Instagram Reels vs Carousels: which does the Instagram algorithm REALLY like better? EXPERIMENT

Rumors have been swirling, and the people want to know: do Instagram Carousels or Instagram Reels get more reach and more engagement? We put on our science goggles and ran a VERY SCIENTIFIC TEST.
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📚CHAPTERS 📚
0:00 introduction
0:58 Hypothesis: Instagram carousels now earn more reach and engagement than Reels
1:54 Methodology
2:26 Results!!!!!
3:19 5 tips for getting more engagement on your carousels
3:36 Tip 1
3:47 Tip 2
4:02 Tip 3
4:21 Tip 4
4:35 Tip 5
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Read about the whole experiment over on the Hootsuite blog: ow.ly/aFHQ50P1Q0y
🔬 In fact, our blog if full of expert secrets, tips, and tricks:
ow.ly/NNVs50P1Q1R
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#socialmediamarketing #instagramalgorithm #instagramreels

[@HootsuiteLabs]

pssst this is just for you for watching: sixty days of hootsuite pro FREE ow.ly/6TpR50P1P6n

[@alexd42dani]

Looks like you're a scientist of Instagram

[@danjones3009]

Content starts at :59 seconds in...

[@flowerm30]

Stacey you are funny. Thanks for this video, exactly the question I was looking to answer.

[@peacefultyrant_]

Great funny video. I have a question on this. Can or should I use carousels to promote my products?
I want to use a couple of fun memes to create a hook, and then for the last few slides, show some products that I’m selling as a CTA.
I haven’t done it yet, but I’m very curious to see how it performs. Thanks so much!

[@SailingRippleEffect]

you are very funny! Loved this video

[@HootsuiteLabs]

thank you so much for watching!!

[@user-ne9ul6ve2f]

your link is not working......

[@Zoltronic.]

This sample size is way too small

[@1nformaticfacile]

Thank you for this useful video! I just have a question: Could you make a blog article related to this video? Then, can you test carousels with hashtags vs without any? Thanks in advance for your answer. Ethan :)

[@HootsuiteLabs]

Thanks Ethan! We actually do have a blog related to this video (blog.hootsuite.com/experiment-carousels-vs-reels/) BUT that's a great idea for a future experiment.