One TikTok Video Doubles Their Pizza Business

Chuck and Seb, owners of Mortadella Head in Summerville, Massachusetts, share their story of starting a Roman-style pizzeria. They learned the art of making Roman pizza from Gabriele Bonschi in Rome and were among the first to introduce this style to the Boston area.
Chapters
00:00 Introduction and Background
00:32 Learning Roman-style Pizza from Gabriele Bonschi
01:30 Why Roman-style Pizza?
02:51 Expansion Plans
03:19 Delivery and Takeout Challenges
04:16 Variety of Pizza Slices
05:09 Menu Expansion: Subs and Pasta
06:06 TikTok Viral Sub
08:33 Creating Content for Social Media
09:25 Behind the Scenes of the Pizzeria
10:24 Different Dough for Different Pizzas
13:05 Media Attention and Challenges
14:04 Overcoming Business Challenges
Mortadella Head
Website: mortadellahead.com/
TikTok : / mortadellahead
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