How to Pitch Any Idea Successfully | University of Aberdeen Business School

Learn how to pitch anything successfully with this tutorial from the University of Aberdeen's Steve Harrison.
Whether you're an entrepreneur seeking investment, an employee requesting budget approval or a scientist looking for research grants, you need to know how to pitch your idea in a compelling and memorable way.
In the video, Steve covers some practical techniques to help you design and strengthen any pitch, including:
- How to incorporate storytelling into your pitch
- How to identify weak points in your pitch, and address them using 'the 3 Cs' (Credible, Confident & Compelling)
- How to use PMI and other practical methods to quickly evaluate and refine your pitching ideas
After a successful corporate career (where he once crafted a successful board-level pitch for £1billion) Steve Harrison works today as a project manager at Scottish Enterprise, with over 20 years of experience in crafting and coaching others to develop winning pitches.
Steve is also an executive fellow at the University of Aberdeen, where he lends his experience to the Business Model Innovation course on the University's online MBA programme: online.abdn.ac...

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