Many designers look to established brands like Apple with complex landing pages, but as a startup, your focus should be on clearly communicating your value proposition to attract your first users. Urgency is key.
If you ask 10 experts, each of them will say different things. If you hire two renowned consulting agencies, each will tell you different things. Food for thought
I like this video for how it portrays what designers actually care about. It’s not just fonts and colors. I mean those are the foundation. But it’s more about how those are used to communicate your brand, convey your message/value prop and solve problems for the user. If you ask a designer for feedback, you should expect thoughts on these topics.
Signoz would have better luck if they changed the hero copy. Something like this: Hook: 'All Your Logs, Metrics, and Traces in One Place.' Benefit: 'Track performance, spot issues, and resolve them faster with an open-source, cost-effective alternative to Datadog and New Relic.' CTA: 'Start for free'
Its safe to say; every product has its targeted users. If you can't relate with a product, it's either its not for you or the design team is slacking. Amino, which was the last website reviewed gave me a clue already as a Biotechnologist. I didn't have to stress to understand its core goals, unlike the two experts reviewing the site. Thumbs-up
I think a lot of these start ups should be asking “what design problems am I creating vs solving” because a lot of these designs are creating more problems to solve rather than solving the problem they asked about. Ps. I love stripe, as a designer and a developer I gotta say their design of the more recent way to access logs and dev info is absolutely beautiful and absolutely terrible to use. Specifically the whole opening and expanding and dragging it up and down. Also it’s black and then the page bellow is white so you get like flashed when you close out. I have the hardest time remembering what buttons to press to get places and often it’s because the info could be in one place but they designed too many tabs. Often times I want or try and click on things like an id/route to go to that page which is under the thing only to slide or hide it to see the link didn’t even work so then I have to slide up again. Example an api call was made to create a discount code. It shows the new codes id. Clicking it should take me to the codes page directly. Nope. Item not found. But if you just search for it oh look there it is. So it’s very confusing and requires lots of memorizing flows opening and closing and flashing from dark to light mode often. The main problem is your api call links to the log inside. I don’t think they thought enough about the first touch point being so nested and then not providing links out from there easily. Especially when ur testing out new things and you need to do it over and over.
So many websites and designers try to mimic Stipe's design, it's everywhere! Loved her way of looking at things, I would love to have a chance to pick her mind more.
Fantastic and constructive critique. Embarrassing that so many obvious faults are still present in homepages in 2024. These principles have been well known for at least 25 years.
Chapters (Powered by ChapterMe) -
00:00 - Intro
00:23 - Katie Dill
00:47 - Mito
05:15 - SigNoz
10:22 - TAIV
14:18 - metriport
17:17 - Amino Analytica
20:37 - Outro
This seemed like one of the most useful videos in the series. Katie gave a lot of good general feedback. I could do more to map out my user journey.
Please make Katie a regular. She's great!
Many designers look to established brands like Apple with complex landing pages, but as a startup, your focus should be on clearly communicating your value proposition to attract your first users. Urgency is key.
Any example sites that do that well? At startup scale
Any websites you like that do that well? Especially at startup scale.
@@arothera Stripe is one example you understand what they do as a company and what they offer from when you first visit their website
What's great with Katie is she has a reasoning with her feedback vs "I don't like that or think that is good"
This was FANTASTIC! More videos like this please with Marketers, UI/UX designers, Data scientists & Business Analysts reviewing products or start-ups.
More videos like this, please! Such a great explanation, every detail matters! Amazing, thank you for sharing!
As a designer and founder this is super helpful. Thanks guys for putting this out
Great episode, lovely to see design content on YC
I freaking love this kind of these series. I would pay to see more episodes
Such a great episode! As a junior UX/UI designer I learned a lot from both of you. Looking forward to more videos like this 😊
Katie Dill is just 🔥. The suggestions were on point!
SUPER helpful video. But I would love to see an example of a great website, just someone that is doing it right in ways we could learn from.
Katie is a world-class designer and a living legend!
Funny how I said same thing as Katie when I saw the "Built for developers, crafted by humans" text 😃
Same! 😂
If you ask 10 experts, each of them will say different things. If you hire two renowned consulting agencies, each will tell you different things. Food for thought
Been a while since you did a design review, please do more
I like this video for how it portrays what designers actually care about. It’s not just fonts and colors. I mean those are the foundation. But it’s more about how those are used to communicate your brand, convey your message/value prop and solve problems for the user. If you ask a designer for feedback, you should expect thoughts on these topics.
Thanks for this. Really like this form of interview.
This video, of course, has been very helpful. Thanks YC and Katie Dill for obliging.
please make an episode on web apps as well, that would help a lot
Signoz would have better luck if they changed the hero copy. Something like this:
Hook: 'All Your Logs, Metrics, and Traces in One Place.'
Benefit: 'Track performance, spot issues, and resolve them faster with an open-source, cost-effective alternative to Datadog and New Relic.'
CTA: 'Start for free'
So great! So much value, thank you guys
Great points, love design reviews.
Its safe to say; every product has its targeted users. If you can't relate with a product, it's either its not for you or the design team is slacking. Amino, which was the last website reviewed gave me a clue already as a Biotechnologist. I didn't have to stress to understand its core goals, unlike the two experts reviewing the site.
Thumbs-up
Katie has this energy
More videos like this please!
What's stripes plan for lastmile payment and expansion to new region
I think a lot of these start ups should be asking “what design problems am I creating vs solving” because a lot of these designs are creating more problems to solve rather than solving the problem they asked about.
Ps. I love stripe, as a designer and a developer I gotta say their design of the more recent way to access logs and dev info is absolutely beautiful and absolutely terrible to use. Specifically the whole opening and expanding and dragging it up and down. Also it’s black and then the page bellow is white so you get like flashed when you close out. I have the hardest time remembering what buttons to press to get places and often it’s because the info could be in one place but they designed too many tabs. Often times I want or try and click on things like an id/route to go to that page which is under the thing only to slide or hide it to see the link didn’t even work so then I have to slide up again. Example an api call was made to create a discount code. It shows the new codes id. Clicking it should take me to the codes page directly. Nope. Item not found. But if you just search for it oh look there it is. So it’s very confusing and requires lots of memorizing flows opening and closing and flashing from dark to light mode often. The main problem is your api call links to the log inside. I don’t think they thought enough about the first touch point being so nested and then not providing links out from there easily. Especially when ur testing out new things and you need to do it over and over.
Really much appreciated!
awesome episode
this was awesome, I'd watch more of these for sure
I am surprised nobody talked about whitespace and spacing in general
“Schedule tests” nah “Get Tested” incorporates the right tense and implies you scheduled it and got it done.
Would love to see her perspective on mobile view? Who’s using desktop anymore for first time experience?
This was super valuable. Thanks!
Great feedback
Fck and great! Good that I learned something new and once again I should refine our landing page 😄 thank you for the video
Thanks for this!
please do more reviews
When you say that you don’t like it when websites take over the scroll, what do you have to say about the apple website. Let’s say the airpods page.
So many websites and designers try to mimic Stipe's design, it's everywhere! Loved her way of looking at things, I would love to have a chance to pick her mind more.
I really enjoyed this but got turned off as soon as I saw Stripe's landing page.
7:55 i feel attacked 😂
Thanks 🙏❤
For metriport adding a animated DNA would work more
How can I get my website criticized?
On the second example I'd really say their issue is of hierarchy!! Too much information because everything seems to be at the same level of importance
Good one
👍👍👍❤ What is your first impression.
You're too kind IMHO
Watching it
Let the designer scroll the page instead of you dictating their interaction
Awesome
Imagine a YC company with all that mishmash of colors... 😂
What does "boting" mean?
"the vibe is boting"
Just opposite of uplifting?
foreboding
“Built for developers crafted by Xenomorphs”
Fantastic and constructive critique. Embarrassing that so many obvious faults are still present in homepages in 2024. These principles have been well known for at least 25 years.
BTW, Katie is beautiful😊
Last website was so bad
lol unfortunate surname
Haha i just what to comment the same 😂
@expandifypro no, you missed the point. @foswa6335 was talking about the unfortun8 epstein surname not the supertasty deliciousdill one.
Epstein?
There's hardly any design in Stripe
yep! exactly what i was thinking! all those bright colors for innovation and growth?? only thing that comes to mind is gayyy!
Stripe isn't just its webpage
Maybe that's why it works?
respectfully, trying to do it yourself, I think you’d quickly realize how hard, and how many experiments, “hardly any design” takes to pull off.
Indeed a lot
Selldone review plz.