Cultural Differences in International Business | Startup | Sarthak Ahuja

The motivations for businesses in different countries around the world are so different…
👉🏼 While talking to Americans, all you would hear and talk about is market share.
Availability of capital is in abundance, so profits take a back seat.
It’s about who can build a monopoly.
👉🏼 With Italians, they pride themselves and speak about design and premiumness.
They almost never bother about catering to the low end of the market and competing on price.
You’ll see this across all categories from cars to fashion to marble to leather.
👉🏼 The Japanese care about reputation more than anything else.
And rightfully so with thousands of companies older than 100 years and old people operating them who don’t retire.
They work not because of money but to live up to the name they’ve built for themselves.
👉🏼 The Germans care about retaining their talent.
With all their moat around R&D, they don’t want people to leave and take business intel with them.
It’s also a pain point because a lot of younger Germans are leaving for better opportunities Westwards.
👉🏼 The Chinese and Indians don’t care about profit. They care about cash flows.
If not for profits, you give them an investor who is willing to put in cash… they say we’ll figure out the business on the back of cash flows.
👉🏼 In Africa, business is all about under the table incentives.
I personally feel that anyone who has done business in India 10-15 years ago can a thousand per cent do business in Africa as they know how to successfully navigate incentives for the value chain.
And if a business wants to expand globally, I’d recommend pick unsaturated markets over saturated ones that have a lot of competition.
Set up a holding company in Dubai and enter the East African markets, which are not as corrupt as the others, have better ease of business rankings, and are growing rapidly.
Look at Uganda, Rwanda, Kenya, Tanzania and Burundi.
Massive opportunity. Massive!
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

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[@JaspreetSingh-zk8sy]

Hello Mr. Sarthak Ahuja my name is Jaspreet Singh I'm liquor/ Vodka manufacturer I want to export my products/brands in south Africa plz help me how to start Regards