How Shawn Stussy Created A Fashion Empire
ฝัง
- เผยแพร่เมื่อ 29 ก.ย. 2024
- In this video, I talk about what makes Stussy such a good brand and how its a good example of authentic marketing methods. We discuss everything from Shawn Stussy to Frank Sinatra Jr.
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#stussy #shawnstussy
It's so interesting to see where and how these brands started, so much going on behind the scenes!
I never realize how far back these brands go
Stussy is og
stussy was the first streetwear brand
Really ? How funny....I was born in 1983. Most of the kids who's parents were financially well off wore Stussy. Also, Ocean Pacific was in competition with Stussy with all the Surf kids.
stussy was one of the first of their class
@@flexxdream Yes, if you were a surf border, hung out here at Venice Beach or Santa Monica Beach here in Los Angeles, CA. Maybe if you had your own skate board crew. Not ever kid was wearing Stussy here in Los Angeles. But there were somewhat popular. Not ever kid could afford there clothes.
james jebbia at 1:42
man like ayo has a nice comfy chair but sits on the floor next to it
Hahaha I sat on that chair to edit the video after I filmed it.
Man of the people, on the ground like us
As much as I also think that brands should focus more on making actual quality products than marketing, it seems to me that marketing is what brings in more money, ultimately. I doubt Stussy's journey towards success can be replicated anymore. I'm pretty certain that people who buy and wear Balenciaga because it's Balenciaga don't care about the quality anyway. They're not stupid to pour money into marketing - it works, and they're just... greedy.
Or quality + marketing. It’s not one or the other. Of course they should be advertising their brand and products. They should also be investing in the products themselves. Every piece put out is a representation of said brand. When quality goes down, they retain less repeat customers acquired through that marketing. It’s all about balance. There’s a formula where they can put out better products that cost more to produce, and make a boatload more money. People don’t buy high-end fashion solely for names’ sake just as people don’t buy Apple products solely for the logo, as many falsely claim day after day. The product itself is the best advertisement, thus it deserves just as much allocation of budget.
Beyond stoked that you covered Stussy! I agree that it's their authenticity that resonates in campaigns; they always feel lived in and capture what it feels like to wear Stussy pieces on a daily basis. Now I'm even more excited for my graphic tee coming in the mail haha
Im curious how many ppl realize thats James Jebbia the founder of supreme at 1:35
I've personally worn Stussy since mid 80's
I was lucky to live in Laguna at the time stussy was making surfboards he hadn't even have t shirts out yet.i had 3 stussy surfboards in the 80s
Stussy, Life's A Beach, & Santa Cruz, were big brands on the west coast in the late 80s early 90s. Skull skates & independent were a little later as far as brand popularity but they took over fast...
Need more of these reaction videos 🔥
tortoise shell miners cap hearse door ; where you even 01: there
was that manager of the New York store, James Jebbia?
1:41 isn’t that the president of supreme?
I think Shawn was born in South Africa,
I'm okay with fashion designers taking inspo from street, and what it has evolved into today, but I feel it's extremely weird, contradicting and hard to justify paying designer prices for streetwear: that a fashion designer took away from streetwear. Even Shawn Stussy & co emphasize it a lot, not to mention that accessibility is a quality engrained in the meaning of his brand. I feel like paying for overpriced streetwear is like paying for fake/fraud streetwear, like you are paying for something that goes against the grain of rules that streetwear stands for.
Streetwear and fashion have merged and blended together over the recent years. Streetwear has basically become part of high fashion now. Sometimes I can't even tell you what is what anymore.
Fashion has always been about bending the rules and shifting the paradigm. So it's quite unique to see the cultures blend together.
I really want stussy og varsity jacket.
Why you didn't notice James Jabbia founder of Supreme.
Recently I’ve been very fond of brands with heritage and longevity. Stussy falls right in line. I don’t own any Stussy pieces currently but still appreciate them
he still shapes surfboards! signs em “shaun” in the same hand style.
Young James Jebia is on 1:45
TBH, Stussy reminds me of my fave Nigerian streetwear brand; PITH. The marketing 'strategy' or lack thereof and the community it stands for.
I'd love to see a video on F. U. B. U and their impact on fashion
“I don’t like streetwear” is not a misconception. Also, you don’t have to like every aspect of fashion BECAUSE YOU’RE IN FASHION. streetwear has evolved as a subculture that attracted so many people because of its appeal and connection to so many other domains and genres in music and art.
Stussy is the standard/ blueprint. Supreme is Lil Bro, there is no Supreme without Stussy. James Jebbia came from Stussy Crew. Shawn Stussy the goat.
@kyfaydfsoab history repeats itself.
Did not know it started because of surfers culture
Ayyyyy here we go 🔥
Fav brand ever
stussy makes some sweet stuff
I owned men's clothing stores in USA late 80s on. Stussy was by far one of the toughest brands to get open to sell. That kept them relevant. Too many companies never learned that lesson. Stussy cared about his brand more than just dollars.
Also at some point fashion started going from the street up to high fashion houses not the other way around.
Bruh in Cali that Stussy hat is an essential, same with some Obey
Thinking a fashion ROADman isnt into streetwear is crazy - emphasis on the roadman
james jebbia at 1:37
Very great pointers I learned a lot from this thank you so much for making this and sharing it helps
I knew diddly squat about Shawn Stussy before this video. I am certainly going to take a page from his book on marketing for my own brand. It's an area that I never felt strong in but this just proves that I don't need to do anything elaborate in order to get my name in the streets.
If you get the time look into Life's A Beach, it's a good example how a brand can change it's image by name changing and create multiple market groups. It started as a small street brand "Life's a beach" it was hard to get, and then peeked in popularity. They changed to No Fear a truck stop mass produced brand that was horrible lol. It came back in the last few years just to do it again lol...
What do you think about April Walker suing Virgil Abloh?
thanks for pronouncing stussy correctly!!!
Was never the same after Shawn left unfortunately
What’s happening on the streets in the southwest of the states is vintage
Ive been on a binge of your videos, how you explain fashion and fashion history is so interesting to listen to. Thank you !
I LOVE STUSSY
THANK YOU FOR THE VIDEO
Excellent job thank you
Ayo thank you for staying relevant always,
Don’t understand the stussy love it was always just an average brand growing up
Because stussy is no longer a brand you find at your local zumiez anymore. Ever since shawn departed and the direction of the brand shifted to making fresh and quality clothes while keeping the same virtues, the brand has exploded.
Great review! Def subbing. Keep it up bro.
The price point isn't cheap and most XXL is always sold out.
Can we get a video on palm angels
Ayo can sit on my floor anytime
21:00 i like how you faded The saturation up slowly🤟
Haha didn’t even realise anyone would notice that
Wow I don't know Frank Sinatra bought Stussy. They running the brand right imo.
This Frank Sinatra is not the singer btw haha
@@FashionRoadman whoopty there goes my lack of knowledge, sorry Ayo
That new place ayo leveling up
its stuh ssy!!!! not stusi
The Arrow hoodie!!!!
stussy vs nike
luv from Bk🙌🏿.
My guy you know
08:00 !!!;)
🔥🔥🔥🔥🔥
Anyone else noticing that women only have one outfit these days, them crop tops with high waisted jeans. To add some spice the put on a blazer or a tacky leather jacket. It's not your fault ladies it Heidi Slimanes
You must not be looking at all of the women
@@sakuragi9607 Watch your going to notice it from now on.
I'll admit crop tops are overdone even though I have a few pieces myself haha. I think we've reached the peak of high waist jeans (which I own too), and crop tops. Lower rise are gaining traction which I have no plans to jump on. Mid to high for me. Blame Hedi? You are probably correct.
@@sulliday5051 guys are going high rise now, and I think flares might take over for a stint. But we weren't the first my mom tells me she was rocking high waists throughout University and high-school. Fashion huh?
All girls dress like a brandy melville store and ur right
just wanted to say that I really appreciate your work. im constantly waiting for your videos to learn more! and I know how hard it is although it may seem like is not to put up these videos, so thank u very very much 🌱
Interesting take! You mention hip hop as an important influence, which is true, but I also think house, jungle, acid and techno are huge inspirations, especially in the UK.
And Grime?
@@zachariah7114 Yes, probably grime too.
stussy been killin it fr