Huge Drop in Ford Bronco Sales. Chaos leads to Changes
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- เผยแพร่เมื่อ 1 พ.ค. 2024
- Demand for the Ford Bronco has dropped while supply has dramatically increased. Ford's Bronco factory is finally pumping out tons of well built, reliable Ford Bronco's but the damage has already been done. Ford is seeing a huge drop in Ford Bronco demand and as a result sales are down, and that is too bad because the Ford Bronco is an awesome machine. However, the sales chaos will lead to changes that we can certainly look forward to and will be drastic enough that many current owners will be rushing to trade in their current model year Ford Bronco.
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The Broncos are just too expensive, they have kept raising the prices at every possible opportunity and for any excuse, and when you add the dealer market adjustments, people are just fed up and moved on.
I want a bronco or a jeep. And I’m also looking for a family sized SUV. And I am not buying either one in this market. I’m not paying for a substandard warranty. I’m not paying this much money for unreliability. And I’m not paying $60-$70,000 for a bunch of plastic, fake cheap leather on a four-wheel-drive platform. They look absolutely beautiful, but I’m 52. I’ve already done the stupid stuff and learned my lesson. Nor will I accept $1000 car payment. Neither one of these brands are luxury brands and don’t think for second that people are stupid enough anymore to pay this kind of money for something that we know isn’t gonna last five or six years without some kind of investment. Sell your vehicles overseas. We don’t need you anymore.
Don't think for a moment that a Bronco can function as a family vehicle it's a lifestyle vehicle and An Inconvenient one at Best
Always interested BUT like most vehicles today .. they're TOO expensive and Ford has gotten a bad rep for quality and recalls
The Bronco should start at $25K and max out at $40K.
There is a dealer out here in Southern California that has a hardtop v6 badlands lux package brand new, that’s been sitting on their lot for over 250 days. They still refuse to drop the price below msrp stating and I quote “we know what we have.” Hahah the funny things dealers say.
same here ..dealer wouldn't even let me take a 2023 thats been sitting for months on a short test drive .. once around the block with them only.. plus 2k over sticker .. I could go buy a 2024 cheaper elsewhere
@@toddschultzandkaysar3530 it’s for reasons like this that I don’t even bat an eye when dealerships go under.
Here in South Florida we have a dealer with two 2022 and six 2023’s, from a total of 14 sitting on the dealer lot, and that also includes one 2023 Bronco Raptor and a 2024 Bronco Raptor. All are at MSRP plus market adjustments premiums. I have no idea who is going to buy them, South Florida is saturated with Bronco’s. It’s just ridiculous.
That's ridiculous.
Ford dealerships must be planning Bronco birthday parties 🎉
The issue started when ford dropped the base model. They pushed the higher trim levels by eliminating the most cost effective model. Lost me as a potential buyer. I’m also someone who has owned 5 early broncos so I’m truly a target audience for them.
Great points
I leased my 2022 Bronco 2 dr V6 Outer Banks and it's been amazing so far. 35,000km's on it and no issues except a whistle in cold weather. I have 2 more years on the lease and will see how it holds up, but I paid $10K less than what they're charging now. I imagine the prices will come down to the level that I paid here in Canada. I see them sitting on the lots now. It's a great vehicle but not for the prices they boosted them to. Toyota has done the same thing so it's not just Ford with over inflated prices.
All the points you make here are excellent. 0.99% financing now on the Bronco so yes prices have dropped to get the metal moving
Excellent content Johnny! Thank you for sharing the current bronco news. All the jeep people who riden in my bronco love the comfortable ride and liked it better than their jeeps.
Same here. Thank you
Huge Drop in Ford Bronco Sales ! Wonder why when they 80 grand and up LOLOL
Nice big bend at 58k canadian
Toyotas are definitely boring, but with that boring comes extreme reliability. People are getting tired of having to go back to the dealer so much, especially with the F150s and Ecoboost engines in general.
Yes you are correct old school is more reliable.
Inflation has nothing to do with the price of vehicles today because these vehicles were built last year or the year before. Hell some of them were built in 2021.
Huh? Inflation 100% is the cause. Companies raised prices due to material costs rising but also found it a good way to just raise prices and maximize profit. Now they have to do deal with falling sales, and the stock market isn’t going to like this. It’s cyclical, they can reset expectations for 2025 by taking the hit sooner
Had soft tops in the past and I opted for the hard top now. Love it for sound and comfort! 👍👍👍
We just bought a brand new 2024 bronco big bend...and the dealer here in Hamilton Ontario canada is selling them like hot cakes.
Great info. Thank you
thanks for the updates 👍
Lots of BRaptors on the lots here in the west valley of the Phoenix area. I’ve seen around 7 of them at one dealers lot. Maybe it’s time Ford consider dropping the price down closer to the initial pricing in 2022.
You didn't mention that Ford increased prices in a ridiculous way. I bought my wife a 2023 base 2 door v6 with the sasquatch package. The cheapest 2024 equivalent is $14k more than what I paid! Now they are eating crow...
So true as base model is gone. Great point. Thank you for adding it
Best Information - Excellent Delivery - Balanced Reporting.
Keep up the good work, both you guys!
they keep raising prices here in mexico its even more expensive its ridiculous a 4 door badlands cost $96,317.00 usd vs $61,935 usd same specs, its crazy
Its just interest rates, plain and simple. All vehicles are getting hit by slow sales due to loans being ridiculous.
It’s interest rates + price of vehicles. There was a supply issue when prices went up, now there is definitely not a supply issue. Manufacturers are catching up but didn’t lower prices
Sunnyvale Ford...$77k MSRP asked $137k after Mark up...insane..
That's awful. Makes no sense
Toyota 4Runner is old school that’s what’s so good about it. Yes the Toyota motor is not quick and it is thirsty because it has an old school 5 speed auto. Less moving parts.
I don’t need an expensive 8 speed that won’t last give me the dependable 5 speed.
Love it! Just waiting to grab a Bronco Raptor later this year at a good price. Glad to see the market coming back down as it should!
Ok, first off I like the bronco, but the Jeep’s 3.6L V6 is not boring. It’s a fun, off-road ready (can handle a vertical stall and restart), and reliable motor (I owned one in my 2012 JK). However, if it’s boring to you, Jeep has a 392. The 2024 Jeep is not a new model, it’s a refresh. Anyway, the bronco should be fine and I hope it succeeds. All these manufacturers need to focus on off-road capability, if I want luxury, I’d buy a G wagon.
392 would be a ton of fun. I like a lot of power. Some don't or some do but don't use it. I'm a big fan of acceleration. You make some excellent points. Thank you
The Bronco is a fantastic 4x4. Great everything! I just bought a '24 Ranger, which is like it's cousin. Fantastic Truck !
Classy cousin at that
Hard Top Roof leaks in my 2023. Horrible quality. They spent all that time trying to get Wabasto to make a quality hardtop and still has problems.
Scottydaytonhunn thank you for sharing this extremely pertinent info. The soft top on the 2023 has been perfect. The 2021 needed a new rear window. Oh actually the 2023 had a window replacement as well but otherwise great
I wish Ford would bring the Everest here to the US. That would be the counterpoint to Toyota inundating the market with hard top SUV's (LC, 4R GX, Etc.). The Everest would be a better competitor and not everyone wants the compromise of a convertible and the Explorer just sucks. An Everest Raptor would be awesome.
I like the Explorer but Everest would be right sized and perfectly styled for us and many other
SOLD YOUR LIGHTNING. GOOD CHOICE. RESALE VALUE IN A YEAR WILL BE NON EXISTANT.
They’re too expensive.
Perhaps people don't know about the price breaks and so they have not built as a result.
I have a full sized and a sport Bronco as well as a Wrangler so we have all three. I love to drive the Bronco as it rides the best. The jeep is still my off road go to. The sport gets great mileage and the Bronco and the wrangler are about the same for mileage. My dealer has one on the lot but another dealer I just drove by has about 10 on their lot.
John thank you for the great information. Awesome community share. We appreciate it
I agree solid content. Ford needs to greatly simplify their engine options as they have already mostly done with the 10 speed Transmission namely just go with the twin turbo v-6 as standard as is true of the Ranger Raptor I think. This is a valid offering posting up against Jeep in a premium space but the Ford product is simply not in the same league as Jeep as can be seen by how well Jeep sales have held up. The "regular Bronco" is an absolutely huge off roader which does have a place in this very select market but not much of an overlanding rig which the much lower priced Bronco Sport needs to emphasize again with a standardized engine and powertrain and specific emphasis on overlanding which is currently being led by Polaris at the moment actually and neither Ford nor Jeep.
I agree the bronco is pretty awesome and I bet the engine is really cool. I’ve got a fifth gen 4Runner though and I guess I’m not a guy who needs too much power cause I love that v6 😂. It’s not some super powered ride but I’m never wishing for more either and the thing feels like a tank.
I totally agree!
If no one saw this coming then they are not paying attention to history. Why no solid axle? We have seen this sales slide in FJ cruisers and Hummer H2/H3s before. No one will compete with the 4runner for reliability and versatility. Bronco is compete close to the wrangler and the wrangler is just easier to modify/ lift and does better off roading for the cost. Yes people have proved it can do the trails but it is just less stable and a little bit of a fish out of water and easier to break. It is better at faster off roading but most that want to do that will be much better off in a side by side. I expect to see the same sales curve drop as the FJ cruiser. People will still want something different and it does fit what some are looking for. I am looking into one myself but if you looking for a buildable off road vehicle and Wrangler is just a better start. If Toyota had a manual trans I would not even look at the Bronco but my preference is a very small market.
I was blown away by what you can do with a Bronco while climbing rocks and rock slate surfaces in the mountains.
On road manners of the Bronco are excellent and not to be ignored. Jeeps are great with more options for tops but the 2.7l and road manners of the Bronco with 9.5/10 offroad capability is a top choice for all around versatility
@Johnnyscarcarereviews yeah, that is why we are looking at one. Have my lifted 2dr rubicon. The 2dr bronco has a better wheel base than the Jeep, too. We want a second vehicle that is bigger for the family but still needs to be able to make it to our land but great in stock hieght and ride. For that case, the 4dr Bronco can not be beat.
Huge increase in the Sasquatch pkg. pricing! I paid 4495 back in 2022!!
Idk if they will come out with th color matched top on the bronco raptor initially. As the raptor is the most produced bronco model for some reason by the numbers. And it's #1 by a pretty large number.
So they would have to either reduce the number of raptors produced or choose a different model trim
Matt I'm really not sure about that. I'm not seeing a lot of Raptors available on lots and we can only get 1 or 2 per year so I'd say the Raptor is the least produced model by a large margin. Where do your numbers come from?
I picked a GX460 over any of those others. Better interior and a V8
Just left Riverside Ford in Tulsa. They had no desire to sell me a Bronco. Literally. Zero effort!
That is very dissappinting. They should be happy and excited. It's such a fun product worh both daily use and pleasure weekend fun use that they should be happy to help make that happen for someone.
@@Johnnyscarcarereviews Went to Jim Norton Ford in Broken Arrow OK today. They say there are no 23 Red Heritage trucks available in this market. Also, sticker priced. No discounts.
They all act like there is not a glut of 23s left over.
The 2023 4 door wildtrak is a blast! Just saying...
I 100% agree
Too much money. Too much tech. Too much shit to break. Make less tech more robust cheaper 4x4 vehicle.
Make it primitive and 25k like the original. Nobody takes them off-road. Maybe 5%
25k bare bones 4x4 beast. Off-road vehicle. Will sell millions
Terrible quality & and stupid high prices equals slow sales.
They raised the msrp by 10,000 dollars You can get into a Jeep bare bones for under 30k. You can’t touch a bare bones bronco for less than 40k
Thanks for the information
Where are you seeing 4.9% on a Bronco or price decreases?
Bronco in my area now 0.99% on 5 years. At higher interest rate it's a 4k rebate from the 9th the the 23rd. It's the deal for my area and can be found d on Ford.ca with a Québec postal code.
The good news is with time various regions tend to follow one another but not always at the same time as Ford looks at Regional sales and Inventory and figures out what to do to keep things moving at the right pace.
@@Johnnyscarcarereviews Not in the US. At the moment, there are ZERO incentives for 2023 or 2024 Broncos.
I tried to buy a Bronco for a year. Ford did everything in their power to keep me from buying one. They succeeded, so I bought a Jeep and couldn't be happier. I will be a Jeep owner for life. Ford could have had that business but proved to me that they absolutely despise their customers.
I hope u came to your senses.. a lot of people buy these Dopey vehicles sight unseen then come back to our dealer complaining about how inconvenient it is as a daily driver
@ubeuonly Come to my senses? Dopey? You have absolutely no idea what you're talking about. I love this thing. It's my favorite vehicle that I've ever owned out of over 100 in my history. It's an awesome daily. I've had it for over a year and plan to keep it in my car collection forever. If it dies, I'll get another. You need to educate yourself before you speak. A couple weeks in second grade to learn how to properly type would be helpful for you, as well.
@@christophernuckolls9964 I work on them everyday so can I help you come to your senses? It's very inconvenient as a daily driver. Maybe good off-road but a small percentage takes them there. Too expensive. I suggest u drive on with big tires before u buy
@@christophernuckolls9964 as a Ford service advisor I see the unfortunate moms that have tried to make these a daily driver because their husbands wanted it because it was cool ...it's not. It's expensive and less than the sum of its parts. Maybe check out some objective comments instead of Fanboy pages
@ubeuonly Or, you can be open to the possibility that your bigoted opinion is not representative of the entire world's experiences. As an automotive enthusiast and former peofessional hot rod builder and ASE certified master technician who has owned over a hundred enthusiast vehicles, including the vehicle in question, I am in a far better position to form an opinion on this topic than you are. Take the L and move on. You're not going to win this one.
Don’t buy a new Vehicle keep your current vehicle running. Or buy used and keep it maintained
But why?
Just bought a 23 Bronco Raptor with 8k miles, Fully loaded for 79k
Wow, that is a lot of money for a vehicle.
I'll take a boring 6 cylinder any day over an unreliable turbo 4cyl that is pushed to its max cylinder pressure. Hope Jeep keep the 6cyl in the Wrangler. The Bronco was a fad that is dying out already. Imagine paying $70k for an OJ Simpson bronco. LOL
Thank you for the feedback. While I disagree I respect ypur point of view ans understand the sentiment. Ecoboost can be very reliable of maintenance is done in a wise manner
. MY "" BRONCO SPORT "" IS AWESOME ...! ! ! REGULAR GAS AND 34 TO 42 MPG ... !!!!!!! RUNNING HIGHWAY AT 70 MPH... ! ! WIN, WIN ... !!!!!
U are completely FOS
ford could do itself & its customers a HUGE service by NOT releasing products UNTILL you get the bugs worked out.this shit of 50 recalls every year is KILLING any confidence consumers may have had in previous ford purchases.im a 44+ year ford owner & i wouldnt touch a new one.in fear my old ones will turn to junk when i touch them.
As a Ford dealer principal and technician all I can tell you is run from any of their products
Tired of hearing excuses and excuses for these poor dealerships!
I didn't realize I fave any excuses for them. The last 3 years I've encouraged the community to email, or call different dealers and ask specifice questions before going into shopping mode. My video Avoid getti g robbed by dealers covers 10 important steps.
Dude, I work at a Ford dealership and none of us will recommend Ford products to our friends for their bad experience you will inevitably take the blame for...be honest. Worst it been in 30 years.
Weird. All the sales and management staff at my dealer drive Ford. The mechanics drive whatever was old and needed fixing and could be bought for real cheap. I respect their financial choice since they can make fixes on the cheap.
@@Johnnyscarcarereviews the only ones with any humility in our dealership that drive them is because they got special employees discounts. Mostly the girls in the office though...the techs know better
Sales are poor maybe because the Toyota Land Cruiser is out now. Reliability and longer history than the bronco.
Tacoma and Jeep with the newer models draws a lot of attention
Yes, FORD produces things quicker, not well, but quicker. Recalls a way of doing business for them.
More than twice as many as stellantis or g.m.
Please don’t drink during the video. Mic pics up all your peristalsis.
You're way too intelligent to be interested in a video about the biggest POS ever made
Toyota is paying the price for their behavior and will not earn my business until it changes. 2012 tundra wife has 2015 Highlander.....both do to COVID as well as post COVID market have not been updated and at this time Toyota is out of the mix for the replacement of both.....
"throughout Covid?" The new Bronco wasn't released until after the Covid BS was over. 🤷
Covid BS was global and had an effect on production lines far past 2020. I'm sorry to say this but for production lines covid had serious impacts for over 2 years.
www.usitc.gov/publications/332/working_papers/final_the_roadblocks_of_the_covid-19_pandemic_in_the_automotive_industry.pdf
Im not sure if you remember or heard about the semiconductor shortage but it was still causing problems throughout 2022
@@Johnnyscarcarereviews good point. 👍
Ford SUCKs.
Constructive. I'll take this to the bank
Not to mention the Bronco isn’t a family friendly vehicle. It lacks air vents and cup holders in the back. How did that make it to production? Plus it’s a ford so it’s highly unreliable. Oh and it’s crazy expensive. Hard pass!
Pricing is competitive compared to other convertible, plus it's a 4 door so easier to use with a family than an S5, 3 series etc. Highly unreliable? I've taken in a lot of 2.7l f150 with 300 000km plus. Edge is extremely reliable....