'Mad Men' Finale: The Story Behind the Coke Ad
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- เผยแพร่เมื่อ 17 พ.ค. 2015
- AMC's "Mad Men" ended its series run with a nod to one of the most iconic ads in history, Coca-Cola's 1971 "Hilltop" ad. WSJ's John Jurgensen joins Tanya Rivero to discuss. Photo: Coca-Cola
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It's not surprising Matt chose to use the real ad. Heck, the entire show had so many real life events incorporated into it. This ad being iconic in its time only makes sense to use.
Wonderful series. Excellent ending. His smirk. Iconic commercial. Don had a Coke and a smile!
Miss you Mad Men!!!!
The audience is kind of primed for this ending in Don's collect call to Peggy...she asks him if he's coming back to work on the CokaCola account.
Also two episodes earlier he looks thoughtful at that coke machine at his motel when his car broke down
Coca-Cola*
One thing they didn't discuss about the ending is that the real message here is that in Don's last second on, right before the commercial starts you can see that he won the battle against his demons, he defeated the ghosts of his past, the heavy load carried throughout his life was lifted, he forgave himself and he knows he regained control of his life and that everything is going to be alright.
Agreed, he finally accepted what he was and it lead to, we are to assume, his best work.
Isn't it a cynical message about how the commercial ethos infects every aspect of life, even the most deeply humane and profound.
Seems like Don is so incapable of accepting himself that his "great epiphany" ends with him wasting it on another corporate ad for his job. He yet again chooses to cower away from his true self and continue his role as another cog in the corporate machine. A fitting ending for a show full of godawful characters.
@@DCI-Frank-Burnside I just watched it and that's exactly what I thought. I'm glad you think the same thing
@@returnalnocturnal7729 I loved this show, I hope you mean god awful in the sense that you loved to hate them, because otherwise why did you bother watching the whole thing?
I remember watching that ad on TV.
I was born 1953 in San Francisco , this entire series some how catches the essence of the time.
The last few moments are perfect.
Because that generation went from ( sex drugs / rock in rool)
To ( 12 step programs / brown rice and yoga retreats by the sea to communes in the red woods)
Thanks to the creator for a fabulous series
The flight was diverted to Shannon Ireland and initially the passengers were unhappy about not making it to London. But evidently they had a great time in Ireland and were talking about it at the airport the next day that gave Backer the idea for the ad.
As he drank a beer at a Irish pub lol 🤣🤣🤣🤣
So he just substituted Guinness for coke!
I wonder how much time the guy spent on arranging the books in the background.
I was working in a boutique AV service in Minneapolis when this ad came out. Mpls was HOT at that time for ads and AV. Great time. We turned out some whacky radio ads for anti-smoking and clean air. I wrote some jingles. Ah! Once upon a time never comes again. ALAS! So now I compose and write anyway cause I can't do it when I'm dead. One of my very favorite ads is the 1965 Chevrolet adsong, "That's More Like It!" It's on YT.
"fin-ah-lay"
Jack Ding cringed every time she says it.
Jack Ding hahah - why is she saying it like that
+NapsterDawson Becasue that's how its said. Do you think its 'fin-ally'? If you do, check correct French pronunciation, as its a French word. Not an 'American' one.
LOOOL
No, sir, it's an ITALIAN word, meaning originally the last movement of a piece of music or an Opera act. Most of musical terminology is italian. Her pronunciation is relatively good, giving the natural difficulties of anglo-saxons to pronounce romance languages ..
I remember seeing this ad as a kid. It was iconic even then.
Read labels you will notice sugar is in a lot of items. Don't blame it all on soda.
I'd like to buy the world a coke, and give it diabetes.
toology55 Sugar doesn't cause diabetes, including adult onset type 2 diabetes.
Liberal Libertarian
From American Diabetes Association:
Research has shown that drinking sugary drinks is linked to type 2 diabetes. The American Diabetes Association recommends that people should avoid intake of sugar-sweetened beverages to help prevent diabetes. Sugar-sweetened beverages include beverages like:
regular soda, fruit punch,fruit drinks,energy drinks,sports drinks,sweet tea, other sugary drinks.
toology55
A link is not a causal factor. That is why correlation does not mean causation. For example, the correlation or link between ice cream consumption and murder is almost perfect. Therefore, does ice cream cause murder? Obviously not. Being overweight is the top risk factor for developing diabetes, and being overweight could be due to high sugar intake, an inactive lifestyle, vitamin D deficiency, lack of sleep, hormone imbalance, etc. Many people consume large quantities of sugar and never get type 2 diabetes. So, being overweight will most likely result in diabetes NOT sugar intake.
toology55 Can`t you watch an interesting video and not say something stupid.
+toology55 One coke doesn't cause diabetes.
would be nice people united instead of dividing
+Peaches Boling I totally disagree.
Sure if the Socialist Democratic Party left America. Just saying.
Coke should remake this commercial for the opening of the Summer Olympics in Paris this year (2024).
Reporters interviewing reporters.
Pepsi in 2017 really did rip off a 70s Coke ad and ran it through the toilet with Kendal Jenner
No Don Draper came up with it
I know who really did it
the sopranos ending is not a mystery for us. shows end with the screen going dark and the music continuing to play. there were references in the show to the guy in the members only jacket. everything we see in the diner while they are waiting for their kid is through tony's eyes. what he is looking at and looking up when the bell rings. the sudden blackout and music stop is tony killed. the credits did not roll for awhile.
Also David Chase said everything for the finale was ont he screen - Remember aout 4 episodes prior - When STve Sharipa was in the boat on the lake with Tony, and they were talking about death. Tony said - "Everything just goes black" David Chase, indeed, had it ont he screen. Brilliant!
It was a great ending
I didn't get this ending at all, great to have some context.
Sometimes in life, every thing comes together perfectly.
the song was composed by the group "The Seekers"
No, it was composed by Bill Backer, Billy Davis, Roger Cook & Roger Greenaway, the commercial was recorded by The New Seekers, who also recorded the most successful pop version after the ad became a huge hit
@@SallyWilliams aha! Thanks for the info!
The ending means even the most authentic truth can be turned into a corny ad to sell random stuff, pretty much like the whole show often remarks most intelligently
While watching this ad, I enjoy sipping on a tall ice-cold Coca-Cola with ice because it goes down so well. The sparkling effervescence of the wonderful beverage combined with the sound of this commercial makes me feel really so good as I drink it down. This is what I do whenever I feel down, pour myself an ice-cold Coca-Cola and watch this ad. Right now as you are reading this, I am enjoying my beverage.
It's a coke anti advertisement in fact because D, Draper kind of rejects the world in this last episode . The advertisement starts with I want to buy the world a home , grow apple trees and in the end in goes to some coke.
TheLang0lier in the end he has that moment of clarity and realized that only love can vanquish hate which is indeed what he had for the world and where he worked. This last scene including the ad suggests that don, in a moment of clarity and beautiful peace comes up with a beautiful ad, For the company he works for (Mcann erickson) which was indeed the agency where this ad came from back in 71 seeing as McCann erickson is indeed a real ad agency still to this day.
There will never be a divisive ending like The Sopranos
Did Don Draper is the guy behind the coke ad at MicCan? I mean in the story? So he went back to the company?
That's the suggestion, yes. The real-life ad was a McCann-Erickson production, too. Some of the people Don meets at the commune/retire are also styled very closely to the people in the real ad, a deliberate way to strengthen the idea that Don wrote it (in the show, of course). Don't forget the bell ringing as a smile comes to his face seconds before the ad is played, suggesting a "light bulb" moment.
There are so many possibilities for spin-offs from this show.
How do you figure? I disagree. I think it would ruin the series. The only possibility in my mind is a prequel, of Don’s life growing up.
Believe it or not, I called The finale. All the whispers, about landing Coca Cola thru out The series
And Don rooted them all....
Only when forgiveness occurs, can peace heal.
The person credited for writing the sing didn't write the song. Maybe had the idea for the coke ad, after the song was written.
Bonnie Kerr
** "I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. "Buy the World a Coke" repeated "It's the real thing" as Coca-Cola's marketing theme at the time.
The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK.
Origins
The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca-Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca-Cola. Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a jingle by Cook and Greenaway, originally called "True Love and Apple Pie". The commercial ended with the statement:
"On a hilltop in Italy,
we assembled young people
from all over the world
to bring you the message
from Coca-Cola bottlers
all over the world.
It's the real thing. Coke."
The song became so popular that it was recorded by The New Seekers and by The Hillside Singers as a full-length song-without the mention of Coke-and both versions became huge hits. A version of the song was rerecorded by Susan Shirley and released in 1971. Cook, Greenaway, Backer, and Billy Davis reworked the song and recorded it as a Coca-Cola radio commercial.**
Google ”glädjens herre var en gäst” it’s the same Chorus
BE NICE IF A COKE COULD MAKE ALL GOOD THINGS HAPPEN
Still prefer the season 5 ending. But this was pretty good too.
Yep. That would've been a great series finale. The episode itself wasn't that great tho but that ending? With that song? "Are you alone?" Perfect. Had the season 5 ending been the series finale, Mad Men would be right beside the Sopranos as greatest of all time. But the last two seasons just didn't have what the first 4 had.
GuyX 1
Coca Cola ending captures the whole essence of the whole show.
That’s why Weiner chose exactly that ending.
I think it totally makes sense
My favorite season finale was season 6, when Don takes his kids to the dilapidated house where he grew up, and Sally looked at her dad with new eyes, and "Both Sides Now" begins to play. It still gives me chills! ☺️
Bill Backer... Don Draper...
the most beautiful and cynical ad ever made
finahl-ey
In my opinion, not an advert for coke, given the tone of the show, i don't think Don raced back to make the coke advert. If anything it was an ironic us of the famous ad.
Mad Men
What did Pepsi Exe's think about this add ?
The books in the guy's background is absurdly pretentious. Franzen's "Corrections" boldly sitting there...
Dont quote me but didnt this Commercial start the series?
Jordan Ulbrich impossible, the show began around 64
It started in late 50's. It showed Cuban Missile crisis and Kennedy's election..and the events leading up to it.
I think it starts in 1960. In the first episode and Peggy goes to the doctor, his calender says 1960.
Coke ads never work on me. I've never bought a coke in my life
Omg! All they did was use a song that has been a smash hit commercial for almost 15years! That takes a lot of courage to use it. Ohhhh, it’s soooooo original too!! Where does he get the vision for such things?!?!?! Hopefully, you can feel the sarcasm dropping off the screen as you read this comment.
The funny thing is, you obviously don’t get it 🙄
sd
Boardwalk empire had the best ending
Coke... bringing the world together in obesity and diabetes
Finalleh
Noooo!! I haven't seen it yet... f***k
COCA COLA NEEDS TO REVIVE THAT ICONICAD IN 2024. I THINK GEN Z WILL GET A KICK OUT OF IT.
Its a shame the final episode promoted coke.
Just shut up people like you are extremely annoying.
Enrique Godinez Ok Enrique. Im really sorry.
HotGeneration200 Coke may be the best advertised brand ever, It made total sense
Masterpsflood
Exactly!
th have yhfyi