Generating 10 good leads is better than generating 1,000 bad leads. Bad leads are a burden on the inbound sales team, require more resources to nurture, and still have an upfront acquisition cost.
SOOO true... too many people and companies care about views but where it really is at is bringing your DESIRED customer in. Not multiple randoms wasting your time and resources.
Yes! Cold email is great but it depends on the SaaS company avatar For instance, if I'm a Junk Removal CRM, cold email outreach + phone calls is great to target more of that local business owner persona. But if your a social management software, of course you want to reach other people using social media hence posting more on socials. You have to find what works best for your company.
There's a number of cold email platforms out there now. Realistically though, the better way to catch people or businesses is through getting them on an email automation sequence, because everyone hates being spammed!
@@alannagerton I have an animation agency, I get leads but am unable to close them reason being , as you stated , tying it to the benefits , this is where I lack .
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Generating 10 good leads is better than generating 1,000 bad leads. Bad leads are a burden on the inbound sales team, require more resources to nurture, and still have an upfront acquisition cost.
SOOO true... too many people and companies care about views but where it really is at is bringing your DESIRED customer in. Not multiple randoms wasting your time and resources.
This is very good and insightful. What are your thoughts on cold outreach as a growth channel?
Yes! Cold email is great but it depends on the SaaS company avatar
For instance, if I'm a Junk Removal CRM, cold email outreach + phone calls is great to target more of that local business owner persona.
But if your a social management software, of course you want to reach other people using social media hence posting more on socials.
You have to find what works best for your company.
There's a number of cold email platforms out there now. Realistically though, the better way to catch people or businesses is through getting them on an email automation sequence, because everyone hates being spammed!
What about explainer videos for SaaS? Do they work?
yes absolutely! Just make sure in these explainer videos you are tying it to the benefits.
Solve ONE problem for ONE person with ONE solution.
@@alannagerton I have an animation agency, I get leads but am unable to close them reason being , as you stated , tying it to the benefits , this is where I lack .
background music is not helping , please make it smooth . lots of point got missed due to annoying music
noted! Thanks for the feedback 😄
haha i got ticked off for doing something similar recently too. Yeah people don't like background music too much through the talks