I just started my podcast called "Candid Life Lessons" and your gear reviews are the reason I bought my entire setup! This is the next phase I need to learn so I appreciate you always sharing your knowledge and experience.
Hi Tom, I feel I am a small podcast show. I started 19 months ago to give a little extra mental wellness to my local hypnotherapy clients. My show makes over 4 figures every month now (US $) I run ads via Spreaker , then have a small membership page for ad free content. Only 1 Sponsor but thats because I am extremely fussy and its not about the money. The show though has become its own global brand and next month will see the app to compliment my content. For the record, no social media following prior to launch and now 2.2million downloads. Love your content and delivery, thanks . Martin
This is awesome to hear Martin! You’re probably the exception to the rule, but I’m sure you’ve got lots of insight to share and it shows people that it is possible. 👍
@@tombuck I do spend a lot of time on Podcast Forums explaining how I approach analytics and growth. Every penny made went back into equipment but I started with a 5 year old laptop, Audacity and a $25 Amazon USB mic. Also, money has never been my goal.
One thing I wanted to mention. For my favourite podcast the sponsorship/ads they do are ads really geared to the audience. I actually look forward to the ad section because they are products I actually want and some times don't know about.
Yes! I think that’s definitely the way to go as it’s a win-win-win for the podcaster, the listener, and the brand. Much better than hearing about a new mattress every week.
Tom, This is great information. With my Podcast being very focused on the community where I live, I had resigned myself to making $0. LOL. I do think that I could potentially get a local business to jump on as a season sponsor, but I am not sure I want to sell out my listeners for what little money that will probably be. Thanks for the great advice as always.
I've always found it odd how many people make videos about how to (stream podcast, something social media) while still being relatively irrelevant. Good on you for being up front, more authentic.
I’m blown away by how far you’ve come with this channel. Nearly 75k subs! Insane. Thanks for info. I considered creating a podcast with my friend in Seattle, but we’re both lazy. Should I stop being a fat dumb stoner? Nah. I love your life.
Haha, you should definitely make a podcast. Then I could listen to it and it'd be like hanging out again. You were actually in a dream I had last night- I think you had food poisoning 🤷🏻♂️
@@tombuck Fascinating. For sure, dude! I definitely miss hanging out. Since I moved to Arizona two years ago I have no friends. I’m isolated. But I’d like to move back to CA. At least next time I visit I’ll hit you up in case you’re free for a coffee or some such nonsense. Keep up the incredible work, buddy. You’ve evolved into an impressive animator/cartoonist and an even more impressive producer. You and I were meant to be in the entertainment industry. You are a great inspiration to me, and I’m being unusually earnest here.
@@tombuck I agree, I'm just concerned as many voices nowadays tell podcasts only as a way to make money. Fine, as long as people don't forget that is totally fine to not want to make money with a podcast, too. Usually those who want to sell courses on podcasting tell the money making story, so it is refreshing to see your attitude of not selling a one size fits all strategy.
Podcash. At one time I questioned why be at a trade show or why make a web page? It is one way to stand out. If your own actions are not visible to others, you do not exist for others.
I don't feel like ads on your podcast means you're "selling out". It's especially true on the podcast platform because you can do easily skip through ads as a listener. As long as there is not 10 minutes of ads, I think having ads just supports the creator so they can keep creating.
There’s definitely nothing wrong with using ads to support yourself and your show and it can be done really well. I just personally get bummed when I do see shows take paths with advertising that I don’t think are in the best overall interest of the podcast. Totally just my personal opinion though,
Thank you for showing your download numbers!! I love your TH-cam channel for advice and information, but honestly, it's hard to find download numbers to compare with. Now that I can see your numbers, it helps me to understand mine in a more appropriate context. (Seems I'm doing ok for a small niche show - woot!)
Happy it helped William! It's definitely confusing when it comes to numbers, and honestly, even the stats we are able to see I don't think are 100% accurate, but at least it gives you an idea of where things are.
And do you know we could just start that company now and it becomes something? Podcasters come to Podcash to get ads which they will play on their podcasts. Advertisers come to podcasH to register there businesses and ads.... What do you think 😀😀😀
Yes, start your show for the right reasons. We love what we talk about on our show. And like you, Tom, we haven't made a cent, but it's all good! I like the 'Wild West' analogy, and it is very important to me as well.
Yes! I'm glad you guys are having fun with it. Monetization can be great (and trust me, I wouldn't mind eventually making money from podcasting), but I'd much rather focus on the passion for what I'm making.
You are very authentic imo! Younique! Loved the video but had to look for it in your channel. Iam not a tech guy not even a creator but sill had some great insights. Came through Rafael but won`t stay here aswell for the reasons above. I wish you all the best and a ton of success!
This is such a great reality check. So interesting how VASTLY different the audience numbers are for podcasts. Maybe because they tend to be more of a time investment? Which, then means you have a potentially more committed and engaged audience, which equals more value per subscriber? Hmmmmm...
Glad you're here! The cover is from reporterstore.com - they have a bunch of cool colors and they do offer custom printing for mic screens and flags and stuff.
Haha, no I've never heard that! But I absolutely loved late 90's MTV. I was in New York several years ago and got to go to what used to be the Times Square studio (it was an Aeropostale at the time) and I kind of lost my mind a bit there.
People ask me this all the time. I just tell them podcasting is a lot like radio where you have to go after the money and sell your podcast to people so you can get sponsors, ads, etc.
Informative as always. It’s the first video I’ve watched from you that I didn’t see any b-roll. Great use of camera switching and punched in scenes. Passion for that cashin. /groan
It was kind of an experiment to try something without b roll. I don't do a lot of these "idea exploration" videos where it's not as clear as to what I could cut away to (it makes sense to show shots of a mic during a mic review). But I was hoping that 3 angles would provide enough visual interest to keep people's attention. The other thing is that without filming b-roll the video took less time to make. So it could be a way for me to add some extra videos into my workflow without overloading my schedule.
@@tombuck yes - love the idea and love any way to get more done in less time. I have a thought - what would it look like if these "idea explorations" had a branded theme that was subtly different from your product reviews. Maybe more jazzy or chilled music or slightly different camera angle or a darker and more atmospheric lighting. Your regular audience would notice and draw us in but casual viewers would not notice. Just a thought. 🤔
The windscreen is my most popular piece of gear haha! But it has to be ordered direct from reporterstore.com, so I don't have an affiliate link. No worries though, they're great and I love it.
Tom, in one of your earlier recordings you recommended Anchor-fm as a free podcasting host and the one that you used. In this video you showed an example of your podcast on BuzzSprout. What made you go from Anchor to BuzzSprout? I am trying to decide between Anchor and Castos
Anchor is an awesome free tool, but I’m really not a fan of Spotify’s approach to podcasting. The Buzzsprout team is really full of passion for independent podcasting and I love that.
Making so little on monetizing a podcast isn’t really worth it . . . To me, it just doesn’t make any “cents”. Tom, if You however were to monetize your podcast I guess you could say that when you got paid . . .“the Buck stops with you!”. Would that be a Buck for the Buck?! And if you were to negotiate a sponsor ship, that would be a pain, they would just “nickel and dime” you to death! 🤪
Haha, it all depends on the situation. For me podcasting is a hobby (although definitely and expensive one) and it's also a great way for me to build credibility for my videos- you can actually see me doing the things that I'm talking about in a lot of them. And I've been able to cultivate a nice little community of really great people who love the shows. All good things!
Chapters:
0:00 - Podcash
2:01 - 1- Ads
4:06 - 2- Sponsorships
7:04 - 3- Audience Support (Patreon, BMAC, etc)
9:28 - 4- Affiliate Links & Marketing
10:58 - 5- Sweet Merch
13:10 - The Right Reasons to Start a Podcast
Yy
Yyyyyyyyyyyy
Yyyyyyyyyyyy
Tyyyyyyyyyyy
I just started my podcast called "Candid Life Lessons" and your gear reviews are the reason I bought my entire setup! This is the next phase I need to learn so I appreciate you always sharing your knowledge and experience.
That's great to hear! Good luck with your show!
Hi Tom, I feel I am a small podcast show. I started 19 months ago to give a little extra mental wellness to my local hypnotherapy clients. My show makes over 4 figures every month now (US $)
I run ads via Spreaker , then have a small membership page for ad free content.
Only 1 Sponsor but thats because I am extremely fussy and its not about the money.
The show though has become its own global brand and next month will see the app to compliment my content.
For the record, no social media following prior to launch and now 2.2million downloads.
Love your content and delivery, thanks .
Martin
This is awesome to hear Martin! You’re probably the exception to the rule, but I’m sure you’ve got lots of insight to share and it shows people that it is possible. 👍
@@tombuck I do spend a lot of time on Podcast Forums explaining how I approach analytics and growth. Every penny made went back into equipment but I started with a 5 year old laptop, Audacity and a $25 Amazon USB mic. Also, money has never been my goal.
One thing I wanted to mention. For my favourite podcast the sponsorship/ads they do are ads really geared to the audience. I actually look forward to the ad section because they are products I actually want and some times don't know about.
Yes! I think that’s definitely the way to go as it’s a win-win-win for the podcaster, the listener, and the brand. Much better than hearing about a new mattress every week.
I want that blue windscreen for my SM7B
I got it from reporterstore.com 👍
@@tombuck I LOVE IT! Crazy hot!
Just want to ask if you know a store in Europe where I can find it, and then I realized it's a European store :D
Extremely realistic and honest! This is why I love your content. Thank you
And this is why I love your comments 😁
Love that blue windscreen Tom. I NEED one in darker blue for the Podmic! 💯
It's super fun! I got it from reporterstore.com. I'm not sure if they have any that would fit the PodMic yet, but I'd really love to get one.
@@tombuck nice! Thanks I’ll go check that out the Podmic is pretty thick 🤔
Tom, This is great information. With my Podcast being very focused on the community where I live, I had resigned myself to making $0. LOL. I do think that I could potentially get a local business to jump on as a season sponsor, but I am not sure I want to sell out my listeners for what little money that will probably be. Thanks for the great advice as always.
I'm glad it's helpful info! Making money is great, but there's nothing wrong with doing something simply for the fun of it.
I've always found it odd how many people make videos about how to (stream podcast, something social media) while still being relatively irrelevant.
Good on you for being up front, more authentic.
I embrace my irrelevance 😁
When Tom drops a video not a Thursday 🤤, solid overview! Podcasting monetization seems rather difficult but this clears up a lot of questions!
I'm glad this Monday video was helpful! 😁
I’m blown away by how far you’ve come with this channel. Nearly 75k subs! Insane. Thanks for info. I considered creating a podcast with my friend in Seattle, but we’re both lazy. Should I stop being a fat dumb stoner? Nah. I love your life.
Haha, you should definitely make a podcast. Then I could listen to it and it'd be like hanging out again. You were actually in a dream I had last night- I think you had food poisoning 🤷🏻♂️
@@tombuck Fascinating. For sure, dude! I definitely miss hanging out. Since I moved to Arizona two years ago I have no friends. I’m isolated. But I’d like to move back to CA. At least next time I visit I’ll hit you up in case you’re free for a coffee or some such nonsense. Keep up the incredible work, buddy. You’ve evolved into an impressive animator/cartoonist and an even more impressive producer. You and I were meant to be in the entertainment industry. You are a great inspiration to me, and I’m being unusually earnest here.
I like your approach. It is completely fine to make a podcast for fun and as a hobby. Not everything needs to be monetized.
Absolutely! There’s nothing wrong with monetizing something, but I just don’t think it has to come at the cost of the thing itself that you’re making.
@@tombuck I agree, I'm just concerned as many voices nowadays tell podcasts only as a way to make money. Fine, as long as people don't forget that is totally fine to not want to make money with a podcast, too. Usually those who want to sell courses on podcasting tell the money making story, so it is refreshing to see your attitude of not selling a one size fits all strategy.
LOL I make no money with my podcasting, but here's how you make money! LOL Thats because you have big integrity in this space Tom. Great video!
I might also be too conservative when it comes to this stuff, but I’m ok with that.
@@tombuck better to be safe than sorry sometimes
Podcash. At one time I questioned why be at a trade show or why make a web page? It is one way to stand out. If your own actions are not visible to others, you do not exist for others.
Exactly! All of these thinks can basically act as a resume.
I don't feel like ads on your podcast means you're "selling out". It's especially true on the podcast platform because you can do easily skip through ads as a listener. As long as there is not 10 minutes of ads, I think having ads just supports the creator so they can keep creating.
There’s definitely nothing wrong with using ads to support yourself and your show and it can be done really well. I just personally get bummed when I do see shows take paths with advertising that I don’t think are in the best overall interest of the podcast. Totally just my personal opinion though,
Thank you for showing your download numbers!! I love your TH-cam channel for advice and information, but honestly, it's hard to find download numbers to compare with. Now that I can see your numbers, it helps me to understand mine in a more appropriate context. (Seems I'm doing ok for a small niche show - woot!)
Happy it helped William! It's definitely confusing when it comes to numbers, and honestly, even the stats we are able to see I don't think are 100% accurate, but at least it gives you an idea of where things are.
"Podcash" definitely sounds like it should be the name of a startup pairing podcasters up with companies looking to advertise on podcasts.
And then Podcash could advertise on podcasts!
And do you know we could just start that company now and it becomes something?
Podcasters come to Podcash to get ads which they will play on their podcasts.
Advertisers come to podcasH to register there businesses and ads....
What do you think 😀😀😀
@@richard4oyeleke Take the idea and run with it
Yes, start your show for the right reasons. We love what we talk about on our show. And like you, Tom, we haven't made a cent, but it's all good! I like the 'Wild West' analogy, and it is very important to me as well.
Yes! I'm glad you guys are having fun with it. Monetization can be great (and trust me, I wouldn't mind eventually making money from podcasting), but I'd much rather focus on the passion for what I'm making.
You are very authentic imo! Younique!
Loved the video but had to look for it in your channel.
Iam not a tech guy not even a creator but sill had some great insights.
Came through Rafael but won`t stay here aswell for the reasons above.
I wish you all the best and a ton of success!
"Younique!" I love it 😁
This is such a great reality check. So interesting how VASTLY different the audience numbers are for podcasts. Maybe because they tend to be more of a time investment? Which, then means you have a potentially more committed and engaged audience, which equals more value per subscriber? Hmmmmm...
That’s what I think. People usually seek out podcasts pretty actively and then are willing to stick with it for an hour or more. That’s super unique!
Good point to bear in mind. Thank you
That blue SM7b! Is that cover custom made? Awesome video Tom :) New subscriber to your channel here all the way from Bahrain :) :)
Glad you're here! The cover is from reporterstore.com - they have a bunch of cool colors and they do offer custom printing for mic screens and flags and stuff.
@@tombuck Thank you so much Tom :)
Can we get a video on how to come up with dad jokes? lol Please, thanks!
That’s the secret sauce 🤫
Thank you for this! A lot of people just go for the kill without the skill!
Ooh I like that saying- totally true.
@@tombuck first few years should be dedicated to skill building and listener optimization ❤️
Hello Tom! Has anyone ever told you that you look like MIke Kasem? Kasem was an MTV VJ on MTV Asia from 1994 to 1999 hosting MTV's Most Wanted. :)
Haha, no I've never heard that! But I absolutely loved late 90's MTV. I was in New York several years ago and got to go to what used to be the Times Square studio (it was an Aeropostale at the time) and I kind of lost my mind a bit there.
@@tombuck Wow! That's a nice place to see! I love MTV in the 90s too. So I am the first one who told you hehe :)
People ask me this all the time. I just tell them podcasting is a lot like radio where you have to go after the money and sell your podcast to people so you can get sponsors, ads, etc.
Informative as always. It’s the first video I’ve watched from you that I didn’t see any b-roll. Great use of camera switching and punched in scenes.
Passion for that cashin. /groan
It was kind of an experiment to try something without b roll. I don't do a lot of these "idea exploration" videos where it's not as clear as to what I could cut away to (it makes sense to show shots of a mic during a mic review). But I was hoping that 3 angles would provide enough visual interest to keep people's attention.
The other thing is that without filming b-roll the video took less time to make. So it could be a way for me to add some extra videos into my workflow without overloading my schedule.
@@tombuck yes - love the idea and love any way to get more done in less time. I have a thought - what would it look like if these "idea explorations" had a branded theme that was subtly different from your product reviews. Maybe more jazzy or chilled music or slightly different camera angle or a darker and more atmospheric lighting. Your regular audience would notice and draw us in but casual viewers would not notice. Just a thought. 🤔
Thank You!
You are welcome!
Hey Tom... Love your set, vibe and content... Please can you let me know the fonts you use/used in your thumbnail 🙏🏾
Thanks so much! The thumbnails are hand drawn by me (I did a video about that last week), but the big bold letters are based on Helvetica Bold.
Thank you. Timely upload!
Glad it was helpful! Or at least I hope it is 😁
No affiliate link for your windscreen?
That might fund the beginning of your world tour, at least to the airport ... ;)
The windscreen is my most popular piece of gear haha! But it has to be ordered direct from reporterstore.com, so I don't have an affiliate link. No worries though, they're great and I love it.
Killer content. Thank you!!
Happy it was helpful!
Thanks for this video!!!
You are so welcome!
Tom, great videos! I have a question: How to match the colors of a7siii to the eos rs? What profiles to use?
It’s pretty simple and you asked at just the right time! My next video is all about Final Cut presets and will have some free ones to download 👍
@@tombuck thank you so much! Great content!
I'm more on the Affiliate Link and then Brand Sponsored wagon if and when I get sponsored one-day 😂 Thanks, Tom!
Affiliate links are awesome. Definitely a great, unobtrusive way to earn some revenue.
@@tombuck, I'm happy to report that I've made 0.57 cents thus far this year 😂
Tom, in one of your earlier recordings you recommended Anchor-fm as a free podcasting host and the one that you used. In this video you showed an example of your podcast on BuzzSprout. What made you go from Anchor to BuzzSprout? I am trying to decide between Anchor and Castos
Anchor is an awesome free tool, but I’m really not a fan of Spotify’s approach to podcasting. The Buzzsprout team is really full of passion for independent podcasting and I love that.
This channel is going to be huge. its too good lol!!! The jokes>
The jokes will either make it or break it 😬
@@tombuck bro you will definitely make it!!! Ahahha
happy Monday Mr Tom
Happy Monday!
Great information!
"Podcash," the younger cousin to the "ska-cast"
It’s a super hip entrepreneur lifestyle podcast.
The integrity is key lmao 😂
I use Anchor and I only made a dollar but it was a dollar I worked hard for but I do it because I enjoy it
Podcash....nice :)
I was proud of that one.
Great .
A sell out merch auction when you sign it in front of the audience once in a while would be another way to make a "Buck."
Ahh, smart! As of now I’m only 1 buck!
@@tombuck THE BUCK!
Making so little on monetizing a podcast isn’t really worth it . . . To me, it just doesn’t make any “cents”. Tom, if You however were to monetize your podcast I guess you could say that when you got paid . . .“the Buck stops with you!”. Would that be a Buck for the Buck?! And if you were to negotiate a sponsor ship, that would be a pain, they would just “nickel and dime” you to death! 🤪
Haha, it all depends on the situation. For me podcasting is a hobby (although definitely and expensive one) and it's also a great way for me to build credibility for my videos- you can actually see me doing the things that I'm talking about in a lot of them. And I've been able to cultivate a nice little community of really great people who love the shows. All good things!
It’s the puns for me
The true moneymakers. Punnymakers!
Tom’s Punny Shirt
Tergity farms. We all need a bit of tegrity
Haha, I was absolutely thinking of this when I wrote the title.
Passion for the Cashion... LOL
I had to make this video once I came up with that one! 😁
Fun fact: the number of people coming to my podcast is higher than on youtube LOL
I absolutely believe it. Even though video podcasts are becoming more and more popular, audio podcasting is still massively more popular.
Podcash 🤦😂