The Ford Bronco PROBLEM is WORSE than the F150 (Buyers REFUSING them)
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- เผยแพร่เมื่อ 8 มิ.ย. 2024
- In this video, I’ll talk about the current inventory levels of the 2024 Ford Bronco as well as its main competitors. I’ll take you through what to target off the MSRP and what some of the current incentives and deals are like. Finally, I’ll suggest a sample lease payment of the Ford Bronco as well as its two main competitors. #Ford#Bronco#CarBuyingTips #carmarket
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Timestamps
00:00 Intro
00:56 Crash Test
01:20 Inventory by Trim
02:14 Inventory by Trim (Specific)
03:58 Example MSRP
04:12 Markup
04:18 Cheat Sheet
04:26 Target Discount off MSRP
05:00 Negotiation Approach
06:06 Rebates
06:57 Lease Program
07:30 Lease Calculation
08:01 Rent/Finance Charge
08:20 Insurance
08:39 Insurance Rate by State
08:54 Consumer Reports
09:16 Verdict
09:26 Outro
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No one is paying 80k for a Bronco
My dealer sold the heritage limited just a few days ago for 75k sticker with a 7k mark up never say no one they a sucker born everyday
@@eminabramov209 Okay, I'll reduce my statement to most people with more brains than money.
Really, I bet you my paycheck someone will.😂
I bought one the 22 Wildtrak for 63K but added a nice chunk of money with a bunch of customizations and I still paid too much! But, I absolutely love it!
@@executiveblack403 , your proud you paid too much? 👏
Manufacturers Quality and Reliable is getting worst but price are going up
I really want one but they're still way too overpriced
$1000 is over priced for these pieces of shit
I think the Bronco is this recession's Hummer.
In 09 i bought my jeep wrangler 08 still on the lot with 2k cash back, 0%financing for 72 mos. AND an unlimited lifetime warranty. Not saying they have to offer that, but they are def not there yet.
I live near the plant, it's funny: I'll be driving down a random road around here with a large dirt lot, and suddenly, a sea of Broncos!
They are excellent SUVs.
I would consider one at 50 percent off... then again, with Ford quality lately, still probably not.
The ones with 2.7 engines all have plastic oil pans and drain plugs.
Quality lately? Lol Ford has quality issues across the board since forever.
@@ixibladeixi2639every one has quality issues now still way better than Jeep though
@basquo2
*At LEAST 50% OFF!*
Get back to me when the prices reflect PREC0PHONYVIRUS times around
2019 with the same level of inflation up to the current year!
@@horseathalt7308 Yep. Is that supposed to bother me? These companies can make vehicles with quality that people can afford or they can go broke. Simple as that. Vehicles were great around the early 2000s for the most part. They should go back those great vehicles.
50% off would start to get reasonable.
They got rid of the base model. They dug their own grave by driving prices up on their product.
Get a new 4wd Maverick. Phenomenal trucks w/proven engines. Ask anyone! Love mine. Last me 20yrs.
@@Davido50lol trash Mexican made crossover also plagued with recalls
@@myplaxismodelisbetterthanyours They keep Mavericks extremely rare in my city on purpose so they can slap a whopping $4k markup on one that has almost no options at all. I don't trust Ford as a brand any more.
1:49 I guess the genius is is that Ford has trademarked every possible cool name for the next 100 years.
Not running out to by my child a 40000$ bronco.
Ofc not u can’t even buy yourself a 30k bronco sport 😆
Local dealer in my Area got 5 Bronco Raptors on their lot. All them were marked above MSRP a couple months ago. Now they are all at MSRP
A week ago I bought a new 2023 2dr Big Bend with the v6 and SAS for 49.5K which is about 5.5k under MSRP
I mean I'm shopping now and I'm finding 2023 2 door badlands with sas and v6 for 49k. Sub 10k miles. Prices keep droppin
There are many Broncos listed on Autotrader for around $85k. Crazy to think they were selling for $125k and above not too long ago.
The concept is lowering production while increasing the number of top trim models is killing the whole operation. Everyone else with sense can tell when the economy is tightening up. Why cant the manufacturers see the writing on the wall? They could have CLEANED HOUSE in 2020, 2021 and early 2022 and then tapered off after that.
Now we have a shit ton of leftover ram laramie, f150 platinum, mach e GT and raptor broncos on the lots about to be 3 years old when the 2025s come out
Wish they still had the original base model so it could get built the way you want
Where do you get the inventory data?
The issue is the invoice price is too high.
Why would anyone buy at those prices and interest rates... time for the automakers to step back to reality.
The good news is that when you buy a new car in the future it will have been sitting on the lot so long you can get a collectors license plate right away!!! lol
Just saw a refused Bronco Raptor and a few other trims. The Raptor looked nice but I wonder if it’s the rates/pricing or the problems that they have experienced driving this.
The big thing about 2023 Broncos is the 2024 has improved parts for Badlands and Sasquatch package so going with a 2023 for MSRP is for those models is a ripoff. I was looking at 2023s but you can get a better 2024 pretty fast if you call the right dealer. 2023 isn’t worth it unless you get 5k and up off
Depends on how much offloading one will be doing. Buying a used 2023 for cheap and putting icons and updated rack on it will beat a 2024 hoss 3.0
They are great SUVs. Far better than a Jeep or 4runner. The proven gen2 -2.3L GTDI is all ya need. 300hp. Good mpgs. 35in tires are perfect too. 💯
I bowed out when they killed the true base model.
Me, too. I wanted a manual base Sasquatch. I tried to buy one for a year, but Ford's nonsense drove me away until they finally cancelled the base and I bought a Jeep. Ford lost me as a customer and Jeep won a lifelong customer.
@@christophernuckolls9964 i think they got rid of it because they couldnt keep up with the orders as they were getting slammed with modified bases. i think they moved big bend as the base
@@christophernuckolls9964I test drove three different Broncos both manual and auto. Also test drove three different Jeep Wranglers. Can't believe how much better the Jeeps felt. The interior was solid and the ZF transmission was awesome with both the 2.0l turbo and Penstar
Same. I lost interest when the base model went away.
@@christophernuckolls9964 Um, do you know Jeep is doing the SAME thing: selling overpriced crap. I visited a stealership last year and not a single Wrangler was under $51,000. And the ownership stories online say it all: avoid the Wrangler like the AIDS virus. It is horribly unreliable. Don't even think about getting the hybrid. It's even worse that's an astounding achievement.
Owned a 2021 big bend, ordered a 2024 Everglades the sticker was 56k. It got to the dealership, they wanted my truck as a trade, plus the taxes which was $2007.00 plus my deposit which was 500, PLUS another $5000.00 down, for 84 months at 9.9% interest (my credit is 836), and my payment was $833.00 per month!!! So I said no to that I ended up getting a 2024 Chevy Silverado ltz, sticker 70k and it’s cheaper than my 21 bronco per month with 0 down just my bronco trade in. Ford is wildn
What’s the reliability of an escape?
I don’t know stats, but head gasket issues, blown engines. Recalls after recalls. Almost as bad as dodge.
For the first time, I say Ford has actually fallen behind Dodge in reliability. I had an Intrepid and it ran 9 trouble free years and 75,000 miles. Unfortunately, Jeep is mostly a brand and not the original company. A big holdings group named Stellantis bought them out and they have NOOOOO clue WTF they are doing. That's why Wranglers are getting so awful. Ignore the fans, they're just trying to hide the fact that a Wrangler in the last year or two is overpriced trash. I wouldn't buy one even if I won the lottery.
I wonder if the 3-5 year depreciation will be rough.
This is the real first product of Internet hype. As I work in a Ford service department besides having many recalls there are lines of people I thought it was just so cute and wonderful and complaining non-stop about how it's not livable as a daily driver for mother or kids..so just like lightning....the reality of the poor product and high price. Caught the hype. And people are backing out. It's a hobby vehicle. And drives like crap
Use mine as a daily driver with 2 kids and it's a 2 door . Drives like crap lol ok compared to the jeep we had this thing is awesome and drives freaking amazing.
The Bronco had 7 freakin recalls last year 😂 Hell no…
One guy is selling aftermarket kits to reinforce the tie rods that break during serious off-roading.
@@AStanton1966 That is by design. A tie rod is easier to deal with when out on a trail than other steering components and replacing a tie rod is easier than an entire steering rack.
Bronco sport
All vehicles have problems, but Ford Broncos have many problems across the board. Not properly done with 37s with not enough power. It slows down the vehicle more and stress the hell out of the vehicle. Bad design for long term. Ford is so jelous of Jeep Wranglers, but they need decades of experiences to even learn the ups and downs of the new redesign Honda Civic like Bronco. Even the Jeep 392 doesn't even have 37s from the factory even with the amazing V8. Jeep does it the right way when it comes to the Wrangler and not to mention it maintains the spirit of the Wrangler no matter what year you get since 1941. There's a reason why massive amount of loyal customers remains to be Wrangler owners despite of the issues just like other vehicles. It's nice to have a bit of competition, but with all the proper knowledge and experiences of the Wrangler, I'd rather take a chance on that rather than the new problematic Bronco. Maybe another 10 to 15 more years, I'll give a Bronco a shot.
Tell me you don't own one, or know anyone that does without telling me. I have a 23 badlands with sas, 2.7. Paid 53k. Not enough power? Wtf are you talking about. I'm also a colorado bronco member, we have over 2.5k members and the problems being posted are pretty minimal. But you keep dreaming in lala land over there.
Aren't they made in mexico? At least the jeeps are made in the us.
Actually ordered and purchased a 2022 Raptor at MSRP which was around $72000. Also ordered and just picked up a 2 Dr Heritage last week.
Had they not given me $4250 off for a private offer for the Heritage, would have told them to keep it.
The days of ordering one make no sense.
X Plan is now available as well but not sure if it’s worth it if you can negotiate o e on the lot.
Make sure you have towing coverage, on your insurance policy.
Dang man, I can’t make a decision on what off-road vehicle to get!!!
One day I’m all in for the Bronco then watch a video of reliability which pushes me over to the 4Runner because I’m definitely not getting a Jeep product.
We want a Raptor, but they are just priced too high. I looked on Autotrader and 271 were available within a 300-mile radius.
If the median income is x. Who can afford these luxury trucks?
After the easy sales, then you have people struggling with housing.
Too bad the Maverick is a rebadged Escape.
Rooting for Ford, but…
Those Escapes are around $45k!
Not worth more than about $25-27k
Great informative video
The Bronco and Mustang are trending downward. The Bronco is way off the mark, sliding 25.8 percent with 24,066 sales compared to the same period last year. Meanwhile, the Jeep Wrangler stepped up to 38,308 units sold for 2024 so far, a very minor 1-percent increase. It firmly establishes the Wrangler as the sales leader in this niche off-road segment.
SUCH A TINY PERCENTAGE OF PEOPLE WILL EVER TAKE ONE OFF ROAD
Love the bronco. Finally some deals - dealers around here or annoying for the last two years, so I’m happy to tell them no now.
Just got a 26k discount on Jeep wrangler rubicon, maybe go bronco or Land Cruiser in a couple years
A jeep ??? They should of gave u 100% off window sticker those shit are garbage 🤮
hey whatever - i will have it for less than warranty so who cares? certainly you don't think Ford's turbo's are better?@@eminabramov209
Great program here. You are spot on. 2023 what are they thinking? These rides all have lot rot. I bet all the wires are all chewed up by the squirrels..
That's why I'm screwed. I can't buy a new car because I know there's a 90% chance I'll have to do a lot of repairs and that would be soul-crushing. Spending over $35K on a "new" car and having to repair it because of lot rot issues. And trust me, the evil brands WILL fight you on warranty issues even though they know the stealership is partly at fault.
Ive been driving a Bronco Badlands since 2021 in the worst northern Canadian conditions and offroad. Its been excellent and Im ordering another one.
They are still playing games , in ALL ford dealers in my east coast tri state area, markups dealer adjustments, pinstripes.
We do this all the time & we wait for you guys to go online & complain 🤓
And don't forget window etching. The dealer got me for $299 when I bought my new Wrangler Willys back in November.
You kind of touched on it at the end.....New cars are for Chumps. Anyone paying the kind of money for a Ford (garbage) is a Chump X2.
Cost, if they want people to buy these rolling junk heaps, they need to take the L and sell them at cost. That way, when the buyers have to start fixing these junk heaps, they can actually afford to.
Semper Fi!
Just got a 23 Bronco badlands lux sticker was $66525 got it for $62119. Had to wear them down for like 3 weeks but eventually they sold. Was on their lot over 90 days. Still had a dealer in the LA area tell me they wouldn’t sell without markups and they had badlands on their lot for over 100 days!
Which is crazy cause Ford threatened to cut their allotments if they were still charging markups.
Recently went to a Ford Dealer in FL for a minor recall on my 2017 Explorer. While on the lot we looked at Broncos. All were loaded down with BS options. Cheapest one was 65k. Salesman came over and in so many words said they would sell these vehicles at the listed price and would not come down. They also had numerous 2023 models of all Ford vehicles stacked in overflow lots.
At some point this will bite them but for some reason, right now, they don't appear to be concerned.
Why would anyone pay over 50k for any version of a Bronco.
Just got an offer out the door of 64k for a Wild Track fully loaded!
@@Chief_5hell yeah I would get it!
What is a good target price on the Raptor?
Under $100k. I've never seen a single one in my state priced UNDER $105k!
They’re not worth “invoice” or “msrp”. Not a single one is worth more than 30k.
Which one do you own?
They probably cost 35k just to make
@@yackson4804 Nope. They are far cheaper to mass produce than you imagine.
These auto makers are flat out gouging the consumers.
$20k.
@@yackson4804 Nope. The wholesale cost is probably $18-21k USD
Not too mention the POS 10 speed transmission guaranteed to fail the CDF drums they have only recently updated. Millions are needing this critical update and Ford is being shady not recalling the defect
I’m in my mid 50s and can finally somewhat afford a bronco…bought an OB Sasquatch last June (special order) ….theres no way in Hell I’d be buying my kid a new bronco when it’s taken me years to be able to get something like that.
Suffered with rusty clunkers for a long time
Let's see here, i might have some loose change in my pocket...
Preach my Brother 🎉🎉🎉
I was excited about the new Bronco. I owned a 1995 Bronco up until 5 years ago. It was a very reliable vehicle, it was a simple 302 with a 5spd manual. I keep my vehicles for 15-20 years, so when I purchase a vehicle I look at long term maintenance and ease of repair. I'm mechanically inclined (just rebuilt a 5.0 Coyote), so I know what can go wrong, and I know the hassles that one can face when working on their own vehicles. That being said I was not interested in a small to medium displacement turbo engine. They are not reliable long term, especially from Ford. I did not need 350+ ftlbs of torque, I would have been happy with an N/A V6 or better yet the 5.0 Coyote. I also do not believe that the current pricing is in line with what the vehicle is worth. Ford really screwed me bad with my last Explorer, and they proved to me that they love to talk technology, but when that tech fails they do not stand behind their products. They need to go back to the drawing board and keep it simple. Make a quality product, that is somewhat easy to maintain, and not overly burdened by tech. Ford failed EV push should prove to everyone that they are not in touch with the average consumer.
Great video.
I'm looking at a two door badlands with the 4 and a manual. It seems like to much money for what it is.
Just got my Bronco raptor allocation. Lessgo!!
Just got a Bronco Raptor on the lot today. PDI tomorrow and should be on the show room floor by tomorrow afternoon. MSRP $94k. Ask me again tomorrow and tell you if they did a mark up. I’ll also let you know when it sells. Anyone take a guess at how long it will be here? I’m located in North East Florida. It’s a 2024 in shelter green with matching fender flares.
Let us know 👀
It doesn’t matter if they a mark up or not when u go pick it up you’ll pay whatever they tell you to pay o
No mark up. $94k on the lot now
@@Evergladesbronco good to see no markup these days. Let us know how long it sits! I'm waiting till late 24 to scoop up a 24. The matched painted fenders is a must.
@@wsmart88 I agree and wish I could add a picture to a comment. The shelter green with matching fenders is dope
80k I rather get the one from the 90s and build it to my own spec. Truck and build would max be 20k
This is good news…hopefully Raptors continue to sit and come back down to reality. Hoping to grab one at a better price possibly certified used with a really long Warranty
You will run into a new issue that many new buyers never ran into before: lot rot. It's simply caused by the car sitting in the freezing cold/blazing sun for months and months. The list is so long I can't even think of where to begin. It's NORMAL to find critters and crickets living in your a/c vents or a few bird nests. And if you're foolish enough to buy, DEMAND a new battery with the deal at no charge. There is no way the original will last because it has been jump started so many times by tire-kickers wanting to test drive but walked away after the stealership refused to be reasonable on pricing.
Calm down on all those triple 6 hand signals.
I tried to buy a Bronco for a year. First, the huge dealer markups drove me away, then I couldn't order the options I wanted, then I couldn't order the trim level, then I couldn't order a manual, then the next model year debuted and the price went way up again and they dropped the base trim. Whoever is managing the garbage at Ford is a moron. I ended up buying a Jeep, and I couldn't be happier. I'll own Jeeps for the rest of my life.
bought a used toyota 4runner never looked back
Why the hell would I pay $80K+ for a SUV with the fit and finish of a $45K Explorer? No way.
No thanks! Way too much $ for even the base.
Bronco and Wrangler are both 30% overpriced
No, it's more like 50% overpriced.
AL the buyers who wanted a non SFA offroader bought them... all the serious off-roaders will stick to the wrangler... bronco was destined to sell well its first 3 yrs ( like the gladiator) as people who wanted a nice road ride off roader bought them.. but now that buyer has bought.......and is gone... even if that buyer was to re buy for offroading ...he would get a wrangler for its SFA....... bronco buyers i belive who want to offroad wil ALL convert to wranglers
I watched off road videos comparing the bronco to the wrangler.... it was embarrassing how superior the wrangler was.
A guy is selling aftermarket kits to beef up the tie rods on the Bronco that break during serious off roading.@@beatrixbrennan1545
if you're buying your teenager a 40k car you gotta do some thinking
The pricing is crazy with all manufacturers is out of this world
Bought my base for 42k with Sasquatch and added all my options haha
Finally someone appreciates the Wildtrak. Not sure why Badlands gets all the glory.
I have never spent more than $14000 plus tax for a car. I never will.
Got off my lawn! Old man yells at cloud…
@@anthonywood8587 You MUST be a salesman. lol
@@anthonywood8587I don't drive around in my money. My 2008 Ford runs great.
The inventory situation is worse than you’re describing. Wranglers, Gladiators, and Broncos are all in a bad place. We’re entering the second quarter of 2024 and there’s about 2K 2023 Wranglers, 7.5K Gladiators, and 9K Gladiators. Jeep has major incentives on the Gladiator (15% off MSRP) and some on the Wrangler ($7,500 off 4xe’s), but Ford thinking a few grand off MSRP will help is hilarious. These aren’t going to sell until they come down to earth. The data makes it crystal clear that people don’t have money as the higher trims are still around in massive quantities for a 1.5 year old vehicle. Good luck selling those 2023 Raptors in 2025 Ford. Vehicles don’t do well if they’re not driven much for two plus years. They’ll all need a few oil changes, I’d request new tires due to the lot rot, and various other fluids should be replaced at minimum. Anyway, Jeep got serious with the Gladiator issue and have sold about 5K Gladiators in the last 2 months as they did have over 12K units in December/January. You can find deals on gladiators for 30% off MSRP before negotiating a thing, which is what they need to do to offload these things before the situation gets worse when they probably discontinue or update the vehicle. Gladiators are easier to offload though since they’re a truck and are the second best selling in its class as the entire segment is down. Meanwhile Ford and the dealers are in for a bad time. It’s very simple math right now. Debt is awful, missed payments, repossessions, and credit card debt are all rising at the fastest rate since 2008. Pair that with inflation for the last 3 years and it spells doom for the auto industry for the next few years. Ford needs to wave the white flag and put 10-30% off these things and move some metal. But I’m telling you people are in very bad shape financially and even good incentives are not helping as much as in the past so they’ll have to go much higher. Every $10K financed is $200+ per month. Good luck selling those Raptors Ford, that’s an awfully tough task with this much aging inventory.
Also, for those of you who don’t know, inventory isn’t measured in a raw number. Inventory with products like vehicles and houses are measured taking the raw number divided by the rate of sales. If inventory is high and the sales rate declines it raises the inventory figure exponentially. Someone is going to be left holding the bag here and it’s looking like Ford.
Be VERY careful. Although it's illegal, stealerships are still trying this. DEMAND to see the original documents and check the VIN. Don't be too surprised if they try to sell you a 2023 model with 2024 paperwork. One guy found out online because he was smart write the VIN and compare it with the car the stealership claimed was the same one. They actually had the balls to deny any wrongdoing so he walked out. No surprise, the car listed was yanked from the website immediately. That's how slimy they're getting.
Funny…, Ford wouldn’t take my order, when I spec’d out a Raptor Bronco in 2021…, I took my business elsewhere to a company that did want to sell me a vehicle.
No V8 no sale here. That 7.3l would be sweet in a Bronco.
Yeah right 😂
Might as well just drop a 1000 hp super cobra jet engine in it….go big or go home goof ball
I am trying to negotiate a BMW X1 but the best lease I can get on a 47,000 build is 832,00 month. My goal is below 600,00
Jeep is overpricing their vehicles too.
Just saying.
BUT there is more than one used jeep for plenty of affordable prices
finding an unmolested one is hard tho 80% of the jeeps you see have serious issues and will be sold to you.
A 23 will be a two year old vehicle in about 5 months. Dont do it unless you get them at 30% percent off
I'll just keep my 2010 FJ Cruiser....
Ford raised over 10k on bronco raptors for 23 year model for no reason.
Raptor local here across from the plant 96&99 k😂
Is it me, or is my iPhone reacting to the graphics in this video? Every slide my phone will vibrate?
Badlands still needs to be 39500$ then I’ll be interested
You forgot to mention Fords quality control is a train wreck...in my opinion in 2-4 years these will be rolling money pits
Like my dad's drinking buddy said: "Ford stands for Fix Or Repair Daily." He wasn't kidding.
I tend ro be comung accross familyas that seem to but 3 to 4 at time. Seems far fetched.
Used raptor 65k with 2000 miles. I’ll wait
The only reason that they are not selling is that the price is just too high. Between the horrid overpricing of the company and the greed of their dealers, you’d have trouble selling anything.
This video is a waste of time
From my understanding Mercedes broncos especially the sports are made in Mexico where they're paying the people hardly anything I wouldn't even think of buying one
I own a 1977 Ford LTD. And though it is a base model and lacks all the amenities that make it a luxury car, I am grateful to have it instead of any new car out there today, gas or battery operated.
When I bought it, it had about 30,000 miles on it and I only paid $11,000 for it, not $90,000.
Honestly, the 4 door Wild Trak is a nice truck but seriously over priced in my opinion at close to $70K. At $45K I'd be at the dealer tomorrow. Same for the Raptor. At $65K I wouldn't hesitate but for $90 they can keep it. There is no reason that the Bronco Raptor should be anywhere near the cost of the F150 Raptor. Ford is insane.
I got a great deal on a 23 F-150 last Nov. I got 14k off sticker.
You got $14k off discount out of $90k ? 😮
YOU STILL GOT BURNED .
No the truck was no where near that price.
Still got burned.
Let’s see ur contract ur bullshittin unless it was a lighting
Should put the 3.5 eco boost in it or the coyote no one wants a powerless engine it’s a bronco they came with v8s originally
I'll keep my Jeep Thank-You.
Ive got about $21,xxx in it, INCLUDING what i originally paid for it and it WILL last longer than these new "Bronco's" AND run circles around 'em. 😉👍
These new Bronco's are todays H-2's 😂
Who am I kidding? I can not afford a new vehicle
I am in to the end with my RX-350
I'll keep my 18 f150 before I take out s mortgage on a2024 with a kill switch lol
500$ a month leasing is the only way these units are going to leave the lots in mass.
Thanks for the info
excuse me ,what do you think FORD bronco coming in China？
Buying a new vehicle before paying off your mortgage AND maxing out your retirement fund is wetoddid unless you are either genuinely rich or need one for business.
Personal non-business trucks are TOYS which is totally cool (I collect vintage motorcycles) but toys should never hurt the budget. I pay cash for my rides and retired debt-free at 47 because I refuse to buy unwisely.
Hot model? You mean looks only, definety NOT in quality or long term reliability due to complexity in the engine bay.
Im a fj cruiser owner, and every time I’m driving I make sure I make eye contact with a bronco owner, just to see how dumb they are by wasting their money on a terrible build truck 😂