How To Launch A Makeup Brand & Sell Online: The Ultimate Guide
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- เผยแพร่เมื่อ 16 มิ.ย. 2024
- You don’t need to be a big beauty company to sell makeup online. This video is for makeup lovers that are really in it, and want to make their business work.
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Is there really room for another BB cream? Another matte lipstick? How do you, a budding makeup brand founder, get your products to stand out in a crowded market? How does a new mascara get visibility among the literal thousands?
Luckily, ecommerce solutions and access to manufacturing resources have democratized beauty in the past decade, opening up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market (we’ll tell you how), can jump on these trends and fill gaps in the industry.
Here, we’ll take you through how to launch a makeup brand, with expert advice and real examples from successful beauty brands.
Here is what we’ll cover in this video:
00:00 Introduction
01:51 Figure Out What You’re Going to Sell
03:26 Finding Niche Markets
03:59 Make Manufacture, White Label, or Resell?
13:57 Managing Inventory
14:48 Setting Up Your Online Store
16:44 Shopify Apps for Makeup Stores
17:25 Choosing a Theme for Your Makeup Store
17:55 Marketing Your Makeup Line
22:09 How Much Does it Cost to Start a Makeup Line?
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-- RESOURCES --
► How to Launch a Makeup Brand and Sell Online: The Ultimate Guide bit.ly/3vznArt
► FDA Regulations for Small Business and Homemade Makeup Manufacturing www.fda.gov/cosmetics/resourc...
► Find Recipes and formulas www.makingcosmetics.com/
► The Beauty Lab For Entrepreneurs www.geniesupply.com/
► A Cosmetic Chemist acosmeticchemist.com/ (Canada Only)
► How to Make Lip Balm at Home bit.ly/3cF6Pm8
► List of Cosmetics Manufacturers in the United States www.manta.com/
► Your end-to-end manufacturing process - all in one place makersrow.com/
► FDA Cosmetic Regulations www.fda.gov/cosmetics/cosmeti...
► Canada Cosmetic Regulations www.canada.ca/en/health-canad...
► UK Cosmetic Regulations www.gov.uk/guidance/product-s...
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Thank you so much my dear. It was the first video that showed up when I was searching on this field secrets. I’m a starter in this field and cannot wait to utilized the helpful tips that you shared with us. Thank you so much❤❤❤
Love how you just get strait into it 👍
So clear and to the point content.
Thank you for breaking this down so clearly !! 🙏🏾👸🏽💛
I'm only 15 but I wanna start my own makeup line,BTW your video encouraged me a lot
Thanks
am i the one here think she look like vanessa hudgens
Yes
I thought it was her lol
She's much more pretty than vanessa
I thought it's her only
Yes you the only one
Glad you enjoyed it, thanks for watching!
Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!
Thank you. You got right to the point and it was easy to take notes and get a clear understanding
This video was all i needed thank you so much!
Great video & excellent presentation! Thank you Michelle! I have subscribed and made some coffee - I am going to watch a whole lot more of your videos now..
Thank you so much for this…i really need this kind of help…i thank you with my hole heart❤️❤️❤️
Can't wait to start my makeup brand!
This is very educative! Thank you. I am planning on creating a healthy makeup range for young girls!
Hi, Judith! Glad you enjoyed our video! Creating a healthy makeup range sounds exciting. Have you had a chance to check out our Shopify Blog post on How To Start A Makeup line bit.ly/3dGxW16?
I recently started a line of my own blushes and this video is just what I needed to keep my momentum going! I launched in the top %20 percent of all stores that launched the same week as me 😍
Can you explain what legal processes you had to go through? Can you sell on Amazon? Is your manufacturer from china or USA?
Congratulations 👏
I want to start the best products and amazing Idea in this line but I am in Afghanistan I don't do that in here
@@travelersheaven53 What there not telling you is 95% of Shopify stores fail it's best to start on TH-cam Ebay and Amazon
@@sasha69Xurgelash Don't discourage anybody please
Thank you!!! Super helpful
Wow you guys are doing a great job. Thanks
You are such a good heart to teach us
Thank you the info was so valuable
Bravo!! I took down a lotta notes
Thank you for all this great information!!
th-cam.com/video/_Xrpcf7FskI/w-d-xo.html
Nice video and you have a killer smile 💜 thanks for the tips
JLB cosmetics... thankyou so much for the ideas... its really informative... i have motivation now and confidence to pursue it.
This is very proficient business and trendy at the same time.
Love you for your information😘
Thank you so much your video was really helped full
Can you make a video on handmade crafty stuff too..like resin n clay stuff . Thank you ♡
Very formative and knowledgeable video. Also you look like Vanessa Hudgens !
Thank you so much for the video!!
And also you look like lily Collins 🥰😍
I have been online for hours and this was the best explanation
Thank you
Thanks for your comment, Jaime! We're glad to hear you liked this video.
I love this video thank you very much
Thank you!
Thank you! I will make plant based lip stick!
Sweetheart I love u for that information.. It's really helpful
Thank You For This!
Thank YOU for watching! ☺
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"Sun rays" we can use for rose powder fragrance
Thank you, I really needed this👆 video 😊👌🏽
Can y'all do a video on home decor store?
I love your leather shirt 😍
This has given me so much info but also the cost of using a cosmetic chemist how much is that and how much you order to sell. I think you have to buy alot or can it be a less amount to start off. This idea has been in my head for over 5 years.
Excellent content 👍
Tysm!
I want to start my own make up line this video was really helpful 😊
Thanks for your comment but more importantly, welcome to your e-commerce journey. We recommend that you check out the resources section in the description of this video for all the information you can possibly need about starting your own make up business. If you haven't already, our 14 day free trial is the best way to see how the platform can help you and your store. Happy selling!
Do you have any website where you are selling you products?
Thank you very much
So clearly containt nice video
U really look like dua lipa, tnx btw for the video ❤️
"Spark line" eye brow pencil we can use for our business "star line" we can use for face wash
It really help me outt with all the stuffs in which i was hell confused thanks alot dear ❤ and bless me !.. in just 3 months im starting my own cosmetics brand im superrr excited 😍😍
Best of luck!
Hay anushka kya kya satp apne kar liye pls talk me I am also open my brand but I am very canfuse
@@MAKEUPVIBESCOSMETICS apne open Kiya kya ? Coz mai bhi open karne wali hu after 12 exams like course join karne wali hu jo online hote hai woh formula sikha dete hai
@@harshalimadhavi757 19fab ko launch karu gi brand apna
Amazing video! You explained everything in such a fun and kind way, thanks for sharing great info! ❤
Pl make a video on apparels too
Thank you very much 🌸 I hope that there will be a written translation of the words in the video, so that if we don't understand some of the words, we can translate it. I hope that all the videos have, especially this video and any title related to it Thanks 💗
Thanks for this piece of feedback, Dalal. I'll pass this along to the team so we can investigate if this is something that we can do.
Y’all need to fix that issue
What American companies help produce line for you? I’m getting several for skin care looking into cosmetic makeup.
Please make a video on coffee brand
Thank you madam
Please do the same with cosmetics and candles !
cosmetics are makeup though. That's what this video is about...
"Skin shine " we maybe used for a skin cream
Very good
Nice very good
"Point line" eye brow pencil we can use for a new eye brow
Nice toh guide
Wish there were more options on marketing because I hate social media. Have a fb page but I haven't touched it in a long time. Better get on with just erasing my fb.
Do you have any website where you are selling you products?
Interesting break down.. this is a cool business if you got a sick brand. Any women in here who want to go halfers on a make up start up?
I’d love a lipstick and hair extension’s products
How to start a sneakers business on shopify
I heard if you bottle your own product you need a separate insurance...is that true?
Position yout makeup line in A crowded market
Make, manufacture, or white label makeup
Ingredients, packaging.and labeling
Sourcing and develoop packaging
,, Posicione sua linha de maquiagem em um mercado lotado
Fazer, fabricar ou maquiagem com marca branca
Ingredientes, embalagem.e rotulagem
Buscar e desenvolver embalagens
Gerenciar inventário
Can you tell us about legal stuff? Like if suppose products are manufactured in Korea and I want to sell internationally, then do I need to have authorisation in every country that I intend to sell? Or do I just need a business license from the country that I belong to?
Hi! While we would always advise seeking legal advice from a trusted expert, we do touch on the subject in this video bit.ly/3ESHvoC. It really is important to consult with a lawyer or local institution to make sure you are compliant with the law.
"Face clean" we can use for face cream
Omg why did I thinks she’s Vanessa Hudgens ?
If it really a earning business l will be continued until my success however thank you very much
Thanks so much for the video. Please I want to have my brand of make-up and I need your help . How much does it cost to start my make-up brand .
And which company do you advice
how to launch a handbag brand?
You are so very informative and I thank you for that, I would like to start me own skincare products and I looking for a marketing agent and strategy to help me hit my brand on shelves and on social platforms. If you can help or could recommend any company or person, I will be very grateful.
oh if I only at 16 would have a support in this at all it would be easier to make my dream come true but oh well I wish I can get it fast and good soon too
"Youth maker" we can be used for face wash
All my potential business names have been taken that’s why I can’t use Shopify
Is there any manufactore operating globally???
Stocks are good but i swapped and invested in forex, Bitcoin and other Cryptocurrency. I have been making good profits.
Wow Great that's called diversifying a portfolio.
I'm an investors in Crypto too over the years
Yes investing in Forex and Crypto is profiting
I've been holding most stocks like TELSA , AAL but the crash are inevitable 🙁
It's very important for one to have different streams of income☺
Good
If I want similar ingredients to Huda beauty products. How should I go about starting that?
Hey, Faith! I'm excited to hear that you're thinking of starting a new business venture. Are you looking for a beauty product manufacturer? If so, may I ask where you're located? You could also consider dropshipping, with apps like Dropship Beauty: bit.ly/3FtMHRY.
I'm selling lashes. My shopify should be going live by August 22.
Amazing work on launching your new business Laura!
Your the shit!!!
What about licensing skin product? Isnt it necessary? Or how to
Hi! When it comes to selling skin products, all the regulatory requirements for the UK, US, and Canada are linked in the video description above. If you're based in another country, you will need to check with the local authority there.
Do you know the name of this person? She explains well.
I want to start in India if you are given formulation. India. Is big market in the world.
I think it that my time and effort is going to waste isn't right or not I don't know what is right
I want to make my own cosmetic brand and products. But the packaging is a problem for me, for an example if I want to make a eyeshadow palette in a traingle shape. But if you go to see some website they only show what they made, not what we want. Pls solve it. Basically i meant to say how i am supposed to make my custom packaging
Hello! Would you be able to tell me more about this?
Is this an issue that you're having on your own online store, or is it that you're having issues with suppliers for your brand? Any further context or details you can provide will be super helpful here!
Actually I want a company or a website who can make packaging how i want it to be
I see! For this you should check out our Shopify Blog article on Product Packaging - bit.ly/33F2KgC - it has some great tips and advice on the topic, as well as mention of some packaging materials companies.
Additionally, I have an article here on How to Start a Makeup line - bit.ly/3FzZKQ5 - which has mention of packaging as well as other tips and information for selling makeup online.
Do you have a store with us already?
Hey, i am not talking about packaging supplies like boxes, tissue paper and etc. I am talking about like your own eyeshadow palette, lipstick, makeup brushes and things like that. I have formulas to make eyeshadow, lipstick, but how to get your own empty custom lipstick, eyeshadow and etc.
Possibilité de livrer en France ?
00:01 Learn how to launch a makeup brand and sell online step by step.
01:59 Differentiate your brand and define your target audience
05:38 White label manufacturing for quick product launch
07:31 Launching a makeup brand involves finding the right manufacturer and considering the option of curating and reselling cosmetics.
11:26 Considerations for sourcing ingredients and packaging
13:27 Understand labeling requirements and manage inventory for your makeup brand.
17:07 Marketing strategies for launching a makeup brand online
18:47 Leverage smaller accounts and focus on TikTok for social media marketing.
21:58 Starting a makeup line can be affordable with careful planning.
23:34 Starting a makeup brand requires passion and willingness to learn.
You are so beautiful ❤️
Can someone tell me cosmetics are banned for sending internationally? If you do online consmetics business, how to send it when it's not allowed for courier companies to send it US UK hmmm???
I can't find a low moq custom skincare and packaging manufacturer, please help!!
p.s ive been looking for MONTHS 😢
Videos are good, but feels like distant dream.
Please does Shopify works effectively in Nigeria?
Hey, there. Thanks for your question! Shopify does indeed work in Nigeria! The one thing you'll need to make sure of is that you find a Third Party Payment Processor that works in your region that can integrate with Shopify. We have a list of such gateways available to you here: bit.ly/3d2TwQB.
It's my dream to create my cosmetics line, but after watching this video, I already got scared
Is there a specific part of the process that you're nervous about, Iveth? Starting a business can definitely be intimidating, but you've got what it takes to turn your dream into a reality.
my dream is to make my own cosmetics brand but I am really struggling to find a trusted beauty product manufacturer in England. Will you be able to help me with that
Hey, there! Thanks for getting in touch. I can certainly understand starting out can be a little daunting but not to worry we are here to help! We have a great blog here: bit.ly/3PWeSh3 where you can read up on starting a makeup business online.
Have you signed up for the free trial yet? -Maz
Thanks! How do I create more when on demand?
I once was selling something online, people wanted to buy more but I didn't know how to create more so I gave up😬 I think it's called mass production? I don't even know the correct terms 🙄
Hire someone
You’d need to have a manufacturer for that. Try looking into some in China if price is a concern. Or else, look locally
Is it possible to start my own makeup business precisely foundation
Hi, Jacque-Belle! It's sure possible. Have you started your business already? How is your progress so far? - Rein
@@learnwithshopify not yet but I plan on starting but don't know how to go about it
Is there something specific you would like assistance with setting up? - Rein
@@learnwithshopify to know if I should manufacture my own products or just in for white market
We have a great guide on starting a makeup line here: bit.ly/3qtMZB5. Hope this helps!
Hello 👋 i want you teach me how to sell products
Hi, there! You can get started today with your Shopify Free Trial here: shopify.link/dbD. It's always best to know what you're getting into before you join so I suggest checking out this great Getting Started With Shopify course: shopify.link/BA5G. Do you already know what products you'd like to sell?
Do you need to LLC your company when you start your website on Shopify?
Hi there, Tristen. Folks at any stage of starting their business can create their account on Shopify. When it comes to information regarding the sort of licenses you need, or regulations you'll want to follow, you'll want to contact a local authority on the subject to make sure you're adhering to all laws and regulations as needed.