Identity: Who are you Personal identity What you stand for Visual Write stuff down Think similar artists to you The artist who is the furthest from you What is your diffentieting factor What Not many people know about you Answer to the question what genre are you Find your specific vision for your album Same vibe in the songs in your album Find the vision you have as an artist Have emotional intention with your performance
Man what!!! This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. Really helpful
This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. I feel every artist should watch this, it’s very helpful
i am sold,i am sworn now that i will apply these phases in all that i do,i mean ,identity ,vision and intetion ,these must be considered every time i pick up the pen to write a song,and when i am planning an album or in his words "working on multiple albums" .the best way to build a brand
It's really affirming to hear Stephen's three album advice, because I inadvertently dreamed up my first three albums as a big grouping, and I'm almost done making all three! As I write new material, I found myself gravitating toward doing a similar grouping of three albums again. It's been really helpful! And hearing him recommend this format helps me think that I'm not being crazy or "extra," haha
What if you genuinely can't put your music into one genre? Like, you make lofi, you make folk, you make rock, you make EDM, you make hiphop. That's how I listen to music, and that's how I want to share my music. I can't imagine not playing all these genres, but at the same time, I think it's going to hurt my identity. Idk. My biggest problem is that I do music by story, not genre. If I'm making an angry song, I want it to sound like rock or something. If it's nostalgic, maybe some folk. If its happy and hype, EDM. Etc.
You could make an album for each genre. I hear you on the hurting your identity. Maybe you could tie all of them together with a signature "sound". But it seems alot of artists are creating music in varied genres these days.
Then I would think of something along the lines of the Gorillaz, or Linkin Park, where you focus your identity to an overall theme. Maybe the overall theme of the stories you want to tell. IE. Linkin Park was focused on emotional turmoil, Gorillaz focused on being "that cartoon band."
I think what you should do is trying all these differents genres but still infuse something that made ppl think like "yeah YOU are the one who made this song" even if the genre is different. For example, look what Doja Cat is doing rn. She's doing differents genres but still infuse her own identity on every song and we know everytime it's a Doja Cat song
8:00 this is where I have so much respect for Robert Plant. I know I'm not much of a Zep fan so I'm not going to want to freeze him in time but he has been absolutely right to move forward with only a few nods to the past. Same with Jean-Michel Jarre; I've been a big fan since Oxygène was released but he was a forward-looking musician in 1976 and he's still a forward-looking musician in 2022.
ปีที่แล้ว +3
This is such a lovely video, the man knows what he is talking about and most importantly he can really express himself. The woman is doing a very good job by staying silent and letting him talk and then asking very interesting and concrete questions.
Songwriter here - come by and visit! I started writing songs as a way to find myself and expressing my feelings and ideas. As the decades proceeded (had to work for a living), I developed a vision and concept for a rock band and wrote a novel about this called the Last Apocalyptic Blues Band. Spirituality without boundaries and moving beyond the current paradigm is the vision. Writing as a journey of self-realization and healing is important whether you're an average Joe or a professional - an authentic expression is one derived from an inner core experience.
These Berkeley online videos are always worth their digital weight in digital gold . Superb advice and different takes that get the brain rolling again and thinking of things in a different way . They’ve helped me get out of mental blocks more than a few times
I don’t know who the young woman interviewing is, but she was top notch. Really top notch questions. Nice advice, we’ll take what is useful, leave the rest. Good food for thought. ✨
One goof here - Beatles fans DID NOT hate Sgt. Pepper's when it came out. The continued growth of the Fabs was gradual, very public, and Pepper was just a continuum on that arc. It was wildly popular instantly, not at all like Dylan going electric. Otherwise, a helpful and useful discussion.
This is the reason that I did a lot of research on different types of music. I learned about noise music. All types of sounds are important. I wanted to create worlds with music. I wanted to create visions with sounds. This is what called me into music production.
I keep looking to sound like someone else who has more experience that me but the thing I realize is I have to be myself and put in my work not copy others
Problem with me is I barely listen to albums. I find songs I like, and it goes into my Spotify likes. Needless to say, it's all over the place genre wise.
I always thought many Beatles tracks were random experiments..!? they have songs which defy genre and still don't sound like anything else, like Eleanor Rigby or Because.. I'm all in favour of beautiful anomalies :)
Nice insights. I would say I'm similar to- Pharrel williams, I'm similar to Kaytranada, because I DJ. My unique differentiator hmmmm... I am an animator/artist who's into motivational topics.
I think he was using her as an example because she created a very specific vision with her outfits and music. Unique, crazy out there stuff, lgbtq+ community advocate, etc. I'm not a big gaga fan so I don't know a lot.
i definitely think albums are incredible for artists and storytellers but if you're just going for hits then singles and ep's are best. get a good following, learn what they like, do a good bit of that but change it up a bit too
What?? Is this for a musician or is this for a date? Artist Identity - who are you? - stupid question (a musician duh) Artist Vision - what are you trying to do - another stupid question (duh make music) Artist intention - dumbest 3rd question (duh make and sell music)
Identity: Who are you
Personal identity
What you stand for
Visual
Write stuff down
Think similar artists to you
The artist who is the furthest from you
What is your diffentieting factor
What Not many people know about you
Answer to the question what genre are you
Find your specific vision for your album
Same vibe in the songs in your album
Find the vision you have as an artist
Have emotional intention with your performance
Awsome recap. Thank you so much !
This is probably the most valuable context I have watched in a while. IVI is a great anchor for us as independent musicians building a brand
Completely agree :)
I'm a new UK artist
My producer sent me this video and it was really interesting and helpful ...Thankyou
th-cam.com/video/uAujbFFiNq8/w-d-xo.html
whats IVI?
I couldn't agree more!! This really is brilliant information!
Man what!!! This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. Really helpful
Great advice. We get so wrapped up in creating music and practicing we forget these things.
G the r be by BT ju kikuyu yuyyyttty
This just opened my eyes sooo much , I was confused when a&rs or people asked me what’s my vision or identity but this clarifies it so much. I feel every artist should watch this, it’s very helpful
the way taylor swift fits in the descriptions given wow her ivi is so good and clear
It's so important for artists to think about who they are, what motivates and inspires you and what you want to contribute to the world and how
This right here hit 🎯
i am sold,i am sworn now that i will apply these phases in all that i do,i mean ,identity ,vision and intetion ,these must be considered every time i pick up the pen to write a song,and when i am planning an album or in his words "working on multiple albums" .the best way to build a brand
Thank you to everybody who helped make this video happen. This has helped me in not only music, but life. Peace and love 🎶
Who is the woman interviewing?!? So curious!!
I love how this video is just a relaxed conversation between to nice people
It's really affirming to hear Stephen's three album advice, because I inadvertently dreamed up my first three albums as a big grouping, and I'm almost done making all three! As I write new material, I found myself gravitating toward doing a similar grouping of three albums again. It's been really helpful! And hearing him recommend this format helps me think that I'm not being crazy or "extra," haha
this is so cool! what were your three ideas?
What if you genuinely can't put your music into one genre? Like, you make lofi, you make folk, you make rock, you make EDM, you make hiphop. That's how I listen to music, and that's how I want to share my music. I can't imagine not playing all these genres, but at the same time, I think it's going to hurt my identity. Idk.
My biggest problem is that I do music by story, not genre. If I'm making an angry song, I want it to sound like rock or something. If it's nostalgic, maybe some folk. If its happy and hype, EDM. Etc.
You could make an album for each genre. I hear you on the hurting your identity. Maybe you could tie all of them together with a signature "sound". But it seems alot of artists are creating music in varied genres these days.
Then I would think of something along the lines of the Gorillaz, or Linkin Park, where you focus your identity to an overall theme. Maybe the overall theme of the stories you want to tell. IE. Linkin Park was focused on emotional turmoil, Gorillaz focused on being "that cartoon band."
I think what you should do is trying all these differents genres but still infuse something that made ppl think like "yeah YOU are the one who made this song" even if the genre is different. For example, look what Doja Cat is doing rn. She's doing differents genres but still infuse her own identity on every song and we know everytime it's a Doja Cat song
8:00 this is where I have so much respect for Robert Plant. I know I'm not much of a Zep fan so I'm not going to want to freeze him in time but he has been absolutely right to move forward with only a few nods to the past. Same with Jean-Michel Jarre; I've been a big fan since Oxygène was released but he was a forward-looking musician in 1976 and he's still a forward-looking musician in 2022.
This is such a lovely video, the man knows what he is talking about and most importantly he can really express himself. The woman is doing a very good job by staying silent and letting him talk and then asking very interesting and concrete questions.
Philosophy of what is expressed rather than paint by numbers. Thank you so much for this conversation.
Who would give this a thumbs down? *SMH* Lots of good stuff to consider in this video.
that was so good! just reminded me how much i love art and music :)
Songwriter here - come by and visit! I started writing songs as a way to find myself and expressing my feelings and ideas. As the decades proceeded (had to work for a living), I developed a vision and concept for a rock band and wrote a novel about this called the Last Apocalyptic Blues Band. Spirituality without boundaries and moving beyond the current paradigm is the vision. Writing as a journey of self-realization and healing is important whether you're an average Joe or a professional - an authentic expression is one derived from an inner core experience.
These Berkeley online videos are always worth their digital weight in digital gold . Superb advice and different takes that get the brain rolling again and thinking of things in a different way . They’ve helped me get out of mental blocks more than a few times
I don’t know who the young woman interviewing is, but she was top notch. Really top notch questions. Nice advice, we’ll take what is useful, leave the rest. Good food for thought. ✨
Thank you!
One goof here - Beatles fans DID NOT hate Sgt. Pepper's when it came out. The continued growth of the Fabs was gradual, very public, and Pepper was just a continuum on that arc. It was wildly popular instantly, not at all like Dylan going electric. Otherwise, a helpful and useful discussion.
Planning within the rapid changes of these times aren't easy & the artist needs to be extra flexible.
This is the reason that I did a lot of research on different types of music. I learned about noise music. All types of sounds are important. I wanted to create worlds with music. I wanted to create visions with sounds. This is what called me into music production.
and that's why your music is basically noise!
Thank you so much for this interview. ❤ this interview helped me sooo much to understand myself more. You are a blessing. ❤❤❤😊
Some very important points not many consider when starting their music career.
Extremely helpful! One of the first things labels do is branding of an artist. Thank you for spreading this knowledge 🙏
lets make it happen
I just enrolled in Berklee coursera class.
How did it go?
Very helpful. Planning takes work for sure. Thanks for helping us build a foundation.
Happy to help!
Who are you? What do you want to say? How are you going to say it? Perfect! Loved this
This is wonderful, sounds like such a healthy and practical way to pursue this. Thank you
Smashing pumpkins had a record with techno, country, ballads, and heavy metal. Love that band.
woah what?! what record?! I'm so curious!!!
how can any1 for anything dislike this??? i am amazed
This advice is just incredibly important. Thank you !!!!!
Seems like a genuine man.
who's the interviewer? i'd like to check out her music. since she mentioned she worked with a producer before :)
I really needed this. Thank you.
I keep looking to sound like someone else who has more experience that me but the thing I realize is I have to be myself and put in my work not copy others
Do what you love and it will show!
After watching I wanted to go hear the interviewers music...here is her band name Elisa Smith & The Tiny Little Lies.
This is amazing. Awesome info and great things to keep in mind for all of us musicians!
He looks like the bigger, American version of Gary Barlow. Awesome video 💪🏽
So inspired and so demoralised at the same time. mi vision goes as far as tomorrow :) hahahaha
Very true! But as an Upcoming Artist itself not easy to do 3 Albums back to back ,takes alot of Money..
😅
But yeah this is real hard core facts.
This channel is Gold!!!
is there a podcast on this topic? this was so helpful and i’d love to learn more about it
While not on this topic, Berklee Online has a podcast called Music is My Life that you may like. You can listen to it here: berkonl.in/39DFhxy
Really refreshing perspective and insight!
Thank you so much for this video!
Glad it was helpful!
Play the turntables, love it
Thank you for these amazing, informative videos!
I took a class w Steven and I loved it!
Nobody’s gonna talk about the outro? That was soothing... who wrote that??
brilliant chat! thank you
Bro i love this video alot of great insight and you definitely helped formulate my next steps in my career, thanks alot 💯
Great discussion. Inspired to get to work!
Loved this!
Thank you Stephen and host (I didn't catch your name). This is interesting, and helpful. Pete, a Berklee Alumn.
This channel is gold
Thank you!
Problem with me is I barely listen to albums. I find songs I like, and it goes into my Spotify likes. Needless to say, it's all over the place genre wise.
Great input! Thanks!
i enjoy being here i am people vibration
Excellent advice. Thank you for sharing.
Regards,
songwriter,
John Pucilla
So useful for illustrators too!!!
Happy that I saw it))
Nicely broken down Stephen, thanks.
Thank you for this videos !!!! great advice here
great talk! thanks!
Great video & breakdown thank you
Need more of this awesome videos 👍🏼
Great insight!!!
greaaaat advice! now i'm going to write a word file about who i am xdd
wow,, this defiantly gave me a lot of good advice!
My Genre is a fusion of Soul, Electronic, Hip hop, RnB & House
Zachary Aghaizu so like Lo-fi trap?
Some really good points!
Great Content! 🙏🏾
So uh... If anyone has an album with a country track a hip hop track a big band track etc
I will be THERE
How can this apply when you are a Electronic Dance Music Producer? At least the part of your influencers?
He's awesome!
Wow...thank you for this!
Direct and intact
Great stuff!
That’s really something
nice, thank you! vibrate those molecules :) what is the interviewers name? I couldn't find it anywhere. great job!
Stephen Webber
@@Berklee_Online The interviewer's name? not the interviewee.
@@davidfreyre Our apologies! Her name is Leah Waldo.
@@Berklee_Online awesome!
Very good & very important
Great video 👍
amazing! thank-you ❤️❤️❤️❤️❤️
Great interview
Thank you!
the idea of think of three albums was a good point just look at kanye first three makes sense
I always thought many Beatles tracks were random experiments..!? they have songs which defy genre and still don't sound like anything else, like Eleanor Rigby or Because.. I'm all in favour of beautiful anomalies :)
There is something to be said about that.
Nice insights. I would say I'm similar to- Pharrel williams, I'm similar to Kaytranada, because I DJ. My unique differentiator hmmmm... I am an animator/artist who's into motivational topics.
Amazing.
wow very interesting! wise!
great tips :)
very helpful
Sounds good
he loves a bit of gaga
I think he was using her as an example because she created a very specific vision with her outfits and music. Unique, crazy out there stuff, lgbtq+ community advocate, etc. I'm not a big gaga fan so I don't know a lot.
Who is this host? I want to play her CDs
YOU KNOW
I actually thought they were interviewing Zach Galifianakis in the thumbnail. Got my click lol
I find myself in a few genres and I want to release loads of singles not albums. What advice would you give?
i definitely think albums are incredible for artists and storytellers but if you're just going for hits then singles and ep's are best. get a good following, learn what they like, do a good bit of that but change it up a bit too
What?? Is this for a musician or is this for a date?
Artist Identity - who are you? - stupid question (a musician duh)
Artist Vision - what are you trying to do - another stupid question (duh make music)
Artist intention - dumbest 3rd question (duh make and sell music)
1:09. Deadmau5? Marshmello? Gwar? Kiss? Daft Punk?
or Burial, who was anonymous for like a decade