What We Look For In An Artist To Make Them Successful | Music Marketing Company

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  • เผยแพร่เมื่อ 29 ก.ย. 2024

ความคิดเห็น • 71

  • @chriszellmusic
    @chriszellmusic 3 หลายเดือนก่อน +19

    You basically want artists who don't need you and should just get a business loan to grow independently. Don't we all.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +2

      Yes. And it's very tough to find them. But when we do it means we make a lot of good things happen for them.

  • @lasgidikingin
    @lasgidikingin 3 หลายเดือนก่อน +13

    If you don’t have money to do a marketing campaign. Go to where students are. Students are the best engine for marketing

  • @vaportrails7943
    @vaportrails7943 3 หลายเดือนก่อน +7

    “Picky” means they have to already have a big fan base for the agency to work off of, because agencies have no idea how to build a fan base from scratch. They charge massive amounts of money and if they don’t get results (which they can almost never demonstrate), they blame the client. Agencies and consultants are notorious across all businesses as a scam and waste of money 99% of the time.

  • @Tamlinsongs
    @Tamlinsongs 3 หลายเดือนก่อน +10

    Genuinely curious. In this video, you said you like artists who experiment and do wild things like Queen. But in many of your previous videos, you said to stick to a defined genre. Did your strategy change?

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +9

      Fair question because we always say stick to your genre at the beginning and still believe in this. When we say experiment, it's more with content, brand and image and be confident in trying new things. With the music itself, you can be experimental but still within your genre as otherwise, it makes getting algorithmic support super difficult.
      At the end of the day, we'd much rather support a passionate artist that wants to grow and switch things up than someone who is copy and pasting the same sound over and over, so it's finding that middle ground.

    • @Tamlinsongs
      @Tamlinsongs 3 หลายเดือนก่อน +1

      @@Burstimo Got it. Thanks for the insights and great tips!

  • @LukaPanik
    @LukaPanik 2 หลายเดือนก่อน +2

    The arrists youre talking about won't be even remembered in 5 years time. The 5% you're talking about isn't even in 1% of I'd listen to.

  • @HeathCliff95
    @HeathCliff95 3 หลายเดือนก่อน +16

    This is about everything, but being an artist.

    • @watsonunlimitedmusic
      @watsonunlimitedmusic 3 หลายเดือนก่อน +3

      Exactly. This is the social media industry

    • @cerebrumexcrement
      @cerebrumexcrement 2 หลายเดือนก่อน +4

      this is marketing video. what were u expecting

  • @manzg1
    @manzg1 3 หลายเดือนก่อน +4

    Lol the artists on their label clearly piss them off

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +1

      Doesn't happen often these days thankfully as we've learned the signs on whether we'll get on well with the artist.

  • @LIKEMIKEGG7
    @LIKEMIKEGG7 2 หลายเดือนก่อน +1

    So many people shit on you guys in this comment section. Just sounds like theyre knsulted in some fadhion on not taking it as advice.

  • @jorgegallego9672
    @jorgegallego9672 3 หลายเดือนก่อน +2

    Burstimo: Don´t use/buy fake streams/followers/subs...
    Also Burstimo: 178K subs, 229 likes

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +4

      You've rumbled us Jorge. It's all fake, in fact you're our only viewer. All the videos have been for you Jorge.

  • @nickhoweuk
    @nickhoweuk 3 หลายเดือนก่อน +2

    Great video guys! :)

  • @Chronade
    @Chronade 3 หลายเดือนก่อน +3

    Thank you for this; these sessions are a Godsend to me... I'm a qualified Support Worker in the community, but my main dream has always been to be a professional singer-songwriter; I keep my mind and heart focused on the difference that I can make instead of the money and fame I can gain, as I shine my light of love! 🌟

  • @storzbickel4328
    @storzbickel4328 3 วันที่ผ่านมา

    Little bums me out more about musical artists faking their accounts. I had a close friend that did this, had over 200k followers on Instagram but at least 90 percent was fake, and when he would talk about social media I began to not know if he actually began to believe he had that following or not. Totally delusional, narcissistic madness. I put out an album he mixed and mastered and he promoted it, but I could tell he was embarrassed it did not help me in the slightest so he bought a ton of views for my Spotify and everyone thought I bought them and I tried to tell them what really happened but I could tell most didn't believe me. Made me terribly uncomfortable. I didn't feel like confronting him head on as it's soo fkn sad, so I just told him someone bought all these views for me and I hate that and how gross that is and I only care about what's real and I removed the song and just reposted it. He tried to say nobody did and that it was just because he posted it.. Bs it was exactly 2k views 2 days after he posted it and nothing but bot comments on it. Artists can be geniuses but nothing excuses this level of narcissist delusional fkn madness.

  • @kimr45
    @kimr45 3 หลายเดือนก่อน +1

    When you have 5 monthly listeners and 18 followers, it's real tempting to buy streams and followers. I'd also take a wild guess that they don't have anywhere near a 1000 real streams per song.

  • @dannyupthereds4729
    @dannyupthereds4729 3 หลายเดือนก่อน +8

    i wish there was more companies liek Burstimo around, their content is honest and quality. I feel there is alot of delusion with artists who think they are better than what they actually are.....ot be original in music is hardest aspect about being a songwriter/singer.

    • @g4ostyofficial
      @g4ostyofficial 3 หลายเดือนก่อน +1

      Yeah, a lot of artists I feel get big heads after their few thousand a month listeners. It’s always good to stay humble, stay creative, and most importantly stay inspired.

  • @VioletRobots
    @VioletRobots 3 หลายเดือนก่อน +1

    Chuck spaghetti at the wall and see what sticks I 100% agree with you. I've been in marketing and SEO for 9 years building businesses from nothing with SEO, paid ads and re-marketing, but music is new to me and I know nothing about the market so learning as much as I can for my next step music so channels like yours have been very good for my research. Because you know in music value and data determines your results, i'm trying to get as much data as I can. I like what you said about people that lie to themselves, I see it all the time and you can spot them a mile off and the best thing to do is to pre qualify them and move on fast. Thank you for the tips guys this page is gold.

  • @lightphasermusic
    @lightphasermusic 3 หลายเดือนก่อน +1

    Regarding intros you can solve the problem by creating two versions. The first original song is the artistic version with the long intro, then there can be a radio edit or so, without the intro. Then everyone may choose the favorite version.

  • @Itsdivinedivine
    @Itsdivinedivine 3 หลายเดือนก่อน +2

    📈🫶©️

  • @dansmithdks
    @dansmithdks 3 หลายเดือนก่อน +1

    Your point about artists with fake streams..... we've just started releasing a new artist. We have a 14 track album ready to go which we're drip feeding singles from over the next year... my question tho is that both our distributor (distrokid) and spotify themselves are super, super strict about botted playlists and fake streams, if you're found to have them then your catalog can be deleted, so how are artists getting away with fake streams to that extent? Having a million fake streams? If spotify are so militant about that how are they still on the platform? I'm finding it extra difficult to find the right promotion companies for fear of them using botted playlists even when they say they are organic.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      Because they're lying to you. Spotify don't care about bots because it makes no difference to them whether bots exist on their platform or not. Distributors don't care because they just do what Spotify tells them to do.
      The only loser is the artist who has been mugged off.

    • @dansmithdks
      @dansmithdks 3 หลายเดือนก่อน

      ​@@Burstimo spotify and distrokid are lying?

    • @dansmithdks
      @dansmithdks 3 หลายเดือนก่อน

      ​@Burstimo I'm new to this digital distribution stuff. Very different to putting vinyl out back in the day. Why would spotify and distrokid lie? Surely it's the promoters that would be lying about whether streams are real or not? So you're saying we could find a botted playlist, get millions and millions of fake streams that would generate real revenue and spotify would be fine with that? Seems suspect to me 🤔

  • @TrapGoddZane
    @TrapGoddZane 3 หลายเดือนก่อน +4

    I’ve been watching you guys for about two years now always sharing great info

  • @memosymusic
    @memosymusic 3 หลายเดือนก่อน +1

    Any advice on what to post for composers who are not performers or teachers? Everyone says "behind the song", but nobody watches those unless it's a song they already love, like Billie Eilish talking about a song.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      Compose to visuals. I love that guy who puts captions like "POV: You're 1980s Miami detective driving to investigate a crime scene"
      You can use AI such as Midjourney to find the right visuals, make people feel something or allow their mind to meditate on a different life.
      Or find footage that you can add your music over.
      This will gain you both followers and streams
      Found him:
      th-cam.com/video/WaNC3C15xzg/w-d-xo.html

    • @memosymusic
      @memosymusic 3 หลายเดือนก่อน

      @@Burstimo Thanks! Yea, I’ve been doing Midjourney visuals, but getting literally 0 views with those on YT and similar on other platforms.

    • @memosymusic
      @memosymusic 2 หลายเดือนก่อน

      @@Burstimo Update for those in a similar situation as me. This ended up working on TikTok. I got some 100k+ views and 3k subs in about a week, and some of these converted to Spotify. Mind you I had zero listeners on Spotify, and 50 subs on TikTok after a year, but I have been a composer for 20 years. Thanks for the advice.

  • @PatrickGregoryDaniels
    @PatrickGregoryDaniels 3 หลายเดือนก่อน

    Cool video I’m digging through with my ears to find the gems.

  • @faysha612
    @faysha612 3 หลายเดือนก่อน +1

    Great content. But what would you say to artists who can't afford to pay for your services?

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      Watch our content for the tips and actually put all the information into action rather than sitting around and waiting for success to come.
      We also have a membership which gives more detailed advice, opportunities, consultancy which isn’t as expensive as our service but allows you to have the information you need to grow.

    • @faysha612
      @faysha612 3 หลายเดือนก่อน

      @@Burstimo awesome... But when you say isn't 'as expensive'... What are we talking? I mean, I literally have zero disposable income.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      @@faysha612 Continue making content and releasing, but if you have zero disposable income right now I would concentrate on getting yourself in a financially better position before going any further with marketing. It's not worth putting yourself in a financially vulnerable position for the sake of more streams

    • @vxd
      @vxd 3 หลายเดือนก่อน

      I'm reality. Nobody needs these companies. You can learn the skills for free on the Internet and try things out until you get your niche. You can copy successful small artists, watch what they do, how often they release, what they do on social media, what their songs are like etc.

    • @guilhermelazzari760
      @guilhermelazzari760 2 หลายเดือนก่อน +1

      I paid for their services two years ago, which was not worth it. They created a basic ad campaign on Meta Ads (zero focus on giving me feedback on whether the ad creatives were good or where to improve) and put my song in their playlists. The song got a couple of thousand streams from their playlists (nothing from ads, wasted money) and once the month ended, they took my song out of their playlists and that was it. Long story short, learn how to make Meta Ads campaigns on your own to grow your own playlists and promote your songs once they are out (focus most of the budget in the first 14 days to trigger the algorithm). You don't need to hire services like this.

  • @Shyeep
    @Shyeep 3 หลายเดือนก่อน +5

    I don't get what they do as a marketing company then? .... if what they are looking for is an artist that knows social media and markets themselves.... then.... what is the company doing??

    • @vxd
      @vxd 3 หลายเดือนก่อน +2

      Probably nothing you can't do yourself.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      @@vxd That's true. In fact I'm the same in restaurants. When I go out with a group of friends I don't order any food. I just sit there and watch them eat, while occasionally letting them know that I could've probably made that at home.

    • @vxd
      @vxd 3 หลายเดือนก่อน +1

      @Burstimo at least in a restaurant your definitely getting a meal. Not "maybe" getting a meal.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน

      @@vxd if we accept the artist. They get their meal

    • @vxd
      @vxd 3 หลายเดือนก่อน +1

      @@Burstimo what if they vomit afterwards?

  • @martymccoy5178
    @martymccoy5178 3 หลายเดือนก่อน +3

    You guys have always been so helpful and awesome!!!

  • @redinger44841
    @redinger44841 3 หลายเดือนก่อน

    When I hear a song I like, I like it.

  • @constancaqmusic
    @constancaqmusic 3 หลายเดือนก่อน

    Para que não hajam dúvidas 👑

  • @midable-mc2cz
    @midable-mc2cz 2 หลายเดือนก่อน

    do you reckon I can "make it" i.e. create a buzz without content, I'm old school I don't really want to do socials and stuff just music?

    • @Burstimo
      @Burstimo  2 หลายเดือนก่อน

      it's possible, just a lot harder

    • @midable-mc2cz
      @midable-mc2cz 2 หลายเดือนก่อน

      @@Burstimo o.k. thanks, I'll be getting a membership soon

  • @Mike-vr7mb
    @Mike-vr7mb 2 หลายเดือนก่อน

    Where do I sign up to work with you guys?

    • @Burstimo
      @Burstimo  2 หลายเดือนก่อน

      feel free to submit via the form on our site and we'll respond in 3 business days if it's something we can work with

  • @LilZzzQ
    @LilZzzQ 3 หลายเดือนก่อน

    Are you guys only for uk artists or do you work with us artists as well?

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +1

      We do US, UK, Europe etc

    • @LilZzzQ
      @LilZzzQ 3 หลายเดือนก่อน

      @@Burstimo ah okay I’m in the US I sent in a application and am awaiting a response from you.

  • @TrvisXXIII
    @TrvisXXIII 3 หลายเดือนก่อน

    Do you guys have your artists dabble in UGC?

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +1

      A few years ago we ran a some dance competitions etc for EDM artists. It was great for having content to re-post but I didn't feel like it really helped promote the artist so we stopped doing them and focussed more so on influencers who already had a following.

    • @TrvisXXIII
      @TrvisXXIII 3 หลายเดือนก่อน

      @@Burstimo interesting. The UGC space is still a viable option since brands are willing to pay anyone with a content portfolio to create sponsored posts for them. Not trying to solicit anything in the comment section, but I’d love to have a conversation with you guys about it.

    • @Burstimo
      @Burstimo  3 หลายเดือนก่อน +1

      @@TrvisXXIII Always happy to hear out new ideas. You can drop me an email at alex@burstimo.com

  • @RangeWilson
    @RangeWilson 3 หลายเดือนก่อน +1

    Valuable insights for any musician, whether or not they end up working with you. Well done!

  • @miked8075
    @miked8075 3 หลายเดือนก่อน +1

    Bluntfunk - Heat, best unknown album on Spotify