ไม่สามารถเล่นวิดีโอนี้
ขออภัยในความไม่สะดวก
Why Canada Goose Jackets Are So Expensive | So Expensive
ฝัง
- เผยแพร่เมื่อ 18 ส.ค. 2024
- Canada Goose jackets are made to withstand the coldest places on earth, and the company has a brand history to back it up. CEO Dani Reiss used that history when he turned the company into what it is today.
Following is a transcript of the video:
Narrator: This jacket has been banned from a UK high school. Why? An effort to poverty-proof the school environment. Shielding low-income students from feeling bad about not having a pricey coat. Canada Goose jackets cost anywhere from $500 to $1,500, and they're not just popular in English high schools. They're everywhere. How did these coats get so popular? And why are they so expensive?
Pamela Danziger: Canada Goose started out as a working-class brand, and it was really focused on the working-class laborers up in Canada.
Narrator: Canada Goose was founded in 1957 by Sam Tick in a warehouse in Toronto, and it was originally called Metro Sportswear. By the '80s, people were sporting the company's jackets in the coldest places on Earth. Its expedition parka became standard-issue at Antarctica's McMurdo Station, where the scientists nicknamed it "Big Red." And in 1982, one of the company's jackets made it to the top of Mt. Everest on the back of Laurie Skreslet, the first Canadian to summit the mountain.
Susan Fournier: So we're always trying to find the authentic in a saturated world that's kinda contaminated by materialism. You get those credentials through the craftsmanship. You also get it through a history of the brand, where it's born of experiences that were actually real that then became products.
Narrator: So what do Canada Goose jackets have that others don't? The company uses high-quality Canadian Hutterite down, recognized as one of the highest quality in the world. The company claims its animal fur trim disrupts air flow and protects exposed skin against frostbite. In fact, Canada Goose says its jackets can withstand temperatures as low as -30° Celsius. And that sort of quality doesn't come cheap. Western coyote fur, similar to what Canada Goose uses, is estimated to cost $104.
Danziger: People need that kind of performance, that kind of functional quality in their day-to-day lives, and it's unusual to see such a brand transform into a luxury brand, but Canada Goose has been very successful at making that transition.
Narrator: By the turn of the millennia, the company got a new CEO who would revolutionize the name "Canada Goose" into the luxury brand we know today. In 2001, Sam Tick's grandson, Dani Reiss, was named as the company's president and CEO. He started expanding the brand in Stockholm. His commitment to quality limited supply, but that only increased demand. The brand spread throughout Europe, mainly on word of mouth. Then Reiss targeted America. His parkas became the unofficial uniform for cold-weather film crews, and in 2004, the coats made it in front of the camera. Reiss continued to market through the silver screen, sponsoring film festivals in cold places like the Berlin Film Festival and Sundance. And its US exposure hit a new high in 2013 when Kate Upton donned a Canada Goose parka on the cover of Sports Illustrated.
Fournier: Cultural marketing is that the products are part of the culture, and the advertising is actually the products just living lives with the people who use it.
Danziger: Through that association, they really raised their stature, and again that's an interesting, authentic way that Canada Goose made its entrance into the luxury market.
Narrator: There has been some backlash though. PETA has protested against the company's production methods and pushed the company to use a cruelty-free alternative. Despite the protests, the company is on the upswing. At the end of 2013, Reiss sold a majority stake in the company to Bain Capital, which allowed the company to expand manufacturing in Toronto and Winnipeg and eventually open a store in New York City. Its expansion continued for four years, and in 2017, the company went public. On its first day of trading, the company's stock jumped 25%, and it's continued to rise through most of 2018. The company's revenue has increased from CAN$291 million in 2015 to CAN$591 million in 2018, a 77% increase.
------------------------------------------------------
#CanadaGoose #Retail #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Subscribe to our channel and visit us at: read.bi/7XqUHI
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
--------------------------------------------------
Why Canada Goose Jackets Are So Expensive | So Expensive
Why are the “experts” they interview for these videos always sound like they’re broadcasting from the international space station? These people can’t film an HD video on a phone and email it to Insider?
👍
True! Would be so much more professional!
Lmfaooo this comment just made me laugh so hard 😭you’re so right
Haha
It adds to the aesthetic of the video
It is definitely quality. But as soon as it becomes luxury, you're really just paying for the logo
I buy it for the warranty, if anything goes wrong then I pop into the store and they exchange it for me, not Apple could do such commitments these days!
云梦丁氏 j
Umm your comment is stupid, they sell jackets, apple sells electronics
You cant have long warranties on electronics because guess what all of them go dud at some point
i have a macbook and they repaired it for free 4 years after I bought it without apple care because if they make a mistake they fix it unlike many
They low end product is just terrible. Very uncomfortable and just Hiking sport jacket. In some city, thief after your jacket.
@@user-lx1ks8bl7l Warranty mean if has defect you can exchange them. If you rip it by yourself no shop will exchange for you.
@Elijah Orozco dumb . apple is deliberately making electronics not only unpaired-able but also deliberately and allegedly design it poorly so that it stops working after ssome time then rips off customers off their money again after selling garbage for gold .
Asian student starter pack:
1) Canada Goose
2) Roots
3) Supreme
4) AirPods
+cigarettes
And Nissan GTR
+ dollarama stuff
Don’t Forget the “Marlboros” 😂😭
And timbs
So I caved and I bought one, and I can definitely say it’s definitely the best jacket I’ve owned. Of course it’s not meant for everyone in the world, but for those who live in colder climates, it’ll keep you warm, I promise. As for the price, yes it’s expensive, but it is a luxury item. It’s high a quality material and build, and what really got me is that it’s a lifetime warranty so they back their product.
I think I’ll go with Eddie Bauer, Patagonia or even Arcteryx lol They all keep me super warm. Lol
Yea but it shouldn’t cost more than the food and water you buy to live
Yes, and it costs the same price of a sedan
I'm proud owner of the bomber Chilliwack 👏 Canada goose and there the read deal !!! On that will steiger drip bieeetch !!!
@@jr4chargerslol u r cheap lol
I live in Nunavut, Canada. Part of my job requires me to go to fly-in communities where temperatures can drop below -40 C. Jackets like this aren't luxuries up here, but are often necessities.
Yeah I'm in the Western Arctic and my Canada Goose is a life send.
There's internet over there?🤔
Don't they wear caribou hides?
Kevin Ru 5G 🤔
@@phaggott it's Canada duh!
Good lord it’s like buying a high performance car just to be used for grocery shopping runs
Yup, unless people are using it to climb Mount Everest --i dont think commercial parkas can withstand-- its basically like driving to grocery store as you said.
You don’t live in Canada do you? -30 degrees Celsius is a normal day in January. If your call stalls on the side of the road and you need assistance, its roughly -43 Celsius with windchill at night
Max Lu I do actually, but let’s be honest. Most people buy this not because it protects them from the weather but because of the logo that’s attached with it. I live in vancouver and rarely does it drop to -5 and I see a crap ton of people wearing this brand
Andrew Burgos yeah it’s kinda why I can’t wear one. I’m Asian and Eddie Bauer has literally the same thing for a tenth of the price. But I gotta say the real fur is so much better than this bulkshit fake stuff. They honestly ruined it for everyone that needs it.
Max Lu In Vancouver it rarely dips below 15 Celsius, literally weather where you can wear a t shirt and windbreaker.
UK school: Bans canada goose
Me: walks in with moncler
Has your school banned them
That school banned Moncler too!😂
😂😂
i think they banned all Premium coats
Angel Taylor Cuz to prevent students from showing off and competing money
Who the heck was looking at that cover with Kate Upton thinking "yeah but her jacket though".
lmao fr
Bruh for real that's exactly what I thought when I saw the thumb nail
But she'd be wearing ferragamo
@@mortinater is the woman in the thumbnail Kate Upton ?
School: no Canada goose
Me: moved to private school
Private school: only Canada goose
100 percent true
Ahhhhh 1000 IQ MOVE
That's creating energy
Why not move to Canada? Young children get them when they are young and it lasts for years. I have one. Go anywhere and you can probably see one here in Canada.
Me: *reads your comment*
Me: * doesn’t care*
Coats north of 1000$ are very popular in Toronto. At Ryerson you will see 99% of people wearing goose, moose knuckles, mackage, rudsak, parajumpers, nobis. It's good it keeps you warm especially when it gets super cold. It's not just about how warm it is it's good investment for many winters good quality long lasting too
Oh and moncler too
100%, all my rich asian and Arab friends at ryerson wore these. It's more status symbol than for the cold. Funny you mention ryerson right away, it has a huge amount of student immigrants.
Haha 😂 It’s also huge to have DAT COAT here at UBC. It’s like school uniform for Chinese students. Being a UBC student and wearing that coat shows ur smart and have money. That’s what I heard from my Chinese friends. I’m Japanese and I value the look/design and the price more than paying thousand dollars for the logo.
@@natsuyume_ai paying 1000 for a coat is not smart. You can get a 200 dollar coat thats just as warm. They look good, not worth 1000+
Can confirm I'm Reading this comment as I sit in the Ryerson SLC seeing every other person in a Canada Goose (me included) 😂
I just want to say my CG is 12 years old and it stills kept me warm at -40. However, 12 years ago it is about 600 dollars cnd but now it is 1100 dollars for the same style. Is that inflation or is it because it got more famous? Nevertheless, it is a quality product. No feather lost at all during all those years. Love it!
Because the brand got more famous and a little due to inflation I would assume as well, if your jacket is in good condition it wouldn’t be a stupid idea to sell it. Everybody wants a Canada goose right now and collectors look for cg’s like yours because they were discontinued long ago, you could get a pretty penny for it
@@user-il9nc9tk6i Facts but I think he was asking that rhetorically
Which model you’ve been rocking?
@@genegene7028 he’s been rocking your mom, but she ain’t no model
The Chilliwack Bomber I bought 5 years ago for $800 is now $1300. That's crazy.
To be honest, when ms. Upton wore the jacket, I never noticed the brand........
neelonghunglow we live in the Bay Area. I’ve never even heard of the brand until my kids went to the mid-west. Some friends mentioned that they’re good quality and warm so I tested them out on my kids. Lol
Yeah that was a bs note in this video. As if anyone was looking at her jacket and thinking, “I wonder what brand that is?” Esp when she’s in a bikini.
It's always hypebeasts and Scandinavian hipsters ruining everything for everyone
Am Scandinavian, can confirm!
Best comment I've seen. Explains everything wrong with the world.
It’s Scandinavian brand, not our fault you idolize
American Hypebeasts and Drake killed Stone Island's cult label status,and Scandanavians wear Fjallraven who do amazing coats and jacket.
@G Lol Most of the people in the UK and Italy have turned their backs on Stone Island and are wearing C.P Company.... Americans and Drake killed Stone Island cult exclusiveness....I just hope the Hypebeasts in america stay away from CP Company.
10.35$ that’s my last offer
Sold !
My final offer is £1
How about a buck three eighty
Lale G.
Not even worth that much. Really. I bought an Eddie Bauer parka on a 50% sale and it’s perfect with a couple base layers that I wear anyway. I always layer. And in Canada where I live, we get -40 to -50 Celsius.
Only stupid people pay more than necessary for anything!
Idk man your puttin me in a bit a of a bind.....a buck 40 an its yours
15 years ago Canada Goose jackets was the trendiest winter jacket in Sweden, then it was considered tacky for a while since everybody had one or a counterfeit one, now I think it's making a comeback. Regardless of trends, their jackets are good quality and very comfortable.
Im considering buying one ngl
who is their competitor ? is there another jacket that's just as warm ?
@@christophercolumbus8944 Moncler, Fjällräven, North Face etc. I have a Fjällräven expidition down jacket, it´s the warmest coat I´ve ever worn.
@@pistolen87 north face lol?
cmon
i like moncler but i believe they only make puffy stuff
but north face HAHAHAHA
@@christophercolumbus8944 North Face doesn´t have warm jackets? GTFO
“They started sponsoring in cold places like the *BERLIN* film festival” LMAO.
cult*
All the Chinese foreign students in Canadian colleges
Probably counterfeit.
1000 Subscribers With No Videos you are pathetic
@David Cat None of them dear to call 911 cause they are busy with money laundry for their governor father or their family, just be 100% sure that they are super rich and they are Chinese.
*No lies detected*
They probably wear fakes tho
People in Chicago are getting mugged for these jackets. I would rather wear my North Face and still be warm and not have a gun pointed at my face
And I would rather not support a brand that promotes unnecessary animal cruelty.
tbh im kinda glad there getting mugged. Buying these jackets just show off is like buying a Land Rover to drive 5 feet
@@alek488 Yeah, the jackets definitely are a luxury symbol, which I don't like. I hate blind materialism.
@@meowmeowcutekitty8176 I do too but they're actually really really warm and cozy if you live in a place with cold winters. Also it is not bulky which makes it stylish and comfortable so definitely worth it compared to other over-priced items of clothing.
@@alicedoors4826 You can always get a synthetic jacket that is very close to how warm a Canada Goose jacket is. When you give warmth as a reason to buy the jacket, that is like saying your body warmth should be prioritized over the animals' lives that were killed or tortured in the process of making the jacket. I would rather be a little colder in an expensive synthetic jacket than contribute to celebrity endorsement and senseless killing/torture of animals.
Had one for 5 winters and its still in perfect condition and keeps me warm in -30 celcius. Worth the money LOL
Arent you so cool....
How does the feeling of a murdered goose and coyote feel?
@@paytontrueman9446 warm... I would presumec
Payton Trueman probably very comfortable
Hope its worth all the aninals that got brutally murdered and beaten. Enjoy.
I was expecting insight in the general production process of this product. I got a summary of the image development. Nice.
Same.
Bruh and I thought 200 or like a hundred for a north face jacket was expensive
Tbh u still pay alot for the high end tnf jackets
Because you’re broke
ramsey wilson $200 is cheap for north face ..a good north face jacket is $500 minimum
@@Chitown18 exactly why it's a shit brand
@@FALslayer canada goose is for poor people who want to look like they have money. Real ballers o ly wear moncler or bironi
That's because people don't even know if Canada exists, which makes these items super magical.
Lol wtf XD I'm in canada atm , I think it exists but there's not much around other than near the USA boarder
America lite ©
Ahh shit did flat earthers take us off the map like Australia? Damnit! Now my property is worth nothing 😂
Canada Goose Expedition used to cost $560 CAD about 20 yrs ago. Their prices have gone way up since then.
@@worldeyeview Well that may be true almost everything has doubled in price since then. Houses here in Vancouver have gone up roughly 5X in price. More in some areas.
🌈 I ALSO APPRECIATE THIS VIDEO
THIS IS EXACTLY WHAT I NEED AS MOTIVATION. 💯💯💯
ʙɪᴛᴄᴏɪɴ ɪꜱ ᴛʜᴇ ᴍᴏꜱᴛ ᴘʀᴏꜰɪᴛᴀʙʟᴇ ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴏɴʟɪɴᴇ ɪꜰ ʏᴏᴜ ᴄᴏᴜʟᴅ ᴛʀᴀᴅᴇ ᴡɪᴛʜ ᴀ ᴘʀᴏꜰᴇꜱꜱɪᴏɴᴀʟ ʙʀᴏᴋᴇʀ ᴛʜᴀᴛ ᴡɪʟʟ ɢᴜɪᴅᴇ ʏᴏᴜ ᴛʜʀᴏᴜɢʜ ᴛʜᴇ ᴘʀᴏᴄᴇꜱꜱ
ʙɪᴛᴄᴏɪɴ ɪꜱ ᴛʜᴇ ᴍᴏꜱᴛ ᴘʀᴏꜰɪᴛᴀʙʟᴇ ɪɴᴠᴇꜱᴛᴍᴇɴᴛ ᴏɴʟɪɴᴇ ɪꜰ ʏᴏᴜ ᴄᴏᴜʟᴅ ᴛʀᴀᴅᴇ ᴡɪᴛʜ ᴀ ᴘʀᴏꜰᴇꜱꜱɪᴏɴᴀʟ ʙʀᴏᴋᴇʀ ᴛʜᴀᴛ ᴡɪʟʟ ɢᴜɪᴅᴇ ʏᴏᴜ ᴛʜʀᴏᴜɢʜ ᴛʜᴇ ᴘʀᴏᴄᴇꜱꜱ
@@user-fe1yn1ib9o 𝐇𝐨𝐰 𝐝𝐨 𝐈 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐨𝐤𝐞𝐫
❶❹⓪⑦③⓪❺❷⓪⑧⑧
@@richardlucas9062 you can reach out to her on what's application ⬆️⬆️
Canada Goose should thank Chinese for this popularity. It is so damn saturated in the Chinese community in Vancouver that I refuse to wear one lol.
I feel the same in Toronto, Mooseknuckle better.
Europeans (espeacially Swedes) were the first to wear them as luxury brand not Chinese
Lol I thought those coats were from a school club program. Especially when I see Asian wear them. Good video 😃
They wear a lot of fakes.
Then wear a supreme x north face 😂😂😂
When I was at school you only needed to buy a £30 hollister t-shirt with a big logo on it to look cool.
Gemm Furnier yep back in the good old days lol
Haha. Not anymooore
It’s essential here in Canada so many school children wear them here. I’ve got one.
Hollister has never been cool
I bought mine for $650 CAD 6 years ago. It now retails for $1100. I got to stay warm in the cold Canadian winters, and with the lifetime warranty, the jacket looks as good as new after they repaired some of the wear and tear for free. It was absolutely worth the cost for me.
It's definitely quality because it's a jacket that keeps you warm in the coldest places.
But the majority has one just as a status symbol because they don't even live in places where it gets cold. I can imagine people in Canada, Scandinavia and Siberia have a Canada goose jacket , but in Europe and main parts of the USA don't really need it. If a brand would change their price of a jacket from €50 to €500 people would be more eager to buy one. To show of that they are "successful" in life.
I want to do a segment "why adoption is so expensive?"
scottietissue so only white people can adopt. Duh.
@@gomerhanger2285 lol. The brutal truth
@@gomerhanger2285 oh-
@@gomerhanger2285 So its all about skin color, eh? Ya don't suppose it could be corruption in the "industry" among agencies, politicians, and countries??? As an adoptive parent, I'd like to see a story on this as well...
PETA? Does anybody take them seriously anymore?
I watch peta videos while eating my beef sandwich
Is that the bread you eat hummus with?
You are indeed disgusting
Check out one of the videos made by PETA. If that does not tell you anything there’s something wrong with you
@@john.sbutcher2636 You're a disgusting human being
"It's focused for the working class"
*Makes jacket that costs $500+*
Supposed to last for years
Dave Cockayne yeah. I live in Canada and if you don’t have a quality jacket, you’re going to freeze
The Anihalator that was before They were turned into a luxury brand.
@@edenteo5099 how low does it get?
@@jumpman2346 Depends on where you live in Canada. On really extreme days it can get to -40 degrees not including wind.
I seriously LOVE my Canada Goose. Well worth the money. I live in Wisconsin and right now it’s -10 and when I walk out I don’t feel a thing. I can’t say enough about it. And for everyone complaining about the price, it’s less than an iPhone that you have in your hand and it will last for over a decade.
I remember years ago when some kids in my small Canadian high school had these these and flaunted them. We definitely regarded them as seeming very warm. But honestly they really weren’t much of a status symbol. The kids with them might have thought they were hot shit but no one else really cared
At the university I go to all the foreign Chinese students wear Canada goose. And there’s close to three thousand of them lmao
Same
Yeah the international students always be walking out of Yorkdale and STC with bags upon bags of Gucci
Stony Brook?
same in Boston it's sort of creepy
Jake Armerstads yo u go there?
I own one because of the quality. Being in New York, so many people own Canada Goose so I don't even see it as a status symbol. It's just a straight up great jacket that keeps me warm.
Yep, ive noticed its mainly people who cant afford it that hates on it. Ive never heard of someone buying a CG jacket and not being happy with it.
My Dakota jacket's rated for -45, buddy. A little north of $200 ... that's CAD too. Could have hailed a lot of friggin taxis with that money you just tossed over the counter.
Living in New York doesn’t warrant wearing a Canada goose jacket... it doesn’t even get that cold. You can do more than fine with a $300 jacket. I bet you wouldn’t buy the jacket if it had no logo
How warm do you really need to be? It’s excessive. Most people who are buying on simply function won’t buy a Canada guy. Money is better spent elsewhere.
I agreed... But their quality have went down quite bad, had it for 2 years and my cuff are already scrambled/worn out...
I’m wearing whatever jacket I feel like. If people are struggling from poverty my swag is the least of their problems
Surprised how they didn't talk about the Chinese consumers... there's a ton of them wearing them in Vancouver... the warmest place in Canada...
Never heard of these. Probably cause it's too hot where I live.
Yeah, I only heard of it after I went to Vancouver
@@nuance6631 I live on they sun , we here don't think Canada is even really, Antarctica is made up by flat Earth's .
I live in Southern California and I’ve seen people wearing these😂
It's extremely popular in every corner of this Earth that experiences winter
@@raywei8472 I dont even have fall.
4:15
And people have turned the brand into just that, a materialistic display of wealth.
Yeah I don't think the rich kids walking around my college campus in these are planning any expeditions anytime soon...
Ayy Lmao and what’s wrong with luxury? I’ll definitely agree some people are overwhelmed and irresponsibly spend to flex, but I don’t see a problem with somebody spending their own money on something they like. This is coming from somebody who doesn’t have $1000 jackets either
Like Land Rovers. They were designed for extreme off-road conditions, then became popular with pavement princesses.
Ayy Lmao the product still functions as described so why does it matter what your consumers do?
First saw Canada Goose at Sundance in 2017. When you're freezing to death one one side of the street and Jason Schwartzman is looking warm and cozy on the other in his Canada Goose jacket...some of the most effective marketing I've ever experienced.
Reporting live a year later, Canada goose just wanted the world to know how it feels to purchase like a canadian.
When you want one but you forgot that you live in the middle of a desert.
It's made of real fur so I don't need that or want that
Why would you want to buy one??
@@KELLY-bo9qx because she's Chinese lol you probably haven't been reading the top comments, she's only confirming them hahha
because u just want everything in life.... that a hiking coat... i am happily with my moclar...
Come over to canada with me baby
If everyone is wearing one, then it just becomes an expensive uniform.
Amen. That and the North face.
The basic winter outfit starter pack
@@FALslayer North Face is trash compared to Canada Goose I don't know why you would even bring up North Face smh, do your research buddy😂😂😂😂😂😂
Richard Harris TNF is dependent on the $$$ tier. Lower priced TNF is definitely not competing with CG but the more expensive stuff is (Goretex, etc). I snowboard a lot here in Colorado and see a bunch of TNF, Columbia, Patagonia and it’s not the cheap windbreaker you see high schoolers wear. In terms of waterproofing, similiar brands provide comparable quality to CG. You shouldn’t generalize a brand for a couple of it’s products, I doubt you’ve researched waterproof ratings, textile integrity, and zipper construction. There’s a shit ton of factors that go into these jackets regardless of brand that often gets overlooked
@@ThePatrickBateman69 his point still remains
It shouldn't get banned, people are the problem, stop comparing yourself to other's and being envious
Exactly
When I was in high school In the late 80s in Canada I wore a cut off lumber jacket with jean jacket over top. 70 bucks. If your not in the far North or in the mountains you don’t need a goose jacket.
I'm Canadian, and I can't justify paying that much money for a winter jacket. The weather where I live, in Toronto, is kind if okay. Sure, -20 in February and everything, but... I don't want to pay over $1,000 for a jacket. I have a pretty good winter jacket for $60 (bought on sale), and I'm happy with it.
I live in NYC the colder temperature in winter is about 30, no need for that here really.
However everyone here loves to look rich and continues to rent properly instead.
Weird cause we’ve had a decent amount of days within the 10s and feeling like the negatives
I dont think you want to Buy a jacket like that With that money I would rather buy a brand new iPad pro
@@Nick-xl5oi And no other jackets at 1/5 the price can warm you up?
I live in New York also and we have hit 18 degrees and stayed in the 20’s around in the beginning of the year. We also had a very windy day last month.
@Andrew Kornfeld Feel free to look up average winter temperatures for NYC. highs near 40 and lows at upper 20s.
You don't need a $1000 polar expedition jacket for that. The offset chance of a northern front is forgettable since how often do you walk more than 2 miles in NYC?
I'm glad you did this one because I've always wanted to know why they are so expensive
I feel like canada goose makes you a bullseye for thieves and robbers.
@Mike M well unfortunately not everyone lives in the area are allowed to concealed carry.
Depends where you live
Gonna be honest. It's mostly a flex piece. There are comparable jackets in terms of warmth but not recognition that costs a good amount lower
Zuyi Chen drop a name? I want the warmth of a Canada goose but not the price 😅
@@jammerxl fjallraven on sale is a good one. I've a parka from them. Pantagonia on sale is also great. Google parka guide reddit for an indepth guide to alternatives.
Similar canadian brands cost the same as a CG if not more.
I wonder how this company compares to Arcteryx.
Seems like Arcteryx is - or at least was - a step above Patagonia.
Broken Wizards Canada Goose specifies in down jackets mainly, while Arcteryx is known for their water resistance shell jackets. I know Arcteryx makes winter jackets similar to the ones made by Canada Goose, but Canada Goose has been making them since they were founded.
Broken Wizards Arcteryx is more specialized in skiing and alpine climbing, while Canada Goose is built to withstand more severe temperatures comfortably but probably isn’t as durable under abrasion or activity. Both are obviously high quality products that come at a premium but I think they have slightly different niches. Of course to many people that wear them in the city just because they are comfortable it doesn’t really matter which one they buy but for people that need a specialized product to reliably suit their needs they would probably go to the respective brands.
Canada Goose is more of a cold fashion company. Something you wear when it's cold out and you need to walk or stand someplace cold. Arcteryx and Patagonia are much more focused on outdoor camping/climbing things.
Canada Goos is a bit more famous. This due to company went public couple year ago. I won't wear one since i don't live nowhere that cold nor I want Peta come after my fur. Kid will be kid if other people don't have them. They want one. But it a hiking cloth it don't look good nor comfortable. You want fashion You go moncler.
I have a light fall Arc'teryx. I'm much more of a user when it comes to that one. The CG I mainly got because I wanted a nice fur hood.
it sucks that the price is marked up so high because of its luxury celeb status, because they really are great jackets, i live in canada and i bought on and its the best winter jacket ive owned and i cant go back to any other brand now.. warm, cozy and stylish. just wish it wasnt that overpriced
@@chobbsy84no one cares
“Shielding poverty kids from feeling bad that they don’t have a fancy coat”. I’ve never heard of a softer and more saddening sentence than that. It’s called the haves and the have nots. They quicker you figure out which side you’re on the better off you’re gonna be.
Didn't know the brand till my roommate bought one a couple years back and always wanted one since. But once I saw other people starting to have them recently, I knew it was status symbol. I'll stick with brands like Columbia and Jack Wolfskin.
branding is cancer . nothing to do with cold . people living where cold actually is , don't have money to buy it .
@@Q_QQ_Q buying something because of a brand is rather stupid however if you like the look of a shirt because it has three stripes on it then get it because you like it.
Night Fury --- I frequently buy brand name clothing to flip it (re-sell for a profit) and about 80% of the time it pays off quite generously, plus what ever I don’t sell I wear.
@George Brown how do you do it ? do you buy in wholesell ?if you buy it in retail then how do you get profit ?
@Night Fury doing something because you like it is called addiction it triggers same chemicals as drugs
Every time when I go to Chinatown, 90% of the Chinese people there wear Canada goose
Kenny only Chinese seem to buy
all those r fake ones
H M exactly
I literally saw every European wearing Canada goose in London and Paris
Yeezy stay broke when they got money to afford the real ones and you are still whining about it
Lol imagine thinking that these coat prices aren't "luxury" - I don't know ANYONE who could afford to buy a $700 coat.
I got one for free
Literally just left the Canada goose store here in Chicago. Just purchased mine. Totally worth it
I got mine more because of the quality rather than “rich status”, but I can see how people like to buy it to show to others that they’re “wealthy”
Can y’all do an episode on why Diptyque candles are so expensive? Thanks!
Same with Ray Ban sunglasses, in the 80' they were sold in gass stations for 25 maybe 30 bucks. Now after Luxottica bought it, it was turned into a luxury brand with same quality.
My parents got them back then, and I just think of it as a pair of sunglasses with good quality, and sometimes wear them, but everyone that sees it somehow thinks we’re the rich people and I find it weird
Yeah, Ray Ban are dog shit. Luxury doesn't even matter anymore
My mom bought a Canada Goose a few years back. We live in the Midwest, where freezing and below winters are the norm. Some days, even being outside for more than a few minutes is dangerous, especially without proper clothing. She has poor circulation, and she loves her jacket this time of year. It keeps her warm and safe.
Yeah and the real fur lining is just the icing on the cake
I got mine for £300 7 years ago when they weren't so popular. I've wore it every winter, and it still looks brand spanking new! I now reserve it only for freezing temperatures, because it's a seriously warm jacket!
I think it's perfectly reasonable to have a coat you're gonna wear for years if not decades for $1000+ dollars. You guys are out of your minds if you think it's that unreasonable. I have a $200 boot I've been wearing for 5 years.
But supporting animal abuse is not cool though.
The problem with this statement is yes sure, it could be a good investment, but there are other jackets that will do the job just as well for much less money. Let’s put it in terms of cars - a Lamborghini could be used for years and years and has lots of good features. A good investment, perhaps? But you can buy a cheaper car that does the exact same thing, just without the brand. I wouldn’t consider it a good investment, as you can buy something cheaper that does the exact same thing.
@@stevencats7137 It's not really a good example. The price isn't as high to conflict with other lifetime expenses as a lambo's expenses would.
@@snitox his point still stands though. One cant deny much of the costs from branding and advertisements for the jackets are passed on to the consumers.
Sure, it is excellent quality, but the actual cost needed to make the jacket still doesnt reach anywhere near their selling price.
KNO that’s extremely relative. A 1000 dollar jacket is a shit ton of money for many families.
Coconut Pal good call. I love how the video talks about the fox and geese as if their some sort of human owned and human created beauty. Anyone who wears a dead animal fur on them for “fashion” is a dickhead.
Poor uk kids lol. I have 3 jackets, I live in 🇨🇦 it’s not a big deal here. Just for you international peps.
rtcharge seems like there are a lot of US folks that are really bothered by this. Lol
I’m always trying a lot different brands for Jacket, Canada Goods is actually not too bad but not the best as well. Don’t think it’s worth the money but people loves it.
"can withstand temperatures as low as -30° Celsius"
Seriously?! That's ridiculously bad. -30° C is nothing.
- Sincerely, Norwegian
That's the funny part is they aren't even that useful as coats.
@WHATEVER it TAKES WTF. Of course I didn't mean that -30°C isn't cold. Of course it's cold. It's extremely cold. BUT, a jacket that can only withstand temperatures down to -30°C IS ridiculously bad in my opinion. If you'd really want to be outside in cold weather (and actually many places in Norway always gets temperatures lower than that for a while in the winter. The difference between the coastal climate and the inner arctic climate, just inside mainland Norway, can be huge.) or if you'd really wanted to go on an expedition somewhere cold; Canada Goose just doesn't cut it. If Canada Goose only can withstand temperatures as low as -30°C there is no way anyone could use that if they, say, are participating in Finnmarksløpet (the world's northernmost sled dog race, and Europe's longest sled dog race).
eurovisionismyreligion-dot-no aka Hatari worshiper I hear you man. Northern Canada gets brutal sometimes, -30C is just a regular day during the winter
You can't out cold Canada, we literally own the Arctic. Northern AB, it not strange to hit -50C. Out east it's usually -20C but the humidity gets to you, and we can end up with snowbanks 30ft high and single lane roads.
in Guatemala people are diying of cold with 10°C 🤣🤣🤣
Always the people who can’t afford it that have the most against it
Drop those PETA protestors at South Pole Station for a couple nights, and they'll be begging for one of these.
Preet Gujral Only? Sounds like you’re rich. Not that it’s a bad thing, but a thousand dollars is a lot of money for just a coat, you know.
Nathan Smith he didn’t say his clothes were expensive, he said that by comparison these aren’t as expensive as others so it doesn’t make sense why THIS brand in particular is being singled out.
@@silasboipu Don't stereotype all Asians, PETA does not always follow what they preach, and we all have a right to our own ideas/beliefs about how we should or shouldn't live our lives.
Why does a high school student, with little to no income stream or knowledge need or deserve a high end coat? That’s stupid. Its for an adult that is successful.
Imagine banning something because someone else doesn't have it
Both comments here are fairly uneducated statements. There’s more to it than just banning a jacket ‘because someone else doesn’t have it’. Subconsciously this can have immense negative effects on how people function later in life, especially in a high school environments too; you may think well it’s just how life is but this is not the aim for educational establishments. Everyone needs a fair crack at school and having children going home and thinking that they’re somewhat less because they don’t have these luxuries, like I said can have great impacts on how they perform. Obviously not for everyone but those who tend to come from less fortunate backgrounds.
@@mootchs there is a difference between equality and fair. Fair means dumbing everyone down to the same level. I think everyone should have an equal crack at school not a fair one
@@MargootMC yes you make a good point there. I can agree with you on that, but if we look at the bigger picture can you not see what effects things like this can have in certain areas of the country? And certain individuals?
@@mootchs to be honest, not really. How do you think it makes the kids who can afford or have been given a jacket like that feel. Why work hard for anything when you have a chance for it to be outlawed because someone didnt work as hard, or cant afford it for some other reason?
@@MargootMC I’d say no 16 year old is working hard for £500-£1000 jacket? It’s a place of education not a fashion show, also I’m not sure of your experience but in working class areas this is definitely a problem whether you choose to acknowledge it or not. It’s not about whether you can or can’t have something because someone else can’t afford it, it’s about the bullying, it’s making those feel less and in high school that’s the last thing kids should be worrying about, don’t act like it doesn’t happen. Think about those things in after gcse.
I woulld like to wear brand without any logo even if I become billionaire
Ebays filled with them
I bought a gray bomber goose Jacket 11 years ago. I still wear it but now has some signs of wear on the inner sleeves and has tiny holes from the constant rubbing over the years. At the time, I think I paid $650 or so? I think it was well worth the money and it is still super warm and comfy. The fur has held up and still looks brand new. The outer liner is not as water repellant anymore but I guess that could be solved with some silicone spray? I purchased 2 other winter jackets in the last couple years from other canadian brands (that I found out after that they make their stuff in China and sell their jackets for x2 the price I originally paid for my Goose bomber) thinking they would be just as good...they are not. I have a rudsak and a macage winter coat, both parkas and I regret spending the money on them. I thought all jackets with fur tips and down would perform the same...let me tell you, they do not. If I could do it all over again, I would have just bought 1 other goose jacket, parka version and not waste the money on the other 2 winter parkas I purchased...these other two are not going to last as I can already see signs of wear on them and they do not keep me warm like my 11 year Goose bomber does. I wanted a style change and that was the main reason I got the other 2 jackets, but in hindsight, performance, durability and reliability of canada goose is on another level compared to the other jackets in the same price bracket...they price their stuff to compete with Goose but are not tried and tested like Goose and just can't realy even compare. Unless all you want is to be fashionable then by all means. Otherwise don't waste money on other trendy brands. Just get a Goose.
Lived in Winnipeg where we would get -40 degrees for a few weeks each year. Needless to say, it’s a popular and very functional brand
I worked at one of the production facilities in winnipeg and had to quit because the supervisors at Canada goose are incredibly abusive
Might be but a decent canvas shell down filled work jacket is just as good maybe better in some ways and they sell for ~$200
Meanwhile there are Electric Heated Jackets in Amazon for 120$ . So warm I have to turn down the heat lol
I worked in Prudhoe Bay over one winter, this was part of the gear I wore, over goose down bibs. This parka is what it takes to keep from freezing to death, it is worth it.
Jeez, you know how many big macs I can get for 1500?
One low end model if we talking the MacBook
And then get natural insulation from your fat
Enough to keep you warm for one winter?
15000? I can get nice cloth and bag. repair my car and get nice dinner.
Still not enough macs for Trump.
I find canada goose in the similar vein to a brand like rolex, it is understated, full of quality and worth the money...to people with money. Of course people seeking just value will never get it, but when the hipsters have moved on from canada goose, it will still be a staple good 20 years later cause it's base proposition of being a tremendous cold weather jacket is still valid.
I have a jacket I bought 7 years ago and it is as good as the day I bought it.
it is amazing quality right! very worth it!!
Why its stock has rough time recently. I never saw Canada goose parkas on sale. I made 5000 dollars out of 2300 dollars investment in Canada Goose in its first year of IPO. It started at 23 dollars a share and rose to $79 dollars within 1 year, per share and started sliding since then, now standing at $50/- it never reached that peak again in following years. Seems its time is up. They need a very aggressive sales strategy. Out of this gratitude I am going to buy 1 Expedition Parka this month
It's funny because as a Canadian from mtl ( Montréal ) it's such a normal thing having a goose, it ain't that much of a deal compared to Montreal Based jackets Rudsak or Mackage, even Moose Knucles or Arctic North
I have one, and the vest to it too. I live in New York, so it’ll come in handy sometimes. Particularly in the last Winter.
TLDR: The materials are expensive and it's a LUXURY brand. I want my 5 minutes back!
Awesome video! I ordered a Crofton Down Vest. This will be my first Canada Goose piece. I can’t wait to receive it.
Not mentioned in the video, Canada Goose is also expensive because it will never go on sale. GC’s reseller agreement don’t allow retailers to sell below MSRP. They do this to protect the brand value. But also As an anti counterfeit tactic. If you ever see a CG jacket on sale below below MSRP, it’s likely fake.
I don't consider myself very materialistic anymore, but damn I'd love a Canada Goose jacket like the one Kevin Bacon is wearing at 3:17. Just checked their website and they have some very nice jackets.
Don't care what you actually consider yourself.
You are materislistic!
@@dosantosbojan
You too. What did you use to type this? Perhaps a smartphone, or maybe a laptop, or even an iPad. Everyone is materialistic. It's not anything bad.
That one is too generic. Prada or Moncler do have nicer one. I think you like what kevin bacon wear more that the jacket itself. Prada would have better nylon as well. I have some with that kind of design.
@@campkira Hmm I don't know, the fact that Canada Goose seems to make really good products is what is selling it to me. The fact that people in the arctic actually wear it gives me a sense of security in knowing the item will perform, Prada etc. are just fashion brand names to me. I don't really care about high end fashion brand names.
You do realize that’s literally a cheap $50 shell you could buy from any manufacturer with a $2 Canada Goose patch sewn on? LOL 😂. I wonder if they even bother to make those or just buy them off someone and then sew their logos on?
45% of the price is the logo. I've had down expedition parkas, damned expensive but still half the price, top quality.
When I see something that has this much material, handwork, and quality control., I am amazed that they don’t cost more. People need to get real about what it takes to make good stuff. I would rather buy from a Canadian firm, but I understand why people don’t care. I use my CG coat in extreme cold conditions, when working outside.It’s filthy dirty, but it still keeps me warm and nobody sees my patch on my arm when I’m working on my tractor in the mountains
yeah my friend stole one and he says its very comfortable
Them salty ppl in comments can't stand rich Chinese students wearing Canada goose lol😂 go live your damn life, mind your own business, it's not like they're using your money to buy the damn jacket!
@@ZoriZM I presume you speak perfect Chinese, right? What kind of comment is it to say people who don't speak English are scum? Oh and I would say 90% of those who you think can't speak English, actually can. They just choose not to. Last time I looked we did have freedom of speech, which includes choosing what language you want to speak with.
PREACH!
Bella Wu
Why the long face?
Cause these jackets hold up to their value. Mine has kept me warm in cold cold weather and has lasted me years
Yep same here I love my one.
Great to hear! My son has had his for a few years so I felt good buying one for my daughter. 😊
Dont buy these overpriced coats now as they're no longer made in Canada since they were bought out by an American company
Not a single person here is concerned about the dogs that are painfully trapped and killed for these jackets and slaughtered, or the ducks that have their feathers ripped out while they are alive, bleeding and screaming. Why?
Naskar Liam 😂
I got this and PATAGONIA and ArCterX jacket with white t shirts and those raw stress denims my lyfe is COmPlete!!
The real reason Canada Goose is so expensive (3:38) is that venture capitalists (Bain Capital) bought a major share in the company. Raising prices is what venture capitalists do to extract maximum profits.
I'm a fan of patagonia because their stuff fits me well but I never thought I'd see the day where patagucci is referred to as "accessible".
PATA GUCCI I-
I had to laugh when I saw a woman in Miami a couple of weeks ago wearing on of their parkas a few weeks ago. It was 68 degrees at 9 pm
My 150$ Under Armour jacket gets me through -40 just fine
Good I love Canada goose tho quality is amazing
Mt Carhartt coat suits me fine in a northern Alberta winter
Just bought one this Cyber Monday!Excited!!
Everyone was wearing Canada Goose jackets when I was in Montreal 2 weeks ago.
SpaseGoast
People in Montreal were wearing CG and other brands way before they became hyped. Been wearing CG since the 90’s..
500-1000 USD is alot for a coat, but not really to ban form a school, I wear a coat that costed about 800 or so and I wear it everyday to school, tho its also hand sown, has real fur, and has [don't know the english name] feathers which do make it more expensive. To be honest I'm on both sides on this argument, strangely where I live these shiny ugly cheap coats are the type everyone is wearing, that's one thing I can't get around, but maybe they don't ever work in the country or just wanna be "cool". I just wanna be warm (pun intended)
What's the name of your coat, just wondering?
They were more popular 4 years ago, where I live, now you don't see them very often any more. One of the reasons are, that you can't take of the fur so they are hard to get cleaned. But probably the main reason is, that fur is frown up on and people know, that the coyotes are captured in painful traps. You want to show of your wealth? You can buy a Peak Performance jacket that cost the same with artificial fur.
My mom bought me one in 2009, I’m 28 years old now and still use it from time to time. It is the most efficient coat in my closet! Ways better than my Moncler.
Wow my north face protected me from -40 degrees here in MN and Carhartt😂😂
DubstepD34th Xx animal lol
DubstepD34th Xx Nice! Can you pls share the style? Thanks in advance.
Food Enthusiast I live in nyc and wear nothing but jogger pants and a ice jacket north face parka. It’s good and cheap. I also own a Canada goose parka and a Abercrombie parka. I notice no difference between the three. It’s not really cold in nyc anyways so yEAH. Hope that helps
i saved up for one 5 years ago, $1100, worth every dollar i spent. its gone through hell with me, got hit by a car and it survived, hit a tree while snow boarding and it survived. its soo much better then spending 200$ on a jacket every year.
Canada Goose is all about its warranty, second to none in its market field. Anyone thinking of getting one needs to use it to refill the feathers inside after every winter.
2:59 is the scene you really wanna watch