Stussy’s resurgence over the last 3-4 years has been great to see but also hurts when trying to genuinely purchase nice pieces that sell out instantaneously
I’ve loved Stussy since ‘15 back when Supreme was the big thing. Until now, my love for Stussy is the reason I am into fashion and try making my own clothing brand.
Yep, Stussy was the brand to have during my high school years during the early 90’s, especially amongst the surf/skater kids. Funny how those brands lose popularity, ending up at discount stores and looked down upon, then a 15-20 years later, BAM! Popular again. My 19 year old is acting like it’s some new brand pronouncing it wrong, not realizing I wore it in high school. Had to pull up this video to show him it’s a really old brand and how to pronounce it correctly. Ha ha.
Just watched handful of the history’s of street wear brands from you and man can I say there were super insightful and just gave me such an amazing perspective to apply one to my own brand and two too respect these brands in a much deeper way thanks for these videos continue the amazing work!!
In and around 2004, whilst Christmas shopping thru the tiny cobblestoned streets of Guilford, I discovered a curious shop which I imagined my sons would like. I ventured in and was overwhelmed by the clothes and accessories being sold. After much searching I was drawn to a oval cylindrical pure silver bead with the words Love, Truth,Freedom, Stussy imprinted on it. Not knowing what Stussy stood for, I thought better than to gift something which might be an inappropriate message or symbol…Well I carefully put it away and forgot about it, only to discover the silver bead hidden amongst my tiny treasures 20 years later. And now comes the Internet…and of course TH-cam. I was sent to your site to discover the history of STUSSY. Thank you. My sons are now in their early 50s and I have 5 grandchildren…2 boys…I shall inquire to see if either one would like the bead with a leather cord …if not, well, someday it will be vintage…much like I already am. 😂 …it is a lovely heavy bead which feels great around one’s neck. 😊
What a great story! So interesting to be drawn to something and then have the internet available to learn the history! I definitely remember this brand being born and raised in California! All the cool kids would wear this stuff!
HipHop started in the 70’s so streetstyle/wear definitely was bubbling before because streetwear was apart of HipHop’s discipline from the jump. At least from the HipHop history perspective. Definitely tho stussy is a literal time capsule
@@Threaducation Love it! Been here since a couple of thousand of subs and ever since then, I tune it with excitement to see who the next video is about!!
Virgils death hit me super hard......i had just gotten hold of the fashion bug a couple years prior, and always had streetwear / skating roots, and just connected with his vision. Off-White and his Namesake works are still my favorite brands in the fashion scene to this day
I have watched every single video on this channel some I have watched multiple times. You made me fall in love with fashion and sneakers. I’m from Antwerp Belgium so if I can help you in any capacity with footage or translations just say the word.
Every collab we have had with Stussy for Sublevel California and Dj Doc Martin has sold out ( 9 in total which include tee shirts and a rolling record bag)
The only Stussy shirt I have is a single stitch, sold a kid the other for $15 which was a single stitch as well. Thrifting since my adolescence and those were the only two I found. That just showed me that for the last 15 years people have been reluctant to let go of their Stussy
I thrifted a Stussy shirt too. To give a little background, I'm Hungarian. Stussy is basically unknown around here. They have no shops in the country and even skate shops don't have their stuff. Only some really specialized webshops still them at extraorbitant prices. So imagine my surprise when I have actually found a Stussy shirt at a thrift shop. I couldn't leave it there...
My first piece of Stussy was back in 1997 when I picked up a cap with a 🎱 on it. It may have been among the first few articles of clothing during the transition to when I started dressing myself. This video made me want to pick something up to celebrate the brand. Great piece!
Last thing I bought from stussy this year I had to return the quality was so bad . I ordered a zip up Sherpa , it was kinda expensive and it wasn’t even lined , sooo fucking itchy I was kinda appalled for the price
I’d argue that streetwear most definitely existed before Stussy. A brand specifically catered towards that audience may have not existed (although I’d argue that Willi Smith’s work was catered towards that audience), but streetwear did exist. NY rappers wearing Adidas tracksuits and Superstars, Timbaland boots, gold chains, and AF1s. LA rappers wearing Raiders jerseys, Cortez’s, check shirts, and fitted caps. That’s all streetwear. Don’t put all the credit on this one white guy. Streetwear existed in the Black communities in the East South, and West for years…
If your doing a trade show, and your “dabbling” into clothing, how tf are you bringing 1000 t shirts worth of stock. Was he printing them there at the trade show? Even then how are you bringing 1000 t shirts if you’ve never sold any before. Not hating genuine question.
Hope you guys enjoy this one 🎱 also check out the Patreon for exclusive episodes: www.patreon.com/threaducation?utm..
for suree
I had that tri-color Red/Yellow/Green t shirt in High School. Loved it haha. Anyone remember Simple shoes?
you should really do a JNCO episode. love that brand, and their huge legged pants are more than iconic and recognizable immidiately.
Stussy’s resurgence over the last 3-4 years has been great to see but also hurts when trying to genuinely purchase nice pieces that sell out instantaneously
agree. it bleeds.
Pandabuy my guy. Fuck resale
Wasn’t allowed into a shop because invite only in amsterdam. 🙃 i didnt even know they were selling stussy
Fucking yes
Exactly this 😅
This channel refuses to miss
cant miss won't miss 😤
Over here in Japan stussy is still popular
It’s still popular in a lot of places
It’s still popular in NYC bc of the 8-ball fleece
Popular in Germany too
its popular everywhere
Stussy never fell off imo
i've literally watched every video on this channel keep up thee great work.
thank u! lots more on the way for you to watch haha
True story! This channel is fantastic for fashion! A reliable source
@@ejr7155 big facts
I’ve loved Stussy since ‘15 back when Supreme was the big thing. Until now, my love for Stussy is the reason I am into fashion and try making my own clothing brand.
We had on stussy back in 96. Also Mossimo, Jncos and AirWalk shoes.
@@mrshaneobuenosnodgrass3328 its crazy how long stussy’s been rockin it i wasn’t even born on ‘96 lol i love it
@beyondhere5952 keep up the good work and best of luck.
Yep, Stussy was the brand to have during my high school years during the early 90’s, especially amongst the surf/skater kids. Funny how those brands lose popularity, ending up at discount stores and looked down upon, then a 15-20 years later, BAM! Popular again. My 19 year old is acting like it’s some new brand pronouncing it wrong, not realizing I wore it in high school. Had to pull up this video to show him it’s a really old brand and how to pronounce it correctly. Ha ha.
lol laughs in Gen X
Nice! I remember I requested this under a prior video. Thank you!
you know I gotta deliver ! thanks for watching
I did design streetwear back in 1994 - I was 24 and it was in Copenhagen. Stussy was an inspiration. Dope video
Just watched handful of the history’s of street wear brands from you and man can I say there were super insightful and just gave me such an amazing perspective to apply one to my own brand and two too respect these brands in a much deeper way thanks for these videos continue the amazing work!!
In and around 2004, whilst Christmas shopping thru the tiny cobblestoned streets of Guilford, I discovered a curious shop which I imagined my sons would like. I ventured in and was overwhelmed by the clothes and accessories being sold. After much searching I was drawn to a oval cylindrical pure silver bead with the words Love, Truth,Freedom, Stussy imprinted on it.
Not knowing what Stussy stood for, I thought better than to gift something which might be an inappropriate message or symbol…Well I carefully put it away and forgot about it, only to discover the silver bead hidden amongst my tiny treasures 20 years later. And now comes the Internet…and of course TH-cam. I was sent to your site to discover the history of STUSSY. Thank you. My sons are now in their early 50s and I have 5 grandchildren…2 boys…I shall inquire to see if either one would like the bead with a leather cord …if not, well, someday it will be vintage…much like I already am. 😂 …it is a lovely heavy bead which feels great around one’s neck. 😊
What a great story! So interesting to be drawn to something and then have the internet available to learn the history! I definitely remember this brand being born and raised in California! All the cool kids would wear this stuff!
The 90‘s are so reach on creative energy. Happy I join this train since then!
Another Threaducation banger‼️
HipHop started in the 70’s so streetstyle/wear definitely was bubbling before because streetwear was apart of HipHop’s discipline from the jump. At least from the HipHop history perspective. Definitely tho stussy is a literal time capsule
The king has returned
We been waiting on this one 🎱
really Stussy soldier
I think you could also do updates on certain designers you’ve done in the past. Virgil’s career is, as we know, is complete.
def got some updates to do on different designers
@@Threaducation Love it! Been here since a couple of thousand of subs and ever since then, I tune it with excitement to see who the next video is about!!
Virgils death hit me super hard......i had just gotten hold of the fashion bug a couple years prior, and always had streetwear / skating roots, and just connected with his vision. Off-White and his Namesake works are still my favorite brands in the fashion scene to this day
Lowkey need a vid on Cortiez, I’ve learned like 80% of my fashion knowledge from this channel keep it up 🙌🏼
that's what I love to hear keeps me going!
thanks for covering my favorite brand! W video, W channel ‼️🔥
W comment
Love the content!! Would love to see a video on Kapital global, palm angels, stone island etc
I’ve still got a real old school stussy tie dyed t shirt somewhere it was so cool back in the day.
That logo is just so cool
7:31 t-shirts are now £45 + and hoodies are £130 - £140. Not exactly affordable to everyone now
This the one we needed
yessir
I have watched every single video on this channel some I have watched multiple times. You made me fall in love with fashion and sneakers. I’m from Antwerp Belgium so if I can help you in any capacity with footage or translations just say the word.
means the world to hear that, thank you! lots more coming
I was waiting for it! Thanks so much!!
Been down with anything Shawn S Double and Stussy(since 1988 Shawn era)....But still rock it every now n then...N probably forever.. 😂...✌🏽✊🏽👍🏽
You should do Erik Brunetti of FUCT another streetwear legend who is not talked about enough, great video keep up the great work 🙏🏾💯
My favorite streetwear. Loved the Dior collaboration too.
Been waiting for this episode. Thank you 🤝🏾
no thank you 🤝
Love this !
Great content as always, keep it up 🔥
thank u bro bro
I didn't know Christine Bale started stussy.
little known fact
😂
Is Christine Bale the sister of Christian Bale?
🔥🔥🔥 video as always!
my city of santa ana california has a stussy store in downtown 4 st, all the workers have been chill since i was 14, turning 20 this year
great job, very informative!
WAKE UP BBY THREADUCATION DROPPED NEW HEAT
loool
Super Awesome Video!! Thank you so much for the insight, inspiration and also for sharing!!
Regards!!!
-THE EXP !
thank you EXP, appreciate you
Every collab we have had with Stussy for Sublevel California and Dj Doc Martin has sold out ( 9 in total which include tee shirts and a rolling record bag)
The only Stussy shirt I have is a single stitch, sold a kid the other for $15 which was a single stitch as well. Thrifting since my adolescence and those were the only two I found. That just showed me that for the last 15 years people have been reluctant to let go of their Stussy
I thrifted a Stussy shirt too. To give a little background, I'm Hungarian. Stussy is basically unknown around here. They have no shops in the country and even skate shops don't have their stuff. Only some really specialized webshops still them at extraorbitant prices. So imagine my surprise when I have actually found a Stussy shirt at a thrift shop. I couldn't leave it there...
Amazing episode bro 🎱✨
thank you as always my bro
I've been wearing a Stüssy silver ring for 30 years.
My first piece of Stussy was back in 1997 when I picked up a cap with a 🎱 on it. It may have been among the first few articles of clothing during the transition to when I started dressing myself. This video made me want to pick something up to celebrate the brand. Great piece!
gen X were doing it before you
🗣️BANGER ALERT
thats all I know 😤
Great video
thank u!
can you please do a video on heron preston
When's the North Face video coming out?
don't have one planned but that could be a cool one, talking about collabs and stuff
Love your videos. I think you need to take a step back and explore freshjive, the first true Streetwear brand that had messaging.
Can we get a Tom Ford episode in the future?
yes definitely
Looking forward to it! Your videos are amazing, keep up the good work!
Stussy 8 ball fleece soldiers stand up. Threaducation uploaded a banger
🎱 yes sir
Thanks man
Do supreme next threaducation 😭
but that's gonna be like a 2 hour video haha
@@Threaducation aight cool dawg your videos inspire me keep making them 🐐
Love this channel, can we get an episode on DapperDan
yes
Hell yeahhhh
LOVE YOUR CHANEL ♥ Please do a Missoni or Bottega Venetta
THANK YOU also already did Bottega go watch!
Please do history of Number (N)ine and Takahiro Miyashita 🙏
yes and yes
Your videos are beautiful
no u are 💛
No mention of Double S ?
we in here getting that stussy
What about Maurice Malone, Phat Farm, Sean Jean, and Fubu. Are those brands not at the genesis of streetwear?
Are you for real ?
LOL !
It was ALREADY FVCKING MAINSTREAM B E F O R E THEY WERE F O U N D E D ?
need a video on CRTZ/Corteiz
👀
mochardelra kinect placement without adjust to zip
You should make an episode on Haider Ackerman.
Need a video on Skepta 🇬🇧
Do a video on Ron poisson and cult of individuality
Stüssy solider 🎱
song name of the intro?
can u do a video on 555 soul
can you please make a style evolution video on Lil wayne ,Future, or Lil Durk i personally feel like those could be good episodes
Do a deep dive on willi smith
Stussy started my love of fashion before Supreme. It's comfortable for any occasion.
Last thing I bought from stussy this year I had to return the quality was so bad . I ordered a zip up Sherpa , it was kinda expensive and it wasn’t even lined , sooo fucking itchy I was kinda appalled for the price
Do a style evolution on Ken carson
make a video on takahiro!
What about Fiorucci?
I've got an OG Stüssy Tee from 86 ! Shame the direction it's taken, removing the clothing from core shops to make more money. Sad.
There's a duplicate part at around 3:27
thanks, think I fixed it but it might skip a bit now
Do BB Simon mate please !
Can you do an episode on SSSU? (Sasu Kauppi) a very mysterious person in the fashion realm and he has worked with Kanye West
not too familiar but can always look into it!
2:45 they wear IT tó show they are part of a culture
reupload?
nope, but I did have to edit a snip out because it accidentally repeated a section
I fuckin love Stussy
Can you make a video on the history of our Legacy & palace
Imitators of All OUR CHIT ?
Can you do FTP for your next video?
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🎱🎱🎱🎱🎱🎱🎱🎱🎱🎱
🔥🔥🔥🔥
Line around the corner at the Stussy store in Tokyo 2024 while on tour.
Pink Dolphin episode?
ooo interesting thats a throwback
@@Threaducation yeh they’re still active but a rise and fall of Pink Dolphin episode would be fire
Same with LRG
I’d argue that streetwear most definitely existed before Stussy. A brand specifically catered towards that audience may have not existed (although I’d argue that Willi Smith’s work was catered towards that audience), but streetwear did exist. NY rappers wearing Adidas tracksuits and Superstars, Timbaland boots, gold chains, and AF1s. LA rappers wearing Raiders jerseys, Cortez’s, check shirts, and fitted caps. That’s all streetwear. Don’t put all the credit on this one white guy. Streetwear existed in the Black communities in the East South, and West for years…
Make a supreme vid bro
soon - but it's gotta be a master piece!
Supreme when?
If your doing a trade show, and your “dabbling” into clothing, how tf are you bringing 1000 t shirts worth of stock. Was he printing them there at the trade show? Even then how are you bringing 1000 t shirts if you’ve never sold any before. Not hating genuine question.
That’s a very fair question.
thought that was christian bale in the thumbnail 😭
looool I see it now
facing not the direction
SO IS IT S2-C? OR STUH-C?!!! WHICH IS IT??!!
It’s S2-C!!
Will Field
Bro thumbnail looks like John Mayer😂
First??? What happened to Karl Kani
crazy that the dude is not german because of the "ü"
V H F L
Tribe
Coast
Individuality
Chill
MxM
❤
cortiez please
cowabunga