Great video- totally resonates. My question would be:: how do you know what platform ( social) to really focus on to find your ideal customer? I'm realizing that maybe TH-cam and Pinterest probably would've been more strategic this past year with my limited amount of time and creating more "evergreen" content than spending so much time on Instagram! Haha oh those silly time consuming reels!... I like what you said, be decisive! Thank you for sharing!
Great video- totally resonates. My question would be:: how do you know what platform ( social) to really focus on to find your ideal customer? I'm realizing that maybe TH-cam and Pinterest probably would've been more strategic this past year with my limited amount of time and creating more "evergreen" content than spending so much time on Instagram! Haha oh those silly time consuming reels!... I like what you said, be decisive! Thank you for sharing!
Great advice Gillian for anyone getting started for sure. One thing I would focus on when starting your business is ... like Gillian says ... making sales. An example of this that I recommend to my students for anyone wanting to start an online course is to make a beta version of your course where you pre-sell the course sharing the general outline of your course. Then do 5-8 live recorded sessions where you deliver your course and answer any questions live. Record these sessions to create your evergreen course later. During the course of the course do this: 1. send out a quick survey to your students with a general outline of what they will be learning in the first lesson and ask them for their biggest challenges in that area and any related lessons they would like to learn. 2. Take that feedback and add it to your curriculum for that lesson. 3. Send a follow up survey after the lesson to ask if the lesson was helpful and any other questions they may still have that they need answers to. Then use that data to improve your course over time. You can do a 10 minute recap with the added answers at the beginning of your next lesson. 4. Rinse and repeat. Do these same steps for all of the lessons in your course. At the end of your course you'll have a fully built out, value deep course that you can now set up to sell on autopilot giving you the time you need to revamp your course, make any updates or changes and then move on to your next course. This was a great video today Gillian, and perfect timing. I just finished doing my own how to start an online business video series on my channel, I will make sure to recommend this video to my viewers. Big hugs 🤗
Absolutely silly advice. Who would purchase a non-existent course from an unknown person? Just think about it: would YOU give ME money, let's say $400, for a course that doesn't even exist...? Most likely you wouldn't. But would you give $400 to Elon Musk for an unfinished course, that will be released in October, and the final price is $2000. Probably yes. Pre-sale only works for people / companies who are known, and they have built trust over the years. Someone who is starting out - and is completely unknown - will fail with this kind of strategy. If you are new, you'll need to have a good product first, and only then you can sell.
@@stevenp6761 Yes exactly, that's why you build your audience first to build that know, like and trust. Put your focus on creating good, quality content that you hand out for free (for example in your TH-cam videos, or in pdf's, checklists, etc.) this will help you build your email list as well. You get to know your potential clients, their needs, their wants, their desires and dreams. That when you start figuring out how you can help them. Once you have a handle on what your audience wants, that's when you offer a Beta pre-sell of your course or product. You are honest with them. You tell them the topic you will be helping them with and ask for feedback of what else they would like to have included. You give them a special grandfathered-in pre-sell price point to make it exciting for them to be on the ground floor. Then you release content to them each week. You give them your first lesson, ask for feedback, then add anything that they need into your second lesson and so on. The point here is to sell the product before you create it so that first of all you have some beginning sales but secondly so that they are helping you create the best product out there. They will invest in you because you have already built that know, like and trust with your great, quality free content that has already helped them. I 100% agree that no one will buy a non-existent product from someone they don't know. Absolutely. That's why you first take the time to prove to them that you can genuinely help them. Plus a bonus about creating a product course this way is that your pre-sell buyers will now feel like they are a part of creating the product and because you are honestly taking their advice, ideas, questions into consideration and answering them all in your new course, they will become your biggest promoters! It's a win-win. They get in at a great price and get amazing quality personal service from you and you get instant buyers and long term promoters. The first time I did this was way back in 2007 when we didn't have nearly as many outlets of social media as we have today. It was pretty much Facebook, blogs and TH-cam. I created blog posts with helpful content about raising money smart kids, and at the same time I built a Facebook page devoted to the same. I took the time to answer questions, did some additional research on what parents were searching for when it came to wanting to teach their kids about money. Then I created an outline of a parent's guide book to help them teach their kids about money and I pre-sold this to the small audience I was building on Facebook and on my blog. Back then I only really used TH-cam to publish content for my Facebook and blogs not really using it to it's full capacity that we can do now. I sold 50 pre-sale copies. I was absolutely shocked! I hadn't really believed it would work for me either but my mentors had taught me to do it and I just followed their advice and it actually worked. I've done it the other way around too, taking months, sometimes years, to build out elaborate membership courses and then tried to market them. It worked but not nearly as well and I got a lot more comments from people wishing my course had this or that in it. By not pre-selling and taking them along for the journey I missed out on those important details, plus it took me forever to make those first sales. That's why I now always suggest you co-create and pre-sell with your clients. Just make sure to build up that know, like and trust first. Give and you shall received. I hope that helps. 🤗
Good ideas! Many mistakes are made by new entrepreneurs, rushing into business without a good strategy, but you have to realize that only with a clear plan, you can achieve your goals.
Just waiving a hand hello and wanting to express my appreciation of you for all of your online business learning objective videos. I’m getting close to being able to apply my individuality … close to retiring! Thank you to you and your staff.
Thank you for this great video,it can be a great help for me. I'm on the way to be one of the business start up. Would be grateful to have you sharing more videos related to start of business by young people like me just 18.
Hi Gillian. You have no idea how much I needed to hear this advice at this point in my business journey. Thanks, great video. I have had days where it all seems to be just white noise. A rethink and refocus is due. Thanks again.
Am super interested in your next video as it will likely answer questions I have been asking. Thank you. This FOCUS video is also very helpful to reign in our 'squirrel' issues. 😉 Blessings.
I like your sincerity. Your presentations are really superb. I have learnt a lot from you. I have alot of content with me on The Employer in You Insights and Business in general in form of bioks which I need to turn into cash. Your presentation is timely for me.God reward you for it.
Thanks for the great videos, Gillian. I’m 20 and still in university but I’m about to sell an online course to help high school students get into university with scholarships (Like I did). You’ve given me lots of great advice!
Hey Gillian! :) How important would you say is branding on TH-cam? My husband and I are trying to figure out if we should invest time and money into a channel logo. Or if it'd be best to continue what we're doing and focus on setting up our homestead now and think branding when we're ready to launch our products... Thanks in advance! xx
You look somehow different here. :) Anyways, thanks for these calming business videos. They calm me down in these deadly times. (I'm in Ukraine right now, so...). This type of videos bring back what's been important for me.
I'm really trying to watch this video, but I keep getting distracted by your ever so beautiful and bouncey hair 🤩 how do you get it so flowey and bouncey 🤩
What's your #1 question for me? Ask in the comments, and I just might feature you in an upcoming video. 😉😘
Have you ever felt lonely on your way to building your career?
How can I make people notice my product or make the supermarket accept my order
How to hire a good affordable VA
Great video- totally resonates. My question would be:: how do you know what platform ( social) to really focus on to find your ideal customer? I'm realizing that maybe TH-cam and Pinterest probably would've been more strategic this past year with my limited amount of time and creating more "evergreen" content than spending so much time on Instagram! Haha oh those silly time consuming reels!... I like what you said, be decisive! Thank you for sharing!
Great video- totally resonates. My question would be:: how do you know what platform ( social) to really focus on to find your ideal customer? I'm realizing that maybe TH-cam and Pinterest probably would've been more strategic this past year with my limited amount of time and creating more "evergreen" content than spending so much time on Instagram! Haha oh those silly time consuming reels!... I like what you said, be decisive! Thank you for sharing!
Hey there, early squad!! I see you :)
Great advice Gillian for anyone getting started for sure. One thing I would focus on when starting your business is ... like Gillian says ... making sales. An example of this that I recommend to my students for anyone wanting to start an online course is to make a beta version of your course where you pre-sell the course sharing the general outline of your course. Then do 5-8 live recorded sessions where you deliver your course and answer any questions live. Record these sessions to create your evergreen course later. During the course of the course do this:
1. send out a quick survey to your students with a general outline of what they will be learning in the first lesson and ask them for their biggest challenges in that area and any related lessons they would like to learn.
2. Take that feedback and add it to your curriculum for that lesson.
3. Send a follow up survey after the lesson to ask if the lesson was helpful and any other questions they may still have that they need answers to. Then use that data to improve your course over time. You can do a 10 minute recap with the added answers at the beginning of your next lesson.
4. Rinse and repeat. Do these same steps for all of the lessons in your course. At the end of your course you'll have a fully built out, value deep course that you can now set up to sell on autopilot giving you the time you need to revamp your course, make any updates or changes and then move on to your next course.
This was a great video today Gillian, and perfect timing. I just finished doing my own how to start an online business video series on my channel, I will make sure to recommend this video to my viewers. Big hugs 🤗
Great advice! 🙌🏻
@@gillianzperkins 🤗
Absolutely silly advice. Who would purchase a non-existent course from an unknown person? Just think about it: would YOU give ME money, let's say $400, for a course that doesn't even exist...? Most likely you wouldn't. But would you give $400 to Elon Musk for an unfinished course, that will be released in October, and the final price is $2000. Probably yes.
Pre-sale only works for people / companies who are known, and they have built trust over the years. Someone who is starting out - and is completely unknown - will fail with this kind of strategy. If you are new, you'll need to have a good product first, and only then you can sell.
@@stevenp6761 Yes exactly, that's why you build your audience first to build that know, like and trust.
Put your focus on creating good, quality content that you hand out for free (for example in your TH-cam videos, or in pdf's, checklists, etc.) this will help you build your email list as well. You get to know your potential clients, their needs, their wants, their desires and dreams.
That when you start figuring out how you can help them. Once you have a handle on what your audience wants, that's when you offer a Beta pre-sell of your course or product.
You are honest with them. You tell them the topic you will be helping them with and ask for feedback of what else they would like to have included.
You give them a special grandfathered-in pre-sell price point to make it exciting for them to be on the ground floor.
Then you release content to them each week. You give them your first lesson, ask for feedback, then add anything that they need into your second lesson and so on.
The point here is to sell the product before you create it so that first of all you have some beginning sales but secondly so that they are helping you create the best product out there.
They will invest in you because you have already built that know, like and trust with your great, quality free content that has already helped them.
I 100% agree that no one will buy a non-existent product from someone they don't know. Absolutely. That's why you first take the time to prove to them that you can genuinely help them.
Plus a bonus about creating a product course this way is that your pre-sell buyers will now feel like they are a part of creating the product and because you are honestly taking their advice, ideas, questions into consideration and answering them all in your new course, they will become your biggest promoters! It's a win-win.
They get in at a great price and get amazing quality personal service from you and you get instant buyers and long term promoters.
The first time I did this was way back in 2007 when we didn't have nearly as many outlets of social media as we have today. It was pretty much Facebook, blogs and TH-cam.
I created blog posts with helpful content about raising money smart kids, and at the same time I built a Facebook page devoted to the same.
I took the time to answer questions, did some additional research on what parents were searching for when it came to wanting to teach their kids about money.
Then I created an outline of a parent's guide book to help them teach their kids about money and I pre-sold this to the small audience I was building on Facebook and on my blog.
Back then I only really used TH-cam to publish content for my Facebook and blogs not really using it to it's full capacity that we can do now.
I sold 50 pre-sale copies. I was absolutely shocked! I hadn't really believed it would work for me either but my mentors had taught me to do it and I just followed their advice and it actually worked.
I've done it the other way around too, taking months, sometimes years, to build out elaborate membership courses and then tried to market them.
It worked but not nearly as well and I got a lot more comments from people wishing my course had this or that in it. By not pre-selling and taking them along for the journey I missed out on those important details, plus it took me forever to make those first sales.
That's why I now always suggest you co-create and pre-sell with your clients. Just make sure to build up that know, like and trust first.
Give and you shall received. I hope that helps. 🤗
@@AmandavanderGulik you are indeed a clever and generous lady. Wished there were more people like you
Great advice. Especially on branding. Select colors, fonts and style--then stick with it. YES! 💕
This is exactly what I needed right now. Thank you!!
❤️
Make a sale as soon as possible. This is what you say over and over in your videos. This is key! Thank you.
Very helpful! Already start to implementing these.
Good ideas! Many mistakes are made by new entrepreneurs, rushing into business without a good strategy, but you have to realize that only with a clear plan, you can achieve your goals.
So true!
Thanks. I appreciate your detailed steps and your patience! 😊
Just waiving a hand hello and wanting to express my appreciation of you for all of your online business learning objective videos. I’m getting close to being able to apply my individuality … close to retiring! Thank you to you and your staff.
Hello 👋🏻 and thank you!
Thanks Gillian, awesome share. 👌🏻😃 I’ve learned to always ask myself “Is this an income producing activity?” If the answer is No, I don’t do it. 🇸🇪🇺🇦
Awesome!!!
Super useful, thanks for every minute you put in this work...👍👍👍
Thank so very much for the info! Re-launching my photography after many many many years off.
Thank you for another amazing video! It’s super helpful!
Thanks for being here!
This is very helpful.and insightful. Thank so so much!! I really like your channel.
Thank you for this great video,it can be a great help for me. I'm on the way to be one of the business start up. Would be grateful to have you sharing more videos related to start of business by young people like me just 18.
Thank you. Just what I needed to hear today.
You're brilliant. Well-seasoned business owners can review their vision with this video. Sometimes, they need to reflect.
Hi Gillian. You have no idea how much I needed to hear this advice at this point in my business journey. Thanks, great video. I have had days where it all seems to be just white noise. A rethink and refocus is due. Thanks again.
Awesome production! Awesome topic! Awesome focus/message! Thank you! Peace!
Am super interested in your next video as it will likely answer questions I have been asking. Thank you. This FOCUS video is also very helpful to reign in our 'squirrel' issues. 😉 Blessings.
I like your sincerity. Your presentations are really superb. I have learnt a lot from you. I have alot of content with me on The Employer in You Insights and Business in general in form of bioks which I need to turn into cash. Your presentation is timely for me.God reward you for it.
You Are Great Gillian
THANK YOU FOR HELPING MY BRAIN!!!!!! MY #1 STRUGGLE!
1x(3/31/22)…1….done..good ideas thank you
This is gold 👌 thank you! 😊
Thanks for the great videos, Gillian. I’m 20 and still in university but I’m about to sell an online course to help high school students get into university with scholarships (Like I did). You’ve given me lots of great advice!
Glad it was helpful :)
@@gillianzperkins Are you married?
Thank you.
Great video! And your hair is amazing btw 😍
Thanks Gillian, I appreciate your video content and knowledge you shared.
You always share great content... all these years,
Hi Gilian. How do you make those photos and logos appears on the screen with sounds effects. Describe has those options? Thanks
Your hair is beautiful
I'm not starting but your video did remind me of a few details. TY for the content as always 🤗
Superb!🎯💡👏
What is the least expensive camera I can start out with. A camera that is simple to operate for a beginner video recording and learnable editing.
Your phone camera
Thank you so much I just needed some advice for this
Thanks for this video! It’s very helpful!
where can i find your checklist to get started?
Hey Gillian. What product/service did you sell when you were first starting out?
❤❤ nice one is best for me
Make the first sale, great point
Thank you for this video!!!
Thank you Gillian ☺️❤️
Hey Gillian! :) How important would you say is branding on TH-cam? My husband and I are trying to figure out if we should invest time and money into a channel logo. Or if it'd be best to continue what we're doing and focus on setting up our homestead now and think branding when we're ready to launch our products... Thanks in advance! xx
I’m glad I found you.
Pure Genius
You look somehow different here. :) Anyways, thanks for these calming business videos. They calm me down in these deadly times. (I'm in Ukraine right now, so...). This type of videos bring back what's been important for me.
Good one!!
Hi...your videos are good but I feel we need a team to succeed.can,t do it alone
Great 👌
Thanks
Nice 👏
Can you show your video making process ?
Here I explain the whole process for how to make your first video! th-cam.com/video/1yEzhy2S8O0/w-d-xo.html
31 mintes ago love you so much
I'm really trying to watch this video, but I keep getting distracted by your ever so beautiful and bouncey hair 🤩 how do you get it so flowey and bouncey 🤩
This is a good strategy for the new entrepreneur.
Thank you a ton for sharing your knowledge 💛
Thanks. I appreciate your detailed steps and your patience! 😊