Mastering Marketing Efficiency with the 80/20 Rule
ฝัง
- เผยแพร่เมื่อ 23 ม.ค. 2025
- This podcast episode discusses Perry Marshall's book, 80/20 Sales and Marketing, which explains the Pareto Principle (80/20 rule). The core concept is that 80% of results stem from 20% of efforts. The episode details how marketers can use this principle to improve efficiency by focusing on high-impact activities, such as targeting top customers and automating low-value tasks. Real-world examples illustrate how identifying and concentrating on this crucial 20% leads to increased profitability and productivity. The episode encourages listeners to regularly re-evaluate their efforts to maintain this efficient approach.
Want to read more about this process. Buy the book 80/20 by Perry Marshall on Amazon.
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