How one endorsement destroyed a billion dollar brand

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  • เผยแพร่เมื่อ 1 ธ.ค. 2024

ความคิดเห็น • 39

  • @elliscryns6958
    @elliscryns6958 ปีที่แล้ว +23

    I'm 38 years old and I recently bought the crawling dragon baggy jeans, a bomber jacket, sneakers and a cap and I absolutely LOVE it!!! I think especially the baggy jeans look just amazing and cool and I don't even care what people say or think and that I 'should dress my age and not look tacky', but fuck it at least I feel good, comfortable and HAPPY !!!!! :-)

    • @WeLiveWeDie
      @WeLiveWeDie ปีที่แล้ว +3

      Ed hardy back keep rocking it

  • @cristiansalinas9860
    @cristiansalinas9860 ปีที่แล้ว +41

    Definitely been rocking Ed Hardy lately, I think it’s back in some regard

    • @Ford_Transit_Qustom
      @Ford_Transit_Qustom ปีที่แล้ว +7

      yeah me 2 i just think it looks really good

    • @1981EST
      @1981EST  ปีที่แล้ว +6

      I think it has a great nostalgia effect

    • @Kay-ik3fy
      @Kay-ik3fy ปีที่แล้ว +3

      “I wear what I want , I might bring back Ed Hardy “

    • @camdengraves1442
      @camdengraves1442 ปีที่แล้ว

      @@Kay-ik3fywho said that

    • @tbj4855
      @tbj4855 10 หลายเดือนก่อน

      NO

  • @testing6753
    @testing6753 ปีที่แล้ว +16

    This video shows how fashion 100% relies on perception.
    If high status celebrities start to rock ed hardy gain for whatever reason, it's gonna get really popular again

    • @1981EST
      @1981EST  ปีที่แล้ว +2

      I think it depends on if the person actually cares about fashion or not. You can tell when somebody is actually into clothing or just pretending to care. Most celebrities get money and feel like now they have to look the part.

    • @testing6753
      @testing6753 ปีที่แล้ว +1

      @@1981EST Absolutely. I was just trying to say a lot of people just want to fit in and look cool by wearing whatever is "cool" at the time.

    • @Maudtattoos
      @Maudtattoos ปีที่แล้ว +1

      Reminds me of when celebrities like Justin Beiber and Kylie Jenner started wearing vintage band t-shirts, which made other people want to wear those shirts too, even places like forever 21 and H&M started selling band t-shirts.

    • @testing6753
      @testing6753 ปีที่แล้ว +2

      @@Maudtattoos exactly. That's why a lot of companies use celebrity marketing

    • @poppinc8145
      @poppinc8145 ปีที่แล้ว

      "Fashion" literally means following everyone else. People forget that. Uniqueness is a part of it too but only a small part.

  • @paprikafinesser
    @paprikafinesser ปีที่แล้ว +8

    Pretty nice vid my guy !
    I remember the Ed Hardy/Audigier craze in the late 2000s, it was a weird time for fashion indeed lmao

    • @1981EST
      @1981EST  ปีที่แล้ว +1

      Thank you man

  • @poppinc8145
    @poppinc8145 ปีที่แล้ว +6

    Ed Hardy shirts and soon Affliction shirts were huge in the mid 2000s to early 2010s.
    I disagree that any one person or event killed the popularity of Ed Hardy, because Affliction and other brands with similar designs fell off around the same time. That late 2000s aesthetic just got old.
    Technology, fashion, music and reality TV all changed in the 2010s. Jersey Shore stopped airing in December 2012. The baggy pants look was out and with it everything that went with it, whether that was basketball jerseys, bowling shirts, or shiny graphic tees.

    • @1981EST
      @1981EST  ปีที่แล้ว

      I think every trend at one point will die and head Hardy just like any others trends was on his way out but I think the gosling scandal rushed it’s demise.

    • @1fault
      @1fault ปีที่แล้ว

      Affliction is cool now again

  • @cashmsc
    @cashmsc ปีที่แล้ว +2

    I think the brand has settled into a comfortable niche, it still has a dedicated fanbase and while it may peek back into popularity every once in a while ppl who do fw the brand will still wear it regardless

  • @missbohochic751
    @missbohochic751 ปีที่แล้ว +5

    I like this brand I think it’s still very trendy

  • @BonsaiFrost
    @BonsaiFrost ปีที่แล้ว +3

    I was in middle school when it was at its peak.

  • @theJACK__
    @theJACK__ ปีที่แล้ว +5

    so the husband of the woman who popularized the "KAREN CUT" killed Ed Hardy?

  • @jcp4350
    @jcp4350 ปีที่แล้ว +1

    Great content

  • @nickgee7291
    @nickgee7291 ปีที่แล้ว

    Oh man! I remeber i had the black tshirt of the one stallone was wearing

  • @taliesetaya6562
    @taliesetaya6562 ปีที่แล้ว

    I loved the ed hardy days lol there was even a song anout it in 🇬🇧 lmao 😂😂

  • @kaumalt8961
    @kaumalt8961 ปีที่แล้ว +1

    fire content

    • @1981EST
      @1981EST  ปีที่แล้ว

      Thank you 🙏🏾

  • @fishfish7177
    @fishfish7177 ปีที่แล้ว +4

    Good video , ed hardy clothing is disgusting tho lol

    • @1981EST
      @1981EST  ปีที่แล้ว

      Haha you right

    • @TheMarchives
      @TheMarchives ปีที่แล้ว

      Crazy the pieces themselves r dope

  • @kronshevskiy
    @kronshevskiy 10 หลายเดือนก่อน

    i thought french people has style

  • @missbohochic751
    @missbohochic751 ปีที่แล้ว +1

    I think Christian audigier
    Destroyed the brand

  • @uglybenji4694
    @uglybenji4694 ปีที่แล้ว

    🤜🤛👊

  • @HighWindSailing
    @HighWindSailing ปีที่แล้ว +2

    I used to have a hoddy from this company def quite expensive lol.

  • @facu4245
    @facu4245 ปีที่แล้ว +1

    in y2k culture in my country there's a lot of hype with 2000s clothing that people wore in the us, and now we can find them in thrift stores (ed hardy, christian audigier, affliction, mma elite, tapout, rawblue, dcshoeco, jnco, etc.)
    so it might not be popular in the us or social media in general, but if someone offers me something of that kind i would love them and take care of it with my heart 😻🫂

    • @1981EST
      @1981EST  ปีที่แล้ว

      Where are you from bro ?

  • @БайГаньо-м8р
    @БайГаньо-м8р ปีที่แล้ว +3

    nah ed hardy is still the shit