How to Test & Scale Facebook Ads for Dropshipping in 2024

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  • เผยแพร่เมื่อ 23 พ.ย. 2024

ความคิดเห็น • 77

  • @theecomzone
    @theecomzone  หลายเดือนก่อน

    Support the channel and sign up to Shopify for a free trial and enjoy your first month for just £1: shopify.pxf.io/Y9m9AB
    Watch my videos in order: th-cam.com/play/PLep-t3wpCPkWSJcyYiFsELQGLn-wzALvX.html&si=3KMmhSu7__qvmZnY.
    Schedule a 1-to-1 call with me here: theecomzone.com/

  • @AbdessamadDjelti-o9j
    @AbdessamadDjelti-o9j หลายเดือนก่อน +2

    bro thank you so much you saved me ...i used now your methode and i do really better in dropshipping

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      I'm so glad it's been helping. Do checkout my optimisation guides and ad guides to make more profits!

  • @joshuazeigler1310
    @joshuazeigler1310 หลายเดือนก่อน +2

    This really helpful. Thank you for this. Glade I subscribed

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      Glad it helped brother! And thank you for actually watching cause I know how boring it may be to follow a flowchart but it really helps when optimising ads

  • @EduardoBroekman-u7x
    @EduardoBroekman-u7x หลายเดือนก่อน +1

    givng the sauce as always. MVP

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Thank you, glad you're enjoying the videos!

  • @KIVIB-y8p
    @KIVIB-y8p 10 วันที่ผ่านมา

    Hello! Here I go again! I followed your advice and now my CPM is under 20 and CPC under 0.5. Thanks for pointing us down the right path, I think now I can move on to the next step! My ad made one sale on day one and one on day three. But in the next 3 days, although the CPC was reduced, there was no sales. This is really strange.

    • @theecomzone
      @theecomzone  5 วันที่ผ่านมา

      Awesome! Those CPC are looking healthy, you should be making a few sales, if not then your website needs to improve or offer. Sometimes it is like that with FB, it's been very volatile recently!

  • @tanishqdeshwal918
    @tanishqdeshwal918 หลายเดือนก่อน +1

    Glad to see that people are still posting such amazing and informative content on TH-cam.
    It would be great to connect to you. Can i?
    Btw great going bro keep it up❤

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Appreciate the kind words! Glad you find value in my videos, enjoy the rest of em! Message me on Instagram and I'll reply when I have some free time

  • @sonny4136
    @sonny4136 หลายเดือนก่อน +1

    Hi there, I saw a few of your comments from reddit and decided to check the channel out. Have been helpful so far and I am really trying to get serious with dropshipping in the next few months. You seem like an honest guy so I just wanted to ask. Do you feel like your channel has most of what it takes to guide others semi-successfully through their journey? I honestly don't have a lot of time and would love to find one or two sources of info that I can really focus on. Thanks a bunch!

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Welcome to the channel, glad you decided to take a look. There are many just like you and have stuck around. Enjoy the free content. I have a playlist of all my videos in order and it teaches you how to actually launch a sustainable branded dropshipping store.

  • @erikas5071
    @erikas5071 14 วันที่ผ่านมา

    hey I followed your guide, and surprisingly got my first sale on the testing phase (one product store based in Lithuania)
    During first phase of testing got clicks but absolutely no checkouts, so I optimized website a little bit
    Second testing phase:
    CPC: 0.12 EUR
    CTR: 6.47 %
    CPM 7.99 EUR
    ROAS: 2.11
    ATC rate: 3,2 %
    Conversion rate: 1.27%
    Any tips?

  • @lifeisneverflat99
    @lifeisneverflat99 หลายเดือนก่อน +3

    Even paid videos aren't this details. Thankyou thankyou thankyou

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      I'm glad you found a lot of value in this video, that is what I'm going for. Enjoy the rest of my content 😎😎

  • @ISAAC109
    @ISAAC109 หลายเดือนก่อน +1

    Question, since I'm doing what you suggest of not doing a 1 product store and instead making an actual store. Do I test on each of the 5 adsets a different product?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      It depends if they are all winners or not. If you think they have potential and they are in the same sub category then you can include them in the same adset. I should probably make a video on this.

    • @ISAAC109
      @ISAAC109 หลายเดือนก่อน

      @@theecomzone Thanks, I launched the campaign today, facebook won't pet me change the payment threshold however whoch is weird so it just keeps charging every $2

  • @khanye3000
    @khanye3000 หลายเดือนก่อน +1

    Quick one bro - when it's time to scale, do you increase budget on:
    - The entre ABO campaign
    - Just the ad sets with purchases
    - Just the ad with purchases?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      Scale only adsets that have sales and are profitable. If they're breaking even, you can scale them too but only like 10% increase

    • @khanye3000
      @khanye3000 หลายเดือนก่อน

      @@theecomzone hero, thank you bro. Do you then kill the ones with no sales?

  • @Fabio-uh3bt
    @Fabio-uh3bt หลายเดือนก่อน +1

    hey, great video, do you think you can make a similar one for tiktok?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      I don't run TT ads unfortunately, but the same principles apply.

  • @samehabulaban
    @samehabulaban หลายเดือนก่อน +2

    Can’t wait to see it

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      Hope you liked it Sameh!

  • @mazinosman-k9z
    @mazinosman-k9z หลายเดือนก่อน +1

    Do u have a list of reliable dresses suppliers with goodnquality and true sizing

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Sadly not, you just have to order samples. It's why the fashion niche is expensive as you should be testing your suppliers.

  • @RCFurnishHomes
    @RCFurnishHomes หลายเดือนก่อน +1

    I really appreciate your content! I’ve watched almost all your videos. I have a question though-why are my Facebook ads getting likes, great engagement, and shares, but no add-to-cart actions or sales?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      You're welcome! Glad you're going through all the videos. If you go through the flowchart in this video you'll see that if you don't get ATC or Checkouts then you need to improve your website. I have another video on optimising your ads and funnel.

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      If you still need help then I suggest getting in touch with me on Instagram TheEcomZone and we can set up an out-of-hours discovery call as I am fully booked and busy for the next 2 months.

    • @RCFurnishHomes
      @RCFurnishHomes หลายเดือนก่อน

      @@theecomzone I’ll be reaching out to you soon. Thank you so much for the feedback! Please continue uploading more content, including a topic related to the question I had. Thanks again!

  • @curitoys_official
    @curitoys_official หลายเดือนก่อน

    I really like your videos! Thank you so much! I have a question I would like to ask. There may be a situation where the product is not a winning product. When would you typically kill an entire product instead of testing other ad creatives?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +2

      Thank you, glad you're enjoying them. A tonne of value in my other ones to! I would kill it once you've optimised your funnel and you're still not profitable or breaking even.

  • @250kmonths
    @250kmonths หลายเดือนก่อน +1

    also when analyzing the stats to make a decision on the adset do you look at lifetime ? or the last 1-3 days ?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Hmm good question. I always look at 3, 7, 14 days. Best to look at diff time frames. Ofc if you make drastic changes then you can't look at the stats before you made those changes.

  • @toobeYoo
    @toobeYoo หลายเดือนก่อน +1

    Do you use marketing funnel TOFU, MOFU, BOFU with FB ads?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      Yes tof and bof

    • @toobeYoo
      @toobeYoo หลายเดือนก่อน

      @@theecomzone so do you still use conversion event with purchase for your TOF? Should I run add to cart or click campaign and retarget them with my conversion campaign?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      @@toobeYoo Purchase only across TOF and BOF

  • @pauliuszeimys979
    @pauliuszeimys979 หลายเดือนก่อน

    Hey, so when scaling, you increase the initial 10$ adset by 20-30%? You don’t duplicate it to a new cbo campaign?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      This is ABO scaling, you can also dupe into CBO but it sometimes doesn't work as well. Running ads is all about testing, so test out that strategy and see if it works for you.

  • @khanye3000
    @khanye3000 28 วันที่ผ่านมา

    Would you always choose interest over broad?

    • @theecomzone
      @theecomzone  27 วันที่ผ่านมา

      I always test both! Algo is constantly changing, niches are always different, so it's best to test and find out what works for you.

  • @hugotarrain4900
    @hugotarrain4900 หลายเดือนก่อน

    Hi there, quick question, when i test product do i need to implement 5/10 products on my store or i could run ads with just one product . My question is regarding all gurus talking about branded drop etc

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      I alway suggest adding multiple products to your store and building a niche branded dropshipping store. I discuss more about this in my other videos. Here's why I wouldn't suggest one product stores th-cam.com/video/cTSpWIewND4/w-d-xo.htmlsi=bSzrQPeEQYNZ1pEN

  • @zeldazamarz
    @zeldazamarz หลายเดือนก่อน +1

    Whats the best ration for fb ads

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      What do you mean by ration?

  • @250kmonths
    @250kmonths หลายเดือนก่อน

    what do you think of scaling the interests of an ABo into CBOs ? Like whenever an adset is doing great in my ABO testing campaign, i just duplicate it into a CBO with the same interest . I don't really scale my ABOs. and let them at $20-30
    anyway thx for this vid, cause I didn't know you could scale directly into the ABO testing campaign.

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Yes I mention this strategy in my 2024 Facebook Ad strategy video. However, just be careful with audience overlap and CBO's not working for your ad account. I like to scale my ABO adsets, they're pretty profitable when scaling.

  • @ted1968
    @ted1968 หลายเดือนก่อน

    Prob stupid question since I've never Dropshipped, do u create the site only in english or do u add like some feature that translates english into different languages?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      No question is stupid around here. I only create mine in English and advertise to English speaking countries. I believe you can download an app to translate your site though.

    • @ted1968
      @ted1968 หลายเดือนก่อน

      @@theecomzone thx, I do wonder tho, would translating into the customers languages do something for the conversion rate? I think a good amount of older people can't speak English or would prefer their own language.

  • @Purstinthrow
    @Purstinthrow หลายเดือนก่อน

    thank you man

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      You're welcome! I hope it helps

  • @tammyh.bridges9194
    @tammyh.bridges9194 28 วันที่ผ่านมา

    What do you do when you have a winning Facebook ad set that crush it for a month or so then it just drops off and stops performing?

    • @theecomzone
      @theecomzone  27 วันที่ผ่านมา

      It happened many times to me. Refresh ad creative, test different interests in a new adset, or dupe campaign and see if the new one works.

  • @sk4nd704
    @sk4nd704 หลายเดือนก่อน

    What would be the best budget for a testing adset of 4 creatives ( 3 vids and 1 image ) and do you think having a traffic campaign is good idea to warm up the pixel ( run it for 24hrs ) before starting with the testing campaign ?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      @@sk4nd704 you can still use 5 to 10$. It depends on your product sale price too. Usually I split images from videos as it's not good practice to mix videos with other ad formats. No need for traffic campaigns

    • @sk4nd704
      @sk4nd704 หลายเดือนก่อน

      @@theecomzone does that mean that I need to create a different adset for a single ad ( IMAGE )! in that case do you recommend combining all the interests used for videos in a single adset! was also thinking about duplicating that image ad 3 times in the same adset with different ad copies in order to check which ad copy converts better! Thanks a lot

  • @user-ng2xc3uk9d
    @user-ng2xc3uk9d หลายเดือนก่อน

    Are you using an agency account ? If so on Facebook? TikTok ?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Nope my own account

  • @anatoliifesiuk
    @anatoliifesiuk หลายเดือนก่อน

    If cpc is less then a dollar let’s say 0.8 and purchase rate is 1% then acquisition cost will be $80. Is this correct math? What kind of product one need to sell to cover such ad costs?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      Yup it's why I say minimum AOV around $50 and also $1 CPC is just a mark to reach, you really wanna lower it to $0.50 if increase conversion rates to 2%.

  • @dameg1243
    @dameg1243 หลายเดือนก่อน +1

    do you test single image ads?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +1

      @@dameg1243 you should test all ad formats and see what works for your niche and products. I mainly use carousels.

  • @duhamkai
    @duhamkai หลายเดือนก่อน

    thankjssss

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      You're welcome!

  • @killuamight2282
    @killuamight2282 หลายเดือนก่อน

    Hi man, what can I do if I have been permanently banned from Facebook?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      It depends on why you were banned. Do you know why?

    • @thats_shadman
      @thats_shadman หลายเดือนก่อน

      Just create a new account and make sure that's verified with your phone number (don't use the same one as before)

  • @axelsantiago581
    @axelsantiago581 หลายเดือนก่อน

    u run video ads or photo ads ?

    • @theecomzone
      @theecomzone  หลายเดือนก่อน

      Mainly image and carousel ads.

  • @harrorreactionchannel7550
    @harrorreactionchannel7550 หลายเดือนก่อน

    Please help me
    I need job please I can work with you personally

    • @theecomzone
      @theecomzone  หลายเดือนก่อน +5

      Unfortunately, I can't provide you with work. Hustle hard and find ways to make money online!