15 Graphic Design Trends for 2024
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- เผยแพร่เมื่อ 17 พ.ค. 2024
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Understanding graphic design trends is a great way to stay creatively inspired, culturally relevant and to assure your success as a creative professional and graphic designer. In this video, I share 15 Trends in Graphic Design for 2024 that you can use in your creative business and your work with clients. Join me in exploring these contemporary trends to inspire your design work and build your personal brand!
1. HEATMAPPING (00:48)
2. ACTIVIST (01:31)
3. ANARCHIST (02:21)
4. BOTANICA (03:50)
5. SCRAPBOOKING (04:43)
6. DIGITAL DECONSTRUCTIVIST (05:38)
7. ENVIRONMENTAL TYPOGRAPHY (06:15)
8. GEOMETRICA (07:05)
9. GOLDEN ERA (08:52)
10. KIDDIELAND (09:49)
11. BETTER RED (10:42)
12. ELASTO-TYPE (11:33)
13. FLAIRED FONTS (12:15)
14. VINTAGE AMERICANA (13:00)
15. AI ASSIMILATION (13:49)
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#trends #designtrends #graphicdesign #branding #marketing
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised - new perspectives are added - they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism - 100 years old - never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early - may be mentally registering them way before other people so they may seem older to them - but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
This is the only design video I watch all year, and I watch it every year.
@@mariusskrupskis2042Im not a creative!
love his videos!!
Same :)
If I don't count some Illustrator/InDesign tutorials that I need to watch sometimes.
Thanks so much! I’m honored and hope you came away inspired.
I know right? It can easily become overwhelming with all of the videos available on YT.
0:59 heatmapping
1:39 activist
2:21 anarchist Maximalism 2.0
3:51 Botanica
4:48 scrapbook
5:38 digital deconstructivist
6:18 environmental typography
7:05 geometrica
8:55 golden era
9:56 kiddieland
10:53 better red
11:30 elasto type
12:28 flaired fonts
13:07 vintage americana
13:51 AI assimilation
Thanks! But time stamps were already listed in the video description
@@PhilipVanDusenwhahaha i don't know😂
Thank you.
@@PhilipVanDusenThis just helped me realize I almost always go to the comment section before reading the video description for some reason.
Always look forward to your end of the year design trend for the upcoming year. Thank you Philip for inspiring and sharing your creativity with us. Your videos are terrific!
Thanks Charlie!
Your trend videos are always a pleasure for my young designer eyes - thank you so much, Philip!!
Thanks T!
Thank you for the inspiration, Philip. A pleasure to watch, as always.
So nice of you!
Cool, fun trends. Always glad to see your vlogs! Thanks for sharing Philip!
You’re very welcome! Thanks for watching again!
ALWAYS GREAT INFORMATIVE INFO.. thank you Philip
Love this series. Every year I get so inspired and excited by it. Thank you Philip.
Great to hear! Thanks for coming back year after year!
Dug this video. Tons of cool design insights and appreciate how you articulated them all so clearly. Gonna take some queues here!
Great video! Super helpful for me as an aspiring graphic designer
Hey amigo, I really love this TREND content. Really superb and eloquently expressed! Been checking for your yearly GRAPHIC DESIGN TRENDS for many years now. Expert envisioning.
THanks Philip!!
Wonderful information and presentation. Thank you!
thank you Sir!❤
Most welcome!
Happy new year Phil!! From Italy
Wondrous... nice to have titles and explanations for some of the great stuff I've been seeing floating 'round me as of late.
Glad you enjoyed it Aaron.
As every almost end of the year, the best presentation of the Graphic Design Trends for the coming year, only here on your channel Philip. Big big thank you for all you do and your entire work for the community.❤
Thanks Catalin! I appreciate your coming back every year. It’s a labor of love.
@@PhilipVanDusen for sure it is Philip! We can all notice that!❤
Really appreciate these videos and like how you identify where they can be used. Our shop takes not only those into account but also (I'm sure you would agree) the personality/brand of the client.
Thank you !!
Luv your Trend Vids for years!
Thanks for coming back every year!😻
I absolutely love these videos, you make them fun and informative. AND THE MUSTACHE IS BACK!
The mustache is trend-right for 2024. I should have mentioned that.😉
OMG yeeesssssss
Thanks for the video! Your trends are spot on, hard not to mention Activism and Ai.
I agree…the whole presentation should be variations of AI application.
What a great review!
Thank you a lot, Philip!
👍
Thanks for the tour! Good stuff.
Thanks Chip - I'm glad you enjoyed it this year.
GREAT direction
This was fantastic! Thank you 😊
Thanks JenJen😎
Love these 'Trend' videos 😍✊ Very inspiring.
Glad you like them!
A very comprehensive overview. Keep up your good work
Thanks so much!
Thanks a lot!
Amazing trend video! As an environmental graphic designer working for interior design company I always keep an eye on videos like these for the trends ahead and see where can be used... now: Environmental typography mentioned, nice and true.. We're using enlarged lettering in way finding where we can. I used #5 retro Scrapbooking in my college days for a class project fringe festival posters and its back again.
Thank you for your video. It is not the first year I watch your compilation about trends, always very informative.
So nice of you
In other words, we’re back to the graphic design trends of 1995 😉
LOL> The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised - new perspectives are added - they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism - 100 years old - never really goes away).
Finally, the trend video of the year
I do my best….and I never look at other peoples trend videos because I don’t want to be influenced!
I was expecting this post for a bit. Thank you. You always be a trend.
And always will be, if I can help it! LOL..!
This was Amazing! Thank you
Thanks so much!
This was very refreshing. Nice to see explanation without an underlying agenda. I'm not a trend setter nor a trend follower. But this helps to make heads or tails of what to expect to see and what it really means when you see it. I'm just my own personal tailor. Thank you for this video. Sometimes algorithms do good. :)
Yay! Thank you!
Great! Thank you!
Thanks for watching! Glad you enjoyed it.
GOAT. 🔥🔥🔥
You tha’ man
Thanks! It's an amazing list
Glad you like it!
Very nice video :)
Great , keep it up
01. Heatmapping - 0:45
02. activist - 1:28
03. anarchist - 2:15
04. botanica - 3:46
05. scrapbooking - 4:35
06. digitial deconstructivist - 5:28
07. environmental typography - 6:11
08. geometrica - 7:05
09. golden era - 8:55
10. kiddieland - 9:45
11. better red - 10:40
12. elaste type - 11:28
13. flaired fonts - 12:12
14. vintage americana - 12:55
15. Ai assimilation 13:50
Thanks a lot for doing this, although the titles and time stamps were already listed in the video description.
@@PhilipVanDusen where do these trends come from? just your personal perceptions?
@@numberonedad My personal observation, input from colleagues in the industry both agency-side and in-house, trend research agencies I am in contact with, among other things.
Great video - even better stache!!
Glad you think so 😎
Thx. Very informative.
Thanks @waiollie2249!
Anarchist Maximalism looks amazing 🤩
Great Content, Keep up the good work
Thanks, will do! A yearly labor of love.
😮 never hear it before
Hope it was inspiring.
Great video!!!!!!
Glad you enjoyed it
what a great channel
Love it
Thank you Philip
So glad to see you back🎉
I always listen your videos :*@@PhilipVanDusen
Nice to video
Thanks a lot
Thank you
You're welcome!
The usual fascinating trend video. I feel like some of them are similar - maximalism is definitely back.
So true!
Thanks for this video! 👍Very educational and also recognizable. In my graphic work I often draw the letters of the logos, turning them into a kind of tags. Greetings from the Netherlands.🙋🏻♀️
Very cool!
@@PhilipVanDusen THX!
As always, you have unimagined abilities to evaluate trends and that scares me a little. Thank you very much for your vision
I appreciate that! I've had 30 years of professional trend hunting experience (creds in video description) - so I'm glad it shows.
Hi Phil’ good to see you back mate, I trust you’re doing well. Always a good spot…
Hey Brendan...so good to see you here again, too!
There were at least 5 trends that I've already experimented with 10 years ago, one of which was my signature look in 2012 during my Comeback Era. They were made out of a lack of professional software and only having a basic Photoshop Elements at my disposal.
Thank you. Great video.
Verhaal brand design 😁
Greetings from the Netherlands 🙋♀️
Thank you! Cheers!
thank you
❣
good thanks
😎
good job...
Exactly!!!
Hey J! I knew you’d be here early👊🏻
@@PhilipVanDusen That's right. We never stop learning...✌🏾
very true, I see a lot of these same trends in the motion design industry
Great instructional. Going to forward this to my print girl, who owns an output shop!
Awesome! Thank you!
Yessir 💖🐰💯
I love your glasses lol, great vid thank you
Glad you like them!
I have the feeling I need to watch this video several times.
hey thanks!
No problem!
No joke, I am inspired
😎
I love your videos! When I can afford a few bucks, I'm in!
When you join, I can assure you the bucks show up shortly thereafter. The investment comes first and the revenue grows as a result. I hope to see you inside 🔥 BONFIRE! philipvandusen.com/bonfire
The outro music needs to watch a video about sound design trends. :)
Wish you Happy New Year.
One trend I've noticed is graphic designers using AI Art (Midjourney, DALL-E, etc.) to get ideas. They throw concepts at the AI then look over results until they think "Yeah, I can make that one so much better!"
Interesting
David Carson basically included every one of these trends about 20 years ago.
Legend.
He is a legend. Love David.
Hi Philip, always liked you're trends you find for the next year.
Also Hello CIT class of 2024! Listen to Brett he has a wealth of knowledge.
Trend number two- activism--is so spot on. I think of all the beautiful and enduring slogans and images of the 60’s and how they informed a whole generation. Let’s do it again ✊🏾✊🏻
Absolutely. That’s why I put that trend up front…it’s important.
3: Anarchist -
This spawned from the Cranbrook School of Design by P. Scott Makela, who created the identity for Fight Club in the mid-nineties. Scott also created the very first digital catalog for the Minneapolis College of Art and Design (M.C.A.D.) using only digital photography in 1993 with direct-to-plate technology. M.C.A.D. refined this process by Professor Jan Jancourt and led student, Alex Tylevich who went on to deliver campaigns such as the silhouette IPOD campaign, analog Toyota commercials, FIGHT CLUB Credits, Nine inch nails videos and Marilyn Manson. Thirst design out of Chicago with Rick Valicente was also a huge influence in a jazz-infused imagery and type foundation. ALL OF IT SHOULD BE READable. If it isn't, these are kids imitating something they don't quite understand. This movement started in 1991-1992 and shaped the music scene and MTV of the 90s.
Direct to plate eliminated film, the darkroom, and rubylith and shrank the prepress department considerably by exposing designers to overlapping 3D type, which the world had never seen. RIP P. Scott Makela... Scott changed the world of design for everyone.
Thanks @GET2222! Love this.
2: activist is my favourite one ! 🇵🇸
It certainly has gotten the most comments! R=Thanks for watching @user
You're good buddy
I do my best.
educating
My middle name…😉
New sub
Thanks for subbing😎
What do you think about the lime green trend like your glasses? I’ve noticed it a lot. I have bright green Asis shoes 💚
My brand color has been chartreuse since I launched my agency in 2016. So I'm glad it is finally getting it's fair due!
You're soo cool
No, YOU are!
Damn Im good almost in all 2024s trends - all the best! PS need to practice more vibrant colors
Elasto Type is my favorite. I tried to search on Google, but there are no fonts to buy.
Go to DesignCuts
Sir,please make a must read books for graphic designers.....love you from india
Thanks @user-ys9hb3rt2o! Start here: philipvandusen.com/books
Maximalism reminds me of the design breakthroughs from Raygun Magazine.
and doodling? i see a lot of designer make this amazing projects
Interesting. Thank you. On the last bit, the last two corporation's marketing departments I've worked at forbid the use of any AI in art or writing. Legal deemed that it's a potential high risk (at least at this time).
That's very true. Adobe is the first company so far to offer legal indemnification for images that its generative AI creates. But undoubtedly others will follow. I just consulted with a enterprise-level company on the applications of AI at a corporate level and told them that very thing.
I think I will have to check into this BONFIRE initiative - just cause you're ultra awesome and insightful. Bless • Deluxo.
There's no way you missed the tribal & Y2K movements 😭
I think most can agree that flaired fonts must never be a trend.
Lololol
The design trend is very strange and interesting
Thanks @esdesign95!
Can you give an ai application that can be used/assimilated for editorial illustration?
Join my email list. Link in the video description. I’m coming out with a huge AI application pdf and that’s who will get it- the folks on my list.
@@PhilipVanDusen thanks bro.
An interesting viewpoint; especially with the creative new definitions of styles that have coexisted for well over sixty years.
While I might find the title somewhat misleading, you do especially well in categorizing these iconic styles; carefully
redefining how they are best applied based on modern societal and cultural trends.
Your studied observations are notable, and are a worthy addition to any creative designer’s knowledge and understanding of how best to reimagine relevant thematic styles based on modern interpretation.
Well done!
Photoshop & default font different colors and different size
thank you for choosing Ukrainian posters/ it is important for us
And your t-shirt seems to represent two, and maybe three, of the four trends identified.
What can I say, I'm a trendy guy...😉
I thought publishers are rejecting AI illustrations because AI cannot be copyrighted. Therefore, the artist cannot convey limited copyright use to the publishers. Can you go more into this?
It’s all coming back… Bauhaus, the Swiss for all, Art Nuveau, Nature, war and ideology (to inform or just form), the Warhols, the punks, the grunge and the hand made perfect mix of a so called quality American way… we are both consumers and The brands…
Once again we might stay close to Apple, their new Helvetic-like-way and how markets approach go then…
These trends tend to go against everything we know about good design layout?
Often times, yes. Many try to be different and shocking often in an ugly way to cut through the noise. I’m not advocating for it, just sharing what’s happening.