I would love to take the CFA exam but feel I wouldnt know what to do with it so i just enjoy your content! I love how you acknowledged the difference in willingness to pay and reaching the consumer surplus without breaching it :) . examples of addon pricing i've come across recently, is buying crocs and then buying the charms that go into the shoes, happened with my daughter! Amazon is a key perpetrator of penetration pricing as it expanded into AWS, prime, pharmaceuticals and now into AI.
I would love to take the CFA exam but feel I wouldnt know what to do with it so i just enjoy your content!
I love how you acknowledged the difference in willingness to pay and reaching the consumer surplus without breaching it :) .
examples of addon pricing i've come across recently, is buying crocs and then buying the charms that go into the shoes, happened with my daughter!
Amazon is a key perpetrator of penetration pricing as it expanded into AWS, prime, pharmaceuticals and now into AI.