Fortnum & Mason Sees Chinese Consumers’ Lifestyle Changes Boosting Global Consumer Brands

First published on July 27, 2022
Alizila
Appetite for luxurious and transportive experiences in China is growing, Alizila learned in an exclusive interview with Tom Athron, CEO of famed British department store Fortnum & Mason.
The 300-year-old brand is bringing its classic hampers, picnic rugs, biscuits and tea to China through Alibaba Group’s B2C e-commerce site Tmall.
“We have taken the opportunity to launch on Tmall to test and learn and understand from our perspective what resonates with our Chinese customers,” said Tom Athron, CEO of Fortnum & Mason.