WinWin Climbing Rope Bag 22L

Explore the WinWin Climbing Rope Bag 22L: www.patagonia....
Built to manage unruly ropes, this limited-edition rope bag has a tarp that unfolds to keep your gear out of the dirt and cinches down tight when it’s time to pack up. It's made from burly 100% recycled polyester ripstop fabric that would otherwise end up in the landfill and easily handles scuffs and light moisture. Made in a Fair Trade Certified™ factory.
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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have-our business, our investments, our voice and our imaginations-to do something about it.

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Is this a new release? Why is it a limited edition?