Illustrators -- don't be scared of having a brand! | Pseudonyms, identity and branding for artists
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- เผยแพร่เมื่อ 7 ก.ค. 2024
- Should artists and illustrators have a personal brand? Is it ok to use a pseudonym as an artist? Will clients still want to work with me if I use a name other than my own?
Tackling all these and more in this week's video!
Have a question? Ask me!! Have an idea for a video? Tell me!!
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Filmed with:
Camera - Nikon D5300 (amzn.to/2Mc5cPj)
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Edited by the amazing Meg Potter -- THANK YOU, MEG!!
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Disclosure:
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11:47 "I just like bread" LOL! Few things have ever been more relatable. Great video as always, Kendyll.
😂😂😂 thank you Emma! I can always tell that I'll get along with someone if we agree on the importance of that point!
Appreciate your channel so much. I’m literally studying your channel before I launch my own online shop for prints of my original work. I’m very nervous. I don’t want my real name out there on the internet. I want to be as anonymous as possible 😣
Have you launched yet?
I really like your channel, this is very informative for a starting artist.
I resonate with a lot of this and I found your straight forward feedback helpful too. I used to do design (which I'm rubbish at) to make ends meet even though I was a much stronger illustrator. It was just the type of work my friends, and friends of friends, happen to need. Skip forward a few years into my mishmash of an art career (I did costumes, graphic design, portraits, terrible logos, etc...) and I had become a full time freelance digital illustrator. For the last nine years I've drawn for film/TV advertising and I've been incredibly fortunate, sneaking through without advertising or intentionally branding my own work. Now I'm hoping to focus more on my "fine art" career and even though I work in advertising, I am not at all comfortable making a brand for myself.
Wow this was so helpful thanks! ♥️✨
Thank you for answering my question! I will use my pseudo name it will be much easier!
Excellent discussion & talk. Full of useful information.
Thank you!
Great video, thanks
Thanks so much for this video. It answers a questing I was wondering for a long time and was unsure what to do. It really helped!
Yay! I'm so glad to hear that, Lotty! Thank you!
What a interesting subject to take about. Thanks for sharing your story. Greatings from the other side of the world from Buenos Aires Argentina 😊
Thank you, Mariela! Sending those greetings right back.💞
Thanks for this video! I also attempted to develop various brand names over the years for design work, but illustration just resonated with me more. I thought about creating a brand name for my illustration work, but I am already all over the search engine under my own name as an artist 😅 lucky for me to have a very unique name haha
Thank you sweetheart.
Thanks Meg 🫡
Hey Kendyll, I think you hit the nail on the head when you said it’ll develop naturally over time. -kali
I have started going to an art space (MADE StLouis) to work on art (hobby) a few times a week to spend an hour or so sketching and I am getting SO much done. I then remembered your reasoning for renting the studio space and it totally totally make sense now. Informative video as always. Thanks. ❤️
That's so great, Radhika! I wish I could come with you sometime!
Kendyll Hillegas hopefully someday. Keep on keeping on! You are doing awesome work. ❤️
I’ve been using the pseudonym Imelda Green for 5 years and never saw any disadvantages. I chose it because my real name is just impossible to pronounce abroad and I was looking for clients internationally. Funnily enough, it only happens rarely that international clients find me, but I don’t think it has anything to do with my pseudonym or real name.
Great points Kendyll, thank you for the vid
Ahh, YOU'RE Imelda Green? I always see you instagram and had noticed the name. It's a good one! Very memorable.
Kendyll Hillegas uh ah, you know who I am 😱😍 Yes that’s me!
"I just like bread" 😂😂 Great video! It makes me feel better to know that other creatives are also struggling with their branding. I don't want to use my legal name, or even my nickname, only because I'm not really a fan of either. My married name (Hudy) is annoying to pronounce to people/help them spell. I spell it and always get "H-U-V-Y?" or "H-U-E-Y?" repeated back to me. I've been trying for years to find a way to get my name into my brand name as frannerd and katnipp have. I want to be known for the fun, quirky illustrator that I am and using my legal name feels too "serious" haha
I feel you on the tough name! "Kendyll" with a y is bad enough -- but adding "Hillegas" to the mix makes a real mouthful. People mispronounce or misspell them all.the.time. For what it's worth, I like the name Becky!💞
I have a question too, do you have any info on trademarking? I want to do this to protect my brand.
I'm not worried about doing commissions or having something like a patreon, I have a business paypal I use for those things. But I'm not sure what I'll do if I ever want to take up other types of jobs, studio work and the like. Because that's a bit more complicated, right? I don't know how to navigate using a pseudonym in those situations. I guess I could do that separately from what I currently do? Currently I just have personal/fandom accounts. And I think I'd be mostly okay keeping it that way. But to have to build a portfolio entirely separate from what I share currently, and not have any crossover, that kinda sucks, Idk..
Part of my concern is online privacy (privacy from other ppl online) But mainly it's privacy from people I know irl. Even though it's not likely anyone will be googling my name, you really never know. My name is kinda unique, so it's not like I'm some Jane Doe that can easily blend into the crowd.
The main thing why I chose a brand / pseudonym is because I have a kinda rare surname that is being spelled wrong in every imaginable way already all my life and it just annoys me 🙄😅
SAME. I wish I had done that too now. Hillegas gets so many crazy mispronunciations.
That's weird ... I personally find your name quite easy. I'd say welcome to the club of a life of misspelled surnames then :D
(Mine is Avenius by the way ... got everything already here. From beer brands, to car names, to half english-ized versions ... At least I maybe lately found out where it actually comes from.)
I am struggling finding clients, how and where can I find clients?
I've made some videos about this before! Try looking back through some of my older videos.
@@KendyllHillegas Thank you so much sweethearth Muack.
@@KendyllHillegas Thank you Kendyll, i appreciate so much. :*