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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. th-cam.com/channels/0a-qcXVlh4Teya-EiEz-GA.htmljoin
So true. I’m on my 10th song that this is working for. Your fans are out here waiting for you to be consistent. 👁
What’s your tiktok @?
@@teezo2917omg...he's tiktok famous
Respect
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
As a linguistics nerd on the side, I love that earworm has become a widely used loan word in English. It's borrowed from the German Ohrwurm, and as with so many compound German words, captures an idea with a uniquely unsettling but appropriate combo of root words
Nice
The reason flowers is so familiar is coz it was based on that Bruno mars song. The melody is almost the same and the lyrics are obviously referring to Bruno’s song
Yep sure worked
Releasing your music these days is like pouring a cup of water in the ocean and expecting the water level to rise. The world is over saturated. Only the top 0.1 percent of the top 1 percent make any kind of meaningful money from their music. If you’re making music just to get “likes” or followers, that pretty sad. So many musicians just come off as desperate and needing validation. Why can’t people just make the music they love, release it and let it go? Music should be created for the pure joy of it, not to get attention, social media cred or personal validation… and certainly not for money. If these are your reasons for making music, you need to re-evaluate yourself.
Love the a.i. pictures on first glance they work and then you look at em closer you're like "wtf is this??" 😁👍🏼
Great video and insights. It really all comes down to artists and bands being consistent and shedding the ego that they don't need to do promotion. It really is the best time to be an independent artist, and those that listen to your advice are going to be the ones to flourish.
When you put it that way it makes it sound like a good thing
this has been working great for me, i just want to start collecting emails and really getting my backend ready for when i blow
🕺🏼
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. Especially when it comes to email lists. I’m doing some research on how musicians can understand what their fans want more with stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
I'm the guitarist and vocalist for Worm Grunter. I guess we're halfway there with just our name.
Lol
Jesse, thanks man. This video is great! Long live the Ear Worm🤘
dg tour merch spotted, nice.
Yerp
the best, most underrated content on the platform. keep the great videos coming,, youre changing peoples' lives !!!
That means a lot.
Absolutely invaluable info. Thank you.
nice jacket at 11:40 lol
Nooo you clipped the band I was talking about in our one on one and used it in the video ahhhhh. I love it
Love to see Honey Revenge in here. Airhead is unreal
Thanks Jesse! Look forward to the next video on this.. RAMPING UP!
Ahh fresh gems
thanks fam! love this! also LOVE me some Brakence ;)
Hell yeah
I loved seeing Honey Revenge in there, they've been a band I've been studying heavily (content wise) for my upcoming releases and content plan - I'd love seeing you do a marketing analysis on them or similar bands in the future!
Appreciate That
Great video man! Was looking for a video on earworms 😊
Hey Jesse I have a question. You know how you said doing a collaboration will algorithmically tie you to the other artist? My question is: Does that also include remixes?
If you promote a Spotify link, Spotify will let me listen to other indie artists before I listen to your song... the big money is already there for the big artists.. the lil money they will split it in to all indie artists, so nobody get a big cut..... Whe you promote Spotify, your helping Spotify more than your career... .
Back in the day the Brits had The Old Grey Whistle Test. It wasn't just a great TV show, it was named after the technique of trying out tunes on the studio doorman. If the old geezer could whistle the tune, it was potentially a hit
Oh yeah I remember that show
not the nick Mullen clip lmao
Lol only real heads know
This is the greatest news of my life ❤ My music is nothing but earworms. Brad Cruise and the Americans. I wouldn’t steer you wrong m8’s.
Super helpful as usual. These videos are really helping us.
This is all great but what happens when Tic Tok gets banned?
Not happening it’ll be sold to an American company
Hey I loved this comment, thinking about what can happen if TikTok gets banned is something I've been thinking of a lot lately. I’m doing some research on how musicians can mitigate risk in case TikTok does get banned or sold. I’d love to buy you some lunch over a phone call to talk more about this!
@@Musformation we will see…
@@mattwolff2669 me too but I suspect we are on opposite sides of the planet :/
@@officialWWM can be virtually!
One of my ears is blocked right now, and hearing you saying the word "earworm" is silently terrifying me.
Def get it vacuumed I had a serious problem years ago
Jessie! I have 1.7 million followers and I wanna gradually switch the theme of my page into my artistry any advice?!
Have been suspecting this for a while but am so afraid to spam people I’ve only just started being brave enough to try it! Feels good to have this theory affirmed spot on as always Jesse
🐖 spam away
you think on your deathbed you would be like "man sure glad I didnt spam on the internet"? lol fuck that you have a dream & you're gonna let that imaginary social pressure just shut you down? spam away🐖
There is no such thing as "embarrassing promotion". Go post it in discord servers, tik tok, IG, messenging apps and so on. Average pop songs on the radio are forced and spammed by big labels to people everywhere so why shouldn't you do the same. I have honestly never seen one person get cancelled for posting their content everywhere lol
I think that the whole point of tiktok is that it encourages and rewards "spamming" unlike other platforms
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Thanks for the great ideas Jesse!
Hi,, Jesse... And what about instrumental music?
Not me thinking this was basically how TikTok always worked, especially coming from a marketing background and considering those "impressions" numbers you mentioned toward the end 😅
Go in
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
We love making earworms
your idea of era is a lot shorter than mine lol but I'll take it
3 ish years is an era and it’s way longer than Taylor Swift is teaching her fans to consider that term being
@@Musformation yeah I suppose so, in this age definitely. when I think of era though I think of like 5 to 10 even. like 93-03 would be the platinum era for rap (for everyone really)
As someone who reads lots of history books there’s an interesting argument evolution keeps moving faster and faster and when you look at history the eras keep getting shorter and shorter.
@@Musformation I can see that definitely. shit I can see that in my own short life even.
Stellar content as usual. I was wondering if anyone has experience using this technique, but with multiple parts of a song? Question being what do you do if the song lacks traditional structure (and is instrumental, at that)? My biggest concern is causing listeners to get confused or impatient because the part they heard isn't immediately obvious or takes too long to get to when listening to the full song. Would it be best to just hammer down the catchiest part anyway, or to double/triple down on other parts of the song too?
Use the catchiest part
@@Musformation Thank you!!
This is great info, i feel like ive picked a great time to start releasing music. how many times a day do you reckon we should post on tiktok?
😆U re a real funny guy
Appreciate That
What a great video 🔥
So the scales are finally starting to tip a bit towards what you know rather than who you know.
I think we’ve been on that trend but this is a big step towards it
My mom will be so proud once I post more tik toks with my songs in them
How is this so easy and so hard at the same time?
S:
omg the nick mullen clip
Lol I was waiting for someone to catch it
Hi Jesse, love all the content, I was wondering if it's worth putting like $5/10 every few days on the better tik-toks with your hook? Or is that a bit too wide of a net to cast as you can't narrow audience much in the ad targeting? Thanks
Speaking of tik tok artist wth happened to that pop Hunna guy lol
A good catchy hook will take you a long way 95% of all the greatest hits carry a good melody with a catchy hook .. but talent is needed to create catchy songs 😂😂
I have made many awesome ear wormy songs , ama release soon
So, are you saying for musicians to rely on mere exposure effect? Because there's a lot of us who will ignore a song after a tenth listen. Sometimes after a fifth listen if there's an annoying element. Of course, variety does help in reducing any feelings of monotony.
I’m not quite picking up what you’re putting down
@@Musformation
I may have misspelled "mere" if what I'm saying is lost. Maybe it's spelled "meer."
It sounds to me that repeated listens of a sound is what makes it successful. Am I misunderstanding?
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Thought you said "Earwigs." House now infested. Quickly realizing my mistake.... In all seriousness, this is some good insight as usual. 🤘🤘
@@chiefblanko They do have some gnarly pinchers😂
I love you Jesse!!!
Logarithmic or exponential 🤔
Do you still suggest having content premade in this current climate.
Lmao fucking Nick Mullen cameo
The king
Jesse i love ur videos, not only superbing insight, but the memes always have me laughing, ur a funny dude Like at 04:23 "idk jesse sure sounds like the tiktok era to meee?!, Naw Chief." 🤣🤣🤣🤣🤣 Anyways thanks! subscribed➕
Meat and potatoes ! As always ! Thank you
Would you say there’s anything that makes a hook susceptible to people? Or is it one of those unpredictable things? Cause sometimes I worry my choruses can be too long lyrically and that makes them less catchy, but at the same time I don’t wanna force it to be short cause then it’s not authentic. Also, it doesn’t necessarily have to be the chorus, right? It could be a breakdown or a bridge maybe? Sorry if this was a bit longwinded.
imo "hook" doesn't necessarily have to be the chorus or the actual _hook_ of the song since not all songs use those elements. Use a part that is memorable and/or targets your niche. Maybe that is a lyric that is potent, or a drop into a breakdown, etc. Something that would get you excited if you hear it in your favorite music.
@@mattmagnell2312 gocha gocha
Basically what I would think is the catchiest part of the song is what you’re saying?
@@chiefblanko oh yeah, always. If it doesn’t feel right, I won’t do it. I’ve discarded many songs this way
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
@@mattwolff2669 you never want to do what the fans want, you want to do what’s spiritually resonant with you. It seems it’s really just a matter of trial and error
should I do this with songs already released? I dont have new ones coming up in the next few months but want to capitalise on this for sure! even thinking of leaking unreleased shit
you keep referring to "rinsing" a song. I can't find any other reference to the term on Google or other social media. I'm assuming it means getting played a lot?
Correct it’s on urban dictionary
Alright I’ll give it a shot jessie, but if it doesn’t work I’m uninviting you to my birthday party
🕊
Do you have some good examples of hashtags for micro genres?
Watch the video on finding your community I get into how to find them there. Every micro genre is different so there’s way too many to list
Hey Jesse, do you think it ever makes sense to post twice a day on tiktok?
Yep
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Hi :) So I have a question about this: I waited too long to record my songs in the studio (don't ask why) and now I'm ready to release something, but summer is coming :/ If I release one song at the beginning of June, the next one should be in August and I don't think that would be wise... And if I post the first one in early June, is it too long to wait until September for the next one? Do I risk losing the attention of people? However, 5 of the 6 songs I have are like summer songs. This is also the reason why I think that postponing it until autumn will not be better. And also because I wrote them already last year and it's pure pop, so they could 'age badly' stylisticly speaking
It's better to just release in the autumn and not worry too much about the aging. If you actually HAVE a hit, it will carry you. Otherwise you're just going to be haunted by the what if's and stand still.
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Is there any way to use Tik Tok without having to pretend to be funny and enternaiting and looking like a clown or a dork?
Yes plenty of people do it
@@Musformation And probably those are the ones who don't get viral...the overall perception is that Tik Tok is a shallow, childish and not credible platform.
I guess we are in the Earworm era..just get straight to it. Flowers...nah!
What does rinsed mean again?
Repeatedly listened to
Can you make a video on the outlook for artists in the age of AI? As I'm sure you've heard, it can now make almost identical imitations of songs by known artists, such as the Drake and The Weeknd one that went viral.
More like 5am
Let's fucking goo
I found flowers to be entirely forgettable actually
Congratulations 🍾🎊, you’re the special 0.1% of the human race!
you re in the minority for that
While Flowers is a well written song, I don't blame you for finding it forgettable. Hell, I only listened to the song once then went back to the music I normally listen to. Well written song, but not something I find particularly interesting.
You're really not in the minority for that. It's just not your kind of music. Although Flowers is a popular song within the Spotify crowd, it's a song I hear very few people mention outside of Spotify.
@@zerberk just stating my opinion, no need to be snarky about it
This also means that you can’t do two different types of songs though doesn’t it? say a hyper Pop one and a ballad one. Cause how clever is the algorithm at the end of the day?
bumpp
Too clever unfortunately. All of the apps fuck you up if you’re diverse. It’s a problem that needs fixing
I would argue that a lot of it depends on the audience you want to build. Mixing types can work, but you would need a means to draw attention from those who would enjoy it.
Comment for the algo
So I have agreed to an experiment - a team made the Hook using AI analytics ... and the baseline is an AI analysis of the most listened to dance music. I then built a song around it. Is it great ... well debatable .. but scientifically this song when released should technically get played.... th-cam.com/video/ro0m-YS8flg/w-d-xo.html I'd love to know if you think this is an Earworm? It is just an experiment .... we are about to try this on TikTok over the next month ... let's see
mmmmm… worms
This video is incredibly depressing
I hear you, sometimes content hits pretty hard. What made it particularly heavy for you?
Just pay to boost the songs
😕
@@Musformation is that not the right way to do it lol. Have good content and pay to boost the songs ?
Paying to boost the songs is the most ineffective. Watch my playlist on How To Get Your Nusic Noticed on my channel page. I explain
@@Musformation I mean it’s ads. Same as paying for FB/IG ads I would think.
Fb and IG ads are cons and no one thinks they still work