-ads/answer/12463119?hl=en_US
Bit confused, you say testing 25 ish campaign variations. Are you referring to 1 campaign with 25 ad groups? Or 25 campaigns with 1 ad group each? How should we split up campaigns? This is a bit unclear
I specifically run ads only for getting views and engagement for my Music Video campaigns.. However, the retention due to ads are terrible! Sometimes less than 30 seconds.. But one of my friends who is a performance marketing expert, he runs ads on my music videos and surprisingly by his ads my retentions are usually 50% or more than 60% , how is that possible?
Confused as to why you say keywords and placement targeting are gone. I'm logged into Google ads right now, creating a TH-cam campaign and can still input keywords and placements.
Hi Linx Digital, I'm a musician and I just watched your Master's Class. I currently trying to run ads for a show I have coming up in 3 weeks. I was provided with a ticket link from the venue how do I set up conversion tracking if I don't have full access to the original domain and I only have access to the ticket link for purchase?
If you don't have access to adding GTM scripts to this funnel, one way you could track is to create a quick landing page that's gated, before they click the link to purchase the ticket (it could lower conversion rate) but you can then add conversion tracking to this page if it's yours. If these people buy, then you can later verify with the venue how many people bought and who and cross reference with those that came from your campaign.
I use all ads and commercials as a guide of what not to buy, literally all the best products on the planet sells themselves, no need for advertising. 🤯
Just so everyone knows. I tried for the first time for my other account....youtube ads. If you think they advertise all day every day the video you spent money on to advertise...you're wrong. It looks like they run your ad for about an hour everyday if even an hour. You will see the spike in views for about an hour in your analytics. So it is like most shorts I upload. About one hour and then the short is shut off. Plus it seems that views go down on all other videos, especially new videos you upload while you have the ad on another. It seems they almost completely ignore any new uploads during your ad time frame. From my experience anyway.
![Google Ads Tutorial 2023 [Free Course]](http://i.ytimg.com/vi/CBqYLfFy5bc/mqdefault.jpg)
💻Let us manage your TH-cam Ads 👉 linxdigital.com/youtube-ads-agency?
The new design of google ads can be changed to this 'old design' at the top of the page... 'Appearance'. May be less confusing for newbies.
You made my first TH-cam ad very very easy. Thank you so much for such a great tutorial!
I am glad it helped! Thanks for the feedback.
This is the exact video I've been looking for! Thank you for breaking it down for us paid social newbies. It demystified a lot of the process for me.
You're so welcome!
the level of info in this video is insane
Glad you lilked!!
Now this is called a great content with lot of values. BIG THANKS TO YOU !!🤩
Really happy you liked!
Everything is clear. Brief and clear. No water. Thank you)
This is incredibly insightful video! Your meticulous breakdown of the subject matter has been an absolute godsend for individuals like myself who are venturing into the realm of paid social. The way you have demystified the entire process is nothing short of remarkable. My heartfelt thanks go out to you for creating such an exceptional video!
That's what we're here for! Paid social can be a complicated beast, but we are here to help you slay it.
This is the exact video I've been looking for! This is incredibly insightful video!
Thank you! Always appreciate the support!
Thanks Neil.. This was Gold. Probably better than some of the paid courses I have been part of. Good Stuff!
Thank you so much! We're happy to hear that it was helpful to you!
thank you
Thank you.
Thank you so much!! !It's not just a tutorial but a new analyse! I am going to try right away with 3-5 campaigns per ad
Good luck man!! Feel free to reach out in case of any queries.
You are easily the best at explaining this strange new world of YT ads. You are thorough and clear. Thanks! 😀
Happy to help!
A good lecture that will benefit all who have followed this excellent explanation.
Brilliant video - you have a new sub!
Just got a new subscriber man! Thanks for all the information you explain things very well!
Thank you, Calvin!! We are happy to read it.
Really clever explanation and no unnecessary verbiage! Respect! + subscription
This was a goldmine for TH-cam Ads for beginners. Thanks Neil. 👍🙏🏻
Glad you enjoyed it!
Linx always with the fire!!! Thanks to Fernanda's notification!
Haha, thanks a lot!!
SOLID video. Well done. I am used to scaling Facebook ads and thinking ad sets (audiences) and then ads. Sort of like ad groups and ads in Google. Question: how do you go about setting up ad groups and targeting for a campaign? Do you stack the multiple interests in one ad group? Break it up?
We typically do a one audience/targeting type within one ad group inside one campaign. And we test other targeting/audience types into their own campaigns. That way there's more control, after all simplicity is key for scaling and optimizing!
This is a great video. Thank you!!!!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Glad it was helpful!
One of the best TH-cam tutorials I've ever seen. Thank You!
Glad it was helpful!
Thank you for the video. I have a quick question. If i promote my videos with TH-cam ads, after the promotion will my video will rank or suggested by TH-cam?
ممنون استاد
why you use conversion is page views for optimize in this video? why not submit lead form?
amazing breakdown, i feel wayy more confident and subscribed thanks for what you do!
Thank you for your support! We're grateful to have you on our channel!
I had no idea this change happened. I just noticed for the past month my traffic dropped off a cliff (and sales went down pretty significantly too) and was wondering what the heck had happened. My product is pretty niche and I don't have a lot of faith that Google will be able to better target customers than I can. Also annoying that if they think they have such great AI, that they couldn't just use an AI to transition all my existing ads from keyboards and placements to whatever they want to use instead.
A Great Video for those are preparing to their feet wet in the YT ads-sphere. Thanks a ton...
Glad it was helpful!
What if you’re trying to promote a TH-cam channel? Which Google ad campaign would you use? Thank you
Thank you from Germany 🇩🇪 Just starting out here and I ‘m very optimistic that I’m kicking off TH-cam ads on the right foot now
Glad that it was helpful! Good luck with your journey.
Hi! Thanks for the content, but what if after the initial 3-7 days of spending my ROI is negative... Should I restart the campaign or change creatives?
This video is definitely going into my "saved" folder! Thank you so much.
We're honored to be part of your folder!
Insightful and helpful, thanks.
Glad you enjoyed it!
thank you very much. It's very helpful
Glad to hear that!
Wow! Talk about value. This is going to give me confidence in my next steps! Thank You!
Glad that we were able to help. You've got this! Good luck and keep learning!!
Hey, you have explained everything very well, however I have one question, if we are running an leads ad then where the leads are going to land?? you haven't talked about the form which my audience is going to fill from where I will get the information.
Hey! Thank you. Here's the support doc for that information: support.google.com/google-ads/answer/10089020?sjid=3608762131210950465-NA
Can this course teach me everything i need to know about creating ads?
Extremely valuable. Thank you.
You're very welcome!
Great content! If we want to run TH-cam Ads for roofing companies. What should be the daily budget of campaigns and what is the average CPL for roofing company???? Thanks in advance!
Hey, thank you! The daily budget is very relative. You would first need to determine how much testing budget you're willing to spend on finding winning ads, winning audiences (that get you conversions). And from there, measure your acquisition costs.In terms of your specific roofing niche, we're not familiar with a benchmark, but perhaps researching what other advertisers are doing inside Google search can give you a benchmark to aim for or at least come close to.
It's a pleasure to watch.
This is a Triple A tutorial. Thanks a lot.
Glad you enjoyed!
Best YouTUBE video I have seen in a very long time.
Thanks for your comment. Hopefully it was helpful!!
Everything is great!
Would you use the lead objective if you are running clients to an appointment booking calendar?
The Campaign objective is not as important as is your creative, funnel and offer.. You can test it for sure. But we've done campaign without a Goal's guidance and still have gotten results. Check this video out for some clarity - th-cam.com/video/6reNd6tMbag/w-d-xo.html
When you showed how to do the conversion tracking is that the same as a google pixel?
Do TH-cam Ads have call conversion?
Great presentation with all major points and updates !! Thanks a lot
You're most welcome. Glad you liked it!
Neil - Great Job. Very interesting
Glad you enjoyed it! Stay tuned more fire content is coming in 2024
do you know how i can exclude youtube homepage from placements? as the old method doesnt work anymore..
There's no way around it. TH-cam has made it where you'll need to use up the inventory they have. You can limit the times that is shows up on the inventory by adjusting your device bidding and limiting to just mobile and having a 9:16 YT shorts format.
Great video. Thanks.
You are welcome!
آرزوی موفقیت برای شما
The video is great, informative!
Glad you liked it!
Best Campain for new subscribers ?
Very helpful thank you
You're welcome!
Where do i find "what" i can advertise on youtube. I tried selling an investment tool last year and they would not run the ad
how long should an instream ad be?
I sign up in Hostgator.
We won't be able to create a similar audience (e.g similar audience to our email list) very soon, right ?
That is correct! As of August 2023, they will be slowly but surely deprecated from the Google Ads dashboard's Audience Segments.
This is the warning you may be seeing in your dashboard. Read through the article on the link below and check out the support document for more information: Similar segments will be fully removed from Google Ads on August 1, 2023. Ad groups and campaigns still using similar segments on August 1, 2023 will be automatically opted into optimized targeting and audience expansion.
support.google.com/google-ads/answer/12463119?hl=en_US
Bit confused, you say testing 25 ish campaign variations. Are you referring to 1 campaign with 25 ad groups? Or 25 campaigns with 1 ad group each? How should we split up campaigns? This is a bit unclear
So useful!
We really appreciate you taking the time to let us know how our content has been useful to you. Thank you!
That's just awesome.
Hello great video, how Avatar's videos are working in TH-cam? thanks
I specifically run ads only for getting views and engagement for my Music Video campaigns.. However, the retention due to ads are terrible! Sometimes less than 30 seconds.. But one of my friends who is a performance marketing expert, he runs ads on my music videos and surprisingly by his ads my retentions are usually 50% or more than 60% , how is that possible?
your videos so good
Thank you! We always appreciate positive feedback and are happy to help!
Thankyou so much
You are welcome!
You are a genius
Thanks for the kind words 😇
Thank you for creating the video - likes Unequivocally !!!!
Thank you! We are really happy you liked.
I see this video was made in 2023 so I want to ask Does this training apply in August 2024?
Confused as to why you say keywords and placement targeting are gone. I'm logged into Google ads right now, creating a TH-cam campaign and can still input keywords and placements.
I think there was an option for keywords in inmarket audiences before which was the more effective one to use.
WOW!!!! thank you so much for sharing all this info!
Glad it was helpful!
this is gold!
Happy to read this!
When will Google remove the keyword targeting (you mentioned contextual targeting)? I'm still able to do this. Seems crazy they are!
Great tutorial Neil!
Glad you liked it!
Your content is amazing. Thank you so much for all the time you put in your videos to share with us.
So nice of you. Appreciate the kind words. Keep learning!
Hi Linx Digital, I'm a musician and I just watched your Master's Class. I currently trying to run ads for a show I have coming up in 3 weeks. I was provided with a ticket link from the venue how do I set up conversion tracking if I don't have full access to the original domain and I only have access to the ticket link for purchase?
If you don't have access to adding GTM scripts to this funnel, one way you could track is to create a quick landing page that's gated, before they click the link to purchase the ticket (it could lower conversion rate) but you can then add conversion tracking to this page if it's yours. If these people buy, then you can later verify with the venue how many people bought and who and cross reference with those that came from your campaign.
@@linxdigital thank you so much I'll do that tonight
This is the most helpful video out right now for new TH-cam Ad campaigns. I hope my 6 days of watchtime makes you $1000000!!!
Thank you! We really appreciate all the support!
I use all ads and commercials as a guide of what not to buy, literally all the best products on the planet sells themselves, no need for advertising. 🤯
Lol! 😂
Just so everyone knows. I tried for the first time for my other account....youtube ads. If you think they advertise all day every day the video you spent money on to advertise...you're wrong. It looks like they run your ad for about an hour everyday if even an hour. You will see the spike in views for about an hour in your analytics. So it is like most shorts I upload. About one hour and then the short is shut off. Plus it seems that views go down on all other videos, especially new videos you upload while you have the ad on another. It seems they almost completely ignore any new uploads during your ad time frame. From my experience anyway.
Great stuff Neil!
Thanks Andres!!
Amazing intro
Thank you!
so if i follow this guide with a good product & offer from click bank, I could make a few 100k ?
how does the "small business owners" segmentation works on YT for you guys?
5-6 times? I didn't quite catch that. If my MRP is 5$, I need to put 25$-30$ in a day?
I'm confused.... keywords, topics and placements are still available....
thanks for the tips!
Happy to help!
Beyond competition.
This is Awesome!
Glad you liked!
Awesome
Thanks 😇
Can you tell me how to download video ads from Google ads and upload it on TH-cam?
I read that subscribers gained and hours viewed through you tube advertisements does not count towards monetisation? Is this true?
AWESOME!!!
Thanks!!
what about bluehost site ?
Uploaded one year Ago, Thumbnail 2024.
Agreed. So helpful
Glad you think so!
Thank you so much for this
You're so welcome! Hope that it was helpful.
helped me a lot :=) thanks guys
Glad it helped!
Very cool!
Glad you liked!
What a gem.
Happy you liked!
Really good stuff, ty bro
Glad you enjoyed it 🚀