How to Set Up My Recommended Squarespace Shipping Strategy

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  • เผยแพร่เมื่อ 5 ม.ค. 2025

ความคิดเห็น • 25

  • @toschaferguson5749
    @toschaferguson5749 9 หลายเดือนก่อน

    I cannot thank you enough! This was incredibly helpful. I am setting up my online crochet shop and was so confused.

    • @kristineneil
      @kristineneil  9 หลายเดือนก่อน

      Yay! So glad this was helpful! 🙌

  • @SzechuanChickenDog
    @SzechuanChickenDog 3 หลายเดือนก่อน

    Awesome suggestions and explanation! I subscribed. Thank you!

    • @kristineneil
      @kristineneil  3 หลายเดือนก่อน

      Glad this was helpful! Thanks for watching!

  • @dstbbeedo597
    @dstbbeedo597 7 หลายเดือนก่อน

    Beautiful tutorial it was easy to understand and follow💪🏽

    • @kristineneil
      @kristineneil  7 หลายเดือนก่อน

      Thanks! Happy to hear that. Let me know if you give this strategy a try!

  • @phrza0118
    @phrza0118 9 หลายเดือนก่อน

    Hi!!! Thank you!! Is there a way to make the weights on products in Ounces?

    • @kristineneil
      @kristineneil  9 หลายเดือนก่อน

      Hi there - if you go to SETTINGS > WEBSITE > REGIONAL SETTINGS you can set the units of measurement to either imperial or metric.

  • @matth8205
    @matth8205 7 หลายเดือนก่อน

    That’s really good but I have two shipping options on my store: 1 free UK shipping. 2 flat rate international shipping. But for some reason it only shows the free uk shipping option to my customers until they change the country in the address input part. Is there a reason I can’t get it to show all shipping option up front ?

    • @kristineneil
      @kristineneil  7 หลายเดือนก่อน +1

      Hi Matt - thanks for your question! The reason for this is because Squarespace has optimized the checkout flow for maximum conversion rates. It assumes that the majority of customers are in the default country that you set in SETTINGS > SELLING > CHECKOUT > DEFAULT COUNTRY. The goal here is that the maximum number of your customers can check out in as few clicks as possible. I realize this may not be ideal for international customers but I would just be sure to address the fact that you do, in fact, ship to them on a well-crafted FAQ page. More on FAQ pages here: kristineneil.com/blog/boosting-seo-and-customer-satisfaction-why-faqs-are-vital-for-your-squarespace-ecommerce-site

    • @matth8205
      @matth8205 7 หลายเดือนก่อน

      @@kristineneil thanks I understand it just seems quite confusing for international customers. It really should be an option.

    • @kristineneil
      @kristineneil  7 หลายเดือนก่อน

      @@matth8205 I get it! TBH, I don't see this changing though so I would just make sure to communicate the int'l shipping options otherwise if that's also a large portion of your sales.

    • @matth8205
      @matth8205 7 หลายเดือนก่อน

      @@kristineneil yeah that’s what I have done it looks like the only way. Seems like a very odd way to do things 🙄

  • @JaiSequoia
    @JaiSequoia ปีที่แล้ว

    hi Kristine. Great video thank you. Is your example based on advanced commerce subscription.
    The options are so different for Canada. I'd love to find a Canadian sqsp commerce expert to consult on one of my client's stores as it's hard for me to know where that threshold is for her to go up to the advanced commerce subscription (it's a pretty huge jump with the $ exchange from US).

    • @kristineneil
      @kristineneil  ปีที่แล้ว

      Hi Jai 👋In order to do the free shipping for orders over a certain amount you do need to be on the Advanced Commerce plan. There's nothing about the configuration otherwise that would be limited by where you're located - this strategy works everywhere! The jump from Basic to Advanced Commerce is about $20/mo if paid annually and for shops with any amount of volume, the extra features such as abandoned cart emails, advanced shipping & discounting, the ability to sell subscriptions, etc. should more than offset the additional cost. I do have a post all about picking a plan that might be helpful here: kristineneil.com/blog/which-squarespace-plan-is-right-for-you (TL;DR most businesses should be on Advanced Commerce unless they're just casual sellers.) Hope this helps!

    • @JaiSequoia
      @JaiSequoia ปีที่แล้ว

      It's actually a LOT more than $20 per month when you'e converting from US to CAD unfortunately.@@kristineneil This isn't a high volume store (I've mentioned before) and really heavy products so shiping is expensive. But anyway I still wish there was a way I could help her determine if it was worth the extra cost of the upgrade as I say.

    • @kristineneil
      @kristineneil  ปีที่แล้ว +1

      @@JaiSequoia I just ran the price difference between Basic and Advanced and in USD it's $22/mo and in CAD it's $30/mo. I would say that if the extra features netted at least $30 in extra sales per month that the upgrade would pay for itself. Even if the volume is low but the ticket price is high, all it would take it one extra order that was recovered via an abandoned cart email... or one customer attracted to a special shipping offer. For most shops, the extra $22-30/mo is more than offset by the additional sales brought in by those features.

    • @JaiSequoia
      @JaiSequoia ปีที่แล้ว

      @@kristineneil lol thank you so much for doing this for me. Numbers aren’t my forte. I’m willing to let my client know this for sure. 👍 🙏

    • @kristineneil
      @kristineneil  ปีที่แล้ว

      @@JaiSequoia She can always give it a try and downgrade if it isn't paying off but those features should pay for themselves. Let me know how it goes!

  • @theGrayArea2
    @theGrayArea2 9 หลายเดือนก่อน

    Maybe a stupid question....but now that you've offered "free shipping" how do you manage to still make money if lets say you go ship the 8 items and the price comes out to $44.86...or am I missing something? I've recently started a website selling t-shirts and I understand having the $9.99 as a standard fee for lets say 1 shirt, but I can't imagine being able to send 11 t-shirts for $9.99, can you explain if possible?

    • @kristineneil
      @kristineneil  9 หลายเดือนก่อน

      Hey there! Not a stupid question at all. In fact, it's a great one! So here's how this works: when you offer free shipping over a certain order value (like I do in the video), you aren't actually eating the cost of shipping those larger orders. Instead, you're building the cost of shipping into your product prices.
      For example, let's say your average shipping cost per t-shirt is $2. To cover your "free shipping" on larger orders, you'd add $2 to the price of each t-shirt. So instead of selling tees for $20, you'd sell them for $22.
      When someone places a big order, you've already covered your shipping costs with that extra $2/shirt. Plus, you're incentivizing people to place larger orders to get the free shipping 🤑
      Of course, this works best when you have a good handle on your average shipping costs. But once you do, it's an awesome strategy to boost your average order value while making your customers feel like they're getting an amazing deal.
      Hopefully that helps clarify things!

    • @theGrayArea2
      @theGrayArea2 9 หลายเดือนก่อน

      @@kristineneil thank you so much for the info, so I was thinking about that originally before you answered, I thought she's probably building it into the cost...maybe my brain isn't fully working but my dilemma is this, as a example
      Shirt cost :$16 (not important)
      Advertised Cost $25
      Shipping cost for 1 shirt @ local USPS from lets say Florida to CA is $10 in a priority flat rate envelope.
      With that being said, originally someone would advertise for $25 then at checkout add the shipping...
      In your theory it's better to build it into the price of the shirt, okay cool...IF I built that $10 cost into my shirt it would be $35, that's fine I can deal with that as I'd still advertise free shipping, however in your video you set your first option up as $9.99 shipping for all orders under $70, my concern is I wouldn't want to advertise a shirt for $35, make people pay $9.99 more for shipping if the order was under lets say $70, how would I arrange a way around this?

    • @kristineneil
      @kristineneil  9 หลายเดือนก่อน

      @@theGrayArea2 Hey there! I hear your concern about charging shipping on top of a price that already includes some shipping costs. But here's the thing: if customers are willing to pay $35 for a shirt plus $9.99 shipping, then that's the price they're comfortable with.
      The goal of building shipping costs into your product price and offering free shipping over a certain threshold is twofold:
      1. It encourages customers to add more items to their cart to qualify for free shipping, boosting your average order value.
      2. It ensures that your shipping costs are covered (and then some) on smaller orders.
      Essentially, customers who don't meet the free shipping threshold are helping to subsidize the shipping costs for those who do. And that's okay! It's all part of a larger pricing and shipping strategy designed to maximize your overall profitability.
      So, I wouldn't worry too much about finding a way around charging shipping on those smaller orders. If customers are happy to pay it, then it's working in your favor.
      Of course, it's important to keep an eye on your conversion rates and abandon cart rates (I have another video on that here: th-cam.com/video/Z7Zc-QWCyNI/w-d-xo.htmlfeature=shared). If you notice a high number of people bouncing at checkout, it might be worth reevaluating your prices and shipping thresholds. But otherwise, stick with what's working for your business.
      Hope this helps clarify things! Let me know if you have any other questions! 👩‍💻

  • @MikeNYoha
    @MikeNYoha 2 หลายเดือนก่อน

    For the automatic discount you actually need to have the membership with commerce not the basic but the advanced one :/

    • @kristineneil
      @kristineneil  2 หลายเดือนก่อน

      Yes, advanced discounts do require the Advanced Commerce subscription. More on the differences between Squarespace plans and available features here: kristineneil.com/blog/which-squarespace-plan-is-right-for-you