Wow so many things to say... 1) This video was exactly what I needed. I'm gay and a martial artist. I also love makeup and I've always thought I had to choose one thing or another and never looked at seeing how they could work together as an option. 2) As I watched this video, I thought about whyyy it was I was drawn to your content and while I may not be your EXACT target audience, I can tell you probably mostly cater to people between 18-30. I'm 23 and I think you really appealed to me because you had personality that came off as genuine but not trying too hard. You provided ACTUAL value. Your editing wasn't obnoxious but well put together...and you used lingo that I resonated with. 3) Side note: You are absolutely stunning. Those cheekbones are EVERYTHING lol. Thanks for such a well put together video. Instantly subscribed!
I have been watching your channel for the last few days and wow your content is rich with information! I love the way you present everything. Seeing another successful Black woman doing her thing encourages me. Keep bringing us content. New subscriber here! I see you at a million and more already! And yes please post that social media marketing video. I need help on that. I haven'tfully grasped how to do that. Could you also do a video on how to work efficiently on your niche.
thank you so much for the tips!!! i’ve always been really confused on the whole target audience thing but throughout this video i realized that my videos are more catered to teen girls who want to be cute and aesthetic but at the same time are tomboys and want to express that
The idea of layering audiences is genius Erin! I found that when I layered "early career professionals" on my career consulting brand I was able to better focus on creating great content!
Thankyou for sharing. Lately I´ve seen more businesses rejecting customers pure only because they were not in their ideal target customer perspective. I had to leave a 1 star on Google Maps for a store and there were more people with me that did that. My message is just always to be kind to your customers, although they might not ´represent your business' , your product or service can be of great importance.
I’ve cultivated more valuable implementable info in watching just a few of your precise cut and dry yt video than I have going to high paid seminars , and masterclasses . I love what you are doing here , you are a true goddess , please continue to spread the greatness that you are 💚🌹
This is so helpful. I used to think that I would want my content to reach everyone but I’m learning that I already know the main focus for my target audience which is millennial women.
I appreciate you! For so long, I didn't realize I was doing that, "Anyone can watch it" approach, as a woman in Christ who wants to preach the Gospel, when in reality, I really do have a target audience! Women in Christ, and women who want to know more! With your advice and tips, you have helped so much! I am super excited and ready to really get into refining my audience and putting out quality content! Blessings to you!
Daaaaaang I love your voice. Brand voice, and actual voice. You captivate me, not bore me. I subbed so that I can keep learning from you! Keep up the great work!
Totally trying to figure out my target market. Started my youtube this summer to reach out but really don't understand my target market as I'm looking to help people that are having a hard time, to get over their hump and recognize their value 💥
Thank you for sharing. As a business consultant making a difference for medical professionals, I needed ideas on how to get more to join my free network. Love your videos 😘
Erin! I was lost in my biz cuz Ive been posting on IG and tiktok and had low engagement. And you gave me so much clarity and now I have a better idea how to improve my content and copy writing. Love this video! Really really appreciate it! ☺️☺️❤️❤️❤️❤️❤️❤️
Glad I found this. I noticed that over the years I've been getting men commenting "sexy asf baby" on a body appreciation video and derogatory things on my videos, and that my reach is 90% male. It NEVER occurred to me, that I was trying to get females to watch my videos, to help other women and inspire them and not try to pick up disrespectful men who are being trashy. It occurs to me now that I have to change the way I project myself on camera so that these men do not want to watch my videos. I would LOVE to have the male gender on my channel, but its being overpowered with derogatory remarks by creepy-type men. Their comments make me feel uncomfortable when I am trying to help other women embrace their beauty, innocence and bodies. I was thinking of switching to a makeup/beauty channel, so that *Disrespectful* men would be grossed out and not click on the thumbnail. I welcome men who are neutral and coming to my channel to not say harassing things or sexualizing/objectifying my videos, but it gets very discouraging seeing that all my videos only attract men who objectify women when the entire point was to help women embrace their bodies and learn about sexuality, energy and loving their bodies.
I think that is part of TH-cam, you can block persistant folks but yeah think about and speak to the women you are wanting to work with or inspire. Talk as if you are talking to her specifcally.
I've read quite a few articles about target audience, but this video definitely stands out. I found that you delivered some unique and valuable points and also really good examples. Thanks for the video and for doing what you do :)
Hey Erin I’m new to your channel. I’m a fashion designer who is starting a luxury street brand. I just want to say out of all the target audience video, I connected with this one so much easier. Thanks for the content. I’ll be watching more. I’m trying to get my audience together because I’m in the phase of production and marketing.
She is so nice and thoughtful. “Maybe you started it and you weren’t really thi..... maybe you started it and didn’t really have that in mind “😂😂😂 I love how you caught yourself. I’m subscribing now !!
A target audience is SOO important. My products were for women like me, yet had not made that CLEAR so had older men commenting on my post and page. Had to delete the entire post and start over!!!
I literally have a pen and paper in front of me. This was very helpful thank you so much, I am a TH-camr from South African and I started my channel last year but was not feeling motivated at all. Thank you for helping me learn to work on my craft even with your other videos.
Thanks for your help Erin. I just revamped my page because I haven't done much with it in 9 years since I started it. I'm branding it more with me and all my main interests, not just business. I'm also targeting my audience which I just edited in my ABOUT description. So I'm reviewing more of your videos, along with my teenage daughter! Lol Working on my equipment also. Its time to take this serious! I have lots to say😊 Thanks and I welcome any advice. You're great!
Oh my gosh! I just discovered your page and I am now up at 1am binge watching all your videos! Your Content is Amazing! I am finding literally everything I needed to hear right now!!
Giiiiiirl... Where we going though? Looking good. Thank you for all the awesome work you do, been watching and sharing your content for a while now. Grateful.
Thanks Erin for this video. It is sooooo helpful because though I know Who should be my Target Market, I still didn't consider all the other factors. All The Best to You.
love how your videos are always so straight to the point 💞 would love to see more about your own experience like your career or the vision that made you become an entrepreneur if it's not too personal for you
Very necessary. Thank you for this video Erin. A good topic I would like your POV/expertise on is tips for not being the face of your brand. After viewing this video it does feel like I need to see what companies that are doing that don’t have the owner at the forefront. I’m more so the “Stan Lee” of the franchise. I’ll pop out, but I’d like to keep it lowkey.
I feel so blessed to have found your page. You are helping to get my boss bae attitude back on track. You bring your brand from your ❤️ heart. Authentic enough I can feel it from miles away. Thank you Erin✨ ... as for what I have been doing... well I have to step into google ads and seo and im nervous. Not from the US so it rather limited in terms of success rates... anything to share would be find... peace and love 💕
Erin you rock 😁🔥 Whenever you say "GIRL!!" I'm always like "BOY!!" 😅. I just can't tell you how much your content really helps. I can't thank you enough. 🙏🏽 Keep killing it 🤘🏽
I love this video. Thank you. In addition to insightful information, you delivered it perfectly (in my humble opinion) and that you held your tea cup the whole time. Brava!
Girl! I was one of them struggling with this topic! Thank you soooooo much with your silly self! You are so funny! I appreciate you and that you shared this vital information with awesome delivery. 😋
Definitely the truth! Super helpful, I've been focusing on this generally for a month or so, but actually sitting down and putting it on paper is the real deal!
![How to Become a Social Media Manager | Step-by-Step Guide for BEGINNERS | NO EXPERIENCE [Eng Sub]](http://i.ytimg.com/vi/7TLVQBTLv-g/mqdefault.jpg)
Wow so many things to say...
1) This video was exactly what I needed. I'm gay and a martial artist. I also love makeup and I've always thought I had to choose one thing or another and never looked at seeing how they could work together as an option.
2) As I watched this video, I thought about whyyy it was I was drawn to your content and while I may not be your EXACT target audience, I can tell you probably mostly cater to people between 18-30. I'm 23 and I think you really appealed to me because you had personality that came off as genuine but not trying too hard. You provided ACTUAL value. Your editing wasn't obnoxious but well put together...and you used lingo that I resonated with.
3) Side note: You are absolutely stunning. Those cheekbones are EVERYTHING lol.
Thanks for such a well put together video. Instantly subscribed!
Even though you are saying "girl," I'm listening. LOL....
Lol me to I was thinking the same thing, she's helping me out
Even if she's saying "beautiful people", I'm listening. LOL...
right she proves her point, she knows her main audience is women but as she says others will still follow you but it's helpful to niche your audience.
Yoga Bliss Dance Indeed, but we’re just joking.
OMG I scrolled down and I was going to type this one too 😂
"The more intricate your audience is, the better!" "What makes your business unique, is you!" THANKS SO MUCH, YOU ARE AWESOME!!
Really great information! Thanks so much.
I am so glad to have come across your channel. Thanks for posting this video 👍🏾
I have been watching your channel for the last few days and wow your content is rich with information! I love the way you present everything. Seeing another successful Black woman doing her thing encourages me. Keep bringing us content. New subscriber here! I see you at a million and more already!
And yes please post that social media marketing video. I need help on that. I haven'tfully grasped how to do that. Could you also do a video on how to work efficiently on your niche.
Aww so sweet. Thanks so much for subscribing! Glad you're getting a lot out of my content! I'll add that idea to my list xo E
PamperedKoils SAME!
thank you so much, your videos on growing a youtube channel are one of the most helpful that ive seen!
Tiana Shern right! They’ve helped me so much!! Your profile picture and banner is so cute btw! 💗💗
Thanks Erin - awesome video, will definitely use these tips!
Excellent Video!!
my go-to channel for anything business related! love your content
Thanks Sis..
thank you so much for the tips!!! i’ve always been really confused on the whole target audience thing but throughout this video i realized that my videos are more catered to teen girls who want to be cute and aesthetic but at the same time are tomboys and want to express that
The idea of layering audiences is genius Erin! I found that when I layered "early career professionals" on my career consulting brand I was able to better focus on creating great content!
Thankyou for sharing. Lately I´ve seen more businesses rejecting customers pure only because they were not in their ideal target customer perspective. I had to leave a 1 star on Google Maps for a store and there were more people with me that did that. My message is just always to be kind to your customers, although they might not ´represent your business' , your product or service can be of great importance.
I loveddd the doctor analogy! Anyone else a sucker for analogies to explain things? LOL
I rarely comment on TH-cam, but this was excellent, and your personality comes across beautifully. Thank you so much!
Girl I love your voice and how you get to the point. This video was really clear. Subscribed!!
I’ve cultivated more valuable implementable info in watching just a few of your precise cut and dry yt video than I have going to high paid seminars , and masterclasses . I love what you are doing here , you are a true goddess , please continue to spread the greatness that you are 💚🌹
How I wish different entrepreneurs or young people from different continents can come across this channel.
This is the most simple video I have seen on this, and it helped the most. Thank you!
This is so helpful. I used to think that I would want my content to reach everyone but I’m learning that I already know the main focus for my target audience which is millennial women.
Rewatching this for the nth time! Talk about evergreen content. Much love to your channel!
I appreciate you! For so long, I didn't realize I was doing that, "Anyone can watch it" approach, as a woman in Christ who wants to preach the Gospel, when in reality, I really do have a target audience! Women in Christ, and women who want to know more! With your advice and tips, you have helped so much! I am super excited and ready to really get into refining my audience and putting out quality content! Blessings to you!
Every time I watch one of your videos I leave feeling better. Thanks for the tips.
Daaaaaang I love your voice. Brand voice, and actual voice. You captivate me, not bore me. I subbed so that I can keep learning from you! Keep up the great work!
Totally trying to figure out my target market. Started my youtube this summer to reach out but really don't understand my target market as I'm looking to help people that are having a hard time, to get over their hump and recognize their value 💥
I finally get it now!! THANK YOUUU!!!!!!!
You are amazing! I’m in business trying to rebrand and you just dropped GEMS!
Love the lunch analogy. Enjoyed this Erin!
Thank you for sharing. As a business consultant making a difference for medical professionals, I needed ideas on how to get more to join my free network. Love your videos 😘
This is amazing🙏
Erin! I was lost in my biz cuz Ive been posting on IG and tiktok and had low engagement. And you gave me so much clarity and now I have a better idea how to improve my content and copy writing. Love this video! Really really appreciate it! ☺️☺️❤️❤️❤️❤️❤️❤️
Glad I found this. I noticed that over the years I've been getting men commenting "sexy asf baby" on a body appreciation video and derogatory things on my videos, and that my reach is 90% male. It NEVER occurred to me, that I was trying to get females to watch my videos, to help other women and inspire them and not try to pick up disrespectful men who are being trashy. It occurs to me now that I have to change the way I project myself on camera so that these men do not want to watch my videos. I would LOVE to have the male gender on my channel, but its being overpowered with derogatory remarks by creepy-type men. Their comments make me feel uncomfortable when I am trying to help other women embrace their beauty, innocence and bodies. I was thinking of switching to a makeup/beauty channel, so that *Disrespectful* men would be grossed out and not click on the thumbnail. I welcome men who are neutral and coming to my channel to not say harassing things or sexualizing/objectifying my videos, but it gets very discouraging seeing that all my videos only attract men who objectify women when the entire point was to help women embrace their bodies and learn about sexuality, energy and loving their bodies.
I think that is part of TH-cam, you can block persistant folks but yeah think about and speak to the women you are wanting to work with or inspire. Talk as if you are talking to her specifcally.
Love this video... very informative. Thanks.
Omg it’s so crazy that there is now a woman famous for making her kids lunch! I love your channel & can’t wait to gain these type of marketing skills
Great content, thank you for sharing.
Thank you Erin for you advise 😘
I heart you Erin! You are the best motivator! 💛 thank you!
I've read quite a few articles about target audience, but this video definitely stands out. I found that you delivered some unique and valuable points and also really good examples. Thanks for the video and for doing what you do :)
Consistency is key! Keep dropping them nuggets girl!!!
you did good on explaining this and making sense of having a target audience but still having others want to see your content.
I really love this thank you so much. Definitely going to subscribe 🙌🏾🤞🏾
Would you please consider showing us how you do your intensive research? This is where I get stuck.
The doctor example! This is gold! Thanks for the video, subbed!
OMG! As a Black/Female business owner, this info is SO SO helpful! Thank you! Also, just subscribed!
Helped very much! Definitely put it into perspective.
Hey Erin I’m new to your channel. I’m a fashion designer who is starting a luxury street brand. I just want to say out of all the target audience video, I connected with this one so much easier. Thanks for the content. I’ll be watching more. I’m trying to get my audience together because I’m in the phase of production and marketing.
Hello Erin. I watched your video today. Great presentation and info. Thanks.
Hi from Argentina! very clever woman, very simple explanation, directly to the point! thank you!
Thank you so much for this, love the tips! X
Brilliant. Lovely. Thank you.
best video! Simple and down to earth ❤️
Dope video! This was very helpful! I would pause the video, think of my audience, write it down, then I narrowed it down! Super excited!
She is so nice and thoughtful.
“Maybe you started it and you weren’t really thi..... maybe you started it and didn’t really have that in mind “😂😂😂
I love how you caught yourself. I’m subscribing now !!
She is
Thank you. I'm taking video creators course. You break it down. Great video. Thanks for the research clues. Of course I subscribed.
Wow. This is the most proper explained video ever. Obsessed. Thank you!
This was so helpful for what I need right now, thank you soo much. Btw, you are absolutely stunning.
A target audience is SOO important. My products were for women like me, yet had not made that CLEAR so had older men commenting on my post and page. Had to delete the entire post and start over!!!
I have heard this before but this is the first time I am really feeling it! Thanks a lot
I literally have a pen and paper in front of me. This was very helpful thank you so much, I am a TH-camr from South African and I started my channel last year but was not feeling motivated at all. Thank you for helping me learn to work on my craft even with your other videos.
I'm here for this tea. LOL
Thanks for your help Erin. I just revamped my page because I haven't done much with it in 9 years since I started it. I'm branding it more with me and all my main interests, not just business. I'm also targeting my audience which I just edited in my ABOUT description. So I'm reviewing more of your videos, along with my teenage daughter! Lol Working on my equipment also. Its time to take this serious! I have lots to say😊 Thanks and I welcome any advice. You're great!
Oh my gosh! I just discovered your page and I am now up at 1am binge watching all your videos! Your Content is Amazing! I am finding literally everything I needed to hear right now!!
Giiiiiirl... Where we going though? Looking good. Thank you for all the awesome work you do, been watching and sharing your content for a while now. Grateful.
Very Helpful video Erin. I'm currently changing my channel into a business and these tools are very helpful thanks.
Thanks Erin for this video. It is sooooo helpful because though I know Who should be my Target Market, I still didn't consider all the other factors. All The Best to You.
love how your videos are always so straight to the point 💞 would love to see more about your own experience like your career or the vision that made you become an entrepreneur if it's not too personal for you
Vanessa P So glad you’re loving my content! That’s coming soon Vanessa!! Xo E
Very necessary. Thank you for this video Erin. A good topic I would like your POV/expertise on is tips for not being the face of your brand. After viewing this video it does feel like I need to see what companies that are doing that don’t have the owner at the forefront. I’m more so the “Stan Lee” of the franchise. I’ll pop out, but I’d like to keep it lowkey.
I feel so blessed to have found your page. You are helping to get my boss bae attitude back on track. You bring your brand from your ❤️ heart. Authentic enough I can feel it from miles away. Thank you Erin✨ ... as for what I have been doing... well I have to step into google ads and seo and im nervous. Not from the US so it rather limited in terms of success rates... anything to share would be find... peace and love 💕
Thank for this video boom boom boom
What I failed to say in my last comment is that you are so practical. #gem
Girl you said assess your current audience and I legit went 😵💫 how have I not done that already??? 🤣😂 Thanks for the reminder!
Loveeeee the information you share , and how you share it! New subscriber 🤞🏾
yes,more questions could help
Thank u, this is SO HELPFUL as I write my book and build my brand!!!
Polished, professional, articulate, and informative. outstanding Erin! Thank you!
This is completely true. I am going to apply these tips to my branding on both Instagram and TH-cam.
Erin you rock 😁🔥 Whenever you say "GIRL!!" I'm always like "BOY!!" 😅. I just can't tell you how much your content really helps. I can't thank you enough. 🙏🏽 Keep killing it 🤘🏽
This is an awesome video!! You're a really great speaker! Thanks for sharing :)
Great video! Thanks for the info!
I love this video. Thank you. In addition to insightful information, you delivered it perfectly (in my humble opinion) and that you held your tea cup the whole time. Brava!
Great info. Thank you
Yes social media marketing will be amazing
Clear, concise and to the point! Great video, Erin!!!
Nice video Erin! Keep up the great work!
Great tips, thank you Erin!
I just subscribed. Love you Eric from South Africa
This was very helpful , thanks queen!
I’ve watched many of your videos and just heard that you’re a Detroit native! That’s so exciting and encouraging!
I liked the video as soon as the video started cuz sis this is a look
Girl! I was one of them struggling with this topic! Thank you soooooo much with your silly self! You are so funny! I appreciate you and that you shared this vital information with awesome delivery. 😋
Thank you this gave me the clarity I needed.
This is so great, needed to hear this. Thanks Erin 😊
Thank you so much for your videos! You are taking some of the fear out bringing my idea to life. You are the best!!
Erin, thank you so much!
I really needed this!
Take care,
Georgi
🇵🇬
So good!!! Thank you so much for sharing all of this! Found you from Tim Schmoyer's class!
Definitely the truth! Super helpful, I've been focusing on this generally for a month or so, but actually sitting down and putting it on paper is the real deal!
Excellent video! It's what's worked for me so far, and your tips help me to further hone in on my target.
I loved this, I've been struggling trying to find my audience as well. Extremely helpful 💖
Wow you are amazing... Ironically I am a vlog Mom so you made amazing points. You go girl!