When I realized that Google Analytics' deadline for transfering to GA4 is just two weeks away. I panicked and scambled. Then I found this video. Huge huge thanks!
Finally! A straightforward frame-by-frame explanation of how to do this! Not some vague hypothetical example of the technical aspects of regex, blah blah blah... Well done and subbed 🔔🔔👍👍
Thanks Benjamin, Such a very detailed video. I've done all the set up but just can't figure out why the trigger is not firing in preview. I see the deatils of my actions on the data layer Tab but not on the hits sent
I've installed manually the GA4 code within my website without using GTM. So now when i follow the steps in GTM to create the event "purchase" I find the "measurement ID" field. What do I have to fill in this? And then, since some main events have already been created during the GA4 configuration; what about the regex text? Do I have to insert just purchase instead of the whole expression?
Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)? I have my GTM and shopify built off your shopify implementation video from 4 months ago. Thank you!!!
Very informative video. I've a question about this video while adding triggers you pasted all the recomended events into events section and press submit. All the events names must be same as website's events or I need to follow the same as described in the video.
@LoveData Why does the purchase event not come through on the Debug but all the others do? (i.e. add-to-cart, user engagement, page view) I am sure I am doing something wrong but trying to understand what I have done wrong. Thanks in advance!
Firstly thanks for all your videos however I do have a question that many others may also be interested in. Now that GA4 is supported via the google shopping channel and we have removed the Google Tag or Tag manager code from both the theme.liquid file and the extra (+ event snippet) script section for checkouts etc. How do we send conversion tracking to google ads? Do we need still need to ad the global site tag and event snippet? will doing this mess up the reporting data? or can we leverage the conversion action already being sent to GA4? A video on this and then on Enhanced conversions, Dynamic remarking would also be great.
Thank you for your awesome tutorial ! I followed your instruction but i can't see the conversion in ga4 and when i create the tag i only see "event name" without "configuration tag". Thank you :)
Great tutorial that i was able to follow and make sense of... a lot of other videos and guides have been confusing at best. I have one issue however... Purchase shows up in GA4 Debug View but not record of it in the GA4 general view under total revenue, or under Monetization > Ecommrce purchases. Any ideas why this would be happening? or not happening as the case may be?
@@LovesData Hi Benjamin! Really great video! I was trying for a while to get a Ecommerce Report with the Item Revenue. I write here because my problem is that I am not getting numbers in the column of Total Revenue or in the Monetization Overview....any idea? I installed all 48 hours ago..thanks in advance Benjamin
Thank you Benjamin! Love the video :) I have one question regarding GTM. Can we create the new GTM container and new data layer to track ecommerce events for GA4 while we currently have existing container and data layer for UA ?
Great Tutorial. I have followed and can see the purchase event in the realtime reporting, but the events report is not showing any purchases or revenue (but I am seeing correct number of "begin_checkout" events... is there a setting stopping the reporting of purchase events (even though I see them in the tagassistant as firing?
Thank you for a very useful tuturial, unfortunately I do not see my purchase under Analytics debug view? How can I fix this? Thank you for helping out 🙂
In GA4 Under Monetization / Ecommerce Purchases - the Item View Events are all showing as 0 Cart to View Rate all 0% Purchase to View Rate all 0% I've searched all over to find how to trigger these Item View Events but can't find anything. Can you help? Happy New Year!
Hi Benjamin, Thank you so much for this wonderful and beginner friendly tutorial.. I can now finally track checkouts, purchased and revenue on my GA4. However, after a week, I noticed that the revenue on GA4 is just the half of the gross sales on Shopify Report.. I follow everything and now I don't know what's wrong with my set up...
Hey, your video was extremly helpfull. I have followed the steps as mentioned in the video. Only problem i have with the purchase tracking is that it works when buy with a coupon. When i make a actually payment. the purchase is not tracked as conversion. We are using takepayments for the transactions.
You might need to ask your platform provider for assistance. The purchase event needs to be triggered to track transactions. I also have troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce that might help too.
Thank you so much! I basically did all migration just using your tutorial. Only thing left to do is see conversion value in GA4, do you add just another event for that? Or how does that work? Thank you so much!
How does this effect the variables we created previously and used in the shopify checkout from your video 4 months ago? Should we delete the old data layer variables now that this new events trigger is around?
You can continue using them or remove them and switch to this method. Just double-check that you’re using the GA4 version of the data layer. You should see ‘transaction_id’ and ‘value’ (the UA version uses ‘id’ and ‘revenue’).
@@LovesData so if you remove it from the checkout code information in shopify how does it get pulled in from shopify? Do you need to change any settings in shopify? Would be great to get a refresh video for shopify! Your channel is the best on TH-cam by a long shot. You bring the entire solution. Many thanks! -Mike
@@LovesData sorry maybe I’m confusing things. I’m referring to the “additional scripts” we entered into the shopify checkout page (from the old shopify video you posted from 4 months ago). Do we still need that script we entered into that form? Or can that be removed now in lieu of the new e-commerce events tracking.
@@mikem4237 You still need that. That's adding the data layer to your website. The only thing that you can change, if you choose, is adjusting the tag inside Google Tag Manager.
Sorry for my stupid question, but. If I only connect my GA4 account to my ecommerce website with google tag manager is not enough for GA4 to collect the events of purchase on the website? I need to do all you did in the video? Thank you!
Benjamin thank you a lot for this great tutorial. I have a different question, please could you let mi know which App did you use to create de spoken spanish version for this video? Is it speechelo?
What about Google Ads Conversion tracking and ecommerce? Google Ads tags are more accurate than GA4 imports. How can we implement Google Ads conversion tracking for ecommerce? Thanks and great vids!
Hey Benjamin, thank you for sharing. I set up the things shown in this video and the e-commerce data runs exactly. But on 27th, I found that there is a transaction data with "4" for ONE order( that should be shown 1). Do you know why it happened? Or there are something I should check again? Thank you in advance😊
hello Benjamin! Thanks !!! Q: did you ever compare UA vs GA4 transaction? Do we expect some gap? I have GA4 transaction more approx 5%. Not sure why...
Thanks for the video help. With Universal, tracking purchases in Google Ads meant sending data to Google Analytics, then connecting GA and GAds accounts and creating a conversion in GAds. Is it the same for GA4? Or do I have to create a separate Google Ads tag in GTM as well as what's in this video?
Thanks Benjamin! I've followed your steps, but unfortunately no revenue is coming in yet (e.g. adding to cart works). The data layer uses a 'purchasev2' event. That's why I added that to the trigger. Am I missing a step?
My pleasure! Here are my troubleshooting tips which might help: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce And overall, you’ll need to ensure the value and currency parameters are being correctly passed with the GA4 purchase event.
U said in one of ur videos to keep the google analytics connected to shopify if im not mistaken (in preference page on shopify). Should i still keep it connected even though i changed to ga4? Wouldn’t it overlap? Should i also keep my ads account connected to GA UA account? Thank you.
Sir , I need to create a pos billing system in Google . Bill entry bill print and auto save data in Google sheets. Can you suggest me a good idea please?
I've been literally watching these videos by different youtubers and they all make it super hard to understand, I haven't found someone that explains this in a more simplified way. I've just been wanting to track a purchase........ :(
hey guys amazing content really helped me out, i previously followed your other video you post on march ! if i do it this way does that mean i delete the imported container etc and just do it this way ? because i have done it this way and purchase fire in google tag manager but not my debug mode can you please assist it would be greatly appreciated thank you
Hi Benjamin, thank you very much por this tutorial. One question, althought I created the trigger with the custom events in a regex format, I don't see the begin_checkout fired up, only the view_item and add_to_cart events. Do I need to add those data layer events on the checkout additonal scripts too?
Thanks for the video, it was extremely helpful! :) Unfortunately, I still have a problem - I checked the debug view in Google Tag Assistant and it works well. However, I don't see anything in Analytics. Even if I made 3-4 test purchases nothing appeared in the E-commerce report. Furthermore, I don't have any steps in the debug view. Do you have any idea what can cause such an issue?
Same issue here, but I believe he missed a step in this video. What's happening here is that only the events are fired and visible in the debugView but that doesn't mean the data will be visible in GA4 reports. In order to make that work/visible you'll need to create data layer variables and pull that data in and add them as parameter values in the desired ecommerce events. Tonight I'll try to implement this and keep you posted!
I was wrong, appearently having this feature checked 'Send Ecommerce data' should do that (pull in the datalayer and parses the event parameters into GA4 ) automatically for you. My problem is that not all events are coming into Google Analytics... I hope you're having more luck than me...
![[LIVE] : ONE ลุมพินี 89 | คู่เอก "ยอดไอคิว vs คิริลล์"](http://i.ytimg.com/vi/Z3vYkHJ_5Ig/mqdefault.jpg)
When I realized that Google Analytics' deadline for transfering to GA4 is just two weeks away. I panicked and scambled. Then I found this video. Huge huge thanks!
Extremely helpful, straightforward video. I appreciate your positivity and enthusiasm on a task many of us were probably dreading. Thank you so much!
Glad you like it Ray!
Benjamin you are absolutely ' the best ' . As a former teacher you earn top marks for this lesson : A+
This video was incredibly useful. Your instructions were clear and concise.
I'm glad you found it helpful!
Finally! A straightforward frame-by-frame explanation of how to do this! Not some vague hypothetical example of the technical aspects of regex, blah blah blah... Well done and subbed 🔔🔔👍👍
This is so helpful. You’re such a great educator and a gift to us all! Love it
Fantastic tutorial. Clear, concise, and on topic. Thank you.
Thanks Benjamin, Such a very detailed video. I've done all the set up but just can't figure out why the trigger is not firing in preview. I see the deatils of my actions on the data layer Tab but not on the hits sent
how can find the data layer for my shopify store?
Thank you dear for your awesome tutorial about google tag and ecommerce. it saved my time!
This is so helpful. You’re such a great educator and a gift to us all! Love it
Thank You Thank you
Very easy to understand. I followed your instructions and my data layer events are working well. Thank you
I've installed manually the GA4 code within my website without using GTM. So now when i follow the steps in GTM to create the event "purchase" I find the "measurement ID" field. What do I have to fill in this? And then, since some main events have already been created during the GA4 configuration; what about the regex text? Do I have to insert just purchase instead of the whole expression?
Thanks!
This hugely helpful. Thank you so much for sharing, you are absolutely rocking.
Straight Forward, Extremely Easy to Implement. Thanks Love-Data ❤. Keep-up the Good Work.
Very helpful and straight forward. Thank you.
Nice!! Benj!! If I have a tag For google tag Ecommerce and I also add the Ecommerce tracking GA4, there will be any issue, like duplicate conversions?
Finally Found what I was looking.
Based on the new GA4 “send e-commerce events” and {{Events}} tracking recently added by Google do we need to update or change the shopify data layer and/or GTM data layer variables or tags (specifically purchase tag)? I have my GTM and shopify built off your shopify implementation video from 4 months ago.
Thank you!!!
Yes
Thank you so much for your Lesson ...you are awesome...i really appreciate
thanks Benjamin, you saved my life 🙂
Great explanation, thank you!
Very informative video. I've a question about this video while adding triggers you pasted all the recomended events into events section and press submit. All the events names must be same as website's events or I need to follow the same as described in the video.
@LoveData Why does the purchase event not come through on the Debug but all the others do? (i.e. add-to-cart, user engagement, page view) I am sure I am doing something wrong but trying to understand what I have done wrong. Thanks in advance!
As usual great video 🙌🙌🙌 thanks for sharing
Hi, Benjamin, super useful tutorial as usually! Thank you.:-)
Amazing video thanks so much. Straight to the point I love it
Do we need to add that data layer code in our website?
Thank a lot for this video tutorial. I have a Magento website then how can I use this ecommerce tracking? Could you help me?
Firstly thanks for all your videos however I do have a question that many others may also be interested in. Now that GA4 is supported via the google shopping channel and we have removed the Google Tag or Tag manager code from both the theme.liquid file and the extra (+ event snippet) script section for checkouts etc. How do we send conversion tracking to google ads? Do we need still need to ad the global site tag and event snippet? will doing this mess up the reporting data? or can we leverage the conversion action already being sent to GA4? A video on this and then on Enhanced conversions, Dynamic remarking would also be great.
SO helpful! Thanks!
Great guide, thanks a lot! However, in DebugView it tracks 2x purchases with this setup. Any ideas as to why and how to fix this?
Do you have a tutorial on how to create an e-commerce schema for GA4 properties?
Thank you for your awesome tutorial !
I followed your instruction but i can't see the conversion in ga4 and when i create the tag i only see "event name" without "configuration tag".
Thank you :)
Thanks bro ❤
Great tutorial that i was able to follow and make sense of... a lot of other videos and guides have been confusing at best. I have one issue however... Purchase shows up in GA4 Debug View but not record of it in the GA4 general view under total revenue, or under Monetization > Ecommrce purchases. Any ideas why this would be happening? or not happening as the case may be?
Thanks Steve! Are purchases showing in the real time report? And have you waited a day for data to be processed into the standard reports?
@@LovesData ahhh yes they are showing up in the realtime report... i guess im just impatient, id assumed they would start reporting within the hour...
Great! Yeah, there is more of a delay for GA4 standard reports compared to Universal Analytics.
@@LovesData Hi Benjamin! Really great video! I was trying for a while to get a Ecommerce Report with the Item Revenue. I write here because my problem is that I am not getting numbers in the column of Total Revenue or in the Monetization Overview....any idea? I installed all 48 hours ago..thanks in advance Benjamin
@@andrescabrera5877 happening to me to! did you find a fix?
Love your videos, thanks. Do you have a video on Tags Not firing, please?
Thank you Benjamin! Love the video :)
I have one question regarding GTM.
Can we create the new GTM container and new data layer to track ecommerce events for GA4 while we currently have existing container and data layer for UA ?
Thank you sir, really on point !
Great Tutorial. I have followed and can see the purchase event in the realtime reporting, but the events report is not showing any purchases or revenue (but I am seeing correct number of "begin_checkout" events... is there a setting stopping the reporting of purchase events (even though I see them in the tagassistant as firing?
Benjamin, would you consider an update to to this video, considering all the changes to Google Analytics page?
Great content as always
Thank you for the video.
Why are you using items and not products? Which one is standard?
You need to use items for GA4. (Products was used for the previous version of Google Analytics, aka Universal Analytics.)
Hi, I have the issue that I don't see the add to cart event. Any idea how to fix that? The same happened with your video from 4 months ago. Thanks.
Thank you for a very useful tuturial, unfortunately I do not see my purchase under Analytics debug view? How can I fix this? Thank you for helping out 🙂
Add datalayer objects in website
In GA4 Under Monetization / Ecommerce Purchases - the Item View Events are all showing as 0
Cart to View Rate all 0%
Purchase to View Rate all 0%
I've searched all over to find how to trigger these Item View Events but can't find anything.
Can you help?
Happy New Year!
You certainly know your stuff. Thank you!
Hi Benjamin, Thank you so much for this wonderful and beginner friendly tutorial.. I can now finally track checkouts, purchased and revenue on my GA4.
However, after a week, I noticed that the revenue on GA4 is just the half of the gross sales on Shopify Report.. I follow everything and now I don't know what's wrong with my set up...
This is my concern as well , any possible solution for this one? @Loves Data
could be adblocker
Hey, your video was extremly helpfull. I have followed the steps as mentioned in the video. Only problem i have with the purchase tracking is that it works when buy with a coupon. When i make a actually payment. the purchase is not tracked as conversion. We are using takepayments for the transactions.
You might need to ask your platform provider for assistance. The purchase event needs to be triggered to track transactions. I also have troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce that might help too.
thanks..very detailed tutorial.
Hi Ben -- If I follow this guide, do I still need to enter in the event parameters, and have them stored in DLV's?
Please guide ecommerce tracking setup & values for Cloudflare
This was brilliant. Thanks
Benjamin, where did you get those Ecommerce event names that you posted into the trigger event name?
Thank you, man!
Thank you so much! I basically did all migration just using your tutorial. Only thing left to do is see conversion value in GA4, do you add just another event for that? Or how does that work? Thank you so much!
How does this effect the variables we created previously and used in the shopify checkout from your video 4 months ago? Should we delete the old data layer variables now that this new events trigger is around?
You can continue using them or remove them and switch to this method. Just double-check that you’re using the GA4 version of the data layer. You should see ‘transaction_id’ and ‘value’ (the UA version uses ‘id’ and ‘revenue’).
@@LovesData so if you remove it from the checkout code information in shopify how does it get pulled in from shopify? Do you need to change any settings in shopify?
Would be great to get a refresh video for shopify!
Your channel is the best on TH-cam by a long shot. You bring the entire solution. Many thanks!
-Mike
I’m only referring to the configuration of the GA4 event tag in Google Tag Manager. You still need the data layer implemented on your website.
@@LovesData sorry maybe I’m confusing things. I’m referring to the “additional scripts” we entered into the shopify checkout page (from the old shopify video you posted from 4 months ago). Do we still need that script we entered into that form? Or can that be removed now in lieu of the new e-commerce events tracking.
@@mikem4237 You still need that. That's adding the data layer to your website. The only thing that you can change, if you choose, is adjusting the tag inside Google Tag Manager.
Very-very helpful. It sounds stupid that the configuration of ecommerce events is not explained in the Google documentation. Thank you!
Hi Benjamin, will this now only track the Purchase actions or will I also see in Analytics how many ad to carts, add payment methods there were?
Sorry for my stupid question, but. If I only connect my GA4 account to my ecommerce website with google tag manager is not enough for GA4 to collect the events of purchase on the website? I need to do all you did in the video? Thank you!
Thanks. Google Tag Manager is quite frustrating to set up. They should make clearer.
Benjamin thank you a lot for this great tutorial. I have a different question, please could you let mi know which App did you use to create de spoken spanish version for this video? Is it speechelo?
Thanks for your share.But how should I should add the data layer code in the shopify?
This is the easiest option: th-cam.com/video/dB3TaDRnyGw/w-d-xo.html
So glad to receive your reply.❤ Could I add the datalayer code by the way of adding code in Additional Code and theme.liquid file? @@LovesData
because I heared something limited in the way of Shopify's official New GA Integration
I haven’t had any issues myself, but here’s another method: th-cam.com/video/dJmiFgOohOU/w-d-xo.html
@@LovesData❤thanks again.I will try it.
What about Google Ads Conversion tracking and ecommerce? Google Ads tags are more accurate than GA4 imports. How can we implement Google Ads conversion tracking for ecommerce? Thanks and great vids!
Damn it, just moved all my clients over and had to specify the purchase parameters. Nice new dayalayer checkbox option.
Do we need to specify the variables with this new option?
Hey Benjamin, thank you for sharing. I set up the things shown in this video and the e-commerce data runs exactly. But on 27th, I found that there is a transaction data with "4" for ONE order( that should be shown 1). Do you know why it happened? Or there are something I should check again? Thank you in advance😊
could it be that that one order had a quantity of 4? Meaning that 1 person bought 4 times the same product.
hello Benjamin! Thanks !!! Q: did you ever compare UA vs GA4 transaction? Do we expect some gap? I have GA4 transaction more approx 5%. Not sure why...
Thanks for the video help. With Universal, tracking purchases in Google Ads meant sending data to Google Analytics, then connecting GA and GAds accounts and creating a conversion in GAds. Is it the same for GA4? Or do I have to create a separate Google Ads tag in GTM as well as what's in this video?
You can import the conversion from GA4 into Google Ads.
@@LovesData Thank you!
What if I wanted to track the events of a booking engine for a room reservation? How should I go about this?
Can you explain how to track AMP Pages in GA4, Benjamin?
Thanks Benjamin! I've followed your steps, but unfortunately no revenue is coming in yet (e.g. adding to cart works). The data layer uses a 'purchasev2' event. That's why I added that to the trigger. Am I missing a step?
My pleasure! Here are my troubleshooting tips which might help: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce
And overall, you’ll need to ensure the value and currency parameters are being correctly passed with the GA4 purchase event.
U said in one of ur videos to keep the google analytics connected to shopify if im not mistaken (in preference page on shopify). Should i still keep it connected even though i changed to ga4? Wouldn’t it overlap? Should i also keep my ads account connected to GA UA account? Thank you.
Sir , I need to create a pos billing system in Google . Bill entry bill print and auto save data in Google sheets.
Can you suggest me a good idea please?
Uau! Ajudou muito :) Com esse tutorial, enfim consegui configurar. Muito obrigado!
Thanks!
Benjamin I have one doubt, what I use the data layer script for universal analytics. Can I use the same data layer script for GA4 as well?
I've been literally watching these videos by different youtubers and they all make it super hard to understand, I haven't found someone that explains this in a more simplified way. I've just been wanting to track a purchase........ :(
Is there a way to use this to set up the tracking for UA alongside this?
hey guys amazing content really helped me out, i previously followed your other video you post on march ! if i do it this way does that mean i delete the imported container etc and just do it this way ? because i have done it this way and purchase fire in google tag manager but not my debug mode can you please assist it would be greatly appreciated thank you
Hi Benjamin, I am set up everything correctly on GTM, but still, the trigger isn't getting fired. Let me know the best option to troubleshoot
My GA4 doesn't fire on any of the pages. No events are triggering. Configuration tag works :(((
Thank you 💕
Hi Benjamin, thank you very much por this tutorial. One question, althought I created the trigger with the custom events in a regex format, I don't see the begin_checkout fired up, only the view_item and add_to_cart events. Do I need to add those data layer events on the checkout additonal scripts too?
did you figure this out , i am having same issue
@@stickyourcane Yes. Shopify doesn't let you add code to the checkout so for now it is not posible to track the checkout step.
Thanks Benjamen
Thanks for the video, it was extremely helpful! :) Unfortunately, I still have a problem - I checked the debug view in Google Tag Assistant and it works well. However, I don't see anything in Analytics. Even if I made 3-4 test purchases nothing appeared in the E-commerce report. Furthermore, I don't have any steps in the debug view.
Do you have any idea what can cause such an issue?
Same issue here, but I believe he missed a step in this video. What's happening here is that only the events are fired and visible in the debugView but that doesn't mean the data will be visible in GA4 reports. In order to make that work/visible you'll need to create data layer variables and pull that data in and add them as parameter values in the desired ecommerce events. Tonight I'll try to implement this and keep you posted!
I was wrong, appearently having this feature checked 'Send Ecommerce data' should do that (pull in the datalayer and parses the event parameters into GA4 ) automatically for you. My problem is that not all events are coming into Google Analytics... I hope you're having more luck than me...
Solution was to wait for 24/48 hours on Google to see the changes ;)
you will see reports after 24 hours and also publish your changes into your workspace.
Where do we find the liquid markup variables of the transaction?
Do we no longer need to edit Shopify checkout settings and add additional scripts to the order status page?
You still need an ecommerce data layer, but you don’t need to configure seperate variables and parameters in Google Tag Manager.
Hey Benjamin, I have an issue with tracking YoutTube Interactions, Can you please suggest where I can have support from you?
What wordpress plugin do you recommend to integrate GA4 to a ecommerce?
GTM plugin
I did accordingly but still tag is not fired. 😓
first like and comment - thanks Ben
My website data layer is not the same as the video , how can I implement?
How do you get the item name to appear? So one can get add_to_carts, purchases etc. by product name?
thank a lot
Thank you so much
Superb video with proper details, loved it. Thanks👌
How do we put the data layer in Shopify?
New shirt 😀
Why don't I see the debug view on my GA4 left column?
This has not worked for 3 different sites I have tried it on..