Customer Management | What is Customer Relationship Management? | Great Learning
ฝัง
- เผยแพร่เมื่อ 25 มิ.ย. 2024
- The process of managing a company's relationships with its potential and existing customers is known as customer management. In this course, we'll understand the fundamental aspects of customer management. We'll learn how customer management is a broader concept when compared to CRM. We'll also differentiate customer relationship management from customer experience and customer success management.
🔹 Topics Covered:
00:00 Introduction and Agenda
03:03 Introduction to customer management
07:14 Customer relationship management
13:18 CRM software
20:14 Features of CRM
23:24 Customer experience management
28:23 CRM, SCM and PLM
32:00 Customer success management
36:09 Marketing strategies to increase customer loyalty
40:05 Summary
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