How Swatch Went From Bankrupt to Domination (1735 - Today)

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  • เผยแพร่เมื่อ 5 ต.ค. 2024
  • There's a good chance if you've worn a watch, it can be traced to The Swatch Group. With dozens of brands and manufacturing houses and over $7 billion in revenue, their rise to dominance is a fascinating story that can be traced back to the 1700s. Timeline below!
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    Timeline:
    1735 - Blancpain S. A. Founded (acquired 1992)
    1775 - Breguet S. A. Founded
    1848 - Generale Watch Co
    1853 - Tissot Founded
    1856 - ETA founded
    1884 - Lemania
    1892 - Hamilton Founded Lancaster, PA
    1903 - Omega Founded (renamed from generale)
    1930 - SSIH Formed by merger of Omega + Tissot
    1931 - ASUAG founded
    Movements, development and a few brands
    60s-70s Quartz revolution
    1969 - Hamilton Ends American manufacturing operations
    1970 - John Bergey and a team of Hamilton engineers build the world’s first Digital watch the Pulsar which was sold to Seiko in 1978.
    1974 - Hamilton conglomerate is liquidated and sold to SSIH
    1981 - Banks take it over
    1982 - ASUAG Insolvent
    1983 - Holding Company Formed by both
    Swatch Brand Launched - inexpensive timepieces capitalizing on the Quartz trend
    63% of watchmakers file bankruptcy
    1985 - Private by Nick Hayek
    1986 - Named SMH Watch Group
    1992 - Blanchpain purchased
    1994 - Enter agreement to develop “Smart Car” with Diamler but withdraw
    1998 - SMH renamed to Swatch Group
    1999 - Breguet purchased
    2000 - Glashütter Uhrenbetrieb GmbH Bought
    founded 1994 by conglomerate spawned in 1951
    2013 - Harry Winston
    2014 - Purchased blue diamond $23M

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