Not Getting Enough Leads From Cold Email? Do This!

In this video, I'll share how to diagnose your campaigns to see what to improve. Sharing hygiene standards for cold email KPI's and what to do if you are below them.
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If your Cold Email campaigns are struggling, try this audit! It's simple but it works really well and it'll help you target more qualified leads that are more likely to buy from you. This is a great strategy if you're trying to increase your sales calls or lead generation!

[@KaapoHoppe]

Hey Jan, you mentioned making another video on the follow-ups, as in how to reply to interested leads the best way - when's that coming?

[@christianshaw3544]

Hey Jan, I was on the agency velocity call with you. You mentioned you did lead gen for bookkeeping, i’m currently doing that. What was your offer that distinguished you from other bookkeeping companies in cold email?

[@janvmusscher]

Hey thanks for the comment! The bookkeeping lead gen was actually using google ads and not cold email.
For cold email lead gen for bookkeeping it's important to think how you can add relevance to your email; so not focus too much on the bookkeeping itself but on the relevance + benefit; for example:
Timing based: EOY tax write offs
Hiring based: See you are growing fast - safe on employer taxes etc
Starting out: See you recently started your company - don't overpay on taxes your first year
Just a couple of ideas - hope it helps!