Instagram Reels vs. Instagram Posts: Which content type drives more views?

When posting video content on Instagram, sometimes you find yourself wondering where to start: Reels or posts?
Join us, as we break down the most important aspects of posting video content on Instagram, such as:
-The flexibility and customization of Reels.
-How to schedule the videos you post, so you never have to miss a good posting time window again.
-Which form of video post gets more engagement (and the answer that may surprise you.)
-When (and how) to use carousels.
-And so much more!
Don’t let the huge selection of posting options overwhelm you! We’ve got you covered.
If this video helped you in any way, leave us a like or comment, and subscribe to Agorapulse on TH-cam so you never miss a brand new update for your brand’s socials.
Video Chapters
00:00 Introduction
00:20 What are Instagram Reels
00:55 Video Editing Tools for Reels
01:15 How to Schedule Your Reels
01:26 What are Instagram Posts
03:20 What are Instagram Stories
AGORAPULSE
What is Agorapulse? Your next favorite social media marketing tool. Check out today how you can use Agorapulse for all your social media marketing platforms, and discover how you can cut down on social media time … and crank up your socials’ engagement and efficiency.
Get connected to Agorapulse today.
🚀 Try it for free or book a free demo: www.agorapulse.com/demo
▶️ Subscribe to our TH-cam channel to get the latest Agorapulse hacks and top social media tips from leading social media marketing experts: / @agorapulseofficial
🔗 Connect with us:
Twitter: / agorapulse
Facebook: / agorapulse
LinkedIn: / agorapulse
Instagram: / agorapulse
Website: www.agorapulse.com

[@jclee3]

I landed on this video trying to find the implications of Instagram now auto-posting video POSTS as REELS, as long as they're under 15 minutes. The content will show up in both tabs, but is it handled any differently than short-form content posted exclusively as a reel?

[@agorapulseofficial]

Hi! If your question is whether Agorapulse handles them differently, the answer is yes. As soon as start a new post within Agorapulse, select your Instagram profile, and upload a video, options for Reel or Story or Post will appear. If you choose Reel, there's a toggle to post to the Feed that's on by default but easily toggled off if you do not wish the video to appear in your feed and on your profile's posts.
Or did you mean something else?

[@stormshadowdomain]

So should you post the same piece of content on both post and the reels section? 🤷‍♂️

[@jimmymavroudis8511]

I came her to ask this too

[@agorapulseofficial]

That's definitely a matter of personal preference at this time, though it's a question worth asking and testing. You might wish for your feed and profile posts tab to have a consistent look and feel, and a different calibre of content, which might necessitate keep your videos to the Reels tab only.
If you're only posting Reels, then I imagine your account would be best served by posting to Reels and Posts.