I have read the book and can thoroughly recommend it. I completely agree with your comment 'if we hold other industries accountable for telling untruths why not the perfume industry'. To me it's incredible that a perfumer who creates a scent is not automatically named and credited on the bottle. I am delighted to see some brands now doing this e.g Frederic Malle, Essentiel Parfums. It should be compulsory in my opinion.
Hey Sam , I’m glad to see that you are back healthy and looking good ❤️, thank you for sharing your insight of this book , I have personally never owned any Creed perfumes , but was aware of the hype . Even in store when I went trying the perfumes all the sales people were telling the same stories . Good to see that someone had the courage to speak up against such a vicious marketing mascarade.
Good to see you Sam. I always had a deep sense of skepticism and suspicion towards much of the fragrance industry. That said, I do enjoy the artistry. I detest the marketing.
I have read the book and found it really insightful. It was so interesting to hear a bit about the people like creative directors and those people within brands who push forward with daring fragrances for the mainstream - although these types seem to be sadly lacking today.
Thank you Sam, I'll check this book! A relevant comment though, comes from perfumer Victoria Frolova (wonderful Bois de Jasmin blog, which sadly has stopped) saying: perfumers are OK with not getting acknowledged for their perfumes by the public, media etc. That's how it works and Frederic Malle is an exception, not the rule. They are not disappointed by it. What is frustrating for perfumers is when they get deceived by their own people. When in the perfume industry a perfumer creates a new fragrance and the head perfumer hydes the creator from everyone inside the company and takes full credit for the creation himself. So, a perfumer loses recognition in the industry and job opportunities. The important thing for perfumers is not fame and recognition by the public but recognition in the field of work, which does not happen always and is very unfair
Thanks for posting this! It ticks off 2 boxes - perfumery and investigative journalism. Fascinating. Also- I think perfumers should be compensated and credited for their work. I can’t imagine being an artist and spending so much time and creative energy on something and then someone else taking the credit. It just seems wrong ethically.
I’ve heard of this book but haven’t read it (think I should) but hearing this, I’m not surprised. I’ve assumed this kind of dishonesty was the case as with many other industries. When I first started into the niche world especially, I wanted to believe the way these companies portrayed themselves, but it just seemed “too good to be true” (not to say this about ALL brands). My perfume purchases are based on whether I love the scent; anything else really doesn’t matter to me because I don’t trust any of them anyway *shrug* 😬
Guess I'll stick to indie fragrances from now on (Meleg Perfumes; Andy Tauer) -- less expensive than most of niche brands, and quite original creations.
Thank you for reviewing this book Sam, it has certainly peaked my interest in this book. You are correct, I think as consumers and appreciators of the perfumary we should hold people in the industry accountable.
Love this as always. Hope we might get some spring videos again. Curious what you're reaching for. I love very unisex floral fragrances, but I'm struggling to pick what to check out next. For reference, my most reached for fragrances are Geranium Odorata by Diptyque, Neroli & Basil from Joe Malone, and Santal Royal from Guerlain (I know many might not call it a floral, but there is just so much rose). I love the scent of many flowers, especially Jasmine and Lilac. Curious if you have any recs in terms of very unisex scents like that for spring. I also enjoy fragrances that are an eau de parfum concentration and have good sillage and longevity (which the Diptyque and Joe Malone do not have)
One other thing: I think it would be really cool if you did videos on POC/Queer owned niche houses. I'd love to hear your thoughts on some and broaden my own horizons.
I'm fascinated by the idea that it takes two to lie: One to lie and another to believe. If a brand never admits that something is either fact or fiction and relies on public assumption...is there an ethical grey area? If a brand uses ethical labour to make an inferior pair of pants that cost more than a better quality pair made using forced labour...which would you buy? Definitely enjoyed the book and looking forward to a sequel. Especially if Gabe finds it more difficult to acquire new material. It's 100 billion dollar/year industry. Stuff goes on. No doubt about it. 😄
Personally, I would think most consumers would choose the ethical route if it were labeled clearly, but then again, who knows... I didn't realize there would be a sequel. 🌹Xo Sam
@@MyWorldofFragrance Yeah, Gabe mentioned on a livestream or two that he had enough material for another book, but it would need a theme to bring all the bits together. Likely it will revolve around the life of a perfumer in the industry? Just a guess.
Hi Sam, happy to see you looking well and gorgeous as ever. This sounds incredibly interesting I'm definitely ordering the book tonight! Thank so much for sharing ❤️
Thank you, I’m definitely picking up this book. Fragrance is fragrance. If the wearer loves and feels good wearing it, it shouldn’t really matter how much or how little it costs. This is probably why I tend to like indie, unusual and heritage houses...they just quietly stay on their lane and do what they do best. You can always see a pattern emerging with designer brands releasing new fragrances like pancakes- and it just becomes one big trend bandwagon. Creativity and uniqueness just goes out of the window just to crowd please and cash grab. I’ve known that the mark-up is high on fragrances because of marketing, brand endorsements and mostly profit. Very sad that the perfumers (rightful intellectual property owners of the work) doesn’t necessarily get the recognition. Hopefully certain brands like Frederic Malle and Zoologist etc change this for good.
I enjoyed reading this book, I found it well written and researched, and as well as detailing Creed's nonsense marketing there were plenty interesting details about the perfume industry and the history of various fragrances' creations. It was a good read all round. Definitely one I would recommend.
🤔Sam you have peeked my interest I've heard other content creators mention this book but didn't talk about it as much as you have in this video witch I know I will enjoy.
Great you're back 😊 non of the book surprises me. And I almost feel non of us should be surprised by a lot of the big brands we maybe get lost in seeing it as Art and want to buy into them "stories" it's damn good marketing. Yea its dishonest but not a shock. Creed are clearly the Boney M of fragcom 🤣 tho definitely not the only ones. We all know my favourite brand the whole idea of creating beauty and luxury that lasts forever... Then EL buy them and yea 🤣🤣 that ethos was quick out the window for a few million pounds, are we surprised really? And sadly the artists, the perfumers get no credit, in most cases no recognition... Like Christopher Wren didn't build St Paul's did he but he's the only name ascociated with all that magnificent beauty... Quite a ramble 🤣 you know me I'm so cynical none of the shadyness, dishonesty and nonsense surprises me. And I guess the only thing that matters is if we love what we smell. And price seems to demand prestige like with so many industries but we all know it's an idea, a facade we let ourselves be drawn into. I doubt there's much difference in reality between the ingredients of the guy who charges £500-£1000s and the modest French House charging £100 or so but its how we're wired to think
My thoughts exactly. And that's why I rarely buy anything around / above 200 and I will most likely wait to find it second hand. Darn nichelux brands have taken over the perfume market and bombarded social media and I am SO disenchanted with the industry ... I bought a Xerjoff because after watching the vid of a reviewer I got the "it's going to be discontinued" anxiety and bah....it smells nice but, as I knew deep down, not worth the cash (last vid I watch from that TH-cam BC she is always spilling so much hype). I got another one second hand very heavily discounted and the same.. not worth it even for the price I payed, which was around 50% less. I have sworn that I won't get any more xerjoff, Roja, Marly unless I find them 2d and at a ridiculous price. I am not interested in bling bling luxury, which is what these (as I personally call them) bullshit brands sell.... Time to move on to smaller more obscure houses hidden somewhere and to classics, which you can find really cheap nowadays
@@dhoakohime yes you've said it well there. It's the idea we buy into. And yea some are really lovely and some can really capture us but are they truly any better than a smaller brand? Or a designer brand? "niche" to me used to mean creative, daring and something more... Nowadays it's generally a mass appealing version of a designer or highly popular DNA and it's a shame
@@scentedsnowdrops Exactly!! Get some old Annick Goutal or some old Serge Lutens! Wow!! Those were some darn good niche perfumes. Goutals more natural and romantic scents, SL daring, different, well crafted. But both very ,distinctive and unique. Both brands completely forgotten ...noone talks about them anymore, simply because they are cheaper and easy to find. And what's worse...they have increased their prices to try to jump to this nichelux flood that sells the idea of good perfumery just by inflating the price "so it surely Is good". Because otherwise nobody buys them!! "Bah..a mere Serge Lutens! So not bijou! So pedestrian!" . We have internalised so much their game! The scene has changed SO much in the last 6 years more or less....prices getting completely out of hand, 1009 new releases per minute, 4400 discontinuations per hour, limited editions.... Anything and everything to milk the cow... The complete opposite of what we consider niche, because I agree 100% with you. Check out papillon parfums (I am sure you already know the brand 😀). Gorgeous compositions and well priced (for todays prices... In the expensive side back then)
Ironically, Creed's marketing cheapens the brand so much. It's mind-boggling that their ghost perfumer wasn't compensated. I'm very happy I never decided to purchase from them, and will never do so going forward.
That’s no surprise I’m sure every company those this and this has been rumored for many companies, it’s impossible to do it all alone in my opinion especially for the mass market …
I have read the book and can thoroughly recommend it. I completely agree with your comment 'if we hold other industries accountable for telling untruths why not the perfume industry'. To me it's incredible that a perfumer who creates a scent is not automatically named and credited on the bottle. I am delighted to see some brands now doing this e.g Frederic Malle, Essentiel Parfums. It should be compulsory in my opinion.
Thanks Orla, I do hope more brands openly credit their perfumers too 🌹Xo Sam
Maybe sometimes it has to do with avoiding bias
Masque Milano does as well, I only recently discovered them and love that the perfumers are credited
Hey Sam , I’m glad to see that you are back healthy and looking good ❤️, thank you for sharing your insight of this book , I have personally never owned any Creed perfumes , but was aware of the hype . Even in store when I went trying the perfumes all the sales people were telling the same stories . Good to see that someone had the courage to speak up against such a vicious marketing mascarade.
Thank you, Seloua. It is sad that they had to go to such lengths, because there are many people who enjoy the fragrances anyway. 🌹Xo Sam
Good to see you Sam. I always had a deep sense of skepticism and suspicion towards much of the fragrance industry. That said, I do enjoy the artistry. I detest the marketing.
Thank you. It's true - the marketing often goes overboard 🌹Xo Sam
I have read the book and found it really insightful. It was so interesting to hear a bit about the people like creative directors and those people within brands who push forward with daring fragrances for the mainstream - although these types seem to be sadly lacking today.
I read this when it came out. A great read
Oh my gosh! I have to pick up this book! Thank you for giving us a sneak peek of it Sam!
It's an interesting one. Thanks for watching, Angie🌹Xo Sam
Thank you Sam, I'll check this book! A relevant comment though, comes from perfumer Victoria Frolova (wonderful Bois de Jasmin blog, which sadly has stopped) saying: perfumers are OK with not getting acknowledged for their perfumes by the public, media etc. That's how it works and Frederic Malle is an exception, not the rule. They are not disappointed by it. What is frustrating for perfumers is when they get deceived by their own people. When in the perfume industry a perfumer creates a new fragrance and the head perfumer hydes the creator from everyone inside the company and takes full credit for the creation himself. So, a perfumer loses recognition in the industry and job opportunities. The important thing for perfumers is not fame and recognition by the public but recognition in the field of work, which does not happen always and is very unfair
Thank you for sharing this, Anastasia. It does slightly break my heart. 🌹Xo Sam
That makes sense :/ xo
Thanks for posting this! It ticks off 2 boxes - perfumery and investigative journalism. Fascinating. Also- I think perfumers should be compensated and credited for their work. I can’t imagine being an artist and spending so much time and creative energy on something and then someone else taking the credit. It just seems wrong ethically.
I’ve heard of this book but haven’t read it (think I should) but hearing this, I’m not surprised. I’ve assumed this kind of dishonesty was the case as with many other industries. When I first started into the niche world especially, I wanted to believe the way these companies portrayed themselves, but it just seemed “too good to be true” (not to say this about ALL brands). My perfume purchases are based on whether I love the scent; anything else really doesn’t matter to me because I don’t trust any of them anyway *shrug* 😬
Guess I'll stick to indie fragrances from now on (Meleg Perfumes; Andy Tauer) -- less expensive than most of niche brands, and quite original creations.
Nice overview. Reminds me a lot of Dr. Dre and his ghost producers.
Thank you. That's a good parallel 🌹Xo Sam
Thank you for reviewing this book Sam, it has certainly peaked my interest in this book. You are correct, I think as consumers and appreciators of the perfumary we should hold people in the industry accountable.
Did Erwin Creed ever talk about stuff from this book?
Love this as always. Hope we might get some spring videos again. Curious what you're reaching for. I love very unisex floral fragrances, but I'm struggling to pick what to check out next. For reference, my most reached for fragrances are Geranium Odorata by Diptyque, Neroli & Basil from Joe Malone, and Santal Royal from Guerlain (I know many might not call it a floral, but there is just so much rose). I love the scent of many flowers, especially Jasmine and Lilac. Curious if you have any recs in terms of very unisex scents like that for spring. I also enjoy fragrances that are an eau de parfum concentration and have good sillage and longevity (which the Diptyque and Joe Malone do not have)
I need to get this book.
One other thing: I think it would be really cool if you did videos on POC/Queer owned niche houses. I'd love to hear your thoughts on some and broaden my own horizons.
Thanks, Michael. I have a violet video coming up for you 🌹Xo Sam
Thank you! This book is now on my list!
Thank Sam! I’ll have to check it out.
I'm fascinated by the idea that it takes two to lie: One to lie and another to believe. If a brand never admits that something is either fact or fiction and relies on public assumption...is there an ethical grey area? If a brand uses ethical labour to make an inferior pair of pants that cost more than a better quality pair made using forced labour...which would you buy? Definitely enjoyed the book and looking forward to a sequel. Especially if Gabe finds it more difficult to acquire new material. It's 100 billion dollar/year industry. Stuff goes on. No doubt about it. 😄
Personally, I would think most consumers would choose the ethical route if it were labeled clearly, but then again, who knows... I didn't realize there would be a sequel. 🌹Xo Sam
@@MyWorldofFragrance Yeah, Gabe mentioned on a livestream or two that he had enough material for another book, but it would need a theme to bring all the bits together. Likely it will revolve around the life of a perfumer in the industry? Just a guess.
@@justaddlight Oh I'm sure he would have enough material. How exciting 🌹Xo Sam
Wow! Thanks for the information. Sold me on 250ml of GIT! Still don’t regret it! I’ve been told I’m the best smelling person they ever met
Thank you. GIT was created by a great perfumer nonetheless. 🌹Xo Sam
Wow ....I need this book . Thanks for your amazing video
Thank you for watching 🌹Xo Sam
Hi Sam, happy to see you looking well and gorgeous as ever. This sounds incredibly interesting I'm definitely ordering the book tonight! Thank so much for sharing ❤️
Thanks Abi, that's very sweet of you. The book is fascinating, I can lend you my copy 🌹Xo Sam
@@MyWorldofFragrance Thanks so much Sam😘 the moment I finished watching I went ahead and bought a copy, I'm so excited to read it 💛
@@FromAbiWithLove oh yay, let me know what you think 🌹
I have to read this!
Thank you, I’m definitely picking up this book. Fragrance is fragrance. If the wearer loves and feels good wearing it, it shouldn’t really matter how much or how little it costs. This is probably why I tend to like indie, unusual and heritage houses...they just quietly stay on their lane and do what they do best. You can always see a pattern emerging with designer brands releasing new fragrances like pancakes- and it just becomes one big trend bandwagon. Creativity and uniqueness just goes out of the window just to crowd please and cash grab. I’ve known that the mark-up is high on fragrances because of marketing, brand endorsements and mostly profit. Very sad that the perfumers (rightful intellectual property owners of the work) doesn’t necessarily get the recognition. Hopefully certain brands like Frederic Malle and Zoologist etc change this for good.
The book sounds really interesting!
Thanks Petra, it was an interesting read 🌹Xo Sam
Awesome video Sam, I've been meaning to get this book will do now
Thank you! I hope you find it as interesting as I did 🌹Xo Sam
Samantha BRAVO for this mind blowing informative video ...
Hi Sam! Great video! ❤️
Oooh juicy indeed! Thank you for sharing lovely!
Thanks for watching, Cherie 🌹Xo Sam
Wow, this is extremely interesting stuff🧐🤔. I need this book😱😱.
Wow. Eye opening. Thank you for sharing. Should I get the book or does he cover most info in the interviews?
Thank you. I didn't watch the interviews as I didn't want to be influenced, but I think he goes into depth. 🌹Xo Sam
I enjoyed reading this book, I found it well written and researched, and as well as detailing Creed's nonsense marketing there were plenty interesting details about the perfume industry and the history of various fragrances' creations. It was a good read all round. Definitely one I would recommend.
Thanks Marcus, I do agree 🌹Xo Sam
Thanks for sharing your video take care 😇
Roja Dove must be feeling a little anxious since this book was published.
I can only imagine 🌹
Looking to get a copy of this :)
Great video! I want this book.
Thank you! It's an interesting read 🌹Xo Sam
🤔Sam you have peeked my interest I've heard other content creators mention this book but didn't talk about it as much as you have in this video witch I know I will enjoy.
Thanks, Bashawn. I found it enjoyable 🌹Xo Sam
@@MyWorldofFragrance 😊
Great you're back 😊 non of the book surprises me. And I almost feel non of us should be surprised by a lot of the big brands we maybe get lost in seeing it as Art and want to buy into them "stories" it's damn good marketing. Yea its dishonest but not a shock. Creed are clearly the Boney M of fragcom 🤣 tho definitely not the only ones.
We all know my favourite brand the whole idea of creating beauty and luxury that lasts forever... Then EL buy them and yea 🤣🤣 that ethos was quick out the window for a few million pounds, are we surprised really?
And sadly the artists, the perfumers get no credit, in most cases no recognition... Like Christopher Wren didn't build St Paul's did he but he's the only name ascociated with all that magnificent beauty...
Quite a ramble 🤣 you know me I'm so cynical none of the shadyness, dishonesty and nonsense surprises me. And I guess the only thing that matters is if we love what we smell. And price seems to demand prestige like with so many industries but we all know it's an idea, a facade we let ourselves be drawn into. I doubt there's much difference in reality between the ingredients of the guy who charges £500-£1000s and the modest French House charging £100 or so but its how we're wired to think
Your cynicism isn't unfounded, Jon. Your ramble makes complete sense. Thanks for watching 🌹Xo Sam
My thoughts exactly. And that's why I rarely buy anything around / above 200 and I will most likely wait to find it second hand. Darn nichelux brands have taken over the perfume market and bombarded social media and I am SO disenchanted with the industry ... I bought a Xerjoff because after watching the vid of a reviewer I got the "it's going to be discontinued" anxiety and bah....it smells nice but, as I knew deep down, not worth the cash (last vid I watch from that TH-cam BC she is always spilling so much hype). I got another one second hand very heavily discounted and the same.. not worth it even for the price I payed, which was around 50% less. I have sworn that I won't get any more xerjoff, Roja, Marly unless I find them 2d and at a ridiculous price. I am not interested in bling bling luxury, which is what these (as I personally call them) bullshit brands sell.... Time to move on to smaller more obscure houses hidden somewhere and to classics, which you can find really cheap nowadays
@@dhoakohime yes you've said it well there. It's the idea we buy into. And yea some are really lovely and some can really capture us but are they truly any better than a smaller brand? Or a designer brand? "niche" to me used to mean creative, daring and something more... Nowadays it's generally a mass appealing version of a designer or highly popular DNA and it's a shame
@@scentedsnowdrops Exactly!! Get some old Annick Goutal or some old Serge Lutens! Wow!! Those were some darn good niche perfumes. Goutals more natural and romantic scents, SL daring, different, well crafted. But both very ,distinctive and unique. Both brands completely forgotten ...noone talks about them anymore, simply because they are cheaper and easy to find. And what's worse...they have increased their prices to try to jump to this nichelux flood that sells the idea of good perfumery just by inflating the price "so it surely Is good". Because otherwise nobody buys them!! "Bah..a mere Serge Lutens! So not bijou! So pedestrian!" . We have internalised so much their game! The scene has changed SO much in the last 6 years more or less....prices getting completely out of hand, 1009 new releases per minute, 4400 discontinuations per hour, limited editions.... Anything and everything to milk the cow... The complete opposite of what we consider niche, because I agree 100% with you. Check out papillon parfums (I am sure you already know the brand 😀). Gorgeous compositions and well priced (for todays prices... In the expensive side back then)
I turned this allll the way up lol! How fascinating!
Lol it is a fascinating topic 🌹Xo Sam
so interesting, thanks for sharing this
Thank you for watching 🌹Xo Sam
Hi Sam! Sorry about your voice, but am glad you're on the mend!
Thank you, I'm doing a lot better. I hope you are well 🌹Xo Sam
Bravo! For your courage and for sharing these informations.
Were there is a lot of money there really often is no ethic...
Thank you. Sadly that is often the case 🌹Xo Sam
Heard a similar rumor about Maison Louis Marie.. very interesting
That doesn't surprise me 🌹Xo Sam
Juicey indeed!!!
GHOST BLU FOR MAN HOW MUCH PRICE
Ironically, Creed's marketing cheapens the brand so much. It's mind-boggling that their ghost perfumer wasn't compensated. I'm very happy I never decided to purchase from them, and will never do so going forward.
Casper made them
Is nothing sacred anymore 😫
Sadly, the answer is no.
🌹Xo Sam
That’s no surprise I’m sure every company those this and this has been rumored for many companies, it’s impossible to do it all alone in my opinion especially for the mass market …
Most frags are sold by dubious marketing this is no different. Blame the mugs who fall to all the hype.