Why is the Kånken Backpack SO Popular? (part 2)

The Kånken Backpack has been an iconic accessory for years but how did it become so trendy amongst city-dwellers and hikers alike? Does it really shape up against it's competitors? More importantly... does it best represent the Fjällräven brand?
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Part 1, The TRUTH About Fjällräven:
• The TRUTH About Fjällr...
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For further reading, check out the sources for this video here:
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Script: Holly Maley
Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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