Measurement Error in UX Research

Measurement error is the error we introduce when we measure or observe something about our users. It can come from different sources, such as the number of participants, individual variation between participants, testing environment, or other outside factors. This video helps understand and communicate such measurement errors.
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Chapters:
00:00 Measurement error definition
0:46 Measurement error example
1:38 How to communicate measurement error
2:17 Summary
2:29 View more NN/g content