Redesigning Girl Scout Cookies' Packaging
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- เผยแพร่เมื่อ 20 เม.ย. 2020
- shout out to the Girl Scouts for selling online~~
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Shot on Canon 77D, 18-55mm lens
Edited in Adobe Premiere Pro by Matty
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Dude, my mom is head of Girl Scouts in Texas and I sent this to her, she absolutely looooves this.
Ouu yes this design should be implemented, it's way more refreshing!
they should maybe freshen up the designs if it’s not too big of an expense !! it would be so nice too see a new look ^.^
Abbie Cooper They haven’t done it since 2013ish. So I agree.
@@annabelcrescibene4257 they got new packaging this year
Hello fellow Texan then.
Imagine a collab with Bon Appetit's Gourmet Makes. What a concept.
I would die for Claire from the bon appetit test kitchen
@@KelLauren for real! I love her and the whole crew so much hahaha thank you guys for getting us through this whole quarantine even though we're from 2 literal ends of the world 😂 Pls stay safe and do well always, Kel! ✨
i can just imagine claire packaging her gourmet versions in custom boxes designed by you
Kel Lauren i think if I ever got the chance to meet Claire from the Bon Appetit test kitchen, I would probably combust
Omg why did i think that when watching this video ... and how was this yhe first comment i saw!
former girl scout here. can confirm the boxes have always seemed to need a redesign. p.s. the cloverleaf shape is called a trefoil :)
thank you! that makes sense, there are the trefoil cookies. and yes pls someone at Girl Scouts hit me up
@Cléa Breier-Low the girl scouts just call it a trefoil
It’s a trefoil here in the UK too! ^-^
@Cléa Breier-Low Girl Scouts calls it a Trefoil, however it is most likely derived from the French "trèfle"
@Cléa Breier-Low Trefoil is the english word for that shape. Same root latin root trefolium "tre = three" and "foilium = leaf," entered middle english from anglo-norman french "trifoil," which likely took a different evolutionary path in the french language.
the stock images of girls needed to go, this is so cute
agree! and it lets up on the ‘forced diversity’ of a math book cover.
Yeah like who are those people? Definitely kid models, not average girls in the program.
@@KelLauren As a troop leader of a very diverse troop of girls in LA - I'm not sure what you mean by 'forced diversity'. Also the pics are of real girls who are proud to represent an organization that teaches women to lead together. Selling cookies is only a fraction of what the girls do, and helps fund activities for girls in low income communities. I think your design is cool, but you and other commenters don't need to undermine the program or the girls' real experiences to get there.
@@helenrigg8919 Agreed, that "forced diversity" comment was odd. Also I didn't know the girls on the box were real scouts, which makes removing them seem unnecessary and counterproductive.
Btw, I like this design, but imo, the scouts picture being removed just makes it feel less like Girl Scouts and more like a corporate upgraded knockoff.
@@elioracooper16 i think she was more talking about the cringy math books that have extremeeeely forced diversity. as an arab, seeing outrageously long arab names in math books feels more like a handout than actual natural diversity. but it definitely doesn't apply here since someone cleared up that those are actual pictures of girl scouts, instead of awkwardly posed stock photos. forced diversity is definitely an issue within certain communities and i know that the muslim community definitely don't appreciate it
60s throwback Girl Scout cookies - the aesthetic i didn’t know I needed
I knew this was coming because of your Pinterest board
Lazy Artist what’s her Pinterest ?
@@juliajello3558 Search Kelly Lauren
@@juliajello3558 its kel_lauren :)
finding my Easter eggs I see
Kel Lauren omg you replied to meeeeee (I’m low key fan-girling right now lol)
The gourmet makes of graphic design lol
every time you do your color palettes im like "idk about that kel" and then you pull it off. i don't know how you do it. also, why were the o's on samoas different? its bothering me haha
fr 😔✊🏻
vampgirltish AHH IK
@ROEL. It looked cool tho
the modelo is a beautiful aesthetic addition to the desk, seriously though
she is beauty, she is grace
@@KelLauren amen
That shiny golden color works well in your style of design.
Sometimes i'm surprised about how I always think the color palletes are kind of meh and then you do the mockup, which makes me open my jaw. I never knew how mockups can make the design look so cool
its like when bob ross puts blue on a mountain and im like "bob you mad man what are you doing" and then it looks amazing
RIP Bob Ross 😢
me too!
who else was genuinely.. painfully irked when she broke up tagalongs into taga-longs instead of tag-alongs 😭😭
wouldn't have worked visually!
@@KelLauren oof queen behaviour.. ayt imma keep my mouth shut from here on out maam!
tag-a-longs
@@KelLauren You also put a 0 instead of an O in one of the boxes for samoas haha
YES
"badda bing bopps boink, those colors are POPPIN"
I’ve always thought «girl» scouts were a strange concept, coming from someone who was a (regular) scout in Norway. Where both girls and boys get to go do awesome stuff in nature together.
I'm a Swede who moved to America and they're definitely more strict in separating by gender here!
@@wewantyourblo0d yes, everything here is gendered for no reason 😔
They used to have Boy Scouts and Girl Scouts but now they have scouts ( for boys and girls) and Girl Scouts
Sophie Longworth i remember as a kid i had always wanted to be in the girl scouts but bc i was a boy i didn’t get to. still sad... but it’s all good. we gender everything way to much
lets give a hand to postgenderism
"It's more like animal or ethics based, and not out right forcing children to partake in capitalism"
can we get a W in chat~~
@@KelLauren W (i did 4H for 10 years lmao)
W
@@KelLauren W
just as a former girl scout and current employee of my local camp, I'd like to throw it out there that I learned so much from my involvement in scouts. it made me into a leader and conscious thinker, and part of that was due to trying to figure out how to accomplish my goals with cookies. majority of the proceeds go towards educating girls including funding stem programs and sex ed!
in other news I love your box designs hehe
Actually every time the boxes change, girl scouts around the world are picked to be on the boxes! So the girls are real girls in the program. I think the box do need an upgrade though, but the real girls on the boxes is pretty cool.
Maybe we can keep them on the back or sm lmao
the modelo on the desk really adds a finishing touch to this set up
🥵got that drip
I guess she didn't want to get.... Corona :D
The squares defaulted to grayscale just cause you made the first box in grayscale! And when you copied them down they just copied the grayscale down too, you didn't do anything wrong. :)
You just said what she did wrong tho 😂
I'm from MD and moved to NC a few years ago and I thought I was going crazy when I'd tell people I liked Samoas, Tagalongs, and Do-si-dos and they were like what are you talking about and it turns out they have different names depending where you live so thank you for this
I also had the same ones growing up that you had. That's how I learned that there are two bakeries that make Girl Scout Cookies: ABC Bakers and Little Brownie Bakers. And the recipes and names are different between them! I absolutely loved Samoas as a kid, but about 10 years ago, my area switched from Little Brownie Bakers to ABC Bakers. My mom bought me a box of Caramel deLites, thinking that they just changed the name, and when I opened the box I was appalled and devastated! What happened to my beloved Samoas? Where's the dark chocolate drizzle? Why is it so crunchy? Where did the caramel go--there's hardly any on there! The Thin Mints were also much crunchier, and the Do-si-do replacements had a different mouthfeel and a boring (but descriptive) name.
Thankfully, we're back with Little Brownie Bakers as of two years ago and I can enjoy my yearly treat of Samoas and Do-si-dos again.
More councils are using Little Brownie Bakers now.. or so I am told. Before Western Washington Council merged (Totem Council & oh, something like Pacific Washington(?) ) Totem used Little Brownie & the "southern ladies" used ABC. We had a big meeting comparing the flavors. Little Brownie won - hands down.
By the by, the only cookies required by contract are Shortbread & Do-Si-Dos. The bakers come up with the rest!
I can certainly understand why they continue with Thin Mints & Samoas (CCC's) though. Top sellers, except in the deep South. Or so I am told.
the way i kept trying to click on your computer's notifications as they came on my mac's screen
"proceeds stay local"
the gs organization letting us keep like 25 cents for our troop: *o-o*
everytime your boyfriend has a cameo in a video i cant help but think of "wow even your boyfriend is vintage" "i think its her dad" "well i do call him daddy so"
LMAOOO never forget
I almost cried when I saw u uploaded. U made me start graphic designing and now I've been getting gigs🥺 ty for inspiring me
I like the Thin Mints the best. But I do think the flat colors come off very “Great Value Cookies”.
food lion tingz🤣🤣🤣🤣
The green in the old one made it look like gardening products or sm lmao. At least kelly know how to make them look like cookies
Fun fact the “logo” was designed by Saul bass!
no way! that's why its so good
How i miss standing in unpredictable weather shouting at the old people coming into walmart just to sell some shortbread cookies
I would love to see you do another "Redesigning Album Covers". I love your style and it would be interesting how you would redo Doja Cats' "Hot Pink" album or "Astroworld" by Travis Scott. Idk think it would be cool.
Gold award scout here. Happy to see these get freshened up!
Your redesigns are everything. I'm always waiting for that notification to hit ❤
You literally KILLED this!
thank you!! ❤️
Been following for a few months now! Easily my favorite designer on youtube, watching your vids is so enjoyable. Thanks for always keeping me company as I design & work from home :)
Yesss! 4-H! My favorite club ever. Still serving in the club, even after graduating. Leading the Graphic Design portion of a statewide communications and tech team in my state.
Some of my Scouts were also in 4-H
Killed it! I really liked keeping the subtle sash. Would've loved to see your take on the girl scout badges being added to the sash incorporated into the design, like the cookie as a badge, the "proceeds stay local" as a badge, etc.
As a Girl Scout who’s been a Girl Scout for 10 years they have gone threw I think 3 redesign for cookies and yours is wayyyy better
ur vids are so calming
Last time I was this early she had blue hair
i've just finished watching all of your graphic design videos so thank you for more content 😌 convincing me to work in graphic design even more
your redesigns are all so amazing I love them!! and also learn so much from watching you do them!
LOVE this video! I was a girl scout my whole life and i have a dotwork tattoo of the treefoil symbol (the clover logo with the faces in it) on my wrist. I just turned in a final exam and this was so fun to watch afterwards! I love the transformation, i always look forward to your logo videos and you’ve taught me a ton about graphic design. u rock girl
I’m so excited for this! I love your graphic design style.
I love how you do simple designs!! That design work is difficult nowadays to look unique but you do it well
I LOVE how the new packaging came out, so fun! Now I really want to get some Girl Scout cookies 😀
i'm OBSESSED. it's so retro, kind of 70's but it's modern at the same time. love your work.
omg i love this sooooo much. these are soo cool & funky & just a whole vibe
This channel inspired me to start exploring the space of graphic design and fell in love. Thank you, Kel. You are so aesthetic.
as a girl scout i approve this message
This was your best project yet, looks sooooo good!
Modelo and Girl Scout Cookies has basically been the entirety of my quarantine
LOL! Such timing ;)
I love the design! It feels very classic and nostalgic, something I was afraid would be lost.
This is exactly what I needed to brighten up my quarantine! Always look forward to these videos :)
Ok this is insanely beautiful, why do I love this design so much?
these are so CUTE and absolutely amazing design!
Girl thank you for posting. I was looking for inspiration and you always deliver 🔥🔥
Those boxes look like if Girl Scout cookies were organic.🤪😛
Canadian Here. We have Girl Guides. They are still apart of the World Association of Girl Guides and Girl Scouts (aka WAGGGS). Girl Guides sell one kind of cookie in the fall and another kind in the spring. Personally my favorite are the fall cookies. They are a mint chocolate cookie!
i'm a designer and your videos keep me motivated, you are super talented!!
i really love your work
I love your redesigns so much! Great work!
Hope for more of this! This redesign videos of yours inspires me.
okay but shoutout to the beer in the background it's literally one of my favorite beers ever thank u kel
yes!!! i've been waiting for another episode of this!
amazing redesigns as always, & the lisp is so cute on you 🥺
Former Girl *Guide* from Canada! We do have cookies here, but only two types, Vanilla/Chocolate sold in the spring/summer and Thin Mints sold in the fall/spring. Loved this video and love your work :)
So talented, love watching your videos Kel 🙌
Oh my god I was just thinking about how much I'd like to see a new video from you! And I open youtube and there you are! I love these redesigning videos, please keep them up!
The thin mint colours make me uniMAGINABLY HAPPY I could die for your colour palettes mannn :’D
these videos are relaxing 🤩
why is ur channel such a vibe
Hell yeah, Kel! I was in 4-H for like 13 years. Showed chickens, showed rabbits, did sewing, shot archery, and art projects (& did camps/traveling to DC/Atlanta)! :,) this makes me so happy.
You always get me inspired for graphic design work😄
Really nailed the designs on these. I loved the samoas especially!
I also got my aligners recently so I feel you Kel !
YOUR VIDEOS LEAVE ME SPEECHLESS!!!! SO MUCH TALENT!!!!!! 😍
Omg i'm so excited for this 😁 love this types of
videos
love your redesigning vids!! great work :D
YESSSSS I LOVE THESE IVE BEEN WAITING FOR A REDESIGNING VID.
These ended up looking amazing !!!!
Omg I always think the ice cream truck is outside during your videos ! The lil twinkle in the music gets me EVERY time haha. Also got out a box of caramel delites after the first 5 minutes in bc your vid made crave them big time!
your videos helped me in my business class, i had to make an ad and i got inspiration from your videos
these videos are so therapeutic
i love how these turned out
Those looks so good on the mock ups!!!
ooooo yess this is my favourite redesign so far omg
they look SO much better omg!
I love these videos! I am a junior in high school and I have only taken a semester of photoshop because that's all my school offers, but these videos make me want to study graphic design more!
My mid 2012 MacBook Pro was riding the struggle bus but I wasn’t ready to invest the full amount for a new computer. I upgraded the hard drive to a 1T solid state drive ($250) and put in 16G of ram instead of the 8 it comes with (Crucial makes a 16G kit for about $90) had the local computer shop install them both (can be done at home to save the shop cost if you watch some YT tutorials on it) and my computer is acting brand new. Worth it if you want to keep your old comp running while you save $ for something new and flashy!
in canada, we have girl guides (well in ontario at least im not sure about other provinces) and theyre super yummy! during the quarantine, some grocery stores are selling girl guide cookies in stores and 100% of the money goes back to the girl guides, since they cant go door to door rn. i just learned about that and i thought i should share bc its hecka cute!
ps. as an art student, i love your vids. i even suggested your logo rebranding vids to my graphic design prof (as that was an assignment we had a few months back) and she loved them :)
Love the final product ! Good vibes !
Kel reminding me i should do my design collegework . you inspire me a lot as a designer
Kel: says she wants the packaging to seem more indie or artisanal
me: I’VE BEEN WAITING FOR THIS ONE, TURN IT UP!
HAPPY BIRTHDAY KELLY!
Thank you ! I was waiting for a new redesign.
I really like your design style, it makes me remember about the past.👏👏👏
love this one! would be awesome if you could please do a more in-depth tutorial just of how to do mockups! I am studying design and have always wanted to use them but don't know where to start!
BEEN WAITING FOR THIS ONE
loved everything except for that random pop of blue in the cool green packaging for the thin mints. dont even know why it bothered me
I thought u were gonna do cereal from the livestream but I still love girl scout cookies. ur doing great sweetie
these look SO good very nice job
I did not know that about the star tool. Thank you goddess Kel.
Kel's videos helped me win a family trivia night with the question "what is it called when you change the spacing of letters?" Wouldn't have gotten that if I hadn't become obsessed with her content!
Love it! In New Zealand we have 'Girl Guides' which is pretty similar and has a clover design too haha. They do cookies too :3
girl scout here! a big part of the packaging was mentioning where the money goes and the opportunities we get through scouts, i’m so glad you kept that aspect!
yes! totally agree, its important to call attention to where funds go especially as a fundraiser.