Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling
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- เผยแพร่เมื่อ 27 ก.ค. 2024
- Instantly Become A Better Storyteller With These 5 Books
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If you want to become a better writer, salesperson, or just become more persuasive in general…
Then you need to master the ancient art of storytelling.
Why? Well, it’s simple really…
Humans like stories.
We’ve been hardwired over thousands of years of evolution to pay attention to them.
Long before we learned how to write, stories provided us with purpose, meaning, a sense of community, and personal identity.
Stories helped us make sense of the world…
And pass on important lessons…
They were how we related to one another and how we coped through stressful times and uncertainties.
We’ve been bred to pay attention to (and believe in) stories.
Because remember - you can debate facts and you can disagree with opinions…
But you can never argue with a story.
So when you utilize storytelling in your marketing…
You’re using a form of persuasion that comes naturally to the human brain.
Which is pretty cool, right?
Keep watching to see 5 books you should read to improve your storytelling (and persuasion) skills.
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GET THESE BOOKS ON AMAZON*
The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall
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Wired for Story by Lisa Cron
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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons and Doug Lipman
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On Writing: A Memoir of the Craft by Stephen King
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
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*These are affiliate links so if you purchase using one of the links above I will receive a small commission.
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#Storytelling #CopywritingTutorial #CopywritingBooks
Heading to the library now to get:
1. The story telling animal
2. Wired for story
3. The story factor
4. On writing a memoir of the craft
5. Made to stick
Where do i get thesee books please?
@@Avwerote-Deborah I Googled and downloaded all books for free.
@@akash21987 how
When my mom recently passed away I threw myself into reading a TON.
I've read over 200 books in the last year and I can definitely see it's impact on my writing.
P.S. For copywriters besides reading good fiction and non fiction, reading good marketing copy regularly is a game changer. 💛
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I'm sorry about your loss. It's good that you decided to read more. I'm improving my writing skills (only a hobby but I want to work on it)
What genre do you like to read?
Daniel Thrussell has been killing it just because he does quirky stories. Really opened my eyes. I never think about storytelling when I write.
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Storytelling grabs the most attention
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Just finished your recommendation, Influence. Looking forward to checking these out. Best!
The way you deliver the message is mesmerizing and I am enthralled...
Thank you Alex🤗
So much love to you😍🥰
Thank you, Alex! This was great and so insightful. 😊
Thanks for the suggestions. "Bird by Bird" is also a must read.
A memoir of the craft! I’ll give it a try!!! Thank you for sharing
I love reading supernatural fiction.
But at the moment, I'm reading QBQ - the question behind the question. It's a great book about personal accountability.
Thanks a ton Alex🥰 !!! You gifted what I needed.
You're so welcome!
very nice ۔stay connected dear
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Thanks! Just discovered your channel and appreciate how loaded with value this is. Subscribed ✅ I’m losing major weight and started vlogging… but I need help making my ideas more concise. I’ll definitely be diving into some of these books. 😊
So happy you found my channel! Welcome and best of luck on your journey!
Thanks a ton, Alex🥰
Read the last one this year and loved it.👍
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Great video!
Adding these to my next to read pile, thank you! Another one worth looking into is Building a Storybrand by Donald Miller
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Storytelling is a key skill that every creator and entrepreneur needs. Thanks for sharing!
It really is!
Thank you.
Another good one is How to Tell A Story, The Essential Guide to Memorable Storytelling from The Moth. I love the podcast and when I saw this book on the shelves I picked it up immediately.
Amazing! 👏
Was at Malaprops bookstore and saw they also made a gorgeous gamified version of the book in a deck of cards. 100 themes with 350 prompts for sharing life stories. It's been a great way for me to get jump started in songwriting as well. Highly recommend!
Hey Alex, Thank you for sharing your inspiring informational video. It was all great. I have a suggestion to the video in this way. At around @6:30 when you said "... ideas that fly", the volume on my computer was higher and almost buzzed my hearing for a while. You got too emotional and said the word "fly" so weirdly. Hope you don't mind. If you hadn't told it a little louder that would be so great.
thank you so much Alex. Nice to meet you. Only I watched a your video. İt is enough for me. You are energetic and knowledgeable
Thanks for being here!
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Alex, I also recommend "Winning the Story Wars" by Jonah Sachs. You should add it to your list.
Thank you!
I recommend “invisible Ink” by Brian Macdonald and his amazing podcast “you are a storyteller”
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Love your videos!
Thank you!
Reading Kristin Hannah ‘The Women’
Awaiting arrival of Garfinkel’s ‘The Persuasion Story Code’ & more
love this Alex
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Girl! HOW did you forget Bird by Bird - by Anne LaMott??? Stephen Kings book 'On Writing' is amazing! It is near by laptop (along with Bird by BIrd) whenever I am working on my manuscript.
Where do I get it please?
That's a great one! Thanks for dropping it!
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Great !!!
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Nice video
Alex - what about sustainable copywriting? It's really difficult to spread awareness about negative stuff while also encouraging people to take action on issues. Maybe this could be a topic for your next video?
Interesting! Thanks for the idea 💡
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Teach me how to write to you lol, you are so intelligent beautiful I had to watch your most recent content having first seen your old videos. Thumbs up
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Hi! If someone has the second book, please help me. I want it so much, but I'm from Brazil and now I Don't have this cash. And I don't now where I can find this books... Help..
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Your eyebrows are looking good
Hey, great video👍btw your brows look super weird in the thumbnail.
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Amazing!
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Hey! Great video!
Thank you :)
I started reading fiction but got so absorbed I had to yank myself out of it! Fiction is addictive lol
For a reason I guess :D
That means you could learn a lot from it! ;)
Also, Building a Story Brand is really good.
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Like 99% of books on my shelves are ALL fiction, mainly in the YA genre. Because who doesn't love reading drama unfolding in front of you, as long you are not the one involved inside, right?
Must newbie read all the books or should read one and later and go pick another one after awhile?
No need to read all of them :) I would say pick the one that resonates the most with you and go from there!
Ughhh, fiction. Well I do really love Jean M Auel
"NOMINATION FOR INSPIRING WOMAN OF THE YEAR " CONGRATULATIONS ALEX CATTONI 🎉WORLD
But this does not change the fact that in Antarctica there are 21 million penguins and in Malta there are 502,653 inhabitants. So if the penguins decide to invade Malta, each Maltese will have to fight 42 penguins.
Can you make video for non native people and how to start
Noted. Thanks for the suggestion!
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Earlier you recommendations included Save That Cat...... It is missing NOW... Is there any specific reason?
No reason! That was a different video and I like to give out new recommendations, rather than the same ones over and over again. Save The Cat is a great book and I still recommend reading it :)
@@AlexCattoni Thank you for the reply...
I love this content... But please don't use that eyebrow makeup ever again. You're beautiful, but the eyebrows are distracting 😅
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You have excellent teeth. What kind of toothpaste do u use?
whats wrong with your brows?
hahahha LOL
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