The Hermes Scarf Explained - All You Need to Know About the Famous Carré

There is an urban myth that every 20 seconds, somebody somewhere in the world buys an Hermès scarf. Whether this is the reality or not, the so-called “carrés” - their square-shaped scarves or foulards, are prestigious and sought-after and have even become collectors’ items. Until today, Hermès has released over 2,000 scarf designs. What many people do not know is that Hermès has collaborated with over 150 artists from all over the world to bring them to life. Let’s explore how this popular product came about. I also share what makes these scarves so special and some hints on how to authenticate them.
00:00 Intro
01:13 Understanding the History of the Hermès Brand - How It All Started
03:48 Émile-Maurice Hermès Introduces Silk Scarves
08:03 The First Carré
09:53 Brand Identity - Packaging & Logo & "Ex Libris"-Carré
12:01 1950s - 1970s
13:42 1980s - 1990s
15:27 The New Millennium and the Emphasis of Hermès Relationship to Art
16:42 What Makes the Scarves Special and Hints to Authenticate Them
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** DISCLAIMER AND SOURCES **
This video is based on the general knowledge of Liz Steiger as a fashion and art historian and the following sources:
Ancient Origins 2023 - www.ancient-origins.net/histo...
Nadine Coleno, Le Carré Hermès, München 2010.
Laia Farran Graves, The Story of the Hermès Scarf, London 2023.
Hermès Official Website - www.hermes.com
Pictures Sources (Including Thumbnail):
Pinterest, Official Website of Hermès (www.hermes.com) and Steiger Private Collection
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