Personally I love the back story about the brand, the mash fill, the nose and taste notes. There's nothing I love more than sitting around with good friends and family sharing a good Bourbon talking about it and sharing stories about other's Bourbons we've tastes or are hunting for. Which leads to all kinds of great discussion. After all that's so much better than sitting in front of the boobtube or texting on your phone.
Honestly I care a lot about the history, mash bill, and really any other additional information about any particular whiskey. Obviously the final taste is also very important but that's more of a financial decision, like do I buy this or not? So even if I don't purchase something, even if it has very limited availability or has a price tag out of my league, I still enjoy the background story.
I’m always very interested in the history of a distillery and more importantly the distiller. Knowing the background of the distiller and their passion behind the brand will always make me want a bottle on my shelf! Just hearing the story of Jack Daniels and Nearest Green a few years ago had me adding a few more bottles to my collection! The story behind the whiskey is very important!
I believe “Caught In A Mosh” would be the Anthrax song? Takes me back to 6th grade when Among the Living was released🤘🏻. The history of a distillery or brand is always interesting. I agree, the Triple Mash is very good. I loved it immediately. Cheers, Fred!
I really enjoy hearing the history of the company/distillery/brand that makes the whiskey and the process that they went through to put what is in the bottle. Whiskey making is an art form, a craft, and therefore the process can have an impact on the final product. Also, it just makes me as a consumer feel that much more connected to what I am drinking, as opposed to just "consuming it".
Fred the stories you tell in and around the these things is what makes the events so interesting. For example highlighting the Jack Daniels has been consistent over decades with old number seven, and then providing candid assessment of the bonded and triple mash products provides depth and contrast for those with less experience that are interested in learning more about bourbon. Keep doing what you do we all enjoy it.
Flavor comes first. My interest in the method and composition follows what tickles my pallet. The sensation of drinking a delicious whiskey can remain in your memory for a lifetime. Love your reviews!
I love the art the passion and the drinking that goes into bourbon. 3 years ago I found 4 roses small batch and have dove in head first down the rabbit hole. Being from milw it was beer and Jack Daniel's before that.
I love the history and the process. It is great to learn, especially when history is being erased/rewrote these days. That being said good tasting whiskey makes it all better for a moment. If the world would slow down and enjoy an excellent glass of neat whiskey with a stranger, we could solve alot of issues.
The Triple Mash is one of new favorites. Need many back up bottles now, especially for the price it’s at. Definitely maybe top bottle for under 40.00 for the year.
Obviously the most important thing is if you like the taste. But knowing the history, age, mashbill, and other info makes it more fun to enjoy with other friends who like sipping whiskey.
The JD Bonded may not of wowed you, Fred. But the guys at Whiskey Advocate gave it whopping 97 points and made it Whiskey of the year! I would love to hear what Whiskey Advocate scores the JD Sinatra
I believe that's part of the bourbon/whiskey journey... Me personally, I have to know the history of the distillery, evolution of the product, mash bill and everyone's favorite... tasting a pour. I love to try new bourbons and a lot of whiskies. Everyone has their own go to every day, and likes/dislikes. The exploration is part of the journey. With this said, I haven't been able to find the triple mash, the bonded was quite surprising. I was a little prejudice prior to tasting the bonded, being it was from JD, expecting a tweaked no. 7..... oh how I was wrong. The bonded is quite tasty, and has been readily available locally, so it will def be a new mainstay in the cabinet.
I'm a Bourbon nerd. I love hearing and watching how it's made. I love the history, I love hearing about the distillers and people behind it. I've lived in Kentucky all my life, so maybe that stuff is a little more important to me than most. It's about more than the whiskey, it's like hearing about my home. It may sound hokey but it makes me proud that so much great whiskey is made here. Even if I had nothing to do with it. As I've gotten older, I feel like I really missed out by not working in the industry. If I ever get in a position to retire from my job or get into a position where I could pool some investors, I would absolutely start a distillery. I also would not mind reviving an old brand. I love it when people do that. I know recently the Curely brand from Camp Nelson in Jessamine County was revived. I think that's super cool. It goes back to me loving history. If you don't know how it's made, what's in it, the people behind it, you could never do something like revive an old brand. I know it took it millions in investment to do it. I have the will and want.....I'm just a few million shy. Should I ever not be a few million shy, I would do it in a second. Who knows maybe one day I could be on the Fred Minnick show proudly sharing my passion and history.....and of course people in the comments saying I should shut up so you can just tell them what the whiskey tastes like.😊
Was just in the store looking for something new, saw both of these walked out, saw this video, walked back in and picked up the Triple Mash. I figured if I like it half as much as you did it'll be worth the 45 bucks I payed.😎
FRED...if you want some wonderful pancakes that WON'T put on pounds--in fact will help lose them, here's the too-simple recipe: FOUR eggs, HALF a brick of Philly cream cheese, blend to utter no-lump smoothness, cook in butter, and enjoy! Makes thin crepe-ish pancakes but wow, ALL syrups (I suggest the DaVinci line of sugar-free ones--everything from chocolate and nuts to fruits, with blueberry the fave for me for these pancakes) and just plain wonderful! IN fact, as a HUGE fan of the new Jack Triple Mash, methinks my next breakfast of these pancakes will be accompanied by that at your suggestion as a pairing! THANKS!
This is like a JD rendition of ancient ancient age with that pert crisp apple bite at the end so I love it but its way more eventful and flavorful upfront. I see exactly what you mean by the pancakes. I lol’d at the GATLINGBURG PANCAKE HOUSE, best whiskey description I’ve ever heard. I personally get three flavor sets melting down into one crisp clean finish. So complex for such a not old whiskey, curious to see the ages of what they blended here.
I care about the history and mashbill just as much, if not more than the flavors. Everyone has different flavor palates but if I know what the mashbill of a whiskey is and what yeast is used, then I know what ratios and distilleries I tend to prefer and that helps me find even more whiskey that I love! Knowing the history of the bottle is part of the experience of drinking whiskey! It helps me to appreciate those flavors and how hard folks worked to get those flavors we know and love! Side note: I also love earthy smells and flavors
Dude, fellowship and community are the greatest parts of Whiskey! Sometimes sitting in silence with a buddy can be nice, but 99.9% of the time it’s the stories we share that create those lasting memories. Geeking out on everything whiskey is what we do…and that most certainly includes the stories the distilleries share about the bottles in our hands. I say bring on the stories! Cheers, brother! David
Fred. First off so sorry about you and your wife losing her dad. I just lost my Mom in May and lost my dad in 89. Long time ago. Way before I was able to share a whiskey with him as i was only 15. My prayers are with you and your family. As for the tasting, I love to hear about the history and how the whiskers are made. The older o get the more of s history geek I become. But only on things that interest me. Bourbon has taken me by storm these last two years and I’m all in! So much fun to learn and taste. So please keep up the great work. As for earth smell, i grew up the son of a farmer so it’s in my blood. I used to hate it but again, my age has made me long for my youth. As 50 is around the corner next year i so appreciate the history and talent to produce great things. Like bourbon.
Well, my wife and I are divided on this one. I think the bonded offers a blast of bananas and caramel on the nose, but the Triple Mash offers far more complexity on the palate. These are both home runs, but the triple mash offers next-level deliciousness.🥃
I love learning the history of Bourbon. I really appreciate your book on the subject and I also appreciate learning how it’s made. I also feel like it gives me a better understanding of what I may or may not enjoy personally when I come across something new. Thanks Fred!
The back story of bourbon, the distilleries, & the history of America’s bourbon sold me on this journey as much as the taste. In fact, it’s why your channel is my favorite!! Can’t wait to crack my triple mash 🥃 Cheers!!
Fred you bastard! Every time you love something I must hunt it down. Well, I found this one in Michigan and it delivered like you said. Not to he creepy but I could watch you taste whiskey for hours. I must admit you are generally spot on. Thanks for costing me another $48.
Fred, you said raspberry syrup when talking about the Triple Mash, and I had told someone I get a note of Russell Stover's chocolate covered raspberry creams on the finish.
I got into Bourbon because I enjoyed barrel aged stouts and I wanted to try the Bourbons that my favorite stouts were aged in. That led to an appreciation for all things Bourbon. The community, the trying new things, the history and the simplicity. Devoured everything related to the history that I’ve been able to find.
Everything about bourbon and whiskey is grounded in history, from the aging in the barrel to the very soil of the land. History and fellowship is what whiskey is all about. The fact that it often tastes wonderful is just a blessing, lol. Given, if a product tastes like cardboard soaked in turpentine, spread over 3 day old burnt toast left in a gym sock, my only interest in its history is that it doesn’t repeat itself. 😂 Cheers.
I was weaned on Jack Daniels, but enjoyed the bonded not following the typical profile of JD. The triple has sat unopened for awhile now. I live down the road from Gatlinburg and know that flavor of pancake house breakfast. Looks like triple mash and hockey is in order tonight! Love these reviews.
I like hearing a little about the history and how it’s made. Then If I’m drinking it I can pass on what I learned to others I’m enjoying the drink with.
I'm most interested in taste and how it's made. Why? When I first started drinking wine, I visited a few vineyards and the talk about the terroir and ingredients intrigued me. I began to look into this for wines and it brought about even more interest and highlighted the taste. Then I got into craft beer and making beer. I learned even more as I made versus just consumed. Ingredients in the right amount, things done at the right time, etc., have such a huge impact on flavour and experience. And so, through that journey, I've begun to really try to experience the fullness of whiskey through understanding.
Yes, I'd like to know about: > the backstory on the distillery and the whiskey, and the mash bill > tasting notes and observations, also it it a value at its price. There are too many good comments already posted that I agree with. I've got several neighbors that manage to find different whiskeys to try. So, it helps to know something about the product to better able appreciate its good good points.
I also feel that the triple mash far exceeds the bonded. Way cooler experience. And if you’re trying to lose weight but still want to enjoy pancakes, get yourself some kodiak cakes, can’t believe it’s not butter and sugar free syrup. Not quite restaurant quality but it’ll curb those cravings.
One of the most pleasant smells on Earth is freshly turned soil on a damp sunny morning. I love it when a farmer is turning his fields and I am downwind. Going deep into a wooded space where the air is very still and rich loam permeates the air. Yeah. Love that earth smell.
Fred, Thanks for this review and all your other reviews, and especially your books. The exact scientific name of that peculiar smell of freshly dug earth (or wet earth) is "geosmin". The name comes from the Greek, geo (earth) and osme (odour). Streptomyces bacteria produce terpenoid oils that are the natural geosmin odours. It is reported that humans - not famous for their olfactory virtuosity - can smell it at levels as low as 100 parts per trillion. Now you know what to call that smell! Also, you must always include the brand and distillery history, back story, legends, myths, rumors, bottle shape/label/cork critique as well as all associated misc BS with the whiskey- unless the whiskey is terrible, then 30 seconds is all you need to bash it or just recommend it for making chili or BBQ sauce.
There are two reasons why I buy a bottle. One is obvious - it tastes good and I enjoy it. The second is, strangely, almost as important to me - I love a bottle with a good story. When I have folks over to taste and share, the story makes the evening. Sure, we can just pour good juice and sit around pretentiously talking about mouth feel and notes we dig out of it, but the story is what turns the gathering from a night of drinking at the bar to a more appreciative, contemplative dive into what bourbon really is. Cheers,
I finally got a bottle of each. did enjoy and worth the price. i did chill the bottles in the freezer for a bit before trying. love to hear stories about the bourbon. thanks and cheers
Taste is always first. But always interested in the story, more since im so new to bourbon world. I explicitly bought Castle and Key Batch 1 for my daughter's booze box just because of the story. Both my kids have one, where i'll put in a bottle of bourbon, scotch, wine or champagne around their birthdays to give to them on their 21st. And Marianne story was a perfect addition for my daughter's box. A good story with a good bourbon makes it 10x more worthwhile. At the very least makes great conversation.
I've never seen you flabbergasted by the taste of something that isn't barrel proof the way you were with the triple mash offering. Makes me want to head to my favorite whiskey bar for a sample. Righteous Ascot, also.
I never respected Jack Daniels very much because it had the bad rap. It was just standard whiskey meant to mix with coke. However, they have been knocking it of the park and I'm a fan boy now. I'm so excited to try these new versions now. I only how our state control bureau brings them to us. If not, Road Trip!
I love all the above. The history and the process for making bourbon and whiskey are both very intriguing. The taste is the ultimate factor that makes me want to drink and buy a bottle. Sharing tidbits and historical facts with friends over a nice glass is what makes whiskey very special.
As someone who has both had the Triple Mash and been to pancake houses in Gatlinburg, TN I cannot think of a better description than the one you provided
I like hearing the backstory about the brands and whichever whiskey is being reviewed that day but I can see when you watch multiple review channels and hear the same story where people stop wanting to hear it. So my preference would be the tasting review to start the video and then give the back story at the end of the video for those that still want to know it
I hunted down a bottle of the Triple Mash after this video, and it’s by far my favorite Whiskey at this point in time. It’s absolutely incredible (I drink it neat).
A History Leason from Fred Minnick is a lullaby. The tone from your cadence when explaining the history of a Whiskey, it gets me excited to try a product and add more unnecessary information to my brain
I love the history and back story. Just came back from the Kentucky and Tennessee bourbon trail for three days. The educational piece of the tours was the best part. Especially the history of Uncle Nearest and Buffalo Trace distilleries. Just bought a bottle of the Jack Daniel's Triple Mash. Looking forward to tasting. Appreciate your opinion.
I know a lot of people are going to say they like the history of it, I am an admitted history nerd, but it's more than just the history for me. You eat/drink with more than just taste, having a story behind what you're tasting makes a more complete experience, and for better or worse influences your senses.
I find that sometimes, umm , different can actually be a Wow factor in tasting bourbon and Scotch 🥃 my wows are Maker's finishing series, their cask strength, Rare Breed and Jack Daniel's SBBP- Fantastic pour!
I enjoyed the BiB. For the money it’s really solid. After watching this video I went and got the sour mash. I couldn’t find a fried who’d had it and I don’t care for rye. But Ho Lee Fuk the sour mash is amazingly smooth. I can taste the pancakes you mention. Not overly sweet. A super solid pick. I’ll definitely buy again.
Including the details of the grain bill, mashing and distillation techniques, barrel selection, aging time and location along with blending, filtering, dilution and batch size, help me as a consumer decide wether or not I would like to buy it. With all that in mind, I can make an informed decision to buy it or not and see if our palates are aligned. As always, your impressions are a super important place to start but, having the rest of the info above, gives a big head start on the purchasing decision. Nice work as always sir! Thank you 😘
I find that so many people just care what everyone else thinks…. It’s very similar with cigars.. I take suggestions from few people.. you are one of them that I trust. I’ll be picking up the triple mosh pancake tomorrow!
Wow, wow, wow. I know which bottle I will purchase. I'm always interested in the backstory of how whiskey is made, the history of the distillery, mash bill, etc. My first love is wine and getting to visit many vineyards and meeting the vintners, vineyard managers and people behind the brand and the labels is part of the fun and fascination. My friends know that I generally have a story with every bottle of wine. Having recently gotten into bourbon and rye (COVID hobby), I geeked out a bit and spend time to research and understand what I'm drinking as it helps steer you to find other bottles with similar profiles. And the backstory is interesting and adds an element of appeal to the experience. I like the smell of earth.
I prefer hearing the story about the making of any bourbon/whiskey because, I cook, so I enjoy creating and I am always interested in the creative process of others. If I am intrigued by the story of a whiskey, I generally buy it and do my own notes, then compare my notes with others. SLÁINTE Mike
Oh i LOVE stickers. I definitely need one. Metal head here, too. And i looked over the triple mash for months until i saw this video so i decided to go buy one and SURPRISE, it was sold out everywhere. I finally found it today and wanted to revisit this video to compare my thoughts.
I love stories on where and what a distillery or brand was 10 or 20 of 30 years ago, who is involved in the evolution of a brand, I guess how they got to where they are today. How about some episodes on what you might think worthy of buying and setting down for say a next generation. Like wines
I care about both the whiskey and the story equally. It completes the experience. I wanted to thank you for this review I was able to acquire what seemed to be the last bottle of triple mash in my area today and I’m so excited to try it. Thank you so very much for the amazing content.
I’m not a fan of the regular Jack but I like its variants like Single Barrel and the new bonded. That triple mash is outstanding. They have a hit on their hands. I hope the release the malt as its own whiskey.
How it's made is a close second in importance to how it tastes, at least for me. How it's priced is a close third. But I honestly love knowing what differentiates whiskeys and actually causes differences in taste, since that informs what I'll try and buy later on.
I enjoy history in general, but becoming a bourbon lover to the point have started a collection of them and watch your and others videos to learn as much about the different distilleries and there offerings. I appreciate all of you and especially the ones whom take the time to give us a little history and make up of the juice in the bottle. Thanks 😊
Knowing the history of the whiskey that I'm drinking gives me a great deal of satisfaction. there's something satisfying about knowing what you're drinking.
If you drink enough triple mash you might start to mosh. The whiskey stories are fun but not a concern of mine. The story doesn’t change the flavor. How it’s made, on the other hand, is very interesting to me because it has learning potential on how different processes effect the taste/aroma/mouthfeel.
The history, branding,mash bill and many other factors add to the overall experience of the whiskey. Plus, if you find something you like some of those contributors might be indicators of other things you might be able to find based on the commonalities. So, i’d say its pretty interesting to me.
For me i like to know the mash bill, percentages, malts, etc... how long its been aged, some nose/tasting notes, but in the end its all about how good the whiskey/rye taste.
Need to have all three elements for sure.....story, production and taste. All are important to have a full appreciation of the pour/bottle and the ability to provide a fantastic experience for those you share the whiskey with. At our distillery (Buck-U Distillery in Ottawa, KS) our slogan is "Come for the spirits, and stay for the experience. Without all 3 elements there is no experience. Love all your back stories Fred!!
I love the info, yet am always interested to see if my palate matches up with what others are tasting too. Always learning, always growing. I too found the Triple Mash to be so much more flavorful and a pleasant surprise. I still like having the Bonded on hand but I much prefer Jack 10, and I much prefer JDSBBP over Jack 10. Just my humble opinion. 😊
Jack Daniels is what I got my start on in college. I just drank that stuff straight from the bottle most of the time. It set me apart from the girls drinking wine coolers and to this day I’m still one of the rare women in a room who will drink whiskey straight. History is interesting generally. I like some of it when it comes to this topic, but some just seems like overblown stories to sell a product. Mostly the benefit is that it gives me something to talk about when introducing people to whiskeys during those times when they’re drinking it and unsure what to say other than “Tastes good. Smooth.”
I like the nerdy information about the whiskey. I like to know the mashbill, barrel char, entry proof, etc. But I'm not a fan about some story of it being some long last recipe from my father’s brother’s nephew’s cousin’s former roommate.
I do enjoy knowing how whiskey's are made. Knowing how a particular product is made allow me to compare it to other whiskey's that may like or dislike and determine how much I may (or may not) want to purchase it. I also hope you can get some pancakes soon.
Because I have a limited budget, I tend to gravitate to what I like the taste of first. After I explore those brands I like, I do want to know more the history, the blending or finishing process, interesting story’s. I recently bought my first Bookers and really thought the Ronnie’s batch history card was super interesting. What I learn, I tell my wife or friends and it is just fun to whiskey geek out. A sticker would be so cool. Thank you!
i also like the back stories and info about the specific bottle and brand. I never remember them, cause I'm not young, so i need to hear over and over.... Enjoy you sir!
Fred, I personally like both the story and how it tastes. Kind of a broad answer but there are definitely times when I like to sit down and watch videos of the story, but that’s when I have the time with a six month old. There are also times when I do just want to know how it tastes when I’m in a hurry because I do value your opinion on something I have not tried before. However, I do know how busy you are and the amount of time it takes to make two separate videos on one product. I think my ultimate answer is that I would enjoy what part of the video I can go to in a hurry to learn about the taste, then later when I have more time I would watch the whole video. Thanks for all you do.
I think the best story or taste about whiskey is your story. I have some great and horrible memories associated with drinking certain spirits and the enjoyment of the spirit coincides with the positive or negative event in my life. For every alcohol expression for me, it’s is all about the people I was around that made the whiskey taste better or made the experience more enjoyable.
I love history in general. So much can be learned and once learned, greatly appreciated. Bourbon, and it’s process of distillation and mash builds and finishes are an absolute work of art. Now, throw in the fact that it’s all natural….most of the time. Pure artistic revelation. Thanks for giving the full scope, from distiller to juice.
History behind the bottle or mashbill is interesting. Not like I can remember everything but it would be nice to hear the "why did you go with this vs that?" History of the distillery is good to know but needn't be discussed every bottle pop/tasting. Unless there are some new changes to the history discovered or some new changes happening to the distilleries. I prefer hearing personal stories related to a bottle, sample, or pour and then a "rating." Cheers!
Churchill said, those that fail to learn from history are doomed to repeat it. Which is perhaps why we see familiar distilleries and brands from yesteryear making their recurrence. That said, I’m here for the tasting notes not the history. When we we have a great pour, we want to repeat it!
Love the history and process. Bourbon and TN Whiskey has so much competition, I like to understand how to read the label to know how to compare what is in it. I also like the unique origins that set one apart from another. Really enjoyed meeting you last week in Nashville. You are a great host!
Taste is huge. But so is price, history, and how it's made. I've passed over great tasting products that come from questionable (or worse) processes and history. Or from companies that have questionable practices or history. I wish I knew more about the history and process of bourbons, as well as who owns and makes them.
RE the "history or not" question? I think, with Jack being a great example, when a brand HAS an amazing history AND is branching into new territory like with the triple, it is VERY worthwhile. I also think a lot of the brand new born-yesterday-at-MGP brands out there who INVENT and EMBELLISH a history for marketing's sake not only need ignoring on that front but calling out on it, too. I remember reading a story in the WSJ years ago about a company that bought up old family portraits at estate sales and antique malls then invented an "Our Founder" bullshit history to go with them to sell to companies trying for some longevity cred they didn't deserve. That's happening too much in the booze biz, and doesn't deserve rewarding with any attention except a laugh of contempt.
I would enjoy hearing a brief backstory and how they came up with the Triple Mash blend. I have both of these in my collection but have only managed to open the Bonded so far. I have really enjoyed the Bonded even though I am not a fan of black label JD. Work is negatively affecting by bourbon consumption lately. Hopefully, I will be able to open my liter of Triple Mash this week and see if I agree with your impressions. By the way, are your bottles 700ml or 1L?
I actually do care about the history and mash bill too, especially when you have something that isn't just a standard cookie cutter whiskey, something that's pretty unique like that Triple Mash. But I'm with you on the Triple Mash being in a league of its own above the regular Bonded. But I also think that the Bonded is leaps and bounds better than regular Old No. 7. And for the price, they're definitely great daily drinkers too! P.S., now you have me craving pancakes!
I honestly feel that it’s always a good thing when you add the history and mash bill to your tasting reviews. This gives us the opportunity to look for similar items from other distilleries, as we all know it’s not easy to find every bottle. Also, when you include the mash bill, that could give us an idea of what flavors we should be tasting on our palate. However, it’s also found when you rate something very good, it’s going to make it a little harder to find on our end. Cheers Fred, love watching your videos!
I love Jack Triple Mash. I love hearing stories/history of the bourbons. I even have books on the subject. Very interesting and entertaining. I would love to have a sticker. Keep up the good work. I love your videos.
Personally I love the back story about the brand, the mash fill, the nose and taste notes. There's nothing I love more than sitting around with good friends and family sharing a good Bourbon talking about it and sharing stories about other's Bourbons we've tastes or are hunting for. Which leads to all kinds of great discussion. After all that's so much better than sitting in front of the boobtube or texting on your phone.
Honestly I care a lot about the history, mash bill, and really any other additional information about any particular whiskey. Obviously the final taste is also very important but that's more of a financial decision, like do I buy this or not? So even if I don't purchase something, even if it has very limited availability or has a price tag out of my league, I still enjoy the background story.
^This
Why tho
I’m always very interested in the history of a distillery and more importantly the distiller. Knowing the background of the distiller and their passion behind the brand will always make me want a bottle on my shelf! Just hearing the story of Jack Daniels and Nearest Green a few years ago had me adding a few more bottles to my collection! The story behind the whiskey is very important!
Triple Mash is honestly one of the best Jack Daniels products I've had ever their Single Barrel offerings are just so good 👍🏻🥃
I believe “Caught In A Mosh” would be the Anthrax song? Takes me back to 6th grade when Among the Living was released🤘🏻. The history of a distillery or brand is always interesting. I agree, the Triple Mash is very good. I loved it immediately. Cheers, Fred!
I really enjoy hearing the history of the company/distillery/brand that makes the whiskey and the process that they went through to put what is in the bottle. Whiskey making is an art form, a craft, and therefore the process can have an impact on the final product. Also, it just makes me as a consumer feel that much more connected to what I am drinking, as opposed to just "consuming it".
Fred the stories you tell in and around the these things is what makes the events so interesting. For example highlighting the Jack Daniels has been consistent over decades with old number seven, and then providing candid assessment of the bonded and triple mash products provides depth and contrast for those with less experience that are interested in learning more about bourbon. Keep doing what you do we all enjoy it.
The production value on these new videos are through the roof! Love the new camera setup and quality
Flavor comes first. My interest in the method and composition follows what tickles my pallet. The sensation of drinking a delicious whiskey can remain in your memory for a lifetime.
Love your reviews!
I love the art the passion and the drinking that goes into bourbon. 3 years ago I found 4 roses small batch and have dove in head first down the rabbit hole. Being from milw it was beer and Jack Daniel's before that.
The Bonded reminds my wife of Brenne. We both preferred it over the Triple Mash, but really enjoyed each of them.
I love the history and the process. It is great to learn, especially when history is being erased/rewrote these days. That being said good tasting whiskey makes it all better for a moment. If the world would slow down and enjoy an excellent glass of neat whiskey with a stranger, we could solve alot of issues.
The Triple Mash is one of new favorites. Need many back up bottles now, especially for the price it’s at. Definitely maybe top bottle for under 40.00 for the year.
Obviously the most important thing is if you like the taste. But knowing the history, age, mashbill, and other info makes it more fun to enjoy with other friends who like sipping whiskey.
The JD Bonded may not of wowed you, Fred. But the guys at Whiskey Advocate gave it whopping 97 points and made it Whiskey of the year! I would love to hear what Whiskey Advocate scores the JD Sinatra
If I am not mistaken, when I was lead American whiskey reviewer tat Whisky Advocate, I reviewed Sinatra quite favorably.
I believe that's part of the bourbon/whiskey journey... Me personally, I have to know the history of the distillery, evolution of the product, mash bill and everyone's favorite... tasting a pour. I love to try new bourbons and a lot of whiskies. Everyone has their own go to every day, and likes/dislikes. The exploration is part of the journey. With this said, I haven't been able to find the triple mash, the bonded was quite surprising. I was a little prejudice prior to tasting the bonded, being it was from JD, expecting a tweaked no. 7..... oh how I was wrong. The bonded is quite tasty, and has been readily available locally, so it will def be a new mainstay in the cabinet.
I've heard several say great things about the triple mash and your review has me sold. Can't wait to crack one open for a pour. Go Pokes!!!
I'm a Bourbon nerd. I love hearing and watching how it's made. I love the history, I love hearing about the distillers and people behind it. I've lived in Kentucky all my life, so maybe that stuff is a little more important to me than most. It's about more than the whiskey, it's like hearing about my home. It may sound hokey but it makes me proud that so much great whiskey is made here. Even if I had nothing to do with it. As I've gotten older, I feel like I really missed out by not working in the industry. If I ever get in a position to retire from my job or get into a position where I could pool some investors, I would absolutely start a distillery. I also would not mind reviving an old brand. I love it when people do that. I know recently the Curely brand from Camp Nelson in Jessamine County was revived. I think that's super cool. It goes back to me loving history. If you don't know how it's made, what's in it, the people behind it, you could never do something like revive an old brand. I know it took it millions in investment to do it. I have the will and want.....I'm just a few million shy. Should I ever not be a few million shy, I would do it in a second. Who knows maybe one day I could be on the Fred Minnick show proudly sharing my passion and history.....and of course people in the comments saying I should shut up so you can just tell them what the whiskey tastes like.😊
Was just in the store looking for something new, saw both of these walked out, saw this video, walked back in and picked up the Triple Mash.
I figured if I like it half as much as you did it'll be worth the 45 bucks I payed.😎
FRED...if you want some wonderful pancakes that WON'T put on pounds--in fact will help lose them, here's the too-simple recipe: FOUR eggs, HALF a brick of Philly cream cheese, blend to utter no-lump smoothness, cook in butter, and enjoy! Makes thin crepe-ish pancakes but wow, ALL syrups (I suggest the DaVinci line of sugar-free ones--everything from chocolate and nuts to fruits, with blueberry the fave for me for these pancakes) and just plain wonderful! IN fact, as a HUGE fan of the new Jack Triple Mash, methinks my next breakfast of these pancakes will be accompanied by that at your suggestion as a pairing! THANKS!
This is like a JD rendition of ancient ancient age with that pert crisp apple bite at the end so I love it but its way more eventful and flavorful upfront. I see exactly what you mean by the pancakes. I lol’d at the GATLINGBURG PANCAKE HOUSE, best whiskey description I’ve ever heard. I personally get three flavor sets melting down into one crisp clean finish. So complex for such a not old whiskey, curious to see the ages of what they blended here.
I care about the history and mashbill just as much, if not more than the flavors. Everyone has different flavor palates but if I know what the mashbill of a whiskey is and what yeast is used, then I know what ratios and distilleries I tend to prefer and that helps me find even more whiskey that I love!
Knowing the history of the bottle is part of the experience of drinking whiskey! It helps me to appreciate those flavors and how hard folks worked to get those flavors we know and love!
Side note: I also love earthy smells and flavors
Dude, fellowship and community are the greatest parts of Whiskey! Sometimes sitting in silence with a buddy can be nice, but 99.9% of the time it’s the stories we share that create those lasting memories. Geeking out on everything whiskey is what we do…and that most certainly includes the stories the distilleries share about the bottles in our hands. I say bring on the stories! Cheers, brother!
David
Fred. First off so sorry about you and your wife losing her dad. I just lost my Mom in May and lost my dad in 89. Long time ago. Way before I was able to share a whiskey with him as i was only 15. My prayers are with you and your family.
As for the tasting, I love to hear about the history and how the whiskers are made. The older o get the more of s history geek I become. But only on things that interest me. Bourbon has taken me by storm these last two years and I’m all in! So much fun to learn and taste. So please keep up the great work. As for earth smell, i grew up the son of a farmer so it’s in my blood. I used to hate it but again, my age has made me long for my youth. As 50 is around the corner next year i so appreciate the history and talent to produce great things. Like bourbon.
Well, my wife and I are divided on this one. I think the bonded offers a blast of bananas and caramel on the nose, but the Triple Mash offers far more complexity on the palate. These are both home runs, but the triple mash offers next-level deliciousness.🥃
I love learning the history of Bourbon. I really appreciate your book on the subject and I also appreciate learning how it’s made. I also feel like it gives me a better understanding of what I may or may not enjoy personally when I come across something new. Thanks Fred!
The back story of bourbon, the distilleries, & the history of America’s bourbon sold me on this journey as much as the taste. In fact, it’s why your channel is my favorite!!
Can’t wait to crack my triple mash 🥃 Cheers!!
Fred you bastard! Every time you love something I must hunt it down. Well, I found this one in Michigan and it delivered like you said. Not to he creepy but I could watch you taste whiskey for hours. I must admit you are generally spot on. Thanks for costing me another $48.
Fred, you said raspberry syrup when talking about the Triple Mash, and I had told someone I get a note of Russell Stover's chocolate covered raspberry creams on the finish.
I got into Bourbon because I enjoyed barrel aged stouts and I wanted to try the Bourbons that my favorite stouts were aged in. That led to an appreciation for all things Bourbon. The community, the trying new things, the history and the simplicity. Devoured everything related to the history that I’ve been able to find.
Everything about bourbon and whiskey is grounded in history, from the aging in the barrel to the very soil of the land. History and fellowship is what whiskey is all about. The fact that it often tastes wonderful is just a blessing, lol. Given, if a product tastes like cardboard soaked in turpentine, spread over 3 day old burnt toast left in a gym sock, my only interest in its history is that it doesn’t repeat itself. 😂 Cheers.
I was weaned on Jack Daniels, but enjoyed the bonded not following the typical profile of JD. The triple has sat unopened for awhile now. I live down the road from Gatlinburg and know that flavor of pancake house breakfast. Looks like triple mash and hockey is in order tonight! Love these reviews.
I like hearing a little about the history and how it’s made. Then If I’m drinking it I can pass on what I learned to others I’m enjoying the drink with.
I'm most interested in taste and how it's made. Why? When I first started drinking wine, I visited a few vineyards and the talk about the terroir and ingredients intrigued me. I began to look into this for wines and it brought about even more interest and highlighted the taste. Then I got into craft beer and making beer. I learned even more as I made versus just consumed. Ingredients in the right amount, things done at the right time, etc., have such a huge impact on flavour and experience. And so, through that journey, I've begun to really try to experience the fullness of whiskey through understanding.
Yes, I'd like to know about:
> the backstory on the distillery and the whiskey, and the mash bill
> tasting notes and observations, also it it a value at its price.
There are too many good comments already posted that I agree with. I've got several neighbors that manage to find different whiskeys to try. So, it helps to know something about the product to better able appreciate its good good points.
I also feel that the triple mash far exceeds the bonded. Way cooler experience. And if you’re trying to lose weight but still want to enjoy pancakes, get yourself some kodiak cakes, can’t believe it’s not butter and sugar free syrup. Not quite restaurant quality but it’ll curb those cravings.
I want to be educated about whiskey and life every time I watch a you tube video about bourbon and or whiskey, especially from you!!
One of the most pleasant smells on Earth is freshly turned soil on a damp sunny morning. I love it when a farmer is turning his fields and I am downwind. Going deep into a wooded space where the air is very still and rich loam permeates the air. Yeah. Love that earth smell.
Fred,
Thanks for this review and all your other reviews, and especially your books.
The exact scientific name of that peculiar smell of freshly dug earth (or wet earth) is "geosmin". The name comes from the Greek, geo (earth) and osme (odour). Streptomyces bacteria produce terpenoid oils that are the natural geosmin odours. It is reported that humans - not famous for their olfactory virtuosity - can smell it at levels as low as 100 parts per trillion. Now you know what to call that smell!
Also, you must always include the brand and distillery history, back story, legends, myths, rumors, bottle shape/label/cork critique as well as all associated misc BS with the whiskey- unless the whiskey is terrible, then 30 seconds is all you need to bash it or just recommend it for making chili or BBQ sauce.
There are two reasons why I buy a bottle. One is obvious - it tastes good and I enjoy it. The second is, strangely, almost as important to me - I love a bottle with a good story. When I have folks over to taste and share, the story makes the evening. Sure, we can just pour good juice and sit around pretentiously talking about mouth feel and notes we dig out of it, but the story is what turns the gathering from a night of drinking at the bar to a more appreciative, contemplative dive into what bourbon really is. Cheers,
I finally got a bottle of each. did enjoy and worth the price. i did chill the bottles in the freezer for a bit before trying. love to hear stories about the bourbon. thanks and cheers
Taste is always first. But always interested in the story, more since im so new to bourbon world. I explicitly bought Castle and Key Batch 1 for my daughter's booze box just because of the story. Both my kids have one, where i'll put in a bottle of bourbon, scotch, wine or champagne around their birthdays to give to them on their 21st. And Marianne story was a perfect addition for my daughter's box. A good story with a good bourbon makes it 10x more worthwhile. At the very least makes great conversation.
I've never seen you flabbergasted by the taste of something that isn't barrel proof the way you were with the triple mash offering. Makes me want to head to my favorite whiskey bar for a sample. Righteous Ascot, also.
I never respected Jack Daniels very much because it had the bad rap. It was just standard whiskey meant to mix with coke. However, they have been knocking it of the park and I'm a fan boy now. I'm so excited to try these new versions now. I only how our state control bureau brings them to us. If not, Road Trip!
I love all the above. The history and the process for making bourbon and whiskey are both very intriguing. The taste is the ultimate factor that makes me want to drink and buy a bottle. Sharing tidbits and historical facts with friends over a nice glass is what makes whiskey very special.
As someone who has both had the Triple Mash and been to pancake houses in Gatlinburg, TN I cannot think of a better description than the one you provided
I like hearing the backstory about the brands and whichever whiskey is being reviewed that day but I can see when you watch multiple review channels and hear the same story where people stop wanting to hear it. So my preference would be the tasting review to start the video and then give the back story at the end of the video for those that still want to know it
I hunted down a bottle of the Triple Mash after this video, and it’s by far my favorite Whiskey at this point in time. It’s absolutely incredible (I drink it neat).
A History Leason from Fred Minnick is a lullaby. The tone from your cadence when explaining the history of a Whiskey, it gets me excited to try a product and add more unnecessary information to my brain
Tripple mash reminded me of Irish Single pot still whiskey which is why I liked it so much!
I like a mix of history/ knowledge behind the Whiskey being sampled AND the actual review of the tasting.
I love the history and back story. Just came back from the Kentucky and Tennessee bourbon trail for three days. The educational piece of the tours was the best part. Especially the history of Uncle Nearest and Buffalo Trace distilleries. Just bought a bottle of the Jack Daniel's Triple Mash. Looking forward to tasting. Appreciate your opinion.
I know a lot of people are going to say they like the history of it, I am an admitted history nerd, but it's more than just the history for me. You eat/drink with more than just taste, having a story behind what you're tasting makes a more complete experience, and for better or worse influences your senses.
I find that sometimes, umm , different can actually be a Wow factor in tasting bourbon and Scotch 🥃 my wows are Maker's finishing series, their cask strength, Rare Breed and Jack Daniel's SBBP- Fantastic pour!
Bourbon is like people: The back story changes the experience. I love the back story.
I enjoyed the BiB. For the money it’s really solid. After watching this video I went and got the sour mash. I couldn’t find a fried who’d had it and I don’t care for rye. But Ho Lee Fuk the sour mash is amazingly smooth. I can taste the pancakes you mention. Not overly sweet. A super solid pick. I’ll definitely buy again.
Including the details of the grain bill, mashing and distillation techniques, barrel selection, aging time and location along with blending, filtering, dilution and batch size, help me as a consumer decide wether or not I would like to buy it. With all that in mind, I can make an informed decision to buy it or not and see if our palates are aligned. As always, your impressions are a super important place to start but, having the rest of the info above, gives a big head start on the purchasing decision. Nice work as always sir! Thank you 😘
I find that so many people just care what everyone else thinks…. It’s very similar with cigars.. I take suggestions from few people.. you are one of them that I trust. I’ll be picking up the triple mosh pancake tomorrow!
Wow, wow, wow. I know which bottle I will purchase.
I'm always interested in the backstory of how whiskey is made, the history of the distillery, mash bill, etc. My first love is wine and getting to visit many vineyards and meeting the vintners, vineyard managers and people behind the brand and the labels is part of the fun and fascination. My friends know that I generally have a story with every bottle of wine. Having recently gotten into bourbon and rye (COVID hobby), I geeked out a bit and spend time to research and understand what I'm drinking as it helps steer you to find other bottles with similar profiles. And the backstory is interesting and adds an element of appeal to the experience.
I like the smell of earth.
I prefer hearing the story about the making of any bourbon/whiskey because, I cook, so I enjoy creating and I am always interested in the creative process of others. If I am intrigued by the story of a whiskey, I generally buy it and do my own notes, then compare my notes with others.
SLÁINTE
Mike
Oh i LOVE stickers. I definitely need one. Metal head here, too. And i looked over the triple mash for months until i saw this video so i decided to go buy one and SURPRISE, it was sold out everywhere. I finally found it today and wanted to revisit this video to compare my thoughts.
I love stories on where and what a distillery or brand was 10 or 20 of 30 years ago, who is involved in the evolution of a brand, I guess how they got to where they are today. How about some episodes on what you might think worthy of buying and setting down for say a next generation. Like wines
I care about both the whiskey and the story equally. It completes the experience. I wanted to thank you for this review I was able to acquire what seemed to be the last bottle of triple mash in my area today and I’m so excited to try it. Thank you so very much for the amazing content.
I’m not a fan of the regular Jack but I like its variants like Single Barrel and the new bonded.
That triple mash is outstanding. They have a hit on their hands.
I hope the release the malt as its own whiskey.
How it's made is a close second in importance to how it tastes, at least for me. How it's priced is a close third. But I honestly love knowing what differentiates whiskeys and actually causes differences in taste, since that informs what I'll try and buy later on.
I enjoy history in general, but becoming a bourbon lover to the point have started a collection of them and watch your and others videos to learn as much about the different distilleries and there offerings. I appreciate all of you and especially the ones whom take the time to give us a little history and make up of the juice in the bottle. Thanks 😊
Knowing the history of the whiskey that I'm drinking gives me a great deal of satisfaction. there's something satisfying about knowing what you're drinking.
If you drink enough triple mash you might start to mosh.
The whiskey stories are fun but not a concern of mine. The story doesn’t change the flavor. How it’s made, on the other hand, is very interesting to me because it has learning potential on how different processes effect the taste/aroma/mouthfeel.
The history, branding,mash bill and many other factors add to the overall experience of the whiskey. Plus, if you find something you like some of those contributors might be indicators of other things you might be able to find based on the commonalities. So, i’d say its pretty interesting to me.
The video quality is way better now, kudos.
History, story, people, product - all part of what make bourbon so great…
I like the technical details but if I had to choose between that and the drink, I'm going with the taste.
For me i like to know the mash bill, percentages, malts, etc... how long its been aged, some nose/tasting notes, but in the end its all about how good the whiskey/rye taste.
Need to have all three elements for sure.....story, production and taste. All are important to have a full appreciation of the pour/bottle and the ability to provide a fantastic experience for those you share the whiskey with. At our distillery (Buck-U Distillery in Ottawa, KS) our slogan is "Come for the spirits, and stay for the experience. Without all 3 elements there is no experience. Love all your back stories Fred!!
I love the info, yet am always interested to see if my palate matches up with what others are tasting too. Always learning, always growing. I too found the Triple Mash to be so much more flavorful and a pleasant surprise. I still like having the Bonded on hand but I much prefer Jack 10, and I much prefer JDSBBP over Jack 10.
Just my humble opinion. 😊
Jack Daniels is what I got my start on in college. I just drank that stuff straight from the bottle most of the time. It set me apart from the girls drinking wine coolers and to this day I’m still one of the rare women in a room who will drink whiskey straight.
History is interesting generally. I like some of it when it comes to this topic, but some just seems like overblown stories to sell a product. Mostly the benefit is that it gives me something to talk about when introducing people to whiskeys during those times when they’re drinking it and unsure what to say other than “Tastes good. Smooth.”
Toby Keith made a song about you. 😆
I too had the same reaction to the triple mash. It's a dang good whiskey.
I like the nerdy information about the whiskey. I like to know the mashbill, barrel char, entry proof, etc. But I'm not a fan about some story of it being some long last recipe from my father’s brother’s nephew’s cousin’s former roommate.
I do enjoy knowing how whiskey's are made. Knowing how a particular product is made allow me to compare it to other whiskey's that may like or dislike and determine how much I may (or may not) want to purchase it. I also hope you can get some pancakes soon.
Taste is obviously paramount, but I love a good background story. It adds that something extra, that makes it a bit more special
Because I have a limited budget, I tend to gravitate to what I like the taste of first. After I explore those brands I like, I do want to know more the history, the blending or finishing process, interesting story’s. I recently bought my first Bookers and really thought the Ronnie’s batch history card was super interesting. What I learn, I tell my wife or friends and it is just fun to whiskey geek out. A sticker would be so cool. Thank you!
i also like the back stories and info about the specific bottle and brand. I never remember them, cause I'm not young, so i need to hear over and over.... Enjoy you sir!
Fred,
I personally like both the story and how it tastes. Kind of a broad answer but there are definitely times when I like to sit down and watch videos of the story, but that’s when I have the time with a six month old. There are also times when I do just want to know how it tastes when I’m in a hurry because I do value your opinion on something I have not tried before. However, I do know how busy you are and the amount of time it takes to make two separate videos on one product. I think my ultimate answer is that I would enjoy what part of the video I can go to in a hurry to learn about the taste, then later when I have more time I would watch the whole video. Thanks for all you do.
I love hearing stories giving me historical perspective. In fact when you have the master distillers on, I am glued to the video.
I think the best story or taste about whiskey is your story. I have some great and horrible memories associated with drinking certain spirits and the enjoyment of the spirit coincides with the positive or negative event in my life. For every alcohol expression for me, it’s is all about the people I was around that made the whiskey taste better or made the experience more enjoyable.
I love history in general. So much can be learned and once learned, greatly appreciated. Bourbon, and it’s process of distillation and mash builds and finishes are an absolute work of art. Now, throw in the fact that it’s all natural….most of the time. Pure artistic revelation. Thanks for giving the full scope, from distiller to juice.
History behind the bottle or mashbill is interesting. Not like I can remember everything but it would be nice to hear the "why did you go with this vs that?"
History of the distillery is good to know but needn't be discussed every bottle pop/tasting. Unless there are some new changes to the history discovered or some new changes happening to the distilleries.
I prefer hearing personal stories related to a bottle, sample, or pour and then a "rating."
Cheers!
Churchill said, those that fail to learn from history are doomed to repeat it. Which is perhaps why we see familiar distilleries and brands from yesteryear making their recurrence. That said, I’m here for the tasting notes not the history. When we we have a great pour, we want to repeat it!
Love the history and process. Bourbon and TN Whiskey has so much competition, I like to understand how to read the label to know how to compare what is in it. I also like the unique origins that set one apart from another. Really enjoyed meeting you last week in Nashville. You are a great host!
Taste is huge. But so is price, history, and how it's made. I've passed over great tasting products that come from questionable (or worse) processes and history. Or from companies that have questionable practices or history. I wish I knew more about the history and process of bourbons, as well as who owns and makes them.
RE the "history or not" question? I think, with Jack being a great example, when a brand HAS an amazing history AND is branching into new territory like with the triple, it is VERY worthwhile. I also think a lot of the brand new born-yesterday-at-MGP brands out there who INVENT and EMBELLISH a history for marketing's sake not only need ignoring on that front but calling out on it, too. I remember reading a story in the WSJ years ago about a company that bought up old family portraits at estate sales and antique malls then invented an "Our Founder" bullshit history to go with them to sell to companies trying for some longevity cred they didn't deserve. That's happening too much in the booze biz, and doesn't deserve rewarding with any attention except a laugh of contempt.
I would enjoy hearing a brief backstory and how they came up with the Triple Mash blend. I have both of these in my collection but have only managed to open the Bonded so far. I have really enjoyed the Bonded even though I am not a fan of black label JD. Work is negatively affecting by bourbon consumption lately. Hopefully, I will be able to open my liter of Triple Mash this week and see if I agree with your impressions. By the way, are your bottles 700ml or 1L?
I actually do care about the history and mash bill too, especially when you have something that isn't just a standard cookie cutter whiskey, something that's pretty unique like that Triple Mash. But I'm with you on the Triple Mash being in a league of its own above the regular Bonded. But I also think that the Bonded is leaps and bounds better than regular Old No. 7. And for the price, they're definitely great daily drinkers too!
P.S., now you have me craving pancakes!
I honestly feel that it’s always a good thing when you add the history and mash bill to your tasting reviews. This gives us the opportunity to look for similar items from other distilleries, as we all know it’s not easy to find every bottle. Also, when you include the mash bill, that could give us an idea of what flavors we should be tasting on our palate. However, it’s also found when you rate something very good, it’s going to make it a little harder to find on our end.
Cheers Fred, love watching your videos!
I like the smell of Jack Daniels. Single Barrel is my favorite. Love the story of Jack Daniels
I love Jack Triple Mash. I love hearing stories/history of the bourbons. I even have books on the subject. Very interesting and entertaining. I would love to have a sticker. Keep up the good work. I love your videos.
Love hearing about the mashbill, and the history. It's the only way to truly understand the bourbon/whiskey. Great review!
Revisiting this... Triple Mash has become one of my favorite pours.
1 - If it is good. 2-How it was made so I can figure out why or why not I may not have liked it. What did they do right or wrong, etc.
That is crazy! I do love the finish on the triple mash. Lasts forever!
I'm amazed how my tastes have matured, simply from following your vids. Sticker me man, I love me some Minnick. 👌