Opening London's Hottest Restaurant in the Cost-of-Living Crisis

How do you open London's hottest restaurant? Chef Thomas Straker's social media stardom helps fill the seats.
Most people who have a major TikTok following are more than happy to talk about it. Not Thomas Straker. The angular, wise-cracking, London-based chef has amassed millions of views on the platform and garnered 900,000-plus followers on Instagram through high energy videos that he started making during lockdown.
His favorite subject: butter. His All Things Butter show, featuring 50 days of butter in flavors ranging from crispy skin chicken to whisky get tens of thousands of views on TH-cam and millions on TikTok for each episode. He scoops the butter out in dollops that look like gelato and eats enough butter on camera to concern a cardiologist.
But Straker’s real triumph is his new, eponymous restaurant that’s been going gangbusters since it opened in October. Set on a calm street in Notting Hill, not far from a hectic section of Portobello Road, Straker’s looks like any number of the city’s spare, white-walled dining rooms from the street. Step inside, however, and it’s a high-energy party orchestrated by Straker and his team. At the 43-seat restaurant, there are animated conversations at tables and along the chef’s counter, which is dominated by a big, wood-burning oven and a soundtrack of old school hits like Shalamar’s Make That Move.
Read more: www.bloomberg.com/news/articl...
#London #Business #ThomasStraker
------
Like this video? Subscribe: bit.ly/3iERrup
Bloomberg Quicktake is a global streaming news network for a new generation of leaders and professionals. Our coverage spans your whole world, from your career ambitions to your personal passions and larger societal concerns. We provide the insights you need to make sense of the trends and stories changing your business and your world.
Bloomberg Quicktake: Explained brings you the context behind the headlines, helping you see the day's news through the prism of what will matter in the years ahead. Check out our partner channels Bloomberg Quicktake: Originals for original series and Bloomberg Quicktake: Now for breaking global news.
To watch complete coverage on Bloomberg Quicktake 24/7, visit www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Connect with us!
TH-cam: / bloomberg
Breaking News on TH-cam: / bloombergquicktakenews
Twitter: / quicktake
Facebook: / quicktake
Instagram: / quicktake

[@DoctorMcHerp]

I would also be annoyed as fuck if I kept getting referred to as a TikTok star opening up a new restaurant. It's very clear that Thomas is a chef first and a content creator second.

[@Sirpushyou]

Even if someone did get build a following from TH-cam or TikTok and then made a successful business or restaurant I would still respect it.

[@grantgrant8554]

Decent, honest, good skilled chef who just wanna cook good food with ppl… rare to find these days

[@kindredspiritgg]

one of the most underrated chefs imo
edit: to everyone saying he's not underrated I don't use tiktok so I'm basing my opinion off his youtube views e.g. this video and his videos

[@animalnt]

in comparison to who?

[@tn5630]

You heard of him so no

[@valchris89]

*overrated

[@jimmyquck]

i'm pleasantly surprised to see a gozney in a commercial kitchen!

[@zukowskikarol]

most likely because he has partnered with the brand at some point I guess

[@ruchimanthanwar9854]

Man butter 🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤🤤

[@KitCalder]

Witty chap

[@kraken6183]

Crazy bro hit Princess Olympia

[@kraken6183]

I still like him tho

[@LiquidSpiral]

I love this man

[@greenlightxbpg]

me too man

[@ArthurTugwell]

Tory

[@philipjones1838]

Stupid comment