How Swatch Went From Bankrupt to Domination (1735 - Today)
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- เผยแพร่เมื่อ 5 ต.ค. 2024
- There's a good chance if you've worn a watch, it can be traced to The Swatch Group. With dozens of brands and manufacturing houses and over $7 billion in revenue, their rise to dominance is a fascinating story that can be traced back to the 1700s. Timeline below!
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Timeline:
1735 - Blancpain S. A. Founded (acquired 1992)
1775 - Breguet S. A. Founded
1848 - Generale Watch Co
1853 - Tissot Founded
1856 - ETA founded
1884 - Lemania
1892 - Hamilton Founded Lancaster, PA
1903 - Omega Founded (renamed from generale)
1930 - SSIH Formed by merger of Omega + Tissot
1931 - ASUAG founded
Movements, development and a few brands
60s-70s Quartz revolution
1969 - Hamilton Ends American manufacturing operations
1970 - John Bergey and a team of Hamilton engineers build the world’s first Digital watch the Pulsar which was sold to Seiko in 1978.
1974 - Hamilton conglomerate is liquidated and sold to SSIH
1981 - Banks take it over
1982 - ASUAG Insolvent
1983 - Holding Company Formed by both
Swatch Brand Launched - inexpensive timepieces capitalizing on the Quartz trend
63% of watchmakers file bankruptcy
1985 - Private by Nick Hayek
1986 - Named SMH Watch Group
1992 - Blanchpain purchased
1994 - Enter agreement to develop “Smart Car” with Diamler but withdraw
1998 - SMH renamed to Swatch Group
1999 - Breguet purchased
2000 - Glashütter Uhrenbetrieb GmbH Bought
founded 1994 by conglomerate spawned in 1951
2013 - Harry Winston
2014 - Purchased blue diamond $23M